used in micro concentration, now we have torn off half, and move it to the background, you can even use one finger, that is , this is what is called, as there are predominant notes. not the main ones, they are all together, that is , maybe the aroma was created, take flowers, amproxan is the same, some leather notes, but if you want to add a little saltiness or minerality, a microdose, there is a hundredth percent of the aroma, some kind of aroma is added this is either an aldehyde or some other aromas that permeate this parf. and he becomes

special, and what is the difference between niche fragrances and mass market ones? well, the sound, of course, the sound, since the mass market is, well, perfume for the large masses, as the name implies, the main function of the mass market is to smell and everyone likes it, because of this, the mass market has no character, that is, when you smell, you smell either a freshener, or something abstract, incomprehensible, but it’s not very correct to say selective niche perfumes, because... any fragrance that i choose can be selective, it will become selective, i can choose a moscow market, so they are different, they are notable for the fact that they have a more obvious character, and because of this they lose a lot in the audience, that is, someone doesn’t like flowers, someone doesn’t like skin, yeah, we immediately cut off this part of the people, and the essence of the lower perfumes is that they are most often uni sex, in order to attract a little more audience, we cut off a very large part to combine a little, and if you look from a commercial point of view, and their perfumes have practically no

budget restrictions, the mass market should cost a concentrate per kilogram , for example 50 dollars, from a kilogram of concentrate you can make a huge barrel of perfume, when we make inferior perfumes, we can use those rare oils, even expensive ones, these are the most expensive, the cheapest, tell us what is the most expensive, here is an expensive rose, expensive absolutes, here i am the absolute - what is this? this is madagascar vanilla extract - 13,000 euros per kilogram, here you add this quantity to cakes, and ut is 40, ut - 4000 euros per kilogram, that's the loot that agarwood is made from, essentially it's well this is a tree that was eaten by a fungus and subjected to it, how many thousand dollars am i inhaling now, this is 13.000, this is what 13.00

dollars smells like, a smoky sweet smell, a little leather, that’s just vanilla, if it’s not vanillin, yes, which is added to baked goods, vanilla, real vanilla, it’s so perfume-y, it’s not sweet, it’s leathery, it’s very deeply smoked, and probably an important note, if the perfume says an oud note or a vanilla note and a rose note, that doesn’t mean that it contains these natural materials? cheap perfumes definitely don’t add expensive ingredients, what are the cheapest components? the cheapest ones, well, these are the ones that are used everywhere in household chemicals in powders, it could be inexpensive pieces, it could be aldehydes, so we showed how fresh your aldehyde can die, of course, it’s an aldehyde, you have a lot of them, what c10 , and i have c12, let’s exist.

coconut, minerality in the perfume, c12 - this is the aldehyte that gives oh, now it’s earned about coffee, we should probably say, yes, by the way, yes, very often in... since this is another smell that also it may even put more strain on your nose, here it only works if you ’ve smelled very few aromas and you just need to switch from the previous aroma, you sniff coffee because it’s a familiar aroma, you switch and you can smell another one, but if you you smell a lot of aromas, it won’t work, it’s best to drink water . by the way, you can ask for water in stores, i think they’ll pour it for you. yes, or go with a bottle

of water, yes, well, by the way, aldogite is not bad, cleanliness is simple, now an air freshener, because in many air fresheners if you mix and don’t add something that will invigorate them, like the bubbles in champagne, then they won’t sound so beautiful, by the way, there is perfumery about champagne, which adds this aroma of champagne, of course it’s a chord, yes , that is, champagne does not produce any extracts or natural materials, i really like alcoholic notes. perfume, what is it? often it’s a manly scent, if it’s some kind of genie, but i really like it, but now i’ll let you listen to the scent, there are notes of mojo here, but what a chord is different from an absolute, a chord is a combination of several elements, several

ingredients, that is, to make a rose accord you don’t need to use rose oil at all, in the mass market they naturally don’t use it, there are rose oxides, citranilols, geraniols and so on,

let’s listen, for example, musk galaxolite or some other musk, you will hear apple notes there, i will hear banana notes, someone will hear soap, and as i understand it, on the skin of each person they reveal differently, and in different ways, but in men and women the same they open up, it’s just different for different people, in fact, i don’t think it depends much on gender, but rather depends on the type of skin, that is, oily, a man still opens up more masculinely, of course, due to hormones, i’m good, kind man, i know this, but the reflection doesn’t make me happy, a beautiful snub nose, eyebrows scattered, you covered everything here, and we even have a waist there, here it is, you need to learn to praise yourself, you are very beautiful, we will prove it to you today , fashion verdict, new

season, today on the first, you are crying, this tears of happiness, she will definitely have a desire to somehow experiment with what... she had to write in before, try, but nothing will work out for her, i’m so glad, we are returning to our perfume laboratory, today we are unraveling the secret language of fragrances , perfumers kirill khaikin and polina kazakova help me with this. and there is some kind of seasonality in perfumery, so let’s say in winter it’s appropriate to use only aromas, but now in spring-summer everyone is trying to choose some. light spring aromas, there are some, well seasonality was invented by us, people, you just and marketers who want us yes, they are still associated with something summer or winter or spring, for example, the smell of vanilla, why is it so popular in winter, because we want to be warm, cozy, we

i want such a warm hug, the smell of vanilla, for example, such warm spices, leather, a burning fire, it warms, if we want it to be the wind in our hair. a daisy dress, then these are some bright and fresh aromas of purity, these are explosive citrus fruits, and what do you recommend for - spring-summer 2024, for example, i brought uh a perfume called colon indilibil, it’s a green perfume, clean, uh, white shirt, i really like to wear it in the spring, spring and summer, when you want to cool down, there are herbs, well well, that is, he is just so light, stable enough, yes, this is not a role. greenery, but for some it may smell, indeed, we discussed here, it can indeed smell like a white shirt, well, this is the aroma of purity, yes, yes, yes, i can also show you and recommend this perfume, it’s called daffodil grove,

this is actually a similar profile, because i wanted a narcissus grove - in addition to narcissus, there are freesias, there is pepper, there is a lot of greenery. a lot of greenery, that is, this is grass, this is purity, these are these yellow flowers, a narcissus bouquet, i tried to make it less complicated, since you like these... well, this is for spring, that is, the first scent that we listened to about cognac, it’s already so much heavier for the winter, let me also let you listen to the aroma, it’s called cherry leso, that is, cherry and leather, cherry and leather, it’s quite aquatic, transparent, elegant, well, it emphasizes such a playful character due to the cherry, and the leather is less like leather like a bag or a glove, it’s more like warm human skin, very pleasant. moreover, i remember that tom ford has a cherry that i didn’t like, your cherry

is a real cherry, tom ford has surpassed comfort, you have been surpassed, cool, why don’t we, by the way, make a fragrance today that will correspond to trends spring, summer of 2024, in general, trends in perfumery now can be probably to highlight the main four five directions there, but indeed perfumery lightens its sound, if there were a few years ago... everyone associated niche perfumery with a dark liquid in a bottle and this languid trail, which is impossible to be near, but now niche perfumery does much more transparent and understandable scents are comfortable from the point of view of use, so let's think about what kiri is associated with spring with flowers, with greenery, i thought about what singing birds smell like now.

we had different forests, that is, but you don’t have snowdrops, no, no, no, we don’t have snowdrops, this is an accord, too , they don’t get anything from them, but there is also an aroma - melted snow, melted snow, earth, which appears from under the snow, this is also wet, by the way, and greenery, it’s called hyasmin, it is secreted by bacteria in the ground after rain, in the spring it smells like this earthy camphor aroma, and probably there is also the aroma of fresh buds, and there is also an aroma currant buds, this, by the way, is such a marker for

russian consumer, this is very familiar to us, just hardwired into our dna, currant, yes, by the way, if you want to listen, i have this component, you know, it is very risky, because there are some brands whose currant aroma sounds like cat urine, and this is if they most likely use a natural component, but there is a cassis base, an excellent base. and what’s good about this base is that it can be given both the character of berries and green leaves? this is it, listen, it’s called pa, it just smells like any pink flowers, and what can we add so that it is not so pronounced,

floral, but so that there is something in it that is a niche area, let's add, yes, let's add, maybe cedar, just texas will convey the smell here of this land, it’s probably very beautiful, mm, it can emphasize flowers, listen to it, it’s not very - oh, yes, it ’s pleasant, it’s even a little vanilla. and it’s tobacco-vanilla and there’s a smokiness in it , it’s like vanilla, oh i like the smokiness , it also has a pleasant smokiness, and let’s let's add citruses to give life to the aroma , but we're all interfering with all these, but what we have, well , let's also add a few functional ones, for example, i'll add musks, and what does functional mean? well, for example, there is a body of the aroma that cannot be done. without musks, it will simply be an inferior perfume, incomplete, you know

that some people do not hear musks, when i was studying, it seemed to us that our teachers were mocking us, they said: these are musks, here you go, they give us a blotter, they don’t smell at all, not even water, and in order for the brain to create a new neural connection and we begin to recognize musks, we need to smell them 10, 20 or 30 times, then the brain understands that we need to create a new neural connection. listen, are you sensitive to musk? by the way, i was recently at a wine tasting, and i noticed that when you smell, say, a certain type of wine. when you try it, you feel completely different notes, for example, you smell and feel the aroma of pineapple, and then you taste and feel vanilla, well, in different ways, here you also, by the way, taste it, i try it, i try everything as a researcher, no, in fact, the same components, they can be used in flavoring, this is an area that deals with adding flavors to

food, that is, mango, for example , the same thing, it can be done in perfumery and in a fragrance for... cottage cheese in a flavoring agent , this can be done with just tebrolite oh i feel hurray not everything is so bad floral yes mimosa is pleasant to me, it reminds me of me by the way i have mimosa and we can use it use in our aroma for spring, mimosa absolute looks like this, but we’ll make it not very sweet , but something like that, and mimosa is basically green, listen, it smells like violet, yeah. well, you need a little bit of it, it seems to me, but this, by the way, is not the same mimosa, we have mimosa, the fact that we give these flowers is generally acacia, it’s not mimosa, but here it looks exactly like it, but it’s also yellow, but this no, it’s not these cats, while polina is in the way, kirill, but tell me, there are some fragrances that never go out of fashion, actually, uh,

there are so few types of new scents that that's how it established itself as some kind of archetype. aroma, as, for example, at the end of the 19th century, this is how it is used now, for example, wine glasses, aromas, we all know them, like peasant perfumes, well, the smell of a locker room, the smell of a razor, this type, it was laid down at the end - 19th century, wine glasses, chypres, they also originated around this period, a little later in the 20th century, this is not like soviet chypre. these are usually heavy scents with patchouli, with rose, and these are the scents now of course, those mistakes that were once popular here in the 20th century are evolving, they are no longer relevant, well , for example, there is poisondior, this is a chypre, yes, now they have evolved and, for example, mistdior is also this modern chypre ,

fruity chypre, the chypre has changed, but essentially the structure remains the same, do we want pepper? probably, yes, well, let's have pink, since it's spring, pepper, pink or black? let's have pink, our spring scent, oh, i really love it, let's, it's a pity i didn't write down the formula, maybe we'll get some kind of brilliant scent, well nothing, you and i still remember the ingredients that were there, we can forget about the proportions, dear friends, i congratulate you on the significant bright anniversary, half a century ago the start was given... for the construction of the legendary baikal-amur highway, the joyful tuning of guitars, the furious construction team there is my country , everything else is a dream that comes true and does not come true.

the window frames are walking and the train is a tributary. everything for you, sunrises and fogs, for you, seas and oceans, flew through the windows hung by the daughters, for you and joy, peace and prosperity, if you want time, a big holiday concert, premiere on may 1st on the first. this is tatyana gevarkyan and she’s no stranger, together with me in the studio are young perfumers, kirill khaikin and polina kazakova. let's analyze the scents note by note and find out about the main trends of this season. how to apply perfume correctly? that’s right, in fact, well, usually in the usual way this is

the population zone, this is the neck, this is where the pulse is, well, the pulse zone, what do you think? here the question is what else, namely the wrists, they can be warm and the perfume may be less persistent, and therefore you can apply it here, on the back of your hand, yeah, and it will be cold here, the aroma will be more persistent, and it will be more convenient to show it to your interlocutor, that is, not tossing and turning like this, like this, yeah, here on the hair but on hair too, yes, it’s like on clothes, on the hair the aroma is more persistent, but maybe less intense, but how to choose the right aroma? i always advise, of course, not to buy right away. never buy right away, because if you really like it now, it’s not a fact that in 2 days you will take it, smell it and say what you like, so you need to ideally, ideally , ask a consultant for a sample, or first

try it on a blotter, well, on a blotter, of course, first we’ll try it on a blotter, always yes, if you like it, ask for a sample wear it for several days, if they don’t give you a sample, you apply it very rarely, but go for a walk, that is, you need to apply it somewhere on your wrist or wherever you want, where we usually use it, where it’s convenient to put it later, and for me, for example, i think that this is not the most appropriate gift giving perfume to someone, because it is very individual, well, if, for example, you know that a person uses the same perfume, and you give him everything, yes, and so, yes, of course, it’s a matter of taste, it’s necessary, necessary just lead, lead a person to the store and choose, until we get it very tender, with a slight pepper on top, so, now wait, we need the appropriate moment. can we think of what else to add there? i need to wash the receptors, it’s very floral, very floral, yes, i would like something

like that, i want some kind of brutality add, let's add java vitivera, and you can also add cedar, but it is important to say that the work of a perfumer is not these 50 components, but 700, i have 700-800, this is a large organ called such steps and... you should ideally know these components, guess them, they took any one for you, you know it. okay, if i say i want to achieve some kind of uniqueness of the aroma, is it enough for me to buy some of these bubbles for my home, depending on my mood, mix it on my skin? it’s possible, that is, i can make solutions like this, you need to understand that these will not be perfumes anymore, since perfume is a product that has certain functional properties if you apply nerali oil on your hand. the fact that it will smell there after at least an hour, that is, by the way, i once bought aromatic oils already mixed as perfumes, they had

some kind of unique aromas, unlike anything else, they lasted the sillage was very light, i really liked it, it was light we added floral notes, leather notes, and amber and a little tobacco notes, very light, but they already give character, very interesting. it turned out to be a cool aroma, yes, i think that this is the aroma, the trends of the twenty-fourth year , we are ready. kirill, and i propose, by the way, since this is the case, to mix a perfume, which we will not call a bast, i propose some kind of audacity, we will also add, of course, absolutely, a fragrance that will mix the future and the past, well, just like fashion, yes, it is a scent that represents freesia. it’s called ethyllenol, despite the fact that it’s classic, floral, but there’s something about it, a slightly rubbery aspect, and we ’ll add a lot of it, we’ll have a perfume, there’ll be

a perfume about purity, i do it without scales, of course, we don’t work like that, but we pour it on the eye, then, let’s add bergamot here, absolutely right, bergamot, well, everyone is familiar with it, everyone drank some of it with bergamot, by the way, there is often no bergamot itself, it’s synthetic . this is the scent of lily of the valley, essentially a very fresh, rainy and spring lily of the valley, oh, interesting, he has one here is the sparkle, the tenderness of the flowers, so we will have some flowers now, let’s have some audacity, hot, burning rubber or... because fashion is still about a challenge, you can add ashes, that’s great, this that you will have evernil,

and this will be oak moss, since it ’s modocyclic, let her, like a phoenix , be reborn all the time, oak moss, by the way, was very often popular in just such old perfumes, it’s also salty, it’s woody, it’s just like that , mineral, and we do unisex daromat, yes, we do unisex, of course, there is another component that... they call it floral animalistic, that is, now it will give us severity to our colors, naturalness, animalistic - these are cats again, these are not cats here, here they are more likely in a cow flatbread, this is indole, it smells like lily of the valley, fermented green tea, how rough, rough, so straight up paints, we add a little bit too, so that we add feces and a painted fence, we polish it all with aldehydes and flowers, yes, without embellishment, i would very much i wanted to add. he's such a culinary expert

a little bit, geleotropin is a component that, if you look at the natural components, it smells like a very strong woman’s milk, yes, and woman’s milk is always a rather valuable component, beautiful, deep, and geleotropin is one small of it part, so with us - iris is always in trend too, in fact, here is methylanoma, which i now yes, which i will show now, they say that it will be yes... by the way, we also have iis in the spring fragrance, only we have ianon beta, well, yes, pauline, you studied the art of perfumery, and are there any differences by region, you mean, is there a preference depending on, of course, there is a preference, but let's divide the market into two huge categories, which is the european

market and the arab market. and what the arabs use in their perfumery is sometimes impossible to listen to in our latitudes, in their forty-degree heat, applying a scent that will suffocate us here, there it sounds pure, beautiful, broad, that is, everything, of course, depends on the place where either the norwegian style is used, or this is scandinavian style, such restrained, cold, cool aromas, in russia, probably, there are some markers that we all know, here i am... how the sound changes, because. but i

like individual fragrances so much that i realized that my option is to buy myself a mono, and by the way, there are mono perfumes that play off one single note, for example, there is a vitiver around it, just these are the perfume components that i remember it there were such, but they still somehow don’t sound so noble, it’s already mixed, yes, this is already a sildogid, it has become more sonorous, more floral, not so bright. yes, i like it now, this is really the scent of clean clothes, yeah, and it’s just opening up and changing now, yes it’s important, but that’s not how fragrances are created, it’s many, many attempts, i had them in one fragrance more than 120, yeah, that’s why it’s a very long job, you can make perfume for months, years, but how do you feel about mixing different perfumes, well, this is a trend, by the way, also a trend, now the task is to sell

more, calmly, each scent will not contradict and interrupt each other, they can sound quite well, but if you take some ready-made compositions, well, not intended for leyring, this is called when they mix perfumes, yeah, otherwise you kind of ruin the work perfumer, because one perfumer made one composition, he had one idea. and the other another, well, we ’ll mix two ideas and we’ll get a cacophony, yes, yes, let’s apply it, or for example, they recommend mixing a molecule with others, by the way, this is possible, since it’s very simple, just she, she may not do anything, just everything, oh, i really like it, and the powdery one is just like that, well, oh, they turned out really different and cool for us, and we made them different on purpose, although in fact we practically had one set of components, yes, because that they wanted to make a release about spring, about spring, but from

the same set of components it can be done completely. i think that even from ten different components you can make completely two different perfumes, yeah, it's a matter of balance, thank you very much, thank you, i wish you further creative success, as you can create more interesting, unusual and unique scents, thank you, well, friends, it’s real spring in our studio, perfumes are sorted note by note, and i have two new exclusive scents very close by, if you want to know about fashion more, see our releases: on the first website, tatyana gevorkyan was with you and not lymshity. let's get started, oh, i've come to play, hello, hello, welcome,

russia is the best country in the world, really, of course, hooray!

we walk around moscow, we walk around moscow we walk around, we walk around moscow , we walk around moscow, we walk around moscow , we look at the window, we look, we look, we look, everything is loud, moscow wakes up, moscow sings, moscow groks the accordion, croaks. cheerful people in a good mood, around moscow and we go around in the steely district to make it more fun for a neighbor,

a friend, mom will go when she’s dead, she’ll start a harmonica for us, uncle mary will go ahead, forage.

the dagestan wedding in moscow is in full swing, and you decided to have something to answer. oh, how i love this sound, well,

that’s it, well done! well done! by the way, the accordion is not so simple, the buttons are small, the fingers are large, the accordion is an adult, but what is the place? pancake, that's what it is! well, we have guests from st. petersburg, but with some interesting number, yes, a moscow dance of our own making for muscovites and guests, no one helped and guests of the capital, igorkov.

igoryoka, well done, hold it, sit down, i really liked it, as always, well done, well, the word to the muscovites, with what you answer, you stand somehow modestly, these are our new acquaintances, unlike syopa igor, what will you show, what will you sing, konaryka, konaryka, that means it’s working out, what’s your name, anya, anya, surname kershenkov, and what’s the accordion player’s name?

the devil will pay for mutual love. the stars have faded at the bottom, the rain the little cat sighs and cries, after the river of my sadness, the little cat sighs and cries, with the morica of my sadness, this is sadness about unfulfilled happiness, suddenly it accidentally shed, stoli, a little rain rolled down onto the dress,

or maybe slug from the eyes whether the rain rolled down onto my dress, or the mucus from my eyes, i’m not looking for an answer to the questions. you're not on my mind i argue with fate, i will apologize for this incontinence, to myself alone, i will apologize for

this incontinence. in front of only myself, oh, great, this is my fight, the line burns, fight, until the end, beloved, beloved, beloved, roads, roads, roads, we run away on different roads, don’t guess about love, if you’re happy in your eyes, we we know for sure, the ice will melt, the silence of midnight and the wolf will sing, it’s a long day, this long, so

short, the heat of dubai is whispering something to us. hugging, the ice melts, soars, you are a sailor, i sailor, you are a fisherman, i am a fisherman, take a walk, april 30 on the first, rom, castro, a stellar group product, veda vodka, a stellar group product, old barrel cognac, a stellar product. burbon stirsman is a product of the stellar group. mancacher whiskey, a product of the steller group. a pet can turn even ordinary everyday tasks into a unique quest. here i am sorting out my dirty laundry.