previously, it was mainly stars, celebrities , but now it’s almost everyone, well , that is, stage clothes, it goes into everyday life, mixed with some details of everyday clothes, and everyday clothes, just if i used to think that it was only parties, now we are placing more emphasis as for the basic collection, it’s light, i don’t know, there are sports trousers, tracksuits, crystal decoration. irin, now if you take the marketing strategy of anyone. we cooperate to a large extent even abroad, yes, that is america, the united arab emirates, almost all the top influencers, lodge naran, marina abadi, that is, in general, some names seemed to be unfamiliar to me, yes, well, as if for those who now spend a lot of time in the united arab emirates, they they know so well, but what are the stars for those who? doesn’t spend time

in the united arab emirates, and well, paris hilton is our ambassador, so you understand, i barely pulled out a name from you that all our viewers know. bienze, madonna, prepared part of the stage stage for madonna's concert images of costumes, and that is, this is for her last tour, madonna ordered outfits from you, yes, yes, and we very quickly sewed urgent gloves almost overnight, sent them through friends by delivery to london so that she could receive them ... in time for the performance, who selects, collects images for madonna and her team of stylists, and the team of stylists, when they knew that you were a russian brand, they were not at all embarrassed, but no, this does not bother anyone, that is, no sanctions , nothing yes, when when beautiful, when it comes to beautiful things, but it’s practically like art, you know, that’s why it doesn’t bother anyone now for pestilence, but what kind of wishes, because after all, there is special stage clothing there.

desires in terms of convenience, comfort, yes , we always sew in, there are always shows that involve, i don’t know, the artist’s head was brought in hanging there, and accordingly there must be some wishes, yes, these are most often corsets, built-in sewn into the dress, which are not worn separately; if the dress is short, then this is a must there should be a bodysuit, so that if suddenly something is visible from the stage, then it should also be beautiful, yes, that is, there is also a bodysuit most often in crystals, if. with crystals and definitely a pocket for a microphone, a pocket for a microphone, there in the back, yes, in my opinion, in the back, yes, and it should also be in crystals, well, in the color of the suit, especially for our regular stars, our influencers, polina gagarina, olga buzova, which influencer did you collaborate with, because it’s one thing when they order suits for themselves from you, and it’s another thing when you work with them as influencers, well, mostly it’s still russia, because here there’s more of a...

the history of advertising works, because who are the names? well, i like to work, i always worked from the very beginning , even as soon as i opened the hotel, i didn’t have a brand yet, it was ksyusha borodina, and vika lopyreva - these are two influencers who really supported me as a brand and believed in me for a long time, now i work with many, yes i can honestly say, but i would leave everything to the two of them. so in the top for yourself, but were there any examples of unsuccessful cooperation? yes, there were, of course, i have a star discount, i don’t sew a dress for free and this has always been a certain thing for me, the star discount, by the way, is different for everyone, what is yours? i have from 40 to 50%, well, that is, it’s like marara sews with a fifty percent discount, but then she puts a mark on your dress, yes, that is , there is such a condition, at her discretion, that

is, for me this gives me the right to use photograph, i don't require big, well, a mark from the mark in the sense of a link , we’ll explain to our viewers that they should give a link to the brand on social networks, yes, she did , but probably 2,000 subscribers signed up , well, that’s not bad at all, now there’s no good organic growth anywhere in social networks, but they practically ordered , well, no one boris hilton always tags us, always in every photo. even if these photos were taken 2 years ago, she repeats the post, she still notes it with us, but there are no orders from these stars, i can honestly say, that’s why collaborating with them as influencers is probably not advisable from a sales point of view, but it is advisable from a fame point of view, they ordered me a dress for the new year at a star discount, everything was discussed, well, of course , without a contract when we sewed the new year's ones.

in it, i just said that i don’t need your mark, i don’t need to pay anything, i’m taking the dress and you don’t even have to post, that is, i mean, she took this dress in the end, she took it, she performed in it and brought it back, then brought it back, yeah she gave a link to the brand on social networks, she no,

no, no, and we didn’t even use these photographs, it turns out that after all, these stage things are such one-off items, who is your main target audience, who buys you? things, this, well , because they are still for special occasions in the majority, of course, well, in fact, this is the most interesting thing, most often these are women who work in the banking sector, women who are financiers who run complex businesses, hiking going to a restaurant, going to the theater, that’s where they transform, and i it seems that a woman who is aimed at male work, in many ways, yes, where male energy is very predominant, she... wants to compensate in ordinary life, then she transforms into the most feminine, beautiful, graceful woman, a lady, whom everyone looks at and wow , and will never assume that they are not working in real estate. well, by the way, i noticed, yes, that people who work in some kind of serious offices, where

there is still a certain dress code, mean that where it is enough, a restrained, boring style of clothing is those people, who on holidays... or for some special occasions especially party, that is, i even remember male bank employees who are very serious, there in suits in galsto as always in the office, but when they go somewhere to a nightclub, i remember this directly, it seems to me from the beginning of the 2000s, these are these, and i even remember one banker in a fur hat, just like now this style of glory with a huge fox tail in some kind of suit with rhinestones and...

they use bright ones shining things, krasnodar and kazan, in krasnodar in kazan we love girls dress up, and also, perhaps, probably dagestan, well, not so much, in first place are krasnodar and kazan, in second place, probably, is dagestan

, the caucasus regions, in simferopol, and siberian girls do not like to dress up, novosibirs , i wouldn’t say that it’s more than peter probably buys, so. moscow, of course, moscow dresses up more? yes, well, st. petersburg is now showing more interest; literally since december , we have started receiving large orders from st. petersburg boutiques. ira, that’s how new clients are today do they find their favorite brands, how do they reach you, through influencers, through advertising? now it’s more difficult through influencers, now, but why? well, social networks? they are not so active, well, it seems to me that now there are even more opportunities, we are now actively developing, plus russian social networks are developing, so we started working on vkontakte, but there are still not many of our target audience there, so the views and interest are mainly from there , but

clients don’t come, yandex-zen is the same, that is, we are trying to promote channels are everywhere, including telegram channels, but telegram channels are more... in russia , yes, but not so active, because in general, the target audience is ladies who don’t have profiles, they just watch, and where do they find you by recommendation from word-of-mouth radio, and by recommendation for moscow too, i always told all the brands that want to launch and said, we will work online, i say, no, there is a location in moscow, you still need to have a place, where clients can come to see you, and choosing... a very interesting story about

what is hidden behind the production of clothing, we even revealed some terrible, but very useful secrets, it was very interesting, thank you very much, good luck in the new year, to learn more about fashion, trends and style, watch all issues on the first website. you see, stanislav, you once said that a hockey museum is necessary, but you criticized it for what it looks like and what has come of it now, why? hmm, unexpected. the beginning, you know, a museum, for some reason we think about museums in two formats, yes, usually, or these are like this

old gray-haired grandmothers who collect the same old dusty pieces of paper that no one needs, or this is some kind of expensive multimedia space, where mostly children come, i don’t know, but there’s a dad with children, but in fact it could be both in some ways it’s true, but a museum is a museum’s work, and, strictly speaking, it’s a work of reliably restoring history. history, and this is the main function of the museum, exposing myths, yes, collecting collections, collecting materials, publishing these materials, this is probably it sounds very boring, yes, but in my opinion , well, look, we have already had many hockey anniversaries lately, yes, and events, and there, there is a super series, which is not really a super series, well, that’s not what it was called, yes , in 1972, we have such a strange bureaucratic tradition, instead of serious and interesting historical... works, historical research, we have a custom of publishing expensive gift albums, so that

there are many, many color photographs, so that there are 100 copies to give away correct good, necessary people and that’s all , but there’s nothing wrong with it, if it replaces everything else, yes, if it replaces interesting stories, new stories about the history of soviet hockey, which in fact, oddly enough, has been studied by us very little, well, let's talk about it, this is a podcast on the first channel of hockey football, my name is denis kazansky, today's guest is stanislav grida. journalist and sports historian, and stanislav, 1935, yes, the krasny sport newspaper calls for playing canadian hockey, yes, but somehow it didn’t work out only after the war, why? yes, it was such a big newspaper company, red sport is an organ, so, well, i will speak in a modern way, but there is the ministry of sports, and that is, it is a very influential press, and which is read both massively throughout the country and by the entire leadership of the country . this is a call: let's play canadian hockey, and this call is made there by

a fairly large figure of those years, this is konstantin kvashnin, captain of the moscow national bandy team, coach of the moscow football dynamo at the same time, and he explains: since we are now at a new stage in the development of soviet sports, physical education must compete with bourgeois sports, and even with its own wording, with the best representatives of bourgeois sports. in the ussr, despite the fact that there is no puck hockey, and never has been, there are already many good hockey players, puck players, like this, where, yes,

where from, these were all former residents of harbin, that is, they were either former employees of the chinese eastern railway railway, yes, which at that moment we had already ceded, or the children of these employees who came to sovetsky the union, who already knew the rules, who had clubs, who already had experience playing in various competitions, we are ready, we are ready to support this initiative. look, we already have it all over the country, but there are two dozen hockey players there, that is, this is the influence of china , yes, this is it, well, now it can be directly tied to the kunyu so very boldly, but what, this is khorbin, but still, although there were guys there. who played in beijing , among other things, and of course in university teams, and there were clearly americans there, yes, there were some canadians, there were white emigrants , there were citizens of the ussr, in fact, the fact that there were not only citizens of the ussr, this did not allow the harbin residents, the harbin residents to become the founders of soviet hockey, since it is clear that many of them simply during

the great terror in 37-38 they were shot as japanese spies, interestingly, latvia is as independent. puck, that is, these rare publications in the press are actually rare there, well , students at the institute of physical education there for several hours were simply explained to them that there is such a game, they play it there in the olympics, in canada there is something like that, but there is no ice hockey, in fact, why after the war suddenly where did canadian hockey come from, in general the word sport even appeared -

it began to be used in the name of our main sports departments only in 1936, but we have physical education, yeah. and before the revolution and after and after the revolution, but the task before the sport was different, you see, we did not compete, we did not participate in the olympics, we did not participate in the world championships in any sport, we competed only with work teams,

we must slowly move towards joining the olympic family of nations, then naturally analytical and managerial work was carried out, in fact, what sports are included in the winter olympics, summer olympics, which is prestigious, and a very important parameter of the medal is capacity, yeah , skates, for example, yes, hockey, of course, only one

gold medal, but prestigious, because many countries play hockey, canada plays, plays... there, that is, those who delve into hockey, knows his first and last name very well, but still it’s somehow forgotten, yes, forgotten, well, naturally, the man was such a worker, modest, he didn’t write books, didn’t give interviews, although he died very late, and it was all the eighties for years it was still possible to communicate with him quite well, listen, well, you know , a little to the side, where does hockey come from, well

, we kind of know one father, well, in general, in principle, biologically, but he may be the father, well one, here... describes how hockey was born in the ussr, and there is a fresh american book that such a beautiful scene, tyrant joseph stalin, this is an american book, yes, he summons anatoly tarasov, well, apparently to the kremlin, and says: “anatoly, we must.” create soviet hockey, well, anatoly says, there is, he leaves, taking it as a base, and russian hockey, that is , bendy, chess of the tradition of russian... soviet ballet creates original soviet hockey, wait again, that means cocktail, ballet, chess, and russian hockey benzy, yes, yes, so, that’s it, that’s how

this story is usually seen, in fact, yes, ah, chess, well, in fact, they just took three, well, well, russian hockey obviously, because in our case, yes, everyone was russian, almost all football players at the same time in the winter, the seasons had not overlapped yet, and... .. but there is no, there cannot be any one father, this is such a, well, look, a managerial process, yes, in fact, it’s not tarasov who is called by the management there, yes, but

nevertheless he says: guys, we need to start from scratch a new sport, you don’t have rules translated into russian, you don’t have something to play with, well, that is, the soviet industry, sticks, no pucks , no sticks, no boards, no, no, no, no goal of the required size, no nothing, yes, ah... at the same time, yes there are practically no people who even know how to do it there with the rarest exceptions, there are no video tutorials, no books , no nothing, and this is a managerial task, not just to play, yes, but the task was immediately to play so that in some near future we will become participants in the olympic games, not just participants, and it’s even better to win, all this happens, because 45-46, well, this is famine, this is a destroyed country, and although there is a task to go to... olympia, but you understand that we have neither artificial ice nor sports facilities, we are essentially destroyed, and the infrastructure and money for in order to somehow seriously invest - there’s no puck in hockey, yeah, but

again this is money, you know, sticks need to be made, you need a drawing, but there, well, a planned economy, that’s where the money comes from, there were a few such people, and actually arkady ivanovich chernyshov, a dynamo, and tarasov, who at that time was a hockey player, coward, football player. who is already close to such a veteran age, here is vladimir kuzmich egorov, one of the very few athletes who has a higher physical education education, who knows how to draw up physical training plans, and there, who went through a generally good double school with different coaches, specialists in football, hockey puck, he led the team of rabbits of the soviets, uh-huh, here they are these three people, it’s even difficult to separate them in a sense, because it was such a dense cauldron, boiling, exchange found.

senior lieutenant, a man who did not fight, that is, a rear man, not a celebrity, but tarasov was not a celebrity at that time at all,

on the other hand, a major general, a military officer who went through the entire war and the son of a generalissimo, what they could argue about, even talk it can’t be, in my opinion either, no, everything is really simple there, because if you just look at the calendar and look at the dates when stalin returned to moscow and how the air force played football with whom. to reconstruct, vasily stalin is coming, yes, it’s summer, he’s going to the football championship soviet union football, group a, air force outsider, stalin arrives, he probably went to the dynamo stadium, before his eyes the air force loses two matches in a row, 1:5 from the bilisky dynamo at home, 1:6 from the stalingrad tractor. this is where anatoly vladimirovich tarasov’s career in football ended, at the match with edc, the next one was a completely different coach, kappelkin. there is documentary evidence that the red car was not a red car for a very long time, and our team won the ’54 world championship in blue colors, yes

from when? red becomes the color of our team, well, we had and there were several sets of blue and red, then, in fact, well, no one focused on the term red, red jersey, at friendly matches there were generally different combinations of lights, but the same famous one match with the canadians 7:2, this is pobrov ’s blue jersey, it hangs in toronto, in the hall, in the hall, in the hall of fame, here, but little by little yes, it’s already fifty-five years, fifty- six, we have already switched mostly to red , although then there are white colors.

keating is the western press , these are completely different times, this is the seventy-first year of the centenati retz, an american club that was nicknamed for the coherence of its actions, for the victoriousness of the red car, just some canadian journalist in the seventy- first year, watching the soviet union national team hockey in switzerland, i decided to use this image and transferred it, why it wasn’t just called big, yes, a big red car, that’s how the whole seventies went, but how in...

well, actually ’54, that’s when the first 8 years of soviet hockey have passed, we went to stockholm for the first time in the world and europe, actually won against the canadians with a score of 7:2, and the so-called, how to say it correctly in english, victory, and vodka, vodka, vodka victor vodka vodka victory, that’s how it was called in the canadian press, well , you know, we’ve had such a trend in recent years, we look at it with some contempt and just think, we beat the team there. not even a national team yet, a team from the second division in the province of ontario, well suburb of toronto, east york, some kind of semi-amateurs who work there at some car dealer at a car show, play on weekends, some kind of garbage, but like not serious, well listen, first of all, then they took it very seriously not only us, but it was them, it was an insult to canadians, and then let's remember, look, what is

the second division of the province of ontario? antari province has been playing hockey officially since 1890, that is, 64 years at that time, we play eight, and the number of rinks is like now, then then, it’s here in 1954, we haven’t even built luzhniki yet, we have nothing, there are only six teams in the nhl, that’s 150 people, that’s the canadian elite, yes, the rest of the crowd where they play, of course, first, second division, all lower leagues, this is actually quite a decent level. especially for us then for amateurs, but the canadians in general were raging about this, some komi reds came and it was not just hockey, it was an insult, but there it was humiliation, so well, how did the popular wave understand, letters to the newspaper, everything is as it should be, urgently punish these councils, show them who is here anyway , say the founder of hockey and con smythe, remember the one he removes the trophy, and well,

in general, a legendary figure. he is the owner of toronto , he actually threw out a cry there, like, we are ready, we are ready to come or bring there, so to speak, to us or come to moscow to show in general who is the real world champion here, and not this is all your european joke , but again like a normal businessman, he said, of course we will come, but we have a cup stanley, so guys, excuse me, just wait, we’ll finish the stanley cup, then we’ll come to you calmly in may, i wrote a letter, a venturist almost to my grandfather’s village, well, they politely answered him like that, you know, may, moscow, sunshine , moscow in may, the stars are shining brightly, like the kremlin , but there is no ice there, the game, we don’t have artificial ice at all, we don’t have it yet, so to speak , so stay there with yours, i’ll bring mine, guys, i’ll come with mine, i 'll mount everything, everything.