last on certainly not for the last on the media show we will talk about us politics and the media but this is now looking very likely that kamala harris will be the democratic presidential nominee and since that has been the case, there has been a surge of interest in her online with thousands of memes and video being shared and many of them centring around this clip. my them centring around this clip. my mother used to — she would give _ my mother used to — she would give us — my mother used to — she would give us a — my mother used to — she would give us a hard time sometimes and she — give us a hard time sometimes and she would say to us, "i don't — and she would say to us, "i don't know what's wrong with young — don't know what's wrong with young people. you just think young people. you just think you fell_ young people. you just think you fell out of a coconut tree?" _ you fell out of a coconut tree?" �* , ,, you fell out of a coconut tree?"- you - you fell out of a coconut l tree?"- you exist you fell out of a coconut - tree?"- you exist in the tree?" laughs. you exist in the context tree?�* laughs. you exist in the context of— tree?" laughs. you exist in the context of all _ tree?" laughs. you exist in the context of all in _ tree?" laughs. you exist in the context of all in which _ tree?" laughs. you exist in the context of all in which you - context of all in which you live — context of all in which you live and _ context of all in which you live and what came before you. you think— live and what came before you. you think you just fell out of a coconut _ you think you just fell out of a coconut tree? you exist in the — a coconut tree? you exist in the context. all in which you live and what

came — all in which you live and what came before you. we all in which you live and what came before you.— all in which you live and what came before you. we started by s-ueakin came before you. we started by speaking to _ came before you. we started by speaking to vcr, _ came before you. we started by speaking to vcr, an _ came before you. we started by speaking to vcr, an american l speaking to vcr, an american tiktoks artist and political advocate who posts to the 3 million follower on the profile under the desk news.- under the desk news. what's happening — under the desk news. what's happening in _ under the desk news. what's happening in that _ under the desk news. what's happening in that clip - under the desk news. what's happening in that clip is, - under the desk news. what's happening in that clip is, is l happening in that clip is, is using — happening in that clip is, is using her— happening in that clip is, is using her standard - happening in that clip is, is using her standard way- happening in that clip is, is using her standard way of. using her standard way of communicating _ using her standard way of communicating things - using her standard way of communicating things do| using her standard way of. communicating things do not 'ust communicating things do not just young _ communicating things do not just young people _ communicating things do not just young people but - communicating things do not. just young people but everyone through— just young people but everyone through metaphor— just young people but everyone through metaphor and - just young people but everyone through metaphor and she - just young people but everyone l through metaphor and she often invokes — through metaphor and she often invokes stories— through metaphor and she often invokes stories of— through metaphor and she often invokes stories of her— through metaphor and she often invokes stories of her mother i invokes stories of her mother or tries — invokes stories of her mother or tries to— invokes stories of her mother or tries to make _ invokes stories of her mother or tries to make something . or tries to make something complicated _ or tries to make something complicated or— or tries to make something complicated or a _ or tries to make something complicated or a little - or tries to make something complicated or a little bit l complicated or a little bit easier— complicated or a little bit easier to— complicated or a little bit easier to understand - complicated or a little bit - easier to understand through these — easier to understand through these virat— easier to understand through these viral clips— easier to understand through these viral clips and - easier to understand through these viral clips and advice . these viral clips and advice giving. _ these viral clips and advice giving. i_ these viral clips and advice giving. iguess— these viral clips and advice giving, i guess i— these viral clips and advice giving, i guess i would - these viral clips and advice giving, i guess i would callj giving, i guess i would call it? �* , , , giving, i guess i would call it? , it? and is something because my understanding — it? and is something because my understanding of _ it? and is something because my understanding of is _ it? and is something because my understanding of is that - understanding of is that previously, come alive's are for example has been turned into a meme they've been very things going viral, coming from the sortie of anti— democrats side —— kamala. other democrats seem to be embracing it so talk us through that. i seem to be embracing it so talk us through that.— us through that. i think what ou are us through that. i think what you are seeing _ us through that. i think what you are seeing is _ us through that. i think what you are seeing is the - you are seeing is the separation of kamala from the bible — separation of kamala from the bible and administration and joe biden in particular. joe biden— joe biden in particular. joe biden became a popular figure

especially among young people given— especially among young people given his decisions on the way that— given his decisions on the way that things have been unfolding in the _ that things have been unfolding in the middle east are now that kamala — in the middle east are now that kamala is — in the middle east are now that kamala is able to step outside of that— kamala is able to step outside of that a — kamala is able to step outside of that a little bit and run her— of that a little bit and run her own _ of that a little bit and run her own campaign, think people are feeling a bit more defensive of her up against maga _ defensive of her up against maga and trump them they were when _ maga and trump them they were when she — maga and trump them they were when she was sort of couched in the joe — when she was sort of couched in the joe biden world. when she was sort of couched in thejoe biden world. so, yes, thejoe biden world. so, yes, the conservative sea, the republican party, the maga party — republican party, the maga party likes to make fun of her, likes— party likes to make fun of her, likes to — party likes to make fun of her, likes to make fun of her and make— likes to make fun of her and make it— likes to make fun of her and make it seem like she doesn't know— make it seem like she doesn't know how— make it seem like she doesn't know how to speak well, they tried — know how to speak well, they tried to — know how to speak well, they tried to present her as a bimbo an unintelligent person and now they are — an unintelligent person and now they are seeing young people in they are seeing young people in the left — they are seeing young people in the left taking those things and turn them into memes and positives — and turn them into memes and ositives. �* ., and turn them into memes and positives— positives. and we often hear, i mean, positives. and we often hear, i mean. we _ positives. and we often hear, i mean. we were _ positives. and we often hear, i mean, we were talking - positives. and we often hear, i mean, we were talking a - positives. and we often hear, i mean, we were talking a few. mean, we were talking a few weeks ago, we had our election about this has been a tector collection and it turned out not to b&b often hear about politicians trying to be popular in mind there's a lot of reports about how she is. is she, and how nuanced is it? i she, and how nuanced is it? i would say kamala's popularity online — would say kamala's popularity online is — would say kamala's popularity online is extremely new, as early— online is extremely new, as early as— online is extremely new, as early as two days new, one thing —

early as two days new, one thing to— early as two days new, one thing to note is that she herself— thing to note is that she herself does not have a tiktok, it's not— herself does not have a tiktok, it's not her— herself does not have a tiktok, it's not her trying to appeal to the _ it's not her trying to appeal to the tick caucus, if you will, _ to the tick caucus, if you will, try— to the tick caucus, if you will, by making her own content _ will, by making her own content. this content is being made — content. this content is being made about her and she thought of giving — made about her and she thought of giving like a gentle funny nod to _ of giving like a gentle funny nod to it— of giving like a gentle funny nod to it but without completely diving in. i think it's actually a mistake that the biden committee made when theyjoined tiktok and started making — theyjoined tiktok and started making their own memes, as soon as you _ making their own memes, as soon as you start— making their own memes, as soon as you start to meme yourself it loses— as you start to meme yourself it loses the fun. | as you start to meme yourself it loses the fun.— it loses the fun. i was talking about t0p _ it loses the fun. i was talking about top of _ it loses the fun. i was talking about top of this _ it loses the fun. i was talking about top of this item - it loses the fun. i was talking about top of this item aboutl about top of this item about your huge following, 3 million. yes. your huge following, 3 million. yes, ., ., ,. your huge following, 3 million. yes. ., ., ,, yes. someone on tiktok you clearly have _ yes. someone on tiktok you clearly have access - yes. someone on tiktok you clearly have access to - yes. someone on tiktok you clearly have access to a - yes. someone on tiktok you j clearly have access to a huge number of young voters. the kinds of people that politicians are absolutely desperate to reach. are the politicians beating down your door to get their message out via your platforms?— door to get their message out via your platforms? yes. during the last election, _ via your platforms? yes. during the last election, we _ via your platforms? yes. during the last election, we saw - via your platforms? yes. during the last election, we saw this i the last election, we saw this where — the last election, we saw this where we _ the last election, we saw this where we could say that gen 2 was a — where we could say that gen 2 was a deciding factor on biden getting — was a deciding factor on biden getting in, and i think now that— getting in, and i think now that tiktok isn'tjust getting in, and i think now that tiktok isn't just for gen 2 but — that tiktok isn't just for gen 2 but rather more of a citizen journalism place and an activism place, be going to see

that same _ activism place, be going to see that same enthusiasm for kamala _ that same enthusiasm for kamala. ~ . . that same enthusiasm for kamala. ~ . , that same enthusiasm for kamala.~ . , ,, kamala. what is your assessment of what works? _ kamala. what is your assessment of what works? is _ kamala. what is your assessment of what works? is it _ kamala. what is your assessment of what works? is it about - of what works? is it about appealing to them on the issues that you know they are interested in or how does it work? ~ �* . , work? think it's definitely about authenticity - work? think it's definitely about authenticity i - work? think it's definitely about authenticity i thinkl about authenticity i think anyone _ about authenticity i think anyone who comes on tiktok and is trying — anyone who comes on tiktok and is trying to— anyone who comes on tiktok and is trying to be hello fellow kids— is trying to be hello fellow kids look at what i am doing and — kids look at what i am doing and i— kids look at what i am doing and i have always been here totaiiy — and i have always been here totally flops, i think if you are authentic online, you're presenting your message into record — presenting your message into record in— presenting your message into record in a way that respects the audience and appreciates that they are intelligent and can it — that they are intelligent and can it in _ that they are intelligent and can it in complicated concepts and you — can it in complicated concepts and you do not try to make everything like a dancer a joke because — everything like a dancer a joke because you think that's what they— because you think that's what they are — because you think that's what they are interested in, will do very— they are interested in, will do very well— they are interested in, will do very well as a candidate. and i think— very well as a candidate. and i think that's what we will see from — think that's what we will see from kamala harris at times. i don't — from kamala harris at times. i don't think— from kamala harris at times. i don't think her personally joining _ don't think her personally joining the platform but i do see her— joining the platform but i do see her leaning into acknowledging that memes about her or— acknowledging that memes about her or maybe even having more of her— her or maybe even having more of her speeches go viral on the platform _ of her speeches go viral on the platform. a lot of people were saying — platform. a lot of people were saying they were going to sit at the — saying they were going to sit at the election i know we're seeing _ at the election i know we're seeing so _ at the election i know we're seeing so many first—time donors. _ seeing so many first—time donors. a _ seeing so many first—time donors, a surge in registration to vote — donors, a surge in registration to vote and even excitement about — to vote and even excitement about wanting to go to the dmz, there _ about wanting to go to the dmz, there are — about wanting to go to the dmz, there are many creators on tiktok— there are many creators on tiktok you are trying to get tickets _ tiktok you are trying to get tickets to go to the democratic

natiohai— tickets to go to the democratic national convention to see her life _ national convention to see her life. �* , . national convention to see her life. 3 . . national convention to see her life. �*, . . ., life. it's great having you on the media _ life. it's great having you on the media show. _ life. it's great having you on the media show. please - life. it's great having you on | the media show. please stay with us. let's bring in mimi mia lesco, postdoctoral research fellow at the university of bath and mimi, new research i memes impact politics, so it's great to have you on this particular item on the media show and i suppose before we go any further, given that you study them, how would you define a meme? the that you study them, how would you define a meme?— you define a meme? the most understandable _ you define a meme? the most understandable definition - you define a meme? the most. understandable definition would be a unit— understandable definition would be a unit of— understandable definition would be a unit of culture _ understandable definition would be a unit of culture that - understandable definition would be a unit of culture that can - be a unit of culture that can replicate _ be a unit of culture that can replicate and _ be a unit of culture that can replicate and mutate. - be a unit of culture that can replicate and mutate. so i be a unit of culture that can. replicate and mutate. so this has been _ replicate and mutate. so this has been coined _ replicate and mutate. so this has been coined by— replicate and mutate. so this has been coined by richard . has been coined by richard dawkirrs— has been coined by richard dawkins in— has been coined by richard dawkins in 1976, _ has been coined by richard dawkins in 1976, so- has been coined by richard dawkins in 1976, so it's - has been coined by richardj dawkins in 1976, so it's not has been coined by richard l dawkins in 1976, so it's not a new— dawkins in 1976, so it's not a new concept _ dawkins in 1976, so it's not a new concept. means - dawkins in 1976, so it's not a new concept. means and - dawkins in 1976, so it's not a i new concept. means and citires and political— new concept. means and citires and political satire _ new concept. means and citires and political satire existed - and political satire existed for a — and political satire existed for a long _ and political satire existed for a long time _ and political satire existed for a long time but- and political satire existed for a long time but i- and political satire existed j for a long time but i would and political satire existed - for a long time but i would say that— for a long time but i would say that memes _ for a long time but i would say that memes became _ for a long time but i would say that memes became very- for a long time but i would say. that memes became very famous with the — that memes became very famous with the internet _ that memes became very famous with the internet so _ that memes became very famous with the internet so is _ that memes became very famous with the internet so is the - with the internet so is the internet _ with the internet so is the internet started, - with the internet so is the internet started, we - with the internet so is the internet started, we got l with the internet so is the . internet started, we got the memes _ internet started, we got the memes. �* �* , . memes. and we've been hearing about how _ memes. and we've been hearing about how many _ memes. and we've been hearing about how many memes - memes. and we've been hearing

about how many memes are - about how many memes are centred around kamala harris at the moment. you've looked at lots of different countries and different politicians. is it possible to see a pattern as to which politicians become the centre of many memes? yes, so we have recently _ centre of many memes? yes, so we have recently seen _ centre of many memes? yes, so | we have recently seen something which _ we have recently seen something which is _ we have recently seen something which is more _ we have recently seen something which is more on _ we have recently seen something which is more on the _ which is more on the personality- which is more on the personality of- which is more on the personality of the . which is more on the - personality of the politicians, rather — personality of the politicians, rather than _ personality of the politicians, rather than the _ personality of the politicians, rather than the party. - personality of the politicians, rather than the party. so - personality of the politicians, i rather than the party. so right now, _ rather than the party. so right now. we — rather than the party. so right now. we live _ rather than the party. so right now, we live in _ rather than the party. so right now, we live in a _ rather than the party. so right now, we live in a spectacle. . now, we live in a spectacle. memes _ now, we live in a spectacle. memes are _ now, we live in a spectacle. memes are helping - now, we live in a spectacle. memes are helping with - now, we live in a spectacle. | memes are helping with the spectacle. _ memes are helping with the spectacle, politics— memes are helping with the spectacle, politics is- memes are helping with the spectacle, politics is not- memes are helping with the | spectacle, politics is notjust a traditional— spectacle, politics is notjust a traditional form _ spectacle, politics is notjust a traditional form of- spectacle, politics is notjust a traditional form of getting i a traditional form of getting your— a traditional form of getting your thoughts _ a traditional form of getting your thoughts about - a traditional form of getting your thoughts about and - your thoughts about and creating _ your thoughts about and creating policies. - your thoughts about and creating policies. now. your thoughts about and i creating policies. now you your thoughts about and - creating policies. now you need to become _ creating policies. now you need to become a _ creating policies. now you need to become a celebrity. - creating policies. now you need to become a celebrity. you - creating policies. now you needl to become a celebrity. you need to become a celebrity. you need to be _ to become a celebrity. you need to be charismatic— to become a celebrity. you need to be charismatic and _ to become a celebrity. you need to be charismatic and you - to become a celebrity. you need to be charismatic and you need. to be charismatic and you need to be charismatic and you need to have — to be charismatic and you need to have a — to be charismatic and you need to have a personality— to be charismatic and you need to have a personality that - to have a personality that backs _ to have a personality that backs you _ to have a personality that backs you up. _ to have a personality that backs you up. otherwise, j to have a personality that - backs you up. otherwise, you won't — backs you up. otherwise, you won't be _ backs you up. otherwise, you won't be able _ backs you up. otherwise, you won't be able to _ backs you up. otherwise, you won't be able to do— backs you up. otherwise, you won't be able to do anything. won't be able to do anything and as— won't be able to do anything and as we _ won't be able to do anything and as we have _ won't be able to do anything and as we have said, - won't be able to do anything and as we have said, you . won't be able to do anything . and as we have said, you need to be _ and as we have said, you need to be authentic. _ and as we have said, you need to be authentic. we, _ and as we have said, you need to be authentic. we, as - and as we have said, you need to be authentic. we, as a - to be authentic. we, as a generation— to be authentic. we, as a generation and _ to be authentic. we, as a generation and us - to be authentic. we, as a generation and us as - to be authentic. we, as a - generation and us as humanity itself, — generation and us as humanity itself, we _ generation and us as humanity itself, we are _ generation and us as humanity itself, we are so— generation and us as humanity itself, we are so fed _ generation and us as humanity

itself, we are so fed up - generation and us as humanity itself, we are so fed up with i itself, we are so fed up with being — itself, we are so fed up with being told _ itself, we are so fed up with being told a _ itself, we are so fed up with being told a story _ itself, we are so fed up with being told a story and - itself, we are so fed up with being told a story and not . being told a story and not having _ being told a story and not having any— being told a story and not having any substance - being told a story and not having any substance so i| being told a story and not - having any substance so i think right— having any substance so i think right now. _ having any substance so i think right now. our— having any substance so i think right now, our politicians - having any substance so i think right now, our politicians are l right now, our politicians are trying — right now, our politicians are trying to _ right now, our politicians are trying to get _ right now, our politicians are trying to get their _ trying to get their authenticity- trying to get their. authenticity through trying to get their - authenticity through the trying to get their _ authenticity through the memes through— authenticity through the memes through appealing _ authenticity through the memes through appealing to _ authenticity through the memes through appealing to a - authenticity through the memes through appealing to a new- authenticity through the memes| through appealing to a new form of communication— through appealing to a new form of communication that's - of communication that's stepping _ of communication that's stepping away— of communication that's stepping away from - of communication that's stepping away from the| stepping away from the traditional— stepping away from the traditional politic- stepping away from the - traditional politicjournalism media — traditional politicjournalism media and _ traditional politicjournalism media and creating - traditional politicjournalism media and creating their. traditional politicjournalisml media and creating their own form — media and creating their own form of— media and creating their own form of it _ media and creating their own form of it— media and creating their own form of it. �* . , form of it. but i am interested that ou form of it. but i am interested that you say — form of it. but i am interested that you say there _ form of it. but i am interested that you say there is _ that you say there is frustration that more traditional forms of media don't contain sufficient substance because some people may have a perception of means but are good fun and tell us things about how we perceive politicians or policies but they don't contain an awful lot of substance.— of substance. yet, so i interviewed _ of substance. yet, so i interviewed agree - of substance. yet, so i - interviewed agree creators for my research _ interviewed agree creators for my research and _ interviewed agree creators for my research and all— interviewed agree creators for my research and all of- interviewed agree creators for my research and all of them l my research and all of them said — my research and all of them said the _ my research and all of them said the same _ my research and all of them said the same thing— - my research and all of them said the same thing— the i my research and all of them - said the same thing— the meme isiust_ said the same thing— the meme isiust the — said the same thing— the meme isjust the beginning. _ said the same thing— the meme isjust the beginning. you - said the same thing— the meme isjust the beginning. you just l isjust the beginning. you just have — isjust the beginning. you just have a — isjust the beginning. you just have a little _ isjust the beginning. you just have a little piece _ isjust the beginning. you just have a little piece of- isjust the beginning. you just have a little piece of the - have a little piece of the image, _ have a little piece of the image, a _ have a little piece of the image, a little _ have a little piece of the image, a little piece - have a little piece of the image, a little piece of. have a little piece of the i image, a little piece of that story— image, a little piece of that story and _ image, a little piece of that story and it's _ image, a little piece of that story and it's your- image, a little piece of that story and it's yourjob - image, a little piece of that story and it's yourjob to . image, a little piece of thatl story and it's yourjob to find more — story and it's yourjob to find

more so. _ story and it's yourjob to find more. so, through— story and it's yourjob to find more. so, through memes, i story and it's yourjob to find i more. so, through memes, you 'ust more. so, through memes, you just get— more. so, through memes, you just get a — more. so, through memes, you just get a little _ more. so, through memes, you just get a little aspect _ more. so, through memes, you just get a little aspect of - just get a little aspect of what _ just get a little aspect of what has _ just get a little aspect of what has been _ just get a little aspect ofl what has been discussed. just get a little aspect of. what has been discussed. it could — what has been discussed. it could be _ what has been discussed. it could be really— what has been discussed. it could be really humourous, j what has been discussed. it. could be really humourous, it could — could be really humourous, it could be _ could be really humourous, it could be really— could be really humourous, it could be really amusing - could be really humourous, it could be really amusing but l could be really amusing but then, — could be really amusing but then, it _ could be really amusing but then, it contains— could be really amusing but then, it contains a - could be really amusing but then, it contains a story, i could be really amusing butj then, it contains a story, so it's— then, it contains a story, so it's up— then, it contains a story, so it's up to _ then, it contains a story, so it's up to you _ then, it contains a story, so it's up to you and _ then, it contains a story, so it's up to you and up- then, it contains a story, so it's up to you and up to - then, it contains a story, soj it's up to you and up to your media— it's up to you and up to your media literacy— it's up to you and up to your media literacy to _ it's up to you and up to your media literacy to find - it's up to you and up to your media literacy to find whichl it's up to you and up to your. media literacy to find which is the truth _ media literacy to find which is the truth. so _ media literacy to find which is the truth. so memes - media literacy to find which is the truth. so memes cannot. the truth. so memes cannot educate _ the truth. so memes cannot educate people _ the truth. so memes cannot educate people but- the truth. so memes cannot educate people but they - the truth. so memes cannot educate people but they can steer— educate people but they can steer and _ educate people but they can steer and influence - educate people but they can steer and influence their. steer and influence their opinion— steer and influence their opinion towards- steer and influence their. opinion towards something. steer and influence their- opinion towards something. find opinion towards something. and some of the _ opinion towards something. and some of the work _ opinion towards something. some of the work that's underpinning the analysis that you were sharing with us is your focus on romania and you were sharing with us is yourfocus on romania and i you were sharing with us is your focus on romania and i was surprised to earn all the earlier —idid — i did not know this before today — but romania has a particularly strong meme culture. tell us about that and why do you think romania particularly terms to memes when people want to pass comment or learn about politics?— comment or learn about politics? comment or learn about olitics? ., . . , ., politics? romanians is a former communist _ politics? romanians is a former communist country _ politics? romanians is a former communist country and - politics? romanians is a former communist country and since i politics? romanians is a former i communist country and since 89, we had _ communist country and since 89, we had the — communist country and since 89, we had the most _ communist country and since 89, we had the most gruesome - we had the most gruesome

communist— we had the most gruesome communist revolution - we had the most gruesome communist revolution out i we had the most gruesome i communist revolution out of we had the most gruesome - communist revolution out of all of the _ communist revolution out of all of the former— communist revolution out of all of the former communist - of the former communist countries _ of the former communist countries. and _ of the former communist countries. and there - of the former communist countries. and there is. of the former communist countries. and there is al of the former communist - countries. and there is a huge disapprove _ countries. and there is a huge disapprove went— countries. and there is a huge disapprove went with - countries. and there is a huge disapprove went with the - disapprove went with the government, _ disapprove went with the government, huge - disapprove went with the - government, huge disapproval with the — government, huge disapproval with the politicians _ government, huge disapproval with the politicians so - government, huge disapproval with the politicians so by - with the politicians so by having _ with the politicians so by having the _ with the politicians so by having the chance - with the politicians so by having the chance to - with the politicians so by i having the chance to create your— having the chance to create your own _ having the chance to create your own political - having the chance to createi your own political messages having the chance to create - your own political messages and having _ your own political messages and having the — your own political messages and having the power— your own political messages and having the power to _ having the power to unintelligible- having the power toi unintelligible with having the power to i unintelligible with a having the power to - unintelligible with a more untraditional_ unintelligible with a more untraditional form _ unintelligible with a more untraditional form of- unintelligible with a more i untraditional form of politics, through— untraditional form of politics, through this _ untraditional form of politics, through this meme _ untraditional form of politics, i through this meme campaign, this need _ through this meme campaign, this need of— through this meme campaign, this need of the _ through this meme campaign, this need of the younger- this need of the younger generation— this need of the younger generation to _ this need of the younger generation to stand - this need of the younger generation to stand up l this need of the younger. generation to stand up for this need of the younger- generation to stand up for what they think. _ generation to stand up for what they think, because _ generation to stand up for what they think, because there - generation to stand up for what they think, because there is - generation to stand up for what they think, because there is a i they think, because there is a huge — they think, because there is a huge disagreement _ they think, because there is a huge disagreement between. they think, because there is a . huge disagreement between the mainstream _ huge disagreement between the mainstream political— huge disagreement between the mainstream political section - mainstream political section and the _ mainstream political section and the youth _ mainstream political section and the youth section - mainstream political section and the youth section within the mainstream _ and the youth section within the mainstream politicians. | and the youth section within . the mainstream politicians. so, we can— the mainstream politicians. so, we can see _ the mainstream politicians. so, we can see that— the mainstream politicians. so, we can see that inside - the mainstream politicians. so, we can see that inside the - we can see that inside the mainstream _ we can see that inside the mainstream political- we can see that inside the l mainstream political parties but on — mainstream political parties but on the _ mainstream political parties but on the internet, - mainstream political parties but on the internet, you - mainstream political parties. but on the internet, you have the power— but on the internet, you have the power to— but on the internet, you have the power to become - but on the internet, you have the power to become your. but on the internet, you have. the power to become your own form _ the power to become your own form of— the power to become your own form of political _ the power to become your own form of political actors - the power to become your own form of political actors and - form of political actors and

you — form of political actors and you can _ form of political actors and you can become _ form of political actors and you can become the - form of political actors and you can become the new, i form of political actors and - you can become the new, let's say. _ you can become the new, let's say. infiuencer, _ you can become the new, let's say, influencer, you _ you can become the new, let's say, influencer, you can- you can become the new, let's i say, influencer, you can become someone — say, influencer, you can become someone who— say, influencer, you can become someone who shares _ say, influencer, you can become someone who shares their - someone who shares their opinion— someone who shares their opinion and _ someone who shares their opinion and who _ someone who shares their opinion and who can - someone who shares their opinion and who can swayl someone who shares their. opinion and who can sway the opinion— opinion and who can sway the opinion of— opinion and who can sway the opinion of others. _ opinion and who can sway the opinion of others.— opinion of others. mimi, stay there, please. _ opinion of others. mimi, stay there, please. thank - opinion of others. mimi, stay there, please. thank you - opinion of others. mimi, stay there, please. thank you so l there, please. thank you so much. i want to bring vbac in and your 3 million followers from under the newsdesk but just a story to you about whether it is right that memes traditionally have been something that have been successfully used more by the right than the left? i successfully used more by the right than the left?— right than the left? i think memes are _ right than the left? i think memes are the _ right than the left? i think memes are the new- right than the left? i think. memes are the new version right than the left? i think - memes are the new version of political— memes are the new version of political cartoons, which were also, — political cartoons, which were also, you _ political cartoons, which were also, you know, used for good, used _ also, you know, used for good, used for— also, you know, used for good, used for propaganda. it's something that sort of you think. _ something that sort of you think, it's easy tojudge us, it'siust _ think, it's easy tojudge us, it'siust a _ think, it's easy tojudge us, it'sjust a clip of information, truly top of the news — information, truly top of the news funnel kind of stuff. i think— news funnel kind of stuff. i think of— news funnel kind of stuff. i think of them political cartoons and memes are there to iightiy— cartoons and memes are there to lightly bully people in some cases— lightly bully people in some cases but what we are seeing in the kamala harris case is the uk artists, actually, charli xcx. _ uk artists, actually, charli xcx, calling her by saying kamala _ xcx, calling her by saying kamala is bright, has spawned this whole meme culture of,

brat— this whole meme culture of, brat means which shows how much she has— brat means which shows how much she has captured the culture and the _ she has captured the culture and the youth here that they are taking something that may have _ are taking something that may have been used historically to criticise — have been used historically to criticise or satirise a political figure and using it to debunk myths about her, to make — to debunk myths about her, to make a — to debunk myths about her, to make a call, to show that she is included in the cultures i think— is included in the cultures i think it _ is included in the cultures i think it is _ is included in the cultures i think it is very interesting. do you _ think it is very interesting. do you think they work? is there evidence? i think you would with the democrats on the 2022 mid—term elections and did a tiali borough market marama. campaigning and memes make an impact? campaigning and memes make an imact? ~ , , campaigning and memes make an im-act?, , , ., impact? absolutely, so visitor with any out — impact? absolutely, so visitor with any out form _ impact? absolutely, so visitor with any out form of— impact? absolutely, so visitor with any out form of axons - impact? absolutely, so visitor with any out form of axons or| with any out form of axons or back— with any out form of axons or back to — with any out form of axons or back to the political cartoons and i — back to the political cartoons and i think it is of evidence related _ and i think it is of evidence related w bulcock can readily -et related w bulcock can readily get an— related w bulcock can readily get an idea of what it is about, _ get an idea of what it is about, they are entertained by that, _ about, they are entertained by that, they enjoy that, and is something that the public and also make for themselves, there is not _ also make for themselves, there is not like — also make for themselves, there is not like a professional authority on memes making, anyone — authority on memes making, anyone can do it and that's what's _ anyone can do it and that's what's fun about it, it makes other— what's fun about it, it makes other people feel included and -ive other people feel included and give them a chance to go vital -- viral— give them a chance to go vital -- viral for— give them a chance to go vital —— viralfortheir give them a chance to go vital —— viral for their creativity or whatever funding may come up with and _ or whatever funding may come up with and i— or whatever funding may come up with and i think it is part of the — with and i think it is part of the fun— with and i think it is part of the fun of— with and i think it is part of the fun of memes is notjust — ability— the fun of memes is notjust — ability but _ the fun of memes is notjust — ability but how democratise the process — ability but how democratise the process of making a meme can

be. ~ . . process of making a meme can be. ~ . , be. mimi, what about you? is there evidence _ be. mimi, what about you? is there evidence out _ be. mimi, what about you? is there evidence out there, - be. mimi, what about you? is| there evidence out there, hard evidence, that this works? that meme campaigning works in elections?— elections? it's hard to point it down on _ elections? it's hard to point it down on specifics - elections? it's hard to point| it down on specifics because you cannot _ it down on specifics because you cannot really _ it down on specifics because you cannot really quantify . you cannot really quantify votes _ you cannot really quantify votes and _ you cannot really quantify votes and how— you cannot really quantify votes and how they - you cannot really quantify votes and how they got i you cannot really quantify i votes and how they got from you cannot really quantify - votes and how they got from the memes— votes and how they got from the memes to — votes and how they got from the memes to the _ votes and how they got from the memes to the actual— votes and how they got from the memes to the actual voting - memes to the actual voting station _ memes to the actual voting station because _ memes to the actual voting station because we - memes to the actual voting station because we have i memes to the actual voting . station because we have seen memes— station because we have seen memes online _ station because we have seen memes online but _ station because we have seen memes online but a - station because we have seen memes online but a number. station because we have seenl memes online but a number of the people _ memes online but a number of the people are _ memes online but a number of the people are going _ memes online but a number of the people are going out- memes online but a number of the people are going out for. the people are going out for votes — the people are going out for votes is _ the people are going out for votes is not _ the people are going out for votes is not good. _ the people are going out for votes is not good. like, - the people are going out for votes is not good. like, wei votes is not good. like, we have — votes is not good. like, we have seen— votes is not good. like, we have seen a _ votes is not good. like, we have seen a lot _ votes is not good. like, we have seen a lot of - votes is not good. like, we have seen a lot of shares . votes is not good. like, we . have seen a lot of shares and people — have seen a lot of shares and people commenting - have seen a lot of shares and people commenting on- have seen a lot of shares and . people commenting on politics. we have — people commenting on politics. we have seen— people commenting on politics. we have seen a _ people commenting on politics. we have seen a lot _ people commenting on politics. we have seen a lot of— people commenting on politics. we have seen a lot of people i we have seen a lot of people creating _ we have seen a lot of people creating and _ we have seen a lot of people creating and engaging - we have seen a lot of people creating and engaging with l creating and engaging with memes— creating and engaging with memes but— creating and engaging with memes but that, - creating and engaging with memes but that, there - creating and engaging with memes but that, there is. creating and engaging withj memes but that, there is a disconnect— memes but that, there is a disconnect between- memes but that, there is a disconnect between going i memes but that, there is a. disconnect between going to memes but that, there is a - disconnect between going to the actual— disconnect between going to the actual votes _ disconnect between going to the actual votes. so _ disconnect between going to the actual votes. so memes- disconnect between going to the actual votes. so memes can - disconnect between going to the actual votes. so memes can bel actual votes. so memes can be there _ actual votes. so memes can be there to — actual votes. so memes can be there to educate _ actual votes. so memes can be there to educate but _ actual votes. so memes can be there to educate but at - actual votes. so memes can be there to educate but at the - there to educate but at the same — there to educate but at the same time, _ there to educate but at the same time, i— there to educate but at the same time, i believe - there to educate but at the same time, i believe that. same time, i believe that through— same time, i believe that through that _ same time, i believe that through that education, i same time, i believe that. through that education, you same time, i believe that- through that education, you get more _ through that education, you get more and — through that education, you get more and more _ through that education, you get more and more dissatisfied - through that education, you get|

more and more dissatisfied with what _ more and more dissatisfied with what you — more and more dissatisfied with what you have _ more and more dissatisfied with what you have to _ more and more dissatisfied with what you have to choose - more and more dissatisfied with what you have to choose from. i what you have to choose from. so, what you have to choose from. so. that's _ what you have to choose from. so, that's kind _ what you have to choose from. so, that's kind of— what you have to choose from. so, that's kind of creating - so, that's kind of creating that— so, that's kind of creating that disconnect, - so, that's kind of creating that disconnect, so - so, that's kind of creating that disconnect, so you i so, that's kind of creating i that disconnect, so you have the means— that disconnect, so you have the means where _ that disconnect, so you have the means where you're - the means where you're presenting _ the means where you're presenting all— the means where you're presenting all the - the means where you're . presenting all the politics, all the _ presenting all the politics, all the information- presenting all the politics, all the information into . all the information into shortened, _ all the information into shortened, concise - all the information into - shortened, concise messages all the information into _ shortened, concise messages and people _ shortened, concise messages and people are — shortened, concise messages and people are just _ shortened, concise messages and people are just using _ shortened, concise messages and people are just using them - shortened, concise messages and people are just using them to - people are just using them to educate — people are just using them to educate themselves- people are just using them to educate themselves and - people are just using them to - educate themselves and probably decide _ educate themselves and probably decide only— educate themselves and probably decide only told _ educate themselves and probably decide only told roar— educate themselves and probably decide only told roar go - educate themselves and probably decide only told roar go for - educate themselves and probably decide only told roar go for a - decide only told roar go for a vote — decide only told roar go for a vote because _ decide only told roar go for a vote because they— decide only told roar go for a vote because they have - decide only told roar go for a l vote because they have no—one to vote — vote because they have no—one to vote for~ _ vote because they have no-one to vote for-— to vote for. that's a depressing - to vote for. that's a depressing note - to vote for. that's a depressing note to l to vote for. that's a i depressing note to end to vote for. that's a - depressing note to end on. politicians clearly think they work or if not they are hedging because they don't know if they do they don't but they will put some money into it. it is much for coming on the programme, of you. for coming on the programme, of ou. . , z: for coming on the programme, of ou. . , i: , , . , for coming on the programme, of ou. :: , you. paris 2024 olympics are here and _ you. paris 2024 olympics are here and on _ you. paris 2024 olympics are here and on the _ you. paris 2024 olympics are here and on the media - you. paris 2024 olympics are | here and on the media show, we're going to look at two elements of them. in a moment, we will get into the business deals, the underpinning media of coverage of the games but first of all, let's hear about the practicalities of covering them from one of the many, many journalists who are heading to france. nicole auerbach is from the athletic. it’s

france. nicole auerbach is from the athletic.— the athletic. it's going to be a unintelligible, - the athletic. it's going to be a unintelligible, these i the athletic. it's going to be | a unintelligible, these are long _ a unintelligible, these are long days, just back the curtain. _ long days, just back the curtain, iwill long days, just back the curtain, i will probably be getting _ curtain, i will probably be getting there and staying at the venue just outside of paris for 10-14— the venue just outside of paris for 10—14 hours per day to for10—14 hours per day to cover— for 10—14 hours per day to cover the _ for 10—14 hours per day to cover the preliminary heats in the morning through the finals and all— the morning through the finals and all of— the morning through the finals and all of the media availability at night. must be tem -ttin availability at night. must be tempting just _ availability at night. must be tempting just to _ availability at night. must be tempting just to stay - availability at night. must be tempting just to stay there! | availability at night. must be | tempting just to stay there! i know! if they could put up a little — know! if they could put up a little cot _ know! if they could put up a little cot or something i would take _ little cot or something i would take a — little cot or something i would take a nap. little cot or something i would take a nap-— little cot or something i would takea na. ., ., , take a nap. how do you prepare for those ten _ take a nap. how do you prepare for those ten or _ take a nap. how do you prepare for those ten or 14 _ take a nap. how do you prepare for those ten or 14 days? - take a nap. how do you prepare for those ten or 14 days? how. for those ten or 14 days? how do you get your head sufficiently into the detail of all of the different competitors who are going to be watching? it competitors who are going to be watchin: ? . competitors who are going to be watchin: ? , ., . , watching? it is totally cramming, _ watching? it is totally cramming, that's - watching? it is totally | cramming, that's what watching? it is totally - cramming, that's what i've watching? it is totally _ cramming, that's what i've been doing _ cramming, that's what i've been doing for— cramming, that's what i've been doing for the past few months. the spot— doing for the past few months. the spot that i typically cover full-time _ the spot that i typically cover full—time at home is college football, american college football, american college football so very different, even _ football so very different, even if _ football so very different, even if you pop in on olympic sport— even if you pop in on olympic sport for— even if you pop in on olympic sport for the olympics, since london — sport for the olympics, since london and rio, covering meats, international or local, is once a year— international or local, is once a year by _ international or local, is once a year by two trials in

qualifying meats and checking up qualifying meats and checking up on — qualifying meats and checking up on qualifying everything to the top — up on qualifying everything to the top times of all of the top competitors, i will be covering this event— competitors, i will be covering this event through an american lens but— this event through an american lens but obviously, there are a lot of— lens but obviously, there are a lot of international story—lines of interest for swim _ story—lines of interest for swim fans and for the broader sports — swim fans and for the broader sports fans out there, so it's really— sports fans out there, so it's reallyiust_ sports fans out there, so it's reallyjust trying to get a sense _ reallyjust trying to get a sense of what has changed since tokyo. _ sense of what has changed since tokyo, who are the emerging stars — tokyo, who are the emerging stars and _ tokyo, who are the emerging stars and who we think would be blackout — stars and who we think would be blackout players and means coming _ blackout players and means coming out of this and then just— coming out of this and then just kind _ coming out of this and then just kind of those macro story—lines like for swimming, an example, the americans and the aussies have been having a battle — the aussies have been having a battle of — the aussies have been having a battle of words about battle of the primacy and whether or not this will— the primacy and whether or not this will be the first time since _ this will be the first time since 1988 that the us do not have — since 1988 that the us do not have the _ since 1988 that the us do not have the most gold medals in the pool _ have the most gold medals in the pool. so it's going to be very— the pool. so it's going to be very interesting and is kind of balancing _ very interesting and is kind of balancing all of that cramming, looking — balancing all of that cramming, looking up times, seeing how people — looking up times, seeing how people have swum over the past four years — people have swum over the past four years and seeing who is coming _ four years and seeing who is coming on as favourites and who would _ coming on as favourites and who would be — coming on as favourites and who would be underdogs. i�*m would be underdogs. i'm interested, _ would be underdogs. i'm interested, you - would be underdogs. i“n interested, you mentioned the stars of the pool. do you get access to them when you are reporting on doing this 10—14 hour days, can you actually speak to them?—

hour days, can you actually speak to them? yes, you do. so -teelin speak to them? yes, you do. so peeling back _ speak to them? yes, you do. so peeling back the _ speak to them? yes, you do. so peeling back the curtain, - speak to them? yes, you do. so peeling back the curtain, you - peeling back the curtain, you are assigned — there are seating _ are assigned — there are seating areas covered press tribunal— seating areas covered press tribunal and you can model of the events are swimming because it is a _ the events are swimming because it is a high— the events are swimming because it is a high event, sometimes each — it is a high event, sometimes each outlet is limited on how many — each outlet is limited on how many tickets they get to the finals — many tickets they get to the finals. basically, you are running _ finals. basically, you are running back and forth, there is a _ running back and forth, there is a mixed _ running back and forth, there is a mixed zone which is all of the athletes after they compete, they come through in area, _ compete, they come through in area, they— compete, they come through in area, they stop for a couple of minutes, _ area, they stop for a couple of minutes, may be to have in three — minutes, may be to have in three minutes max, give you a couple — three minutes max, give you a couple of— three minutes max, give you a couple of quotes and then they io couple of quotes and then they go on — couple of quotes and then they go on and _ couple of quotes and then they go on and they do their post race — go on and they do their post race routine. if they meddle in a gold — race routine. if they meddle in a gold silver or bronze, they will— a gold silver or bronze, they will have _ a gold silver or bronze, they will have a press conference as well _ will have a press conference as well later— will have a press conference as well later into the evening —— medal — well later into the evening —— medal. that's pretty much what the access— medal. that's pretty much what the access looks like. they set ”p the access looks like. they set up things— the access looks like. they set up things people, families or coaches _ up things people, families or coaches or talk to people on the phone as well. really, it's about— the phone as well. really, it's about capturing the emotion and that's— about capturing the emotion and that's what i try to do in these _ that's what i try to do in these events and especially after — these events and especially after swimming, these events and especially afterswimming, i these events and especially after swimming, iwill these events and especially after swimming, i will bounce around — after swimming, i will bounce around a _ after swimming, i will bounce around a little bit and beach volleyball and maybe tennis, and so — volleyball and maybe tennis, and so even on those, i may be less— and so even on those, i may be less prepared because i have not spent the past few months learning — not spent the past few months learning about all of these athletes. it's about the human

interest— athletes. it's about the human interest angle, it's about the emotion— interest angle, it's about the emotion and either achieving something that you've always dreamt — something that you've always dreamt of all falling just short— dreamt of all falling just short and telling a story to the audience.— the audience. nicole, i'm definitely _ the audience. nicole, i'm definitely going _ the audience. nicole, i'm definitely going to - the audience. nicole, i'm definitely going to be - the audience. nicole, i'm - definitely going to be reading. thank you so much for speaking to me. as you are talking, you remind me of a british sports journalist who said to me, his covering the olympics is an extraordinary privilege because you are essentially seeing athletes having either the most important day of their life or one of the most important days of their life, so.. fir one of the most important days of their life, so. ._ of their life, so.. or maybe one of the _ of their life, so.. or maybe one of the worst! _ of their life, so.. or maybe one of the worst! maybe i of their life, so.. or maybe i one of the worst! maybe one of their life, so.. or maybe - one of the worst! maybe one of the worst _ one of the worst! maybe one of the worst but — one of the worst! maybe one of the worst but they _ one of the worst! maybe one of the worst but they are - one of the worst! maybe one of the worst but they are in - one of the worst! maybe one of the worst but they are in a - the worst but they are in a moment that matters an awful amount and every person you interact with his in their space. interact with his in their sace. . ., interact with his in their space. . ., ., interact with his in their sace. ., . ., space. nicole, on a more mundane _ space. nicole, on a more mundane level, - space. nicole, on a more mundane level, i- space. nicole, on a more mundane level, i would i space. nicole, on a more i mundane level, i would say space. nicole, on a more - mundane level, i would say good luck. i was in paris last weekend and the whole of the centre of the city seem to be blocked off by crash barriers and you cannot get anywhere or get near the seine and most parisians have left if they can in a grumpy way but i'm sure as soon as that incredible opening ceremony starts going down the seine, everyone will change their minds. but we have, as we're hearing from a print journalist there, important to

also hear from the broadcasters and maxeville is a sport and tech reporter at broadcast magazine and david hayes business editor at deadline. max, starting with you. talk to us about those broadcasting rights for the olympics. how does the international olympic committee sell them?- committee sell them? yes, sor , committee sell them? yes, sorry. it's — committee sell them? yes, sorry, it's basically - committee sell them? yes, sorry, it's basically split - committee sell them? yes, sorry, it's basically split up| sorry, it's basically split up by region. the ioc will come out and _ by region. the ioc will come out and say, well, we're selling _ out and say, well, we're selling the rights were durable specifically for the us or uk across— specifically for the us or uk across the world. broadcasters come — across the world. broadcasters come in — across the world. broadcasters come in and make their bids and generally— come in and make their bids and generally the person with a high — generally the person with a high speed will win but it can also — high speed will win but it can also take _ high speed will win but it can also take into account things like the _ also take into account things like the promotion the broadcast will put into it and how — broadcast will put into it and how they _ broadcast will put into it and how they will cover it and the number— how they will cover it and the number of people who they can tet number of people who they can get to— number of people who they can get to watch the sport as well. it's get to watch the sport as well. it's not — get to watch the sport as well. it's notjust money based. are it's not 'ust money based. are the it's notjust money based. are they buying — it's notjust money based. fife: they buying individual sports or packages for individual sports or all of the sports? the ioc you are buying the whole _ the ioc you are buying the whole olympics, so you are getting _ whole olympics, so you are getting some olympics, the winter— getting some olympics, the winter olympics, the most recent— winter olympics, the most recent cycle would have been 2018- — recent cycle would have been 2018- 2024 then this recent cycle would have been 2018— 2024 then this year. when

warner— 2018— 2024 then this year. when warner brothers, discovery or it is— warner brothers, discovery or it is discovery back then, bought— it is discovery back then, bought the summer and winter for those — bought the summer and winter for those six years entirely for those six years entirely for europe. in for those six years entirely for europe-— for those six years entirely for europe. in terms of the production _ for europe. in terms of the production around - for europe. in terms of the production around it, - for europe. in terms of the production around it, i - for europe. in terms of the i production around it, i mean, are there centralised camera crews who cover all of the events and then feed it out to everybody?— events and then feed it out to everybody? how does it work? yes. everybody? how does it work? yes- the _ everybody? how does it work? yes- the loc — everybody? how does it work? yes. the ioc has _ everybody? how does it work? yes. the ioc has its _ everybody? how does it work? yes. the ioc has its own - everybody? how does it work? yes. the ioc has its own in - yes. the ioc has its own in house _ yes. the ioc has its own in house broadcasting team, basically, callthe house broadcasting team, basically, call the olympic broadcasting services, and they will fill— broadcasting services, and they will fill all the live contents all of — will fill all the live contents all of this book that you see is from _ all of this book that you see is from them. it goes out to the — is from them. it goes out to the broadcasters who put it out on their— the broadcasters who put it out on their own studio shows and their— on their own studio shows and their own _ on their own studio shows and their own interviews and commentary and kind of the more creative _ commentary and kind of the more creative side of it, i guess, on the _ creative side of it, i guess, on the end. creative side of it, i guess, on the end-— creative side of it, i guess, on the end. :, ~' on the end. right. i would like to brint on the end. right. i would like to bring david _ on the end. right. i would like to bring david in. _ on the end. right. i would like to bring david in. david - on the end. right. i would like to bring david in. david hayes| to bring david in. david hayes from deadline in the us. just give us the american perspective. who has bought the rights and the us and do we know how much they paid for them? . know how much they paid for them? :. , :. know how much they paid for them? . ,~ . :, , know how much they paid for them? . ,~: them? , katya jones mbc universal— them? , katya jones mbc universal renewed - them? , katya jones mbc universal renewed their i them? , katya jones mbc. universal renewed their deal them? , katya jones mbc- universal renewed their deal in 2021— universal renewed their deal in 2021 and — universal renewed their deal in 2021 and paid _ universal renewed their deal in

2021 and paid 7.7— universal renewed their deal in 2021 and paid 7.7 billion - universal renewed their deal in 2021 and paid 7.7 billion and l 2021 and paid 7.7 billion and it runs — 2021 and paid 7.7 billion and it runs through _ 2021 and paid 7.7 billion and it runs through 2032. - 2021 and paid 7.7 billion and it runs through 2032. nbc l it runs through 2032. nbc actually— it runs through 2032. nbc actually goes _ it runs through 2032. nbc actually goes back- it runs through 2032. nbc actually goes back to - it runs through 2032. nbc - actually goes back to barcelona in 92 _ actually goes back to barcelona in 92 i— actually goes back to barcelona in 92 l have _ actually goes back to barcelona in 92 l have a _ actually goes back to barcelona in 92. i have a long—standing . in 92. i have a long—standing relationship _ in 92. i have a long—standing relationship with— in 92. i have a long—standing relationship with the - in 92. i have a long—standing i relationship with the olympics. even _ relationship with the olympics. even when _ relationship with the olympics. even when comcast _ relationship with the olympics. even when comcast came - relationship with the olympics. even when comcast came in i relationship with the olympics. i even when comcast came in and acquired — even when comcast came in and acquired the _ even when comcast came in and acquired the media _ even when comcast came in and acquired the media company, i acquired the media company, they— acquired the media company, they decided _ acquired the media company, they decided to _ acquired the media company, they decided to kind - acquired the media company, they decided to kind of- they decided to kind of maintain _ they decided to kind of maintain the _ they decided to kind of maintain the traditionl they decided to kind of. maintain the tradition and they decided to kind of- maintain the tradition and so, they've — maintain the tradition and so, they've made a _ maintain the tradition and so, they've made a long—term i they've made a long—term commitment _ they've made a long—term commitment to— they've made a long—term commitment to the - they've made a long—term. commitment to the games. there's— commitment to the games. there's a _ commitment to the games. there's a lot _ commitment to the games. there's a lot of _ commitment to the games. there's a lot of money i commitment to the games. there's a lot of money but. there's a lot of money but presumably they think it is worth it. what other risks and rewards for the broadcasters? it so fascinating honestly, the question— it so fascinating honestly, the question gets _ it so fascinating honestly, the question gets more _ it so fascinating honestly, the question gets more complex. it so fascinating honestly, the i question gets more complex as max can — question gets more complex as max can probably— question gets more complex as max can probably attest - question gets more complex as max can probably attest to i max can probably attest to answer _ max can probably attest to answer. because - max can probably attest to answer. because it- max can probably attest to answer. because it isn't. max can probably attest to i answer. because it isn'tjust down — answer. because it isn'tjust down strictly— answer. because it isn'tjust down strictly to _ answer. because it isn'tjust down strictly to range - answer. because it isn'tjustl down strictly to range points. of course, _ down strictly to range points. of course, prime _ down strictly to range points. of course, prime time - down strictly to range points. of course, prime time and i of course, prime time and linear— of course, prime time and linear meetings— of course, prime time and linear meetings are - of course, prime time andl linear meetings are merely of course, prime time and i linear meetings are merely what they used — linear meetings are merely what they used to _ linear meetings are merely what they used to be _ linear meetings are merely what they used to be and _ linear meetings are merely what they used to be and ridiculous i they used to be and ridiculous coming — they used to be and ridiculous coming off— they used to be and ridiculous coming off of— they used to be and ridiculous coming off of a _ they used to be and ridiculous coming off of a couple - they used to be and ridiculous coming off of a couple of- they used to be and ridiculousi coming off of a couple of rough olympics— coming off of a couple of rough olympics due _ coming off of a couple of rough olympics due to _ coming off of a couple of rough olympics due to covid - coming off of a couple of rough olympics due to covid and - olympics due to covid and beijing _ olympics due to covid and beijing had _ olympics due to covid and beijing had a— olympics due to covid and beijing had a strange - olympics due to covid and i beijing had a strange valence because _ beijing had a strange valence because of— beijing had a strange valence because of the _ beijing had a strange valence because of the chinese - because of the chinese government— because of the chinese government and - because of the chinese government and it - because of the chinese government and it wasj government and it was essentially— government and it was essentially an - government and it was essentially an off- government and it wasi essentially an off cycle, government and it was . essentially an off cycle, i think— essentially an off cycle, i think anybody— essentially an off cycle, i think anybody could - essentially an off cycle, i. think anybody could agree. essentially an off cycle, i- think anybody could agree. so the benchmarks— think anybody could agree. so the benchmarks are _ think anybody could agree. so the benchmarks are differentl the benchmarks are different because _ the benchmarks are different because they _ the benchmarks are different because they were _ the benchmarks are different because they were in - the benchmarks are different because they were in the - the benchmarks are differenti because they were in the pre— streaming _ because they were in the pre— streaming era _ because they were in the pre— streaming era in london, - because they were in the pre—

streaming era in london, rio. j streaming era in london, rio. these — streaming era in london, rio. these were _ streaming era in london, rio. these were sort _ streaming era in london, rio. these were sort of— streaming era in london, rio. these were sort of pre— - these were sort of pre— streaming _ these were sort of pre— streaming numbers. - these were sort of pre— - streaming numbers. people did tune _ streaming numbers. people did tune in — streaming numbers. people did tune in now. _ streaming numbers. people did tune in. now, where— streaming numbers. people did tune in. now, where can- streaming numbers. people did tune in. now, where can we - streaming numbers. people did| tune in. now, where can we get to compare _ tune in. now, where can we get to compare to _ tune in. now, where can we get to compare to that? _ tune in. now, where can we get to compare to that? it's - tune in. now, where can we get to compare to that? it's hard i to compare to that? it's hard to compare to that? it's hard to say— to compare to that? it's hard to say but— to compare to that? it's hard to say but if— to compare to that? it's hard to say but if you _ to compare to that? it's hard to say but if you speak- to compare to that? it's hard to say but if you speak to - to say but if you speak to nbcuniversal_ to say but if you speak to| nbcuniversal executives, to say but if you speak to - nbcuniversal executives, they would — nbcuniversal executives, they would say _ nbcuniversal executives, they would say they'd _ nbcuniversal executives, they would say they'd monetise - nbcuniversal executives, they. would say they'd monetise these righls _ would say they'd monetise these righls and — would say they'd monetise these righls and a _ would say they'd monetise these rights and a host _ would say they'd monetise these rights and a host of— would say they'd monetise these rights and a host of different - rights and a host of different ways — rights and a host of different ways. they're _ rights and a host of different ways. they're really- rights and a host of different ways. they're really using i rights and a host of different ways. they're really using it| ways. they're really using it for hospitality, _ ways. they're really using it for hospitality, for- ways. they're really using it for hospitality, for brand . for hospitality, for brand activations, _ for hospitality, for brand activations, for- for hospitality, for brand activations, for talent i for hospitality, for brand - activations, for talent deals. i activations, for talent deals. i mean. _ activations, for talent deals. i mean. if— activations, for talent deals. i mean. if you— activations, for talent deals. i mean, if you look- activations, for talent deals. i mean, if you look around . activations, for talent deals. . i mean, if you look around and who— i mean, if you look around and who they— i mean, if you look around and who they are _ i mean, if you look around and who they are flying _ i mean, if you look around and who they are flying into - i mean, if you look around and who they are flying into paris, | who they are flying into paris, its caiguna, _ who they are flying into paris, its caiguna, major— who they are flying into paris, its caiguna, major film - its caiguna, major film producers _ its caiguna, major film producers who- its caiguna, major film producers who have i its caiguna, major film producers who have a i its caiguna, major film - producers who have a deal at universal. _ producers who have a deal at universal, it— producers who have a deal at universal, it is, _ producers who have a deal at universal, it is, you - producers who have a deal at universal, it is, you know, i universal, it is, you know, salurday— universal, it is, you know, saturday night _ universal, it is, you know, saturday night live - universal, it is, you know,| saturday night live talent, colin — saturday night live talent, colin actually _ saturday night live talent, colin actually in _ saturday night live talent, colin actually in tahiti - colin actually in tahiti covering _ colin actually in tahiti covering the - colin actually in tahiti covering the surfing l covering the surfing competition. - covering the surfing competition. so - covering the surfing l competition. so they covering the surfing - competition. so they use it as a kind — competition. so they use it as a kind of— competition. so they use it as a kind of synergistic— competition. so they use it as a kind of synergistic play, - competition. so they use it as a kind of synergistic play, as i a kind of synergistic play, as a kind of synergistic play, as a kind — a kind of synergistic play, as a kind of— a kind of synergistic play, as a kind of maypole _ a kind of synergistic play, as a kind of maypole to - a kind of synergistic play, as a kind of maypole to wrap i a kind of synergistic play, asj a kind of maypole to wrap so many — a kind of maypole to wrap so many of _ a kind of maypole to wrap so many of their— a kind of maypole to wrap so many of their corporate - many of their corporate initiatives _ many of their corporate initiatives around - many of their corporate initiatives around and l many of their corporate l initiatives around and so, many of their corporate - initiatives around and so, they insist— initiatives around and so, they insist it's _ initiatives around and so, they insist it's worth _ initiatives around and so, they insist it's worth it, _ initiatives around and so, they insist it's worth it, it's- insist it's worth it, it's profitable, _ insist it's worth it, it's profitable, even - insist it's worth it, it's profitable, even as i insist it's worth it, it's profitable, even as a i insist it's worth it, it's- profitable, even as a discrete business. _ profitable, even as a discrete business, it's— profitable, even as a discrete business, it's profitable - profitable, even as a discrete business, it's profitable but. business, it's profitable but if you — business, it's profitable but if you look— business, it's profitable but if you look at _ business, it's profitable but if you look at the _ business, it's profitable but if you look at the entire - if you look at the entire portfolio, _ if you look at the entire portfolio, they - if you look at the entire portfolio, theyjust - if you look at the entire portfolio, theyjust feelj if you look at the entire - portfolio, theyjust feel it's a good _ portfolio, theyjust feel it's a good look. _ portfolio, theyjust feel it's a good look, it's— portfolio, theyjust feel it's a good look, it's in- portfolio, theyjust feel it's a good look, it's in the - portfolio, theyjust feel it's| a good look, it's in the dna portfolio, theyjust feel it's i a good look, it's in the dna of comcast _ a good look, it's in the dna of comcast. a good look, it's in the dna of comcast-— comcast. david, picking up a coule comcast. david, picking up a coople of _ comcast. david, picking up a couple of thoughts _ comcast. david, picking up a couple of thoughts you - comcast. david, picking up a. couple of thoughts you shared with us because as you

maxeville know, there are new spots around me olympics this year, breaking or breakdancing are some people call it, kayak cross and others and notjust that, some of the broadcasters are bringing new talent as well. nbc has booked some interesting, surprising, commentators and this is one of them. ., , , , commentators and this is one of them. . , , , ., them. hands up let the big go. it's them. hands up let the big go. it's snoon _ them. hands up let the big go. it's snoon dogs _ them. hands up let the big go. it's snoop dogg coming - them. hands up let the big go. it's snoop dogg coming up. - them. hands up let the big go. i it's snoop dogg coming up. gold medals. usa all day. what do people say? the do double g is on the scene in paris. from the lbc to nbc. on the scene in paris. from the lbc to nbc-— on the scene in paris. from the lbc to nbc. that's right, snoop do . lbc to nbc. that's right, snoop don is, lbc to nbc. that's right, snoop dogg is. to _ lbc to nbc. that's right, snoop dogg is. to quit _ lbc to nbc. that's right, snoop dogg is, to quit him, _ lbc to nbc. that's right, snoop dogg is, to quit him, on - lbc to nbc. that's right, snoop dogg is, to quit him, on the - dogg is, to quit him, on the scene in paris. that's a promo for the nbc olympic coverage. dade, help me. how did that happen? dade, help me. how did that ha en? , ., dade, help me. how did that ha . en? , ., ., dade, help me. how did that ha -en? , . . ., happen? they are eager to connect across _ happen? they are eager to l connect across generations, across— connect across generations, across cultures. _ connect across generations, across cultures. go - connect across generations, across cultures. go as - connect across generations, across cultures. go as widei connect across generations, . across cultures. go as wide as they— across cultures. go as wide as they can _ across cultures. go as wide as they can. snoop _ across cultures. go as wide as they can. snoop dogg - across cultures. go as wide as they can. snoop dogg has - across cultures. go as wide as they can. snoop dogg has this remarkably— they can. snoop dogg has this remarkably versatile - they can. snoop dogg has this remarkably versatile and - remarkably versatile and

flexible _ remarkably versatile and flexible persona - remarkably versatile and flexible persona where l remarkably versatile and i flexible persona where he remarkably versatile and - flexible persona where he does connect — flexible persona where he does connect across _ flexible persona where he does connect across generations - flexible persona where he does connect across generations and with various _ connect across generations and with various audiences, - connect across generations and with various audiences, so - connect across generations andj with various audiences, so they are putting _ with various audiences, so they are putting him _ with various audiences, so they are putting him to— with various audiences, so they are putting him to work, - with various audiences, so they are putting him to work, i- with various audiences, so they are putting him to work, i have| are putting him to work, i have to say — are putting him to work, i have to say he _ are putting him to work, i have to say. he has— are putting him to work, i have to say. he has been— are putting him to work, i have to say. he has been part - are putting him to work, i have to say. he has been part of- are putting him to work, i have to say. he has been part of the 0lymbic— to say. he has been part of the olympic trials _ to say. he has been part of the olympic trials coverage, - olympic trials coverage, participated _ olympic trials coverage, participated in _ olympic trials coverage, participated in a - olympic trials coverage, participated in a cross i olympic trials coverage, i participated in a cross call literally— participated in a cross call literally an _ participated in a cross call literally an hour— participated in a cross call literally an hour ago - participated in a cross call literally an hour ago that i participated in a cross callj literally an hour ago that i just— literally an hour ago that i just concluded _ literally an hour ago that i just concluded before - literally an hour ago that i i just concluded before coming online — just concluded before coming online with _ just concluded before coming online with you _ just concluded before coming online with you guys. - just concluded before coming online with you guys. hold i just concluded before coming online with you guys. hold on, ou are online with you guys. hold on, you are on _ online with you guys. hold on, you are on a — online with you guys. hold on, you are on a press _ online with you guys. hold on, you are on a press call - online with you guys. hold on, you are on a press call with - you are on a press call with snoop dogg before the media show? ., . . , show? now we are really impressed! _ show? now we are really impressed! i— show? now we are really| impressed! i disconnected show? now we are really - impressed! i disconnected with them, impressed! i disconnected with them. don't — impressed! i disconnected with them, don't worry. _ impressed! i disconnected with them, don't worry. what - impressed! i disconnected with them, don't worry. what did i impressed! i disconnected with | them, don't worry. what did he sa ? them, don't worry. what did he say? shockingly _ them, don't worry. what did he say? shockingly he _ them, don't worry. what did he say? shockingly he did - them, don't worry. what did he say? shockingly he did not - say? shockingly he did not break a lot _ say? shockingly he did not break a lot of _ say? shockingly he did not break a lot of news - say? shockingly he did not break a lot of news but - say? shockingly he did not break a lot of news but he | say? shockingly he did not - break a lot of news but he was quite — break a lot of news but he was quite passionate _ break a lot of news but he was quite passionate i— break a lot of news but he was quite passionate i would - break a lot of news but he was quite passionate i would say. quite passionate i would say about— quite passionate i would say aboutjudge _ quite passionate i would say aboutjudge he _ quite passionate i would say aboutjudge he even- quite passionate i would say aboutjudge he even got- quite passionate i would say. aboutjudge he even got quite emotional, _ aboutjudge he even got quite emotional, which— aboutjudge he even got quite emotional, which was - aboutjudge he even got quite emotional, which was a - aboutjudge he even got quite emotional, which was a bit. aboutjudge he even got quite emotional, which was a bit of| aboutjudge he even got quitel emotional, which was a bit of a surprise, — emotional, which was a bit of a surprise, about— emotional, which was a bit of a| surprise, about representation, the idea — surprise, about representation, the idea of— surprise, about representation, the idea of kind _ surprise, about representation, the idea of kind of— surprise, about representation, the idea of kind of blazing - surprise, about representation, the idea of kind of blazing a - the idea of kind of blazing a bit of— the idea of kind of blazing a bit of betrayal— the idea of kind of blazing a bit of betrayal and - the idea of kind of blazing a . bit of betrayal and introducing new, _ bit of betrayal and introducing new, potential— bit of betrayal and introducing new, potential new— bit of betrayal and introducing new, potential new viewers i bit of betrayal and introducingj new, potential new viewers to the experience _ new, potential new viewers to the experience and _ new, potential new viewers to the experience and kind - new, potential new viewers to the experience and kind of, i new, potential new viewers to| the experience and kind of, he recalled — the experience and kind of, he recalled watching _ the experience and kind of, he recalled watching muhammedl the experience and kind of, he i recalled watching muhammed ali carrying — recalled watching muhammed ali carrying the _ recalled watching muhammed ali carrying the torch _ recalled watching muhammed ali carrying the torch in _ recalled watching muhammed ali carrying the torch in atlanta. i carrying the torch in atlanta. a very — carrying the torch in atlanta. a very moving _ carrying the torch in atlanta. a very moving moment. i carrying the torch in atlanta. a very moving moment. so, | carrying the torch in atlanta. i a very moving moment. so, you know, _ a very moving moment. so, you know, he _ a very moving moment. so, you know, he is— a very moving moment. so, you know, he is into _ a very moving moment. so, you know, he is into it. _ a very moving moment. so, you know, he is into it. so _ a very moving moment. so, you know, he is into it.— know, he is into it. so it's artl know, he is into it. so it's partly about _ know, he is into it. so it's partly about honour i know, he is into it. so it's| partly about honour talent know, he is into it. so it's- partly about honour talent but presumably both dade and max, it's also partly about how the

sport is bundled up for particularly younger audiences to consume because some of them are not going to watch hours and hours on the television, so, max, do they also, has the ioc also sold bundles of clips? who has the right to put out a clip on youtube or x or tiktok or whatever?— or whatever? yes, in that situation. _ or whatever? yes, in that situation, in _ or whatever? yes, in that situation, in europe i or whatever? yes, in that situation, in europe at. or whatever? yes, in that i situation, in europe at least, warner— situation, in europe at least, warner brothers discovery have the rights — warner brothers discovery have the rights to it, entirelyjust for the _ the rights to it, entirelyjust for the clips as well, so they will share _ for the clips as well, so they will share that out as they please _ will share that out as they please basically, so that done a deal— please basically, so that done a deal with youtube actually quite — a deal with youtube actually quite recently in the last month— quite recently in the last month or two and is part of that— month or two and is part of that they— month or two and is part of that they have shown highlights on youtube, showing both the opening — on youtube, showing both the opening and closing ceremonies on youtube and got kind of interestingly, a bunch of influences from different countries across europe it will io countries across europe it will go to— countries across europe it will go to the _ countries across europe it will go to the games and film content _ go to the games and film content both from the sport and culturally— content both from the sport and culturally around paris.- culturally around paris. thanks to all of our — culturally around paris. thanks to all of our guests _ culturally around paris. thanks to all of our guests who - culturally around paris. thanks to all of our guests who spoke | to all of our guests who spoke to all of our guests who spoke to us about the paris olympics. you will be watching, katie? i'm quite keen on the athletics, i'm a bit of a traditionalist. not sure i will

get into the breakdancing. i get into the breakdancing. i watch everything at the olympics. i watch lots of sports that i normally wouldn't. it sports that i normally wouldn't.— sports that i normally wouldn't. it is exciting. seeing _ wouldn't. it is exciting. seeing all _ wouldn't. it is exciting. seeing all of _ wouldn't. it is exciting. seeing all of the - wouldn't. it is exciting. seeing all of the sport| wouldn't. it is exciting. i seeing all of the sport you wouldn't. it is exciting. - seeing all of the sport you may not know playing out with the best people in the world. [30 best people in the world. do ou best people in the world. do you have _ best people in the world. dr? you have any time? how will you do that? . ., ., do that? time allowing other watch as much _ do that? time allowing other watch as much as _ do that? time allowing other watch as much as i _ do that? time allowing other watch as much as i can. i do that? time allowing other. watch as much as i can. that's it, thinking indeed for watching. from both of us, goodbye. watching. from both of us, goodbye-— watching. from both of us, aoodb e. _ ., goodbye. goodbye. if you would like to hear— goodbye. goodbye. if you would like to hear a _ goodbye. goodbye. if you would like to hear a longer— goodbye. goodbye. if you would like to hear a longer version i like to hear a longer version of today's show, search bbc the media show where ever you get your bbc podcasts. hello there. it's hotting up this weekend, particularly sunday onwards into next week. temperatures could reach the low 305 in one or two spots but humidity will also increase as well. this weekend's a bit of a mixture. saturday will be one of sunshine and showers. sunday — drier, sunnier and warmer as high pressure starts to establish itself across the country. the reason for more showers around saturday is this feature pushing in from the west, bringing showery rain to northern ireland, parts of southern scotland, northern england and into wales.

this will fragment and become showery through the day. elsewhere, we start off with sunshine but then, even the clouds bubbling up here to allow for a few showers to develop but most of the showers will be through central, northern and western areas. the odd heavier one. winds will be light so the showers will be slow—moving, but there's a chance many places, particularly into the south and east, may escape them and stay dry. temperatures reaching 2a—25 celsius in the warmest spots. otherwise, it's the high teens, the low 205 further north. those showers fade away during saturday night. it does turn dry as high pressure starts to build in across the uk with light winds, clearskies. could see some mist and fog patches parts of scotland, northern ireland, western england and wales the most favoured spots there. a cool night to come, i think, out of towns and cities. otherwise, just into double figures in urban areas. we start sunday, then, on a cool note. early mist and fog clears away and looks like it will be a dry, sunny day for most of us. widespread sunshine. a bit more cloud for northern and western scotland. more of a breeze there. temperatures high teens here but low 20s, southern and eastern scotland, northern ireland and high 205 parts of central, southern and eastern england.

as we move into monday and tuesday, we start to import some very warm air from the near continent on a south—easterly breeze. humidity levels will be rising. this weather front, though, out west will start to push into scotland and northern ireland, bringing more of a breeze, some showers and cloud. but elsewhere, dry. a sunny day on monday. those temperatures climbing further to the high 20s. one or two spots could get close to 30 celsius on monday, and that chance increases again on tuesday. but we'll start to see low pressure taking over around the middle part of the week. that could bring a thundery breakdown to the country with some showers and thunderstorms at times. so, a very warm start to the week. by tuesday and wednesday, we start to see some showers and thunderstorms developing and temperatures slowly coming back down closer to normal.

live from london, this is bbc news. let the games begin: the olympic flame is lit in central paris during a spectacular, but rain—soaked opening ceremony for the 2024 games in the french capital. an icon on an icon to conclude the ceremony: celine dion makes a triumphant return singing on the eiffel tower. donald trump uses a speech to a religious political conference to attack his likely opponent in november's us

presidential election, kamala harris. she was a bum three weeks ago. she was a bum three weeks ago. she was a bum. a failed vice president and a failed administration. and rain and cooler temperatures bring some relief for firefighters battling wildfires in the canadian town of jasper. hello. i'm nicky schiller. we start where else but in paris and the olympics. the games opened in spectacular style with a stunning display of french culture, architecture, and heritage in the first opening ceremony staged outside rather than inside a stadium. 6,800 athletes from 205 delegations travelled on 85 boats and barges down the river seine past some of the french capital's most famous landmarks with bridges and riverbanks used

as catwalks. there was heavy rain but it didn't dampen the enthusiasm