tv BBC News BBC News January 26, 2024 11:45pm-12:01am GMT
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the company made its name over the past few years with campaigns in new york's times square and other major locations around the world. they specialise in a technique which creates the optical illusion of three dimensions, but now that's taken to the next level. i mean, it's huge. people can't miss it. it's huge. you have to get what's on the screen right as well. yes, it's huge. every little detail is a three—metre detail. you know what i mean? like, it's not like, "oh, there was, like, a kind of mistake. "let's hide it with this or let's add a layer." you cannot do that. everything needs to be perfect, and it needs to be seen from all angles, even from a plane. this is a lucrative ad space which can cost hundreds of thousands of dollars a day for companies
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to take over. to achieve their complicated design process, bcn visuals brought in talented sd animators from hollywood to help bring the characters to life. stephanie katritos has previously worked on movies such as shrek and antz. how much of it is in tricks in the animation and what you can do with technology, and how much is it just, you know, standing with the lights hitting the screen a certain way? we have a bag of tricks we use. yeah. they laugh it's an illusion. and we are illusionists. like, that's really... that's our magic. that's what we do. we've worked on these screens multiple times. we really understand the screen, and the point of view, and what's going to work the best for that screen. so we try to find those few moments where we can break the fourth wall. we use a lot of different techniques depending on what the brand needs. so we can layer effects over that,
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also 3d characters on top of that. it's about building up a world, and we use everything — effects, lighting, animation, compositing, editing, all of that — to enhance the image. yeah. you want people on the street to have a sort of wow feeling, or some sort of emotion... yeah. ..through what they see. with their displays so big and hard to hide, the team don't get rehearsals. so to help make sure the illusions work, they use virtual reality to experience and test their creation. one of the big problems we have i is when we are about to deliverl the campaign, we have to test it. the clients want to see it, - our team wants to see it, and, of course, watching it on a flat screen is not the same. - so we decided to replicate the areas we're doing — i for example, times square — every detail as possible, - so then the clients and our team can experience exactly _ what they will see, like a live testing. i yeah. and i can have a show of it as well? yes, of course. go for it.
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oh, wow. so i'm in times square now. yeah, that's right. and now you should be seeing the avatar campaign. - so, now... yeah, the video's happening. so this happened in 13... oh, wow. so they've just jumped out the water. yeah, that's right. and the water's gone everywhere. alan laughs something's hand's just come out at me. yeah. it's like a possessed hulk. ooh! that was cool. when i'm meeting with some advertising agencies, people spend most of the time trying to come up with a good slogan. in our case, i always tell them, "there's not much time to spend "on thinking about a good slogan," because first you've got to grab people's attention. the story is even more important than in a two—hour—long movie — selling a shareable moment that people want to record and want to share with their friends, but also on social media. and that is the secret as to why
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companies are willing to pay so much for this ad space — not the people who will see it actually in vegas, but on videos shared all around the globe. last week, we brought you some of the highlights from the consumer electronics show here in las vegas, but we couldn't fit it all into one programme, so we have more from those tech—laden aisles — including some of the latest innovation hoping to monitor and mend our health like never before. well, this device,
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which is the withings beamo, might be able to help us for some remote doctor appointment data. now, instead of having all the kit that you might find in a surgery, well, it does the basics like temperature — there's a sensor that works just like this — you can also take an ecg byjust holding your fingers here, and it will also provide you with your blood oxygen levels. the most exciting feature, though, is that this works as a stethoscope — i know it doesn't look much like one. now, it syncs to an app that'll give you instructions as to exactly where you're meant to use it. you rub it across your skin and it'll take recordings. those recordings can then be sent to a health care professional because the chances are we can't really interpret them ourselves. you can listen to them through a pair of headphones, but this is reallyjust hoping to enhance the remote doctor experience with some of that vital data that you otherwise can't really provide. it's also another of a growing selection of health care products that help you be able to take regular readings instead ofjust those ones that you might do in a doctor's surgery. it should be available later in the year. and when it comes to getting a full picture of our health and wellbeing, medical gizmos and wearables can't do it all. you might also want to be aware of exactly what you've eaten,
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and it can be quite hard to input that data, especially when the weight of what you're having needs to be put in. so here is caloai, a system that allows you to photograph what you're eating and it should be able to work out the content of it. it's not the most exciting of meals — just a bit of lettuce and chicken, so only 200 calories in there — but it also breaks down the ingredients. so you can see here the information for the lettuce and, here, the information for the chicken. it is also trying to assess how much you've had of each, which may be a little bit easier, if it's accurate, than trying to quantify it yourself. also, you can store all the data in here, so it means you can hang on to what you've had and even how much you've enjoyed it. not that i imagine that meal would have scored so well. elsewhere on the show floor... this device is trying to solve a problem that i think a lot of people would like a solution for. niostem is trying to overcome baldness. it's suitable for men or women and aims initially to prevent further hair loss, but after three months,
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it is claiming that it can start to rejuvenate the hair again by stimulating more hair growth. if this works, well, it could be quite something. you pop it on just like this and wear it for 30 minutes a day and just get about your normal business — if you don't mind having this on your head, that is. this uses bioelectrical stimulation. how does it work? well, we are creating a gridwork on your head by pulsing with millisecond pulses through your entire scalp, thus energising and activating your hair follicles. the technology comes from wound healing and we cross applied it to hair growth. how did it do in the trials? it performed, actually, very well. we had a six—month trial and it showed that it was six times better than the leading drugs. you have great hair. are you going to tell me you were bald before? i had good hairfrom the beginning, but i worry a lot about it and i use it also every week. right, 0k... i wasn't serious, but that's good. anyway, onto those who are hairier than most of us. it's notjust about us humans. this is minitailz�*s latest device.
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you can think of it as a smartwatch for dogs — not that it's worn on a paw. it's actually worn in the collar here. now, the company has had previous devices that have tracked activity, but this time round, it's all about health, including monitoring for afib, which is an irregular heart rate, which can happen quite often in smaller dogs. it's suitable for dogs of all size. and then you can take a look at all of the data on a phone. then, all of that information is stored within the app. it's a mixture of the health data, plus what else this sensor is picking up. so it's also identifying whether the animal has been eating or drinking — and how often — and if it's been barking, maybe when it's left home alone. there's one sensor in there which manages to identify a lot of different things through the ai system, which is going on in the background, where masses of data is being crunched. and they're just some of the ideas showing how all of our future health could be better logged, recorded and predicted as mass data and ai come together.
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and that's it from us in las vegas. we've had a blast. thank you very much for watching. hope you've enjoyed it, too. we'll see you soon. bye— bye. hello there. we ended the week something cooler and fresher, but with a good deal of sunshine. the weekend will see more sunshine and for many parts of the country, it is going to be dry. the winds will strengthen again through the weekend, but blow in some higher temperatures. now, we've first seen these weather fronts chasing away and following on from that,
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the winds coming in from the south—west ahead of that weather front there, which is hanging on in the far north of scotland. and this is where we'll see most of the cloud and rain heading into saturday. later in the day, the odd spot of rain could return back to northern ireland and western scotland. otherwise it's going to be dry, there'll be some sunshine around a little bit. breezy sunshine could be quite hazy, especially in the morning with a fair bit of high cloud around. but those temperatures will be higher than what we had on friday — so around nine or ten degrees, typically. now there is weather fronts just hanging around here in the atlantic that eventually topple into the north—west. but ahead of that, we're picking up a stronger southerly wind and that's going to lift the temperatures for the second half of the weekend. this is how we picture the day. we start off quite cloudy actually, particularly across western areas. may well be some low cloud around western hills and coast. the cloud should break up, the rest of the sunshine will be in the east and then that weather front will bring this rain towards northern ireland, particularly the north—west of scotland by the end of the afternoon. but ahead of that, those temperatures, 12—13 could make 14 degrees around the murray firth, perhaps the north coast of
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northern ireland ahead of that rain. that rain then just tumbles down across scotland and northern ireland and slowly moves into england and wales for the start of next week. this rain could be quite heavy for a while, i suspect, and with colder air returning to the north, for a while, there could be some snow over the scottish hills before it tends to dry up here. that rain moves into northern england and wales, but through the midlands, east anglia and the south—east it may well stay dry and there'll be some sunshine and some warmth as well. 14, maybe 15 degrees. we do have that colder air towards the north—west of the uk. and these weather fronts will continue to push their way very slowly eastwards overnight and into a tuesday, but most of the rain will be drawn away. so it's just light and patchy rain that arrives across east anglia and the south—east, quite cloudy for a while across england and wales we are going to see more sunshine and drier weather for scotland and northern ireland. eventually that will push its way into parts of england and wales during the afternoon, but it will drag down something a little bit cooler. top temperatures in the south—east around 12 degrees.
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once that weather system is out of the way, we're going to find this one here coming in from the atlantic, together with some stronger winds into scotland and northern ireland. those winds could touch gale force, perhaps. and that band of rain will push slowly down into northern england and north wales. behind it, something a bit colder, maybe a few wintry showers in the far north of scotland, but across more southern parts of england and wales and again the midlands, it may well be dry with some sunshine. those temperatures are likely to be a fairly mild ii or 12 degrees. now, let's look further ahead and we've got that colder air to start with in the north, milder conditions in the south. and later on in the week, we may well find that warmer air pushing northwards again on a stronger south—westerly wind, but only briefly. north—westerly winds will follow by the end of next week into the weekend, and that will bring something a bit colder. so we've got that weather front bringing some rain. the weather front works its way northwards with those stronger winds bringing in the milder air and then the cold front moves down across the country. this is where we see the wind
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but it stopped short of telling israel to cease fire. plus — new york's museum of natural history is closing two exhibits dedicated to native american objects. we'll speak to the museum's president to find out �*why.’ hello i'm caitriona perry. a new yorkjury ordered former president donald trump to pay over $83.3 million in damages to writer ejean carroll for defamatory statements he made, denying he sexually assaulted carroll. in a post on truth social, trump said he would appeal, calling the decision — "absolutely ridiculous." the court awarded carroll $65 million in punitive damages and $18.3 million in compensatory damages. that sum includes money for repairing her reputation and emotional harm. here's the moment that carroll
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