new girl, and i now, as probably, in the future it will not be such a big secret, because i plan to present dress prints that change color depending on the temperature, on the air temperature or on the body temperature, on the air temperature, otherwise i think, you know, like after 37° yes, go home, your dress has changed color, and by the way, well, maybe because of the temperature, we haven’t tested it yet, we’re talking about... use the recommendations of astrologers , how is this anyway? well, the astrologer, who is also our client, comes to me, they are interested in the fact that my brand has always developed. she comes with

advice, i don’t always ask, but i listen, she told me: “irochka, next year you need to focus on something cozy, warming, kind of warm.” i say, you know, and this was just in september, i say, i would have told you this even without horoscopes, but i say in september, and i say, and they just asked me what we are doing now emphasis on denim or knitwear? i say, give me knitwear, give me knee socks, for some reason? i really wanted more warmth and comfort, given today's moscow and such a winter, we guessed right, now the demand for knitwear is colossal, wait, each zodiac sign or each zodiac sign has its own direction, well, most likely each sign has its own direction, but there are general trends of the whole year, which astrologers say, this year will be successful or unlucky, there for practically everyone and here it is. she said

that the desire of people, coziness, comfort at home, the emphasis on something warm and pleasant, warming, it will be, this is regarding classical horoscope, yes, yes , for example, if we talk about the chinese horoscope, this is the year of the dragon, the year of the dragon dictates more in terms of colors, now of course there is an incredible surge in red, in gold, in green and... black as always, well doesn’t go out of fashion, it’s trendy, but gold and green, it’s right, if we haven’t used red for a long time, only for the new year, now the red ones want it straight, but red already in the twenty-third year actively shone on the catwalks , well, it’s like , yes, i’m in twenty-three right now the demand is as high as possible and you know especially for such bloody red as wine red , that is, in 24.

purple colors are dictated there, pastels there, but it seems to me that this is not for our country now, by the way, how do you feel about this color, although trends say completely different, the trends there for the season, i admit, i even asked our supply department to place orders now for feathers of this color so that by summer, but i ’m saying, given our time of year and... so on, maybe it will be in the summer direction, but still i focus more on classic colors for our country are white, black, yes, pink is in fashion, but it will probably be more aggressive, because now everyone wants pink neon, everyone asks for pink, specifically bright. this podcast is not lykomshity, and we continue to talk about the features of evening fashion with erena sapran, that’s how it seems to me that if before it was

fashionable to wear all the best at once, that is , if we say rhinestone, then it’s rhinestone from head to toe and whatnot - some tiara, decoration, well, that is, it’s just luxury, luxury, but now it’s very popular to mix it up, for example, here this glamorous style, along with style, with a homeless style, yes, that is , for example, some kind of sequined skirt, like mine, sneakers, a sweater, yes, and so some kind of stretched sweater or t-shirt. there is, and even observing this trend, i launched collections of sparklers with crystals, and people increasingly want to add some sparkle to everyday life and really dilute it with sneakers with sparklers, torn sparklers, this is the maximum trend for them, this is luxury in everyday life, this shine that mixes it up with going to the store, and that is, with a vacation outside the city, and that is, the request is big. for home clothes with

rhinestones, okay, who wears your clothes? and if earlier it was mainly stars, celebrities, now it’s almost everyone, well... stage clothing goes into everyday life and is mixed with some details of everyday clothing. yes, everyday, right, if i used to think that it was only for parties, now we are focusing more on the basic collection, these are sweaters, i don’t know, there are trousers, sports ones after all, tracksuits, crystal decoration. irin, now if you take the marketing strategy of any fashion brand, there are always influencers there. which influencers do you collaborate with? we collaborate with many influencers , mostly even abroad, yes , that is, america, the united arab emirates, almost all the top influencers, lozhan amran, marina abadi, that is, in general, some names that were unfamiliar to me appeared, yes, well, for

those who spend a lot of time now in the arab emirates, they know, well, what stars are for those who do not spend time in the arab emirates, and well, paris hilton is our ambassador. you understand, i barely pulled out a name from you that all our viewers know. bienze, madonna, prepared for the madonna concert, some of the stage images, costumes and, that is, for her last tour, madonna ordered outfits from you, yes, yes, and we very quickly, almost overnight, urgently sewed gloves, sent them through friends with delivery to london in order to she received them on time for the performance, who selects, collects images for madonna and... and her team of stylists, yes, the team of stylists, they knew that you were a russian brand, they were not confused at all, no, this does not bother anyone, then there are no sanctions, nothing , yes, they don’t work, when, when beautiful, when it comes to beautiful things, yes, it’s almost like art, you know, that ’s why it doesn’t confuse

anyone now for pestilence, but what kind of wishes, because that after all, stage clothing, there are special wishes in terms of convenience, comfort, yes, we always sew it, yes, on the back, yes, and it should also be in crystals, well, in the color of the suit, especially for our regular stars, our interesting ones, polina gagarina, olga buzova, which of the influencers did you collaborate with, because it’s one thing when they order suits from you for themselves, and another thing when you work with them as influencers, well

, basically it’s still russia, because there’s more here, and it’s the history of advertising that works, because and who the names are, well, i like them. work i have always worked since the very i started as soon as i opened the hotel, i didn’t have a brand yet, it was ksyusha borodina, and vika lapureva - these are two influencers who really supported me as a brand and believed in me for a long time, now i work with many, yes , i can honestly say, but i would still leave the two of them in the top for myself, but there were examples of unsuccessful cooperation, and of course there were, i have a discount. stars, i don’t sew a dress for free and this has always been a definite discount for me by the way, everyone’s stars are different , yours is from 40 to 50%, well, that is, it’s like marara sews with a fifty percent discount, but

then she puts a mark on your dress , yes, that is, it is at her own discretion, that is , for me this gives me the right i don’t require a big mark to use a photograph. well, we’ll explain to our viewers that we’ll put a mark in the sense of a link on how to give a link to a brand on social networks, yes, she did, but probably 2,000 subscribers signed up, but that’s generally not bad, now there’s no organic growth nowhere good on social networks, but practically ordered, well, no one boris hilton always tags us, always in every photo, even if these photos were taken 2 years ago, she repeats the post. anyway, he celebrates with us, but there are no orders from these stars, i can honestly say, so collaborating with them as influencers is probably not advisable from a sales point of view, but it is advisable from a fame point of view, i was ordered a dress for the new year at a star discount, everything was discussed, well, of course

, without a contract, when we sewed the new year's race, people sew at night, then a star comes, puts on a dress, we... and you don’t even have to post, i mean, she took this dress in the end or didn’t take it, she performed in it and returned it

back, then returned it back, yes , she gave a link to the brand on social networks, no, no, no, and we didn’t even use these photographs, it turns out that after all, these stage things are such one-off items, who is your main target audience, who buys your things, well, because they are still more for special occasions. or that's what it's all about interesting, most often these are women who work in the banking sector, women who are financiers who run a complex business, going to a restaurant, going to the theater, that’s where they are transformed, and it seems to me that a woman who is aimed at men’s work, in in many ways, yes, where masculine energy is very predominant, she wants to compensate in everyday life, then she transforms into the most feminine, beautiful,

employees who are very serious, in suits in galsty, as always in the office, but when they go somewhere at night club, this i remember directly, it seems to me, from the beginning of the two thousandth, these are these, i even remember one banker in a fur hat, like now this style of slavik gyo, with a huge fox tail in some kind of suit with rhinestones, and it’s absolutely impossible to imagine this person at some serious job, because apparently it’s so...

in krasnodar and kazan, girls like to dress up, and perhaps also dagestan,

well, not so much, krasnodar and kazan are in first place, in second place , probably, after all, dagestan is caucasian regions in simferopol, and siberian girls do not like to dress up, novosibirs would not say that it probably buys more than st. petersburg, but in third place, and if you compare st. petersburg and moscow, moscow, of course, moscow dresses up more. now he’s showing more interest, and literally since december he’s started to show us large orders from peter ira’s boutiques. that’s how today new clients find their favorite brands, how do they reach you through influencers, through advertising? now it’s more difficult through influencers, now why? well, social networks are not so active, well, it seems to me that now even more have appeared. we now have active opportunities , plus russian social networks are developing, well, we started working on vkontakte, but there

’s still not much of our target audience there, so that’s where the main viewing and interest comes from, but clients don’t come, yandex zen is the same, then we are trying to promote channels everywhere, including telegram channels, but telegram channels are more, so to speak, the intellectual part of society, telegram i agree, but still... here is a social network with pictures, in my opinion it is still the world, we work all over the world, in russia, yes, but not so actively, because in general, the target audience is - who don’t have profiles , they just observe, and where do they find you by recommendation, word of mouth, and by recommendation for moscow too, i always told all brands that want to launch and said, we will work online, i say, no, in moscow the location works, you still need to have a place where clients can come to see you, and by choosing the right location,

by choosing a good location, you choose clients, and of course people from the street. they come , thank you, irene, very much, a very interesting story about what is hidden behind the production of clothing, we even revealed some terrible, but very useful secrets, it was very interesting, thank you very much, good luck in the new year to learn more about fashion, trends and style, watch all episodes on the first website. hello, dear viewers, this is the triggers podcast and its next episode, with you presenter, psychologist tatyana krasnovskaya, psychologist and psychotherapist sergei nasebyan, our guest today is elvira. hello,

elvira, hello, please tell us what you came with, and what i came with. i'm very nervous, but how can i love myself? excuse me, probably since childhood, i don’t know what self-love is, i don’t feel protected. elvira, tell your story: i was raised by two wonderful grandmothers, when i was 3 years old, my mother was sent to prison, she was released from prison when i was 6 years old, as a child i did not know that my mother was in prison in prison, and this was carefully hidden, and i grew up

thinking that my mother was wonderful and kind. man, where is she, as they explained to you? we said that mom was in the hospital, we actually came to the colony , and there they put on gowns, that’s why it was all like this, such a theater, let’s say, she came out of prison when i was already 6 years old and i was graduating from kindergarten, she spent 2 years in freedom, during these 2 years she gave birth to my beautiful sister. then from time to time she still ended up in prison, but when she came out, it seemed to me that she was mentally raping me, this is manipulation, this is a lie, while i really loved and love this

person, probably because of this i don’t know how to love myself. because i lived with the idea of ​​​​saving her, she was addicted to drugs, when she died 2 years ago, this idea has faded, and i don’t know how to continue to live, let’s say, where to move, who am i, what am i, what am i i love you, how old are you now? 25 years old, do you communicate with your sister? yes, she is 16 years old, yes, we lived in different families, and she lived with ochim and with his mother, i was raised first by my great-grandmother until i was 13, yeah, and then raised by my grandmother, then i left home, i was in a relationship, and how many years did you leave

home? at 16, and at that moment i entered college, but my mother... was sent to prison and i left college and went to work, because i had to go on a date, and i needed to help somehow, that’s why i needed to help , i wanted to help, but that’s a different conversation, but why did you want to help, because this is my mother and i didn’t want her to suffer, well, okay, but how did you help, you they brought her cookies and sausage, yes, that is, it seemed to you that this was my manifestation of my love. how did you feel when you brought her another package, that at these moments she needed me, uh-huh, did you know yours? you know his father, no, no, i don’t have a father, i found out about my father when i was 16 years old, i know that he died when i was also about two or

three years old, but i wasn’t with him familiar, yeah, this makes me feel no sense of security, responsibility, goal setting, i don’t feel my dad behind me or any kind of male support that should there was to be... in childhood it wasn’t there, it was just the love of grandmothers, but can i take you back a little, with what feeling did you leave your dates with your mother, well, it’s always different, no, mostly of course, probably with hope , with the hope that now everything will change, now it will stop, why did it have to stop in your opinion? what were you hoping for, what? i hoped she would choose us, but she didn't ? no, when she came out during these

intervals, when she was free, you say, she mentally raped you, like i deceived a lot, deceived a lot, manipulated, and this was from childhood, so i was so... i still continued to do this, that is , when you understand that you are being deceived, but you leave some amount of faith you help, but then the realization comes that you were deceived again and so again and again, you hoped to save her, but why did she die, liver fusion, and how long? how old was your mother when she died? 41 years old, very young age, yeah, you said, you don’t know how to love yourself,

yes, well, that means you know how not to love yourself, yes, tell me, how do you not love yourself? well, this is self-flagellation , being in the position of a victim, not being able to say no, that is, sometimes i can say yes to some things, then i really regret it... i regret it, and then again, it’s like a funnel when you realize that this you don’t need to do it, but you still say yes to it, then you start to scold yourself, and so over and over again, you say yes when people ask you for what? yes, yes, but there was a period when i was also addicted, and also drugs, yes, well, not like mom's, yeah. let’s say, modern, yeah, and i couldn’t say no , that is, i understood where this was all going, but next to me there were those people who

offered, and i couldn’t say no, well, this is a fairly common situation. , but now you are 25 years old, how you live now, this is what your life consists of today, now i live with my grandmother, we live together, i work. i got back on my feet, i’m slowly moving forward, it’s very difficult, because, because i don’t feel support from myself, probably first of all, that is i can’t support myself, i can’t, i don’t know, admire myself for doing something right, it always seems to me that i’m doing it wrong, how many years do you think you’ve been tired of living? the first thing that came to mind? 100, that is, another 100 years left to live? yes, i am, why is this the first one? i want to live a long time. ok, now you have 100 years left to live. now

imagine that you are 120, you still have 5 years ahead, what? here you are, from the perspective of your 120-year-old self , looking at today, where you are sitting in front of us in the studio, what do you think about this day? you still have 100 years ahead of you, i don’t know, well, how do you perceive the past 25 years, is it a lot or little compared to well, it’s little, very little, of course, it’s very little, how can you, that your whole life is ahead and that everything can be corrected, this is the most important thing, and now let’s see what we’re going to fix, well , this is what you would like to fix in your life right tomorrow, well, i would like to. start constantly scolding yourself, constantly proving to someone that i exist, how do you do it

today? yourself and prove to others, well i lie down and scold, well, i kind of tell myself that yes, that’s who you are, that’s who you are, that’s who you are, well, yes, stupid, irresponsible, well, for many moments in my life i can’t forgive myself either, for example, i i’m starting to replay all this in myself, but how i can’t forgive it, i don’t really understand, well , because, for example, i used drugs, well... the teacher harmed the body, okay, as if the key context here, i couldn’t , yes, i really wanted to go to study, well, there was a moment of omission, i always have a moment omissions, where would you like to go to study, as a child i really wanted to become a lawyer, what is stopping you now, but i can’t combine it with work, probably, well, wait, you can...

already enroll in a correspondence course, relatively speaking, study in absentia , i can, but who do you work , if it’s not secret, this is a company , we organize events, i also really like it, and i like to give people emotions, to see emotions, yeah, from them, and if you became a lawyer, then what kind of would you like to be a lawyer, lawyer, yeah, i would like to help save people who... are lost, well, yes, but how does a lawyer help people who are lost? protects them, sometimes gives them a chance , it’s obvious that this is such a childish fantasy of yours that a good lawyer would let mom not go to jail, would help her not go to jail, perhaps, but the lawyer doesn’t really help, the lawyer finds gaps in

the charge, if... there is not, then the lawyer , accordingly, either drops the charges against the defendant, or commutes the punishment, as if in a romance somewhere in the head, yes we can to think that a lawyer is a savior, but he actually doesn’t save anyone, well, the responsibility is still on the person, well, it’s a good job and i always removed this responsibility from her, as if it were not her fault, of course, well, yes, and you always tried to save her, now what you are talking about, i couldn’t, i couldn’t save my mother, but she could have been saved in your opinion, i don’t know

what they could? what you didn’t do, it’s possible to believe when she really felt very bad, but i didn’t believe it anymore, so that you would believe it, so that it would change, well i think that i would have helped again and maybe everything would have worked out, but i just didn’t believe it, the diagnosis is a step, we can do without doctors, why can’t your knees live without sea bass? lazar will restore eye pressure in a second, the program to live healthy, will tell you about everything, tomorrow on the first, there is a self-portrait of the artist of this station, this is actually ivan leonidovich lubennikov himself, for him it was a thrill, a headquarters,

a hangar, where all this is laid out on the floor , a lot of students, you give them tasks, we just recently got to know this, it’s beautiful courted, no, but i immediately agreed, lubenikov writes the characters that are around us, so he is understandable to a wide audience, a huge number of press representatives came to each exhibition of his works, it was a resounding success, no one knew him, and so quickly came popularity.

you are watching the triggers podcast with you, its host tatyana krasnovskaya and sergey nasebyan, we are talking with elvira about how difficult it is to love yourself with all your history. elvira, what was it like to be you when you were little in kindergarten, at school, well i was a happy child in childhood, i was surrounded by love, care, kindness, i was surrounded by the same people who surrounded your mother with the same things, it turns out that so, that is, they obviously knew how to love, yes, but just... look, because she she just used it differently, she made a different choice, i’m afraid that today you cannot forgive yourself, including those feelings and emotions that you experienced when she deceived you, betrayed you, chose not you, and there there was a whole

range of emotions, hatred, anger, resentment, but after all, you had the right to these feelings, i know that you had, and now you have? on the way here, i imagined this conversation several times, the thought in my head was that, well, she’s a mother, well, you can’t talk bad about her, why? i don’t know, that’s a lot, she just did a lot of bad things, of course, i don’t want to say, no matter how difficult it is to explain, probably, well, look, she did a lot of bad things, she doesn’t.

how to accept yourself with these emotions? after all, you also have a choice, the same choice as your mother, and you can stay in this conditionally, not accept yourself with this and continue to live such a life, but it is destructive, it destroys you inside, and this is also unlikely. a very happy, very long life, but what would your behavior, your life look like if you accepted yourself? wouldn’t it be easier to live, i can’t even imagine, honestly, but what

would you allow yourself, if life could be easier for you, just imagine what you don’t allow yourself now, it seems like i allow everything, well, there aren’t any... then i have limitations, well, imagine you... free from this story, it doesn’t exist at all, everything is the same, only there is no story, and you can choose, as if any, then what would your personal life be like, i don’t know whether it would be me or not, if i had chosen another story, perhaps it would be some other elvira, and what makes you you, you said, i would be different. what would you leave then? i would leave everything, all my experience, all my memories, for some reason it’s just hard for me to live with this, i don’t know, because you make these memories heavier, because you

wrap them in emotional interpretations, and you suffer not because your mother was in prison or used drugs, but because it seems to you that the fact that she did this says about you that you are somehow bad. well, yes, the children there are good, the mothers are good, maybe you kind of live in this, it gives you the right to do nothing for yourself today, yeah, and it’s like you ’re chewing this cud all the time, all that well, when you ask how to accept yourself, it is to stop doing what you are doing today, because all you what you are doing today is clearly not self-acceptance and love towards... yourself , however, you somehow take care of your body, for example, yes, you can use cream, yes, go for a manicure, this is part of the manifestation of self -love , or are you doing this to please others, no, i do this to

please myself, yeah, but there are times when you also want to please others, that’s normal, i’m definitely normal, i can definitely say that if you like yourself, then others. i really like you, as if allowing yourself to love yourself is the same as betraying everything your story, as if allowing yourself to be happy is... evil, because many die, you were raised by

good people, but now you are 25, you can live without these channels, you yourself are already a person who can become a source of love in relation to the children you give birth to, god willing, there is a man with whom you will be, and you are still sitting there in your children's room and thinking about, well , yes, why is there no mother, and you can’t get out of there go out. what would you say to this girl if you were in this room right now? where is this little elvira sitting and afraid to go out? i would say that i love her and that there is no need to be afraid. do you tell yourself this at least once a day? no, i don’t say this to myself at all, i can’t even take compliments. you are running in circles. and you ask

how to love yourself, here is an obvious tool, just obvious, when you wake up, and the first thing you do, you tell this little one to yourself, these are exactly the words that you say, you would tell her that you believe that she will succeed, of course, of course, i believe, you would tell her that you give her the right to live, to be happy. yes, and that i will always protect her, so from whom to protect her, no one attacks, well, no one attacks, apparently they attack me, that’s the point, that you are trying to convince her of this, that someone... then she will definitely attack now, or maybe it’s just like that, well, the head works like that, it’s possible, yes, that’s why i’m telling you, turn off this program, now it’s just that she has you... there, and you can take her hand and take him out

of this room, guarding, preserving, supporting, yes, there, i don’t know, instructing somewhere, yes, well, well, i won’t even talk about the word help, because well, i’m not disabled, what’s there to help, support, yes, love, yes, care, yes, but to protect the one you tried protect your mother, you tried to protect her there, i don’t know, from the judicial system, from prison, but you somehow, but why? well, because i loved, i thought that i needed to protect, no one attacked you like that, it seemed to me in childhood that you were attacked, you know, i thought that the whole world was evil and that everyone attacked, so now i need to stop thinking like that, the world is just a world, and you know, like in the myriad of options of the multiverse, there is a universe in which... you are absolutely happy, wonderful , wonderful, but there are options where you

die from a drug overdose in the ditch, there are those too, this means that every second you there is a huge amount of choice, but the action of choice will always be one, you will always have to choose one thing, and you can choose to be happy, not to be happy, but first of all, it’s really important for you that little by little you learn to admit to yourself this love say to yourself these simple words, choose this little... elvira, you say: “i can’t say no, i can’t refuse, i have to live for others, as it were.” choose it, who will choose it besides you? so you say, it’s difficult for you to take compliments, i’ll tell you, you have very beautiful hands, how cool, what’s the difficulty in taking this compliment? i don't know, i think it's flattery. why should i take revenge? i don’t know, well, that’s how i perceive it, yes, well, let’s do it right here,

now, why should i take revenge on you, so that calm me down, maybe, yeah, no, i can upset you very much now, so here are your hands, specifically your hands, here are your hands, i look at them and say, you have beautiful hands, thank you, but you’re welcome, but feelings - then what does it cause, well - i don’t think so, it’s like this with me, okay, but what do you think, ordinary hands, and if i... tell you, you are very charming, you laugh so much, you smile so much, you you directly attract attention to yourself, how pleasant it is to you. that is, i’m not flattering, i know that i’m charming, but what about your personal life, yeah, but it exists, i’m alone, well, yes, i’m alone, well, yes, me and work, yeah, and

the young people, where are they all going, we’re happy, where have the young people around you gone, well, them? i don’t want them to be anymore, well, after one relationship , i probably don’t want them to be anymore, you were hurt in that relationship, a lot, i was 16 years old, and i fell in love very much, but i lost consciousness, and yes, more than 4 years of relationship, and i thought that we were going to family, but everything happens in life, what happened to you? but i think that we never became allies, again we had to fight with someone, no, no, it just needed a union of two people, when you go into the future together, when one generates an idea, and the other helps

to bring it to life, this didn’t happen, where did you feel the pain, what happened? and such a moment, he replaced my father, i still have for him, that is, there is such a direct childish love, and he seemed to choose another daughter, that’s how it is in my head, it was very it hurts, well , of course, he chose more than once, but in general he seemed to choose another daughter from me, probably this is this, this is this pain, and you since then you don’t want a relationship. you know, when we fall in love, we always a priori doom ourselves to disappointment, always , because falling in love is a feeling that is associated with charm, and if it is associated with charm, then we see not the person, but

our fantasies about him, yeah, which he naturally, it should not correspond and , as a rule, it does not, falling in love does not last long, we... we have a lot of charge, and we are disappointed at the moment when people stop corresponding to the very fantasies that we use them, well, we form, depriving ourselves of such a great power as love, like falling in love, you also deprive yourself of a very wide range of experiences that

people and you need, well, it seems to me that loving is painfully simple, so i... falling in love is also very painful, listen, well , look, you love borscht, i love borscht, great, imagine that you are sitting, eating borscht in a restaurant, very tasty borscht, yes, you like it, you and borscht are right novel, yeah, you love borscht, at this moment it may even seem to you that borscht loves you, yeah, in this moment i come and start eating the same borscht at the next table, yeah, and what if you start to be jealous or something, well, no, you will probably happily share your love for borscht, really, well, yes, so why then... beat a person is in pain, how is it different from borscht? well, borscht cannot hurt, a person can do it, because a person also has, well, from my experience, animal instincts that he...