to come. warnings of more pain to come. nike. and from korean food to bollywood cinema, the search trends of 2023. hello and welcome to asia business report. i'm suranjana tewari. let's begin in the us where nike has unveiled plans to cut $2 billion in costs over the next three years. it comes after the sportswear brand missed expectations for quarterly sales. nikkei also warned of lowered revenue ahead. its shares fell by around 10% after the closing bell. michelle fleury has the latest from new york. once a taste maker, sneaker giant nike is falling behind, adidas and new balance are wowing the fashion set with their new styles and colour waves while runners increasingly have more choice thanks to newer brands.

nike set sales of footwear in north america, which is its largest market fell 5%. in china, another key market, which is slowly recovering, footwear sales were down 1%. now, on the bright side, if you take footwear sales together with nike sales of footwear in north america, which is its largest market fell 5%. nikkei executive said they are working to improve things, announcing $2 billion in cost cuts over the next three years. the sneaker giant plans to simplify its product line up. it wants to increase its use of technology and streamline the overall organisation. the plan is going to cost the company 400 million to 450 million to invest. adding that the company sees an outstanding opportunity to drive long—term profitable growth. and after the retail

giant more that demand would continue to be weak for at least the next six months, investors are hoping this turnaround will and nike's losing streak. to india now, and alcoholic exports are likely to cost when billion dollars in the coming years because of an increase in demand for locally made booze. the bbc�*s reporterjoins me from now from delhi. good to see you. we always knew that india was a big market for alcohol but these are staggering numbers! alcohol but these are stanerina numbers! ~ , staggering numbers! absolutely. in fact when _ staggering numbers! absolutely. in fact when you _ staggering numbers! absolutely. in fact when you say _ staggering numbers! absolutely. in fact when you say it _ staggering numbers! absolutely. in fact when you say it was - staggering numbers! absolutely. in fact when you say it was a - in fact when you say it was a big market for alcohol, it is the third—largest for alcoholic beverages in the world and that is why indian officials have been sensing some sort of opportunity and we have seen the result of that. just to go back and tell you how those figures came out, this was a conversation happening between journalists and a senior official when he pointed that out and also cited figures

saying in 22—23 alcohol expert stood at... but in this fiscal year april— 0ctober it is almost gone to $230 million. 0ver almost gone to $230 million. over here in the markets we see over the last couple of years we have seen multiple new brands come up when it comes to be or even wide. we have seen many new companies showcasing products as well. in fact, the state of maharashtra, a state known for its wineries, also tax incentives given to winegrowing businesses could. in fact the state government there and voted the winegrowing business to a small—scale job expel industry as well giving them tax conditions as well as exercise intensity lives so they could go ahead and increase their business as well. from that we have seen 12 joint ventures in terms of alcohol companies here in the country. we have over 50 companies which are manufacturing malt based beer under government licenses in the country and india's exports have increased — in fact it is

the biggest increase to the uae and then you have singapore incidentally and then several african nations following after that. it is only a market that seems to be growing.- seems to be growing. many thanks on — seems to be growing. many thanks on the _ seems to be growing. many thanks on the india's - seems to be growing. many i thanks on the india's growing india market. singapore has charged two citizens for allegedly exporting a type of oil to north korea. they face up oil to north korea. they face up to ten years in jail and oil to north korea. they face up to ten years injail and a fine for each charge under the united nations act. the un security council imposed sanctions on north korea to start the proliferation of weapons of mass destruction. china has banned the export of technology used to extract and process rare earth metals. they are crucial for the manufacturing of advanced electronics from computer checks two chips to wind turbines and electric cars. the technology has been missed, added to a list of items that cannot be sold abroad for

security reasons. china is the world's main source of rare earth but western countries have been trying to increase their own production. to the us — the pentagon has announced the of a naval protection for seed hopes to ward off mounting attacks from yemen's who the fighters on ships in the red sea. —— houthi more than 20 countries have agreed to co—operate. hapag lloyd, the fifth largest shipping company in the world, has become the latest assay they will avoid the suez canal. the spokesperson spoke to my reporter and has explained how disruptive it has been. we decided this week that we will not get any more ships through the red sea and through the

canal the canal. it is not about the vessel, the cargo, it is about the people on the ship. these are 20—23 people of our crew and they need security and safety. at the moment nobody can guarantee that. right, absolutely so. that estimate should be. is still struggling to get a handle on how big this is. are you saying you turned around 25 ships that would normally be going through the suez canal? ye—lim a guess, that's right. when you put up with all the other shipping companies, what can we say? has it affected ten, 20, 30% of the world trade? how would you put it into some context for us for what it has supply chains? you like this is hundreds of ship. we are numberfive in like this is hundreds of ship. we are number five in the world. we have roughly 10% market share. so just imagine the bigger ones, many ships they will sail through the canal and the red sea. this is hundreds of ships that need to be diverted now and for us it means, if i take an example

from the eastern mediterranean — from the eastern mediterranean to singapore through the canal is 30 days. in future, if we sell around the cape of good hope, this will be 30 monday. this is roughly three weeks more and you can imagine what this means forfuel you can imagine what this means for fuel consumption, supply chains and time, for our customers and of course for the crew. but now, for something different, how do you measure a year? is at how much you spend with yourfamily? in year? is at how much you spend with your family? in asia this is what people have been googling in 2023. popularity spiked after it became the opening theme of the popular anime series. indian cinema was another popular search, action flick came in at number three. right behind summer

blockbusters barbie and 0ppenheimer. because food is the way to our hearts, the most frequently search recipe career�*s traditional rice dish bemm ben bob. brian then gave me a rundown of the most popular searches this year. , it has been excited to see the influence of asia pacific on these trends. particularly the global list. some examples you mentioned were the most search notjust in asia but around the world. but it was a big year for sport, wasn't it? to the train show up anything with regards to the sports sector? they did. take for instance in japan, there was huge interest in the world baseball classic. no doubt due to their historic win onjapan being the only country to have notable titles and that. a lot of interest in the women's world cup. we saw that interest pop—up in india, australia — really across asia pacific. australia - really across asia pacific. �* , ., ., ., pacific. beyond the realm of culture and _ pacific. beyond the realm of culture and sport, _ pacific. beyond the realm of culture and sport, what - pacific. beyond the realm of. culture and sport, what about tech and science? were people

looking up any sorts of innovations? , they were. as you mentioned, this is a big yearfor ai and what you mentioned, this is a big year for al and what we have seen it search france's many people searching for tools but also how to use them in their daily lives. so, a lot of interest really in where they can access a! and really what are the implications of it today? but it is really interesting how much asian pop culture came up. what does that tell us about what people are searching for and trends going forward into 2024? b, searching for and trends going forward into 2024?— forward into 2024? a great question- _ forward into 2024? a great question. something - forward into 2024? a great question. something we i forward into 2024? a great | question. something we did special this year was a look back at the all—time most searched in celebration of google's 20 birthday. if we look at the most searched boy band it was bts. the most searched goal bad was rack, blackpink. the most search cuisine was chinese food and the most searched movie genre

was bollywood. a proliferation of asian food, music, culture. before we go, the newest apple watchers have been removed from sale from the company's website after a court ruled it had infringed on the patent of a medical device company. report suggests service teams have also been told out of warranty models will not be replaced going back to the apple watch six series. the company which makes technology that can read blood oxygen levels has accused apple of stealing the tech and hiring away its workers. that is it for asia business report this year, do have a merry christmas and happy new year if you are celebrating. many thanks for watching. voiceover: bringing you different storiesl from across the uk. for 70% of the world's population, this is what doing

laundry looks like. women and children spending hours this week scrubbing by hand. and this is the solution — a flatpack manual washing machine being built in coffee. british engineered avenue was inspired by a visit to southern india. they washed with cold water in buckets on the floor causing back pain, joint pain and skin irritation. with our machine they save 75% of time and 50% of water, compared to traditional ways.- of water, compared to traditional ways. here it is from flatpack _ traditional ways. here it is from flatpack to _ traditional ways. here it is from flatpack to fully - from flatpack to fully assembled. so, you open the lead, put your clothes inside. you put your water and laundry detergent in here and close the lid and the most important bit is how you operate ed, using a handle. and once your clothes are clean, the dirty water comes out here. over 100 star on this comes out here. 0ver100 star on this component supplier have volunteered their time to build

the machine. so far, 100 nati machines have been sent to 15 countries, giving thousands of women and girls their time back. for more stories from across the uk, head to the bbc news sites. hey, i'm zof with the catch up! tonight eurostar delays, battle for christmas number one and flying deer. first, british sign language will be taught as a gcse in england from september 2025. it'll be open to all pupils, who'll learn about a thousand signs. the curriculum has been finalised after 12 weeks of consultation with input from deaf and hearing communities. the government first said it would consider introducing a gcse in bsl after 17—year—old danieljillings began campaigning for it when he was 12. here's his reaction... i just feel really excited today because i started campaigning in 2018,

five years ago now, and then also covid happened which put a further delay on things so it is finally moving forward and i'm really excited for the future and things rolling out quickly. the channel tunnel operator eurostar said there will be progressive return to services after a last—minute strike. queues grew at some pancreas where people ——st pancreas had been hoping to travel for christmas. eurostar�*s cancelled 30 trends earlier and it is unclear when trains will resume. mariah carey, sam ryder and wham! are all battling for this year's christmas number one. thursday is the final day for streams and sales to count before the christmas chart is revealed on friday. time now to leave you with ten seconds of flying deer. these are not santa's reindeer but they are real deer, which were being airlifted

for a health check in the us state of utah. you're all caught up, cya later! travelling can be so much more than a holiday. it’s travelling can be so much more than a holiday.— than a holiday. it's about divin: than a holiday. it's about diving head _ than a holiday. it's about diving head first - than a holiday. it's about diving head first into - than a holiday. it's about| diving head first into new experiences.— diving head first into new experiences. and seeing the world with — experiences. and seeing the world with fresh _ experiences. and seeing the world with fresh eyes. - experiences. and seeing the | world with fresh eyes. where each destination _ world with fresh eyes. where each destination tells - world with fresh eyes. where each destination tells a - world with fresh eyes. where l each destination tells a unique story. each destination tells a unique sto . �* , _, story. and every encounter brinus story. and every encounter brings a — story. and every encounter brings a new— story. and every encounter brings a new perspective. i brings a new perspective. because all of the amazing places _ because all of the amazing laces. �* ., ,., because all of the amazing laces. �* ., . . places. are made so much richer b the places. are made so much richer by the pebble — places. are made so much richer by the people who _ places. are made so much richer by the people who live _ places. are made so much richer by the people who live in - places. are made so much richer by the people who live in them. | by the people who live in them. so unleash your spirit of adventure and join us for a deeper— adventure and join us for a deeper understanding of the world — deeper understanding of the world. ., ,, ., ., . world. the travel show, watch on bbc iplayer. _ hello and welcome to sportsday. i'm gavin ramjaun. a fresh set of proposals for a new 64—club european super league have been

dismissed by uefa. ajax crash out of the dutch cup to an amateur side — we'll bring you a round up of the latest action. and we'll have more on boxing's day of reckoning, with dubois—miller among the big—time heavyweight bouts in saudi arabia this weekend. hello there and welcome along to the programme. fresh proposals for a new european super league of 64 clubs have been dismissed by uefa. europe's highest court ruled on thursday that football authorities were wrong to block controversial plans for a new european super league. the project back in april 2021, would have included six top english clubs and six others from spain and italy, but it was withdrawn after a backlash from fans and politicians. andy swiss reports.