they already clearly understood for themselves the power of this printed word and knew that in general journalists can be bought inexpensively and they bought them, that is, these articles came out, prices, really very quickly, literally this was a period of 2-3 years before official advertising appeared with these advertising modules with jeans already like that, which went through advertising.

i am such an honest incorruptible, i just don’t know how i would have acted if i had been offered money, i was not offered, i don’t know why, but i just heard from one, from another, there once a man was given a car, i think, like somewhere very close, in general, in short, somehow i was unlucky, that's why in this aspect i stayed. it's just

that there was no temptation, that is, either demons interfered, or angels protected, later, when i began to deal with the business press, i headed first a business monthly magazine, a very famous one, then a business weekly, and there often these commissioned materials, they went through... conditions, these materials published, and i must say that often commissioned materials, they were much better in quality than journalistic materials, well, simply much, well why, because on them, if there, i don’t know, some bank or some oligarch worked, well, there was a whole team collecting the invoice, professionally.

such and such, well, it was always decent money, that is, it was always thousands of dollars, there from five to 25, i like the material, i’ll put it up, where to send a person, and well, i sent there to the financial director, this money was sort of cashed, in 2008, mikhail vladimirovich and i went to kiev to launch a franchise of our publication there, we published here in moscow under a license. german weekly

russian-language version, our kiev friends said that they wanted to publish it there in ukraine, so we went to launch this publication, and of course i was shocked how completely different these things were there, because my friends and colleagues were very offended when we said that well, we are older brothers not in the sense that we are there like... bigger and more extensive in that they are several years behind us in some , in any case, in what concerns the media, that is, it was 2008, and they had, in this sense, the nineties, then we also found out that there are also special services directly connected to this money turnover for materials, this was for mikhail vladimirov and me

, for 30,000, he would receive a hundred thousandth such package, but - we didn’t take money from everyone, because we would like this face to be, firstly, recognizable, secondly, there one way or another, in general it is pleasant for someone, either the owner, or

the editorial staff, and or in my view as the publishing director, the reader, and so one day a banker approached us, i will not name this bank, not because it was headed by... some eastern comrade, because it does not matter who exactly, and for myself, as soon as people came to me from this bank, i decided for myself that in no case would this person, because it is simply reputational for the magazine it's not good, but i couldn't refuse to say that no, that we have some kind of discrimination on this or that basis, so i decided to just randomly name that figure, which is obviously unaffordable, i'll repeat again that the cover cost from twenty 25 to 35 thousand dollars, i just said, you know, we have everything reserved for the next few months, so excuse me, 150,000, what was my

surprise and displeasure when my interlocutor, that is, this pr person, grunted, said, well, okay, how do you like it cash or you can list them, i realized that everything is over, that i have to answer for the bazaar, that i will have to publish this cover, it was the most expensive of those i sold, i say sold by me, because i made the decision, the money did not go into my pocket, of the covers i sold, we continue to talk about jeans and about corrupt journalists, this is a podcast of the chronicle of the end of times, my name is evgeny dodolev, with covers.

i immediately concluded for myself that we will have a different team, we buy only the brand, only the name, i will simply explain, why is it important to buy a name, and not buy, let's say, a team or i don't know, a teapot or a computer, everything that is on the balance sheet of this magazine, because under the name , an advertiser was immediately built for this or that brand, that is, it was simply a business decision, because when

some publication was created from scratch, first , so to speak, a publication is created, then its group tamget is calculated, it is shown what kind of magazine it is, the advertiser takes a closer look, understands whether he is interested in it or... not interested, and the big networks are like that brands, automobile, i don’t know, watches, all sorts of washing powders, perfumes, they make the decision. there in the city of london, there or in the city of new york, they simply knew that if such and such a publication appears in russia, then these or those brands automatically become part of this publication, they didn’t put them in, who would be on the cover, what would be written there, because there is a license, it is clear what format, what content there is, that’s why i say again that only this brand was bought, especially since when a magazine is purchased brand, then you have the opportunity. to replace there those materials that the licensor has released, that is, the publishing house that sells you

the license, it provides you with the entire package of different shootings - and materials that can be translated so that you can print them in your publication, so i understood that this would be some kind of waste of time, and he came, he very temperamentally explained to me that , uh, the purchase should take place any minute now, and they have already planned the next issue, it is almost ready and there is a cover with a singer, some, well, it's from the category of singing panties, and what's very important is that it comes out, because the shoot, by the way, was expensive, several thousand dollars could be spent on renting studios, on a trip somewhere for such a photo shoot, because usually not just the cover was shot, that is, there was also the so -called undercover material, that is , several pages were filled with the shoot and some photograph was left for the cover, so he... he said so persistently that it was really important that it came out,

that i was already at that moment when - i was finishing my second glass of mineral water, i decided for myself that well, screw it, there won't be this singer, just 100%, and if he hadn't come, i wouldn't have said, i probably would have used the already prepared material, than to shoot a new cover or get it from the licensor or bother with it at all, but when the issue's content is ready. i think we took one of the hollywood stars as a licensor, put her in quite undressed, well, as the format of the publication suggests, literally through a few days after the release of this magazine , some serious people came to us and said, what the hell is going on, we paid 30,000 dollars there, where is our cover anyway? i said, well, you 're asking those you paid, because we didn't take money from you, that is

, it was a sold cover, it was sold, clearly not to the publication's cash register, a professional journalist profited there, a professional, as it turned out, in all respects, there were other cases, there is such an international businessman and he was my deputy and i consider him the best interviewer - well, magazine and newspaper, i

actually recommended andrey vandenko as a person who does a brilliant interview for this person, and the interview was recorded, he was filmed for the cover, day x comes, when the issue should go on sale, and i get a call, again from a patient, he says what the ... let's say, crap, like i just stopped at a gas station, there 's a magazine there, on the cover there is a nice, well- known lady, i say, so i generally to i have nothing to do with this, i just recommended a person who would record the interview, well, i'll figure it out now, i call andrey, i say, andrey, what happened, felix is ​​very upset there... eh, he's raging and throwing tantrums, he in turn tells me: i'll call you back, you know what they did, well, yes,

i don't even know if anyone has done this before or not, they put a lady's face on one cover, on the front, well, actually, on the cover , i don't know whether they sold it or not, on the last page, well, which is also basically a cover, it's called the fourth cover, well, well, on in professional slang they put like this - a businessman, that is, formally they basically fulfilled the conditions, because the agreement was oral, that is, it was not formalized for they said, let's put it on this kind of cover. i don't know how it ended there, because well, he's a serious person, so to speak, he hardly liked how they treated him, but i think that somehow this issue was settled, but with covers there were stories like this and i remember how in that very licensed magazine, a men's magazine, i

so i'll explain it again, this is where it's usually enough... the mayor of a northern city, they said that they didn't take him on the cover of this edition either, because he's in a business building, and i just for fun, i say, i 'll figure it out now, i'll just call our licensor in the city of london and ask, can

we solve it, because the covers, the fact that we sell covers, they knew that we were getting money, because this money was cashed, that is , this.

a girl somewhere there in pr or something, i say, for god's sake, send her, we'll see, what kind of girl came, girl, ae parked right on bolshaya androenskaya street, we had an office of the publishing house building, there are tram tracks there, she parked right on the tram tracks bentley, everything as it should be, she arrives there already by the time she got to my office a couple of trams from both sides and... comes in, well absolutely nice without any show-off, that is , i would never have said that he arrived in a bentley, but i couldn't resist, i say, and i say, who is your dad? she says, my dad is a builder, she said, later it turned out that he he is in charge of the development of our entire north, there is arkhangelsk, murmansk and so on, but by the way

, he worked very well, everyone was happy, that is, this story did not end with the cover, but it ended with the fact that...

i'll catch up after this issue came out, we practiced such sessions, that is, in addition to covers, we did there, for example, well, there are restaurant chains, when a restaurateur has several establishments, we did girls, a waitress from one restaurant, a hostess from another cafe, a director from a third coffee shop, that's the kind of thing we did they came up with it themselves, i...

10,000 euros a month for each publication, that is, 100,000 euros a month were paid there, that is, more than about one and a half million a year this airline paid so that it would not be mentioned, well, that is, when it needed to be mentioned, it paid separately, sent, and to be honest, it amazed me, because for this money it was possible to do some, well, i don’t know, well , do a lot of some really cool things, i don’t know,

all the money is paid for what you, dear viewers and readers, simply don’t see, otherwise would have come the end of times, this was actually a podcast, a chronicle of the end of times, and i, evgeny dodil, told you about such a phenomenon as jeans. you can watch all the episodes of the podcast lab project on the website of the first channel 1tv.ru.

hello everyone, this is tatyana gevarkyan, and today i will be looking for a suitable pair, a pair of shoes, this is nila komshita, and today we are talking about fashion with designer alexander serodikyan and stylist lena cherova. len, it is believed that they meet by clothes, in what place, in this... value scale is located shoes. well, in fact, there is such a story, this is especially relevant for men's shoes, that no matter how a man looks, it is very important that the shoes are clean, polished, that's what the opposite sex pays attention to first of all. for women, of course, uh, shoes are one of the important elements, i will not say that it is the first thing that catches the eye, because after all, we first of all look at the level of our gaze, yes, first we evaluate. face, then we go down lower and then at the last moment to shoes, but shoes of course it is important, because very often i notice in the images, girls, women, men

on the street, the clothes seem to be fashionable, trendy, but when the shoes are somehow not right, everything, everything immediately falls apart, all the efforts, so to speak, are in vain, tell me, why did you start your entry into this world of fashion, into clothing production, specifically with shoes, do you think that this is a kind of... foundation on which the image is built, by the way, it's cool, a kind of foundation on which the image is built, i will remember this, yes, well, it seems to me that you can push off precisely by building an image from a pair of shoes, i always really liked and shoe production, i dreamed of doing something since childhood, all my friends who are really close, close, they always see how - sitting, for example, at home, if i have a piece of paper and a pencil. it always stands on the table, i always drew shoes of this and that kind with heels, with anything, that is, it even happens unconsciously, so i

decided that i should try, i understood that this is not here, it took exactly a year to get to know the factories, the factories did not believe in me, like go study, only after the factory realized that i have a good understanding of shoe construction, they said, why did you keep quiet for a year? we thought that you were just playing, came up with something and are doing it, evelina khromchenko helped me with the name, we had a photo, the first title photo, like a preview of our collection, which, like, which i exhibited, it was taken from me by katya mukhina, who at that time was working as a fashion director, took it from russian vogue to non-russian, and so it began, like... to become like a snowball in different reposts this pair of shoes when my friends started writing to me, what did you see, you saw, and i didn't see anything, because i say, and what did i see,

they started sending me screenshots, that hell... lima made a post with our shoes, on which it was written who it is, where i want from, after 2 days our account had 100,000 subscribers, and apparently some kind of success came, what kind of divas do you see in your clothes, or maybe someone has already worn them and you accidentally suddenly saw them somewhere on social networks, but i know that our shoes are in the wardrobe julianne moore. hulton, adriana limma, the list is long, and it's so cool that these people, whom i never knew and didn't understand how they could know about me, now we correspond, they congratulate me on my birthday, ask for a pair of shoes, and foreign stars never ask for them as a gift, they always ask to do something for them and are ready to pay for it, when we were just starting out, i

understood... the next thing is that i want to draw what i want, i'm an artist, you can't obviously know who you are drawing it for, you cannot assume what your audience or any other person who will pass by the shelf in the store will want, at this moment you must be an absolute egoist and do only what you like, you need to figure out what you need to buy today, what models are in trend, what models today...

look appropriate, ballet flats can just perfectly complement the image in a work format, go on a date, and go for a walk somewhere in the evening, such a trend to the delight of men, 100%. but many women worry that ballet flats are not very orthopedic, because they are too flat, and you need to work a little with flat feet, well, in general , i am for choosing a trend if it doesn’t work for you, so ballet flats are a great story, it seems to me that this worries those who want to be taller the most, well , in fact , there are other methods for correcting height, it is not necessary to only wear heels if you want to look taller, because you can wear light-colored shoes, you can just wear monochrome looks, i let's say that person who is not super tall sometimes i really want to stretch my height, but it doesn't mean that i should always wear heels, because not always at the expense of shoes, not always at the expense of shoes, i use other moments, who worries about this problem, those who do not understand how else i can look beautiful worry, it would seem that ballet flats

are cool. an alternative, but i don't understand how to fit them into my wardrobe, well, that's probably why it's not my thing, because it's uncomfortable, and if we talk about the shoe base in wardrobe, what would you advise to have - for each person, what is absolutely necessary on a high -waisted, on a low-waisted, in black varnish or in glossy leather, in matte leather, in suede, there are a lot of varieties, but 10 different black pumps, and no, we are not saying that they all? should be black, and i think beige, it seems to me that red, the palette is very large, red is very popular today, yes, therefore, uh, what should be in a woman's basic wardrobe, as many shoes as possible? there is an opinion that high the heel is uncomfortable, but it always seemed to me that it is a question of the last, there are brands whose last, for example, does not fit and is not very comfortable, and there are brands whose heels even

seem comfortable. there is such a moment, it seems to me, this is from here, that is , how beautiful it is for you, so comfortable it will be for you, and you can be beautiful for different reasons, for work, for style, for status, for image, etc. in this case , everything is comfortable for you, in the case if we are talking from a professional point of view, it is clear that you need to take into account the whole balance, very it's good to know the foot, 8 cm is the most... it's even from a medical point of view, like, when a person lifts his foot, he has fewer diseases, a straight back, that is, a heel is more beneficial for health, yes for the back, unexpectedly, everything that is higher, it can be comfortable due to hidden platforms or unhidden platforms, but the angle of the foot itself, it should be yes, 8 cm, and there is such a moment, i paid attention to many stars

who go out on the... red carpet and i myself use this life hack in life, i take evening shoes, especially if they are pumps, on half or one size bigger, so the heel sticks out a little, but in the nehu. yes, as sophia loren said, shoes should be one size bigger, bras one size smaller, how interesting, i haven't heard the second part, and you know, i really like it when the heel sticks out a little, it seems to me, it gives it a very - lightness, yes, yes, this makes the foot look more fragile, it is quite possible, but in shoes that are one size bigger, it is not always comfortable to be for a long time, and some are not like that, what kind of shoes are these? irrelevant, outdated, outdated, which it's time to retire, well, either for reconstruction, or for reconstruction as well, but most often,

of course, there are simply outdated models, which, unfortunately, are still found in stores, that is , a woman can go in a new pair of shoes, let's say, some shoes, but they look completely out of date and they definitely need to be gotten rid of and were not worth buying, so what? today is an anti-trend, what are we giving up? we are giving up, probably, morally obsolete models, there are no such models, there are no models, let's say, i'll say shoes are not relevant, everyone immediately threw out of their wardrobe, shoes, sneakers, trainers or something else, and there are some characteristics that actually show that shoes are not relevant, let's say, a very narrow oval toe, we have a trend for a blunt toe, we have a trend for a pointed toe, we even have a trend for... this is what helps shoes to be not relevant, so if you have things in your wardrobe, clothes including shoes, which you, you know, have been wearing

for 5-7 years and you hope that it seems like this classics, most likely it is not relevant, and most often it is the formats of shoes with an oval toe that are not super popular, plus... not very relevant, although you know, it is difficult to say, i can say that wedge sneakers are not relevant, but on the other hand, you look at the catwalk and there, it seems, wedge heels are found and wedge sandals are fashionable, but here, in general, there is such a set of characteristics, when you look at things, it really seems like it is from 2010, if you have such a feeling, then you can definitely get rid of the thing, but it seems to me that today everything is so mixed up that absolutely... everything is in trend, the main thing is how deliciously you can assemble this constructor from what you are offered. what is in trend, and what has already become a classic? we sort out the shoe wardrobe together with designer

alexander serodikyan and stylist lena chervova. many people, like me, remember you from the fashion police. you had a trio that made a splash in your time. well, first of all, you were the most stylish at any event. namely shoe production, why is that? regarding fresh art, it was so long ago, but it was a lot of fun, very...