on the the i still regime in iraq and syria now many are in kemp. i the role funds are with the, with the mothers rejected by their own communities. she thinks that people are going to welcome them after that. of course not an emmy award winning documentary. here's that shooting and traumatic story for children throw stones at me erects last generation on l. g as in the hello, i'm adrian. instead of getting a this is counting the cost on l. just a road you'll we can look at the world of business, the comics. this week. the economic vision set out by democratic us presidential candidate, cala harris is in the spotlight, but is she offering enough to boost the world's largest economy?

also this rate a meaty debates. we all skipped global livestock production board to be drastically reduced because of its effect on climate change. and boy comp success. some global companies associated with israel as well and gaza. a beginning to see a change in the bottom line. the, the us democratic national convention this week gave us plenty of blips dilemma and promises of a better future. kamala harris, the parties count that as in november as presidential election recently on sale to economic plan in how 1st major policy speech as a presidential hopeful, she promised tax relief for families of health for new home buyers bought. these come in the shade of a cost of living crisis that does have millions of americans. so is coming on harris offering enough to will middle class versus at who's going to pay for the tax incentives. and he cannot make plans. what will help biggest economic challenges paid?

kind of she when voters trust on the economy. hydro castro begins are coverage from washington dc. many americans believe the us economy is in trouble, and i'm a single mom and it's very hard. danielle carrie is a restaurant worker in the swing state of north carolina. she says, providing for her to kids and finding an affordable apartment is much harder now than it was 4 years ago. it's very hard to live on your own and support kids on your own with one income democratic presidential candidate comma harris, recently unveiled and ambitious proposal that could be a lifeline to families struggling economically. you know, i think that if you want to know who someone cares about local who they fight for with the focus, she says on the middle class and lower income americans here says if elected president, she would enact the 1st ever federal ban on price gouging at grocery stores offer $25000.00 in down payment assistance for 1st time home buyers. call for the

construction of $3000000.00 new homes and offer a $6000.00 tax credit to the parents of newborns. billionaires and large corporations, we will fight to give money back to working in middle class americans. the price of every day, goods in the us is up 20 percent since joe biden took office and the cost of housing has soared. donald trump has proposed hiking terrors on imports and further cutting the corporate tax rate. he's called harris his proposals, a soviet style government price fixing scheme. the non partisan committee for responsible federal budget says the harris plan could add $1.00 trillion dollars to the us deficit over the next decade. it's of transplant, the less detailed could cost taxpayers about the same. carey in north carolina says she likes, here's his proposal to help people buy their 1st home. it would be

a tremendous help. it would mean, alas, the realize may is kerry is planning to vote for harris in november. but she's cautiously optimistic. knowing that all campaign promises don't always turn out to be true. she says she's willing to give harris a chance. hydro castro alger 0 for counting the cost. well, that spring, and i guess to discuss this further, joining us from london is greg swenson. he's a founded pop up motions bank break market. i'm but it's also the chairman of republicans overseas and from washington dc with joined by paula von shak, who was the president of the global policy institute, the think tank. both of you welcome, gentle and greg. let's start with you. what do you make of coming to harnesses, economic plans. i think there's 2 major points to look at a 3 and one is her record. and then of course, there's the agenda and, and what are the agenda is actually executed if she's president, remains to be seen because, you know, often politicians run on an agenda and don't necessarily implemented but,

but i think those are the 2 big issues. what's her record look like, and what is her agenda? and i think on both of those metrics, we could be in big trouble if, if we have president come all harris pound correct. how could we be in trouble? well, i mean for 1st on the record, i mean, obviously she was, you know, by president, by inside for the last 4 years, the war on energy resulted in, in major supply constraints on, on oil and natural gas. and then you have the, the reckless spending, which we saw early on in the term, and that's w overstimulated demands in a very hot economy. so, so those 2 things, both the supply and demand resulted in record inflation, or at least the highest inflation 40 years. and so i don't, i think she's going to have to distance herself from the record because it's been such a failure and it's the number one issue for most americans. and she polls level of present truck. she's 10 points down to truck on inflation and the economy. and then you talk about her agenda and we didn't, we haven't heard much policy from,

from vice president, ours. but finally, last friday, she announced a couple of her economic policies. the propositions. one is price controls and other was housing subsidies, also $20.00 height to 28 percent for the corporate tax rates. all of those are antique growth and end up hurting, working people in america. so we, we seen this movie before and i believe that this isn't just the big live, right? you know, the big government level, this is enormous sized government, radical pilot. what do you make of that? even the economist magazine, in which prides itself on being the, the less no right says that's she's just the latest presidential candidate to embrace self defeating economics, which will end in failure as well. can. i say this is slightly exaggerated. i was talking about the record, got a under president biden. the united states of america had the

highest production of oil and gas industry. i repeat 2023. so the notion that we are divided administration has destroyed the energy industry is just now. so suddenly that i've had ministration as put forward and i bowed. and you know, maybe i'm going to say a debatable agenda on green energy for sure. but uh, oil and gas doing very, very nicely on the management of the, of the economy. trump. and there's the same according to a poll, cited by forbes magazine. so this idea that the, this study, ministration has a sort of destroyed to the american economies. just not so gross. i'm divided more or less the same effect a little bit higher then on the trunk. unemployment started close set to the inflation occurred under president biden, in large measure,

we can say because of the over stimuli to measures that were taken to come back coded, which was an unprecedented prices of course ship. mr. trump did the same in terms of, of sliding the economy with the cash coming from the federal government. but by didn't continue that according to some too much and that was inflationary. inflation is down very significantly at this point. so this notion that there's this directly subject that is going to destroy the american, the buy for me is just not supported by the fact that i know i know that greg wants to come come back. how can i can see that he's, he's, it's going to get in the us, gregory for you to you. you talked about coming out of her as being all about big talking about what's wrong with government lending a helping hand to get people up. it works well in other parts of the world. i'm not sure it does, but i think in the experience that americans had, as the private sector is a much better allocator of capital than the public sector. so taking money out of

the, out of the private economy and redistributing it, was transfer payments or other other sort of inflationary measures is, is always the risk. and, and i think you'll see that from, from come all nomics. but back to the points to the energy. yes, you're right. 2023 was record production. but it could have been one to 3000000 barrels a day, a day higher and, and it app so after the divided ministrations really put their foot on the deck of the energy sector, you had a drastic reduction in supply. and it's ended up coming back lately after going to check solve and once a moscow and ask vladimir to pump more oil. it's going to bend as well. and into the middle east, of course. so that ultimately changed in the happened to bind the harris administration. but not after a lot of paint gasoline prices, petrol prices are up 50 percent since kamala and president by the took office. fuel heating fuels up 49 percent electricity's up 32 percent. so you have to put some, some, or all the blame on the administration. palo trump says that he won't touch medicaid

or social welfare, he's going to comp, texas and make america more affordable. again, he says by reducing inflation to many people, his proposals seem pretty solid. this selection is going to be one to us, to a certain extent on who people feel they can trust with the economy is coming on harris . that plus or what the cost, it depends on who you ask. obviously, a trump is binding to it to certain constituencies, his proposals to dfacs, social security benefits, which, which is a disaster, by the way, for the solvency of the social security problem is it is an example he's pandering to home. so that retiree will, of course, get the social security benefits upon retirement, which are taxable or why are they taxable to maintain or the the solvency of the system. so when she says not we're going to dfacs that we're just going to shop. so

basically means you retire in america, get to keep more money and i'm very nice to you to do this or not. by the way, i am also going to talk more taxes for the middle class or for others, which means look under a trumpet ministration. you've got to keep more money regarding the you know, the fiscal deposition day 5 exploded on the truck exploded. keeping in mind that the republican party is to get started really, you know the provo fiscal party, the one for you. remember balance, budgets. i am old enough to remember graham rodman college. when i'm the director of administration, we're talking about balanced budget amendment, and the republicans were front and center saying, this is reckless. we're spending too much money. we need balanced budget. mr. trump went into 2020. okay, right before coverage, so nothing to do with that. with the presenting a budget which contemplating the $120.00 a dollar deficit,

this is mr. tom before coby. so before any, you know, flooding the market with government money to help people out of a job, etc. so mr. trump is doing this, and by the way, he's proposing a terry force. we've been tire. well, you know, putting parish on the, on the imports from everybody that is attached on workers many thanks and day to both of you for, for joining us. greg sprencel, apollo law, she that many. thanks steve. it is nice now the you and the says the meat and dairy industry accounts for more than 14 percent of global greenhouse gas emissions. that's on a par with the transport industry. climate scientists of long britain cooling for reduction to the consumption of beats. but the strength of the low based on people's desire to keep it in the diets, means what more is being agent every year, not less image than kimble reports. these are some of the biggest contributions to

climate change, cuz the meat and dairy industry are responsible for between 14 to 20 percent of the world's greenhouse gases. so the heating off the planet. that's because live still the largest images of me, say, producing food for them creates more emissions. and a 3 quarters of agricultural land is used for the production of animal feed for land grazing. large store is the world's leading cause of deforestation, forest, which otherwise would have been soaking up emissions before visiting with you to grow their food. you need space. so you have to take that space from wetlands, meadows forests, a lot of them, then you need fertilizers, pesticides today. many ex, but say consumption of me needs to be reduced by 50 percent within 5 years. so how do we do that? simply, people need to eat less meat, many europeans and americans who account for the majority of me consumed in the

world. but the un, along with many climate activists and environmental is i've been saying this for nearly 2 decades. and rather than reducing me, consumption has been increasing. one way is with lab gordon, meet it on cultural good, little bit, paul. if we can then use hook up and i may send some livestock funding to, to solve the native. i believe it could help us environmental concerns, but campaign to say regulation is needed to ensure change. the last you and climate change conference call $28.00 campaign is height agreements would be made to change the food systems. we need to think about what we do in each step. do we all need stake every night at dinner? if, if we all want that, it won't compute. so can we do more plant based fees of the kind of conversations that are happening on at the company, but the meat industry turned out to protect their interests. so meet is good for the environment and they will still continue to get millions of dollars in

investments per year in europe and the us. however, if meet consumption continues to rise, so the temperature of the planet image and came back out to 0 for counting. the cost of joining us now from london is david hughes. he's america as professor of food marketing at imperial college, london, and a visiting professor at the boy agricultural university, u. k. he's also an international speaker on global food and drink industry issues. good to have you with us david. so how should the media industry go about reducing its competing footprint? right, then the big question of course and, but what is that? and then we'll have to do it. and for 3 reasons to be one is because the governments around the world not least through c o p climate change conferences are already making promises already have made promises. secondly, the major customers, the supermarkets of this, well they made the promises. uh, actually of course the,

the compet impact is particularly evident at the farm level. and that's the, the, i mean, i guess the struggle that you have hundreds of thousands of smaller scale produces producing mill producing that meet. and that's where the, the, the, the same problem is. and so it's about of the, the, the, the project working together to reduce stuff. but you can see it's starting to happen and what's more, we have to accelerate the, the process. and let's remember, this is a fed policy here, which is the consumers themselves on increasing it around the world, wherever you are in the world consume is, have an interest, a growing interest in the health of the planet. and they understand that what we put in a mouse has an impact on that house, but also the houses are planted so. so not, this is not easy, but step by step, we're going to have to get the, the big deal is that the farm level? is there any uniform agreement between people at the firm level in whether there's

actually a need to do it's of how they would do it? so i mean, how would fall within the us astray, they act in concert with farmers in europe for example. how do you make that happen as well? first of all, you've got to get them to act in concept within their own country and slowly, slowly. for example, dary industries, whether it be in the us or new zealand, or that you can say, okay, what's planned to progress towards something which is if not net 0 in terms of corporate impacts. it's substantially better than we go to the moment. there is no international agreement between good uses of but that's what, let's you know, give the, have some patients. it will a merge, but they believe no jo over time. and what i think is of encouraging is they can say examples around the. busy now of new technology arriving and you've feeding regimes new management practices,

which may together part and parcel will help reduce the impact of the firm level. but you're right, it can't be just a mix and match around the world. at some stage, we're going to have to find what is the preferred route and for people to sign up to it. and remember from a trade point of view. but if, for example, we have more success, say in europe, then european must take. there is an example, i'm not going to extract imports from other parts of the world which have a much higher carbon impact because they will say that isn't the fair play. it's not a, it's not, no, not even playing field. so look, where is it? and really stay to but we have to accelerate our briefly david to consume is cat. whether that the meat is environmentally friendly. i mean people want to eat or panic mate, they need to know that there's no but the chemicals involved with that. but to the care of whether the production of the beat that the racing is home,

the environment. but of course it depends on the consumer. and so if we look over the last 3 for you as well, we've been going through the so called economic crisis. so the cost of living crisis and the facts of the matter is the internationally, the deep portion of the consumers who actively will seek environmentally more friendly products which tend to be price premium has reduced, does not indicate that the less interested in, uh, uh, the impact on the environment of food production is not a total is just for them, it's needs must that the site i'm trying to cope with my own house. so the economic price is, uh, when that improves, then i'll be much more demanding, a problem statement. we're willing to pay a little premium for products which are green savings, but really go to talk to manufacturing thanks for being with us on counting the cost. my pleasure, bye. now. every day brings new horrors for the people of gauze as, as rarely poems continue to kill palestinians as diplomatic efforts to end the war

intensify from it. an easier to saudi arabia practiced on egypt most times across the world. i've been showing that a western products made by companies, but they see the supporting israel as government during its 10 months long campaign on garza. and these boycotts are starting to take a bite out of profits at some us mega brands. and there are kind of restaurants which operates well known us food chains across them, at least such as k, f, c, pizza hut of krispy, kreme. so the prophets full 40 percent. and the 2nd quarter of this year, mcdonald's port cards began afterwards. it's really franchise told us that it had supplied free food to his ready soldiers. in july, it reveals sales that international buckets fell 1.3 percent in the 2nd quarter compared to a 14 percent rise during the same period last year. and coca cola is one of the problem that has found itself on the blacklist truck is part of it was voted to remove the drink from shops and restaurants at its local distribution reports. the

22 percent drop in sales in the last quarter of 2023. joining us now from london is allison stuart island chief executive and founder of international marketing pump. it's good to have you with this again. alison, how does a company or brand go about repairing its image with consumers? can it be done? so yes, it can be done. but before they even get to that stage of having to repair their brand image in the eyes of their consumer, they have to 1st identify the areas of risk. so regardless of the geo politics at the moment in the middle east companies, all types are potentially at risk of being bored cottage. and therefore, if they're not assessing, you know, are we making claims about our product or service that are legitimate, that we can defend um if, if not,

where are our areas of risk. those assessments need to be done before anything else so that you know what your areas of risk are and then you can accordingly plan for how you're going to tackle them. number one, the 2nd thing i think old grams really need to be thinking about is, you know, looking at your supply chain, looking at scenarios that might disrupt your supply chain. and other promises that you make by doing scenario planning that helps also expose not just what the risk areas are, but what would we, as a company do to repair our brand in the face of geo political crises or other types of prices that might have rise such as product liability, such as, you know, product recalls where the product itself isn't performing well enough. i think the 3rd area that a company needs to think about is engagement. so you need to communicate and engage

with your critics. so these board costs that you just mentioned, there have been other board costs of other brands, not just american brands. by the way, let's think about agent them. who, which company are the reception retailer. they weren't going kata didn't try and over the dispute over the cotton that was sourced. and each of them is claims that the customer, they were using things from china was the result of league or forced labor. so on the back of that chinese consumers and the chinese government said you can shop at each of them. so instead what h and i'm did was try to engage people to understand why they took that point of view and why h and them changed is cotton sourcing? all right, so you've got to engage in the biggest challenge is global local, not so. so companies have to do the homework in a globalized world, though, even if they become more mindful of politics and,

and of issues that are likely to trigger the buying public, or this the old backs and you comp, please, all the people, all of the time. correct. and that's a trend of good marketing is you have to know who your customer is, but you also have to engage the people that don't like you to engage the governments engage the investors, engage the employees and gauge the shopper or the consumer or your clients. because silence isn't an option just being boyd cottage and being a victim of a boycott isn't a response. it's actually not a response. so instead you explain your position of the challenge, for example, with mcdonald's and his real that and perhaps your viewers will know where free meals were given to his release soldiers. mcdonald's head office in the united states said, why are you doing that? that's not really our policy as a global business,

but the local business took that decision. and what it highlights is the challenges for brands when they are global of getting this balance right between the edicts the mandates. if you liked the rule book from head office and the local judgment in reading the context in the local market and often they conflict and that is a source of risk. and you know, every good international business will have thought about how they do global and local and get that balance right. alison, it's always great to talk to your account or the cost manufacturing day for being with us again. thank you. i to let's take a look at what else is making me was this week, the social media platform x has closed at supper, ations and presents of the winter cold censorship orders. a company formerly known as twist that says a brazilian supreme court justice, the habits legal representative, arrested for not complying with

a secret order to remove some contents. the judge likes onto the mondays. it's not comments that excess that uses in brazil will still be able to access the platform . party on partition tech tycoon, mike lynch and several others has been retrieved off to his 56 me to a long sail, boat capsized and sink in the mediterranean sea, italian coast. todd says the ship was anchored just off shore. never cecilia and force of puerto cello. but it was hit by from russia's web. mike lynch shoes was around a $1000000000.00 sold, his company autonomy to shoot a cod in 2011. those on board was celebrating his acquittal and a 12 year long us full trial against the i to joint. and in a project co incidence is co accused of the former colleague in the same multi $1000000000.00 trial was hit and killed by com. at the weekend. stephen chamberlain had been out running in cambridge shops and the u. k. with the accident happened.

his lawyer described him as a courageous man with unparalleled integrity. and finally, a number of the week. it's $2531.00 us dollars. that's the price of gold. it hit a record high per ounce this week, and prices are expected to move even higher over the coming month stuff. some analysts are protecting the bullying we'll have towards at least $3000.00 by the 2025 dom on for building a search more than 20 percent this year. pushed up by g. a political tensions hopes of us interest rate cons, and general investor uncertainty about the global economy. and that's a show for this week if you'd like to comment on anything that you've seen get in touch with us. i'm at a, sitting on the on x. try to remember to use the hash tag h a c t c o. you can drop us a line counting. the cost of the elder 0 don't match is our email address. as always, there's plenty more. few online outage,

0 dot com slash dtc. that takes you straight to a page, and then you'll find individual reports, links, and date and time programs for you to catch up. that's it for this edition accounting, the cost on a tree instead of going from the team. here though, how, thanks for being with us. the news on al jazeera is next sears from. i'll just say around on the go and meet tonight. i'll just there is only mobile app is that the, this is where we, the sex allies from out is there is a mobile app available in your favorites apps to just set for it and type download the new app from audi 0. news that you think is it the for calculus refugees? english channel is more than

a body of water. it's the final sprint. and it's desperate journey. a remarkable 1st time the account of a youngster, tracy, onto the same is brother's life. as he selflessly sold to provide for his family, the see won't scare us with this on that jersey. what happens in new york has implications all around the world to make these stories resonate requires talking to everyday people from mayor of the city and i was doing away with the 1st few that was supposed to get everybody off the street. it's international perspective with the human touch mean way in and then pulling back out again the

. ringback the it is rarely ami cars out raids across the occupies westbank. once it says is the largest operation for years. the carry johnston. this is i'll just hear a lot from the also coming israel steps of attacks and central and southern guns. that kidding. at least 40 protestants across the street. it varies in.