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tv   Business Today  BBC News  July 29, 2024 2:30am-2:46am BST

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securities and exchange commission on the first day. mr trump also cited china in his speech, saying the us must not let the world's number two economy dominate the industry. if crypto is going to define the future, i want to be mined, minted and made in the usa. it's going to be... it's not going to be made anywhere else. and if bitcoin is going to the moon, as we say, it's going to the moon, i want america to be the nation that leads the way. when he was president, mr trump dismissed cryptocurrency as �*highly volatile' and �*based on thin air�*. but major crypto companies and investors have recently been making big donations to his election campaign with the aim of staving off tough regulation favoured by the biden administration. meanwhile, the financial times is reporting that members of kamala harris�* team have also been reaching out to the crypto industry. in other news.
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some of america's biggest technology companies will report their earnings this week. apple, meta, amazon and microsoft are slated to reveal their quarterly report cards. investors will be watching to see if investments in artificial intelligence are paying off and driving profitability. another key event this week will be the federal reserve meeting. the us central bank is not expected to cut interest rates at he august meeting, but investors will be looking for clues as to how likely the fed is to make a move at its september meeting. the paris olympics have begun — this is the first time in a century that the french capital is hosting the summer games. for companies, an olympic sponsorship deal is considered one of the biggest. in recent years, more asian firms, especially from china have put big money behind the games. some of this year's top sponsors are alibaba and chinese dairy company mengniu along with samsung and
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toyota. michael payne from payne sports media strategies has negotiated olympics sponsorship agreements. he explained why chinese brands in particular are spending big to advertise at the games. i think probably some of the most interesting insights are coming from these companies, in particular alibaba, which is introducing the ai technology, these are the first olympics where we have seen ai integrated into the operations, integrated into the broadcasting, integrated with the whole experience. we are seeing new thinking, new innovations being made through these games. i just want to understand a little more about the thinking behind the decisions. alibaba, even chinese brands like mengniu, which is a dairy company, what do you make of these? i think it is understandable, they are following a tried
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and tested route that 20 or 30 years ago, the japanese companies used to sports to develop a global marketing strategy and export. that was followed by the korean companies like samsung and hyundai and the chinese companies particularly as they look to broaden a global footprint are seeing sport as a very powerful marketing tool. mengniu began with sponsorship of the soccer world cup, it was very successful for their marketing, both inside china and hoping to extend and broaden the markets. and do you think the organisers of the olympics also have to try and keep reinventing themselves to keep attracting sponsors the way they have so far? absolutely. change will be change. the olympics is not immune, marketing is changing rapidly all the time, the way that the public is consuming content, engaging with sport, so the olympics has to be at the forefront of that.
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and the partners from their marketing strategies, with the technology, is helping to drive the innovation. speaking of china, we have been out of the weekend assuring industrial profits rebounding injune, up 3.6% year—on—year. this data comes amid a shaky economic truck that , the data comes amid a shaky economic backdrop, with consumer sentiment low, property market woes and a tepid recovery overall. in fact, beijing is trying to provide greater monetary stimulus to spur growth and spending. just last week, the central bank lowered the cost of borrowing on its one—year policy rate. julian evans—pritchard from capital economics explained the effectiveness of the measures taken by the chinese government so far. it's always a good thing when the data comes in a bit better. and the industrial sector has been part of china's economy that has been doing reasonably well recently.
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i think the issue there, though, there is a lot of that increase in demand that we are seeing for industrial products out of china is really coming from overseas markets, domestic demand is still pretty weak. so manufacturers are becoming more reliant on external markets and that imposes some doubts over risk, particularly given the ongoing election campaign in the us and the potential of a trump victory to bring in quite significant tariffs on chinese exports. i think there are some downside risks. the economic recovery of china remains shaky, we saw the central bank lowering the cost of borrowing, what do you make of the measures being taken so far by the state? they obviously are increasingly concerned, we saw a series of rate cuts, also some announcements on fiscal policy that they will step up the pace of government borrowing and government spending and also some measures in terms of providing support for the consumer goods on auto trading schemes and support for people to upgrade equipment. so we are seeing more policy
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support but i think the key question is the magnitude of the support which is not entirely clear but i think if we do get a bit of a push in the near term, it could bring some domestic demand back. however, the big picture is that with consumers still quite cautious, the household savings rate still above pre—pandemic levels, unless that really changes, it's hard to see domestic demand really getting the momentum that you need. the main constraint there is just the lack of confidence in households and a lot of that is related to the property sector, the housing market, where house prices are continuing to decline and that is having negative effects that are holding back broader consumption. turning to aviation now. it's been more than 20 years
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since concorde touched down for the final time, and the age of supersonic travel came to an end. but for the past ten years, a us startup called boom supersonic has been planning to bring it back. it wants to build a brand—new supersonic airliner at what it calls a superfactory in north carolina. at the farnborough airshow, our reporter theo leggett caught up with the company's boss, and asked him why the world needs supersonic travel. nobody wants to spend a lot of time on an aeroplane. concorde, marvellous technical accomplishment, but the problem was it was too expensive. £20,000 for a ticket, 100 seats to fill, economically it was not the right proposition but everybody wanted to fly on it. 60 years later, now we have got new technology, carbon fibre composites, digital engineering, vastly improved engines. and now we can get the cost down of supersonic flight to the point that a lot more people can benefit. with overture one, that's what before our first airliner, there will be more like flying business class, three quarters
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less than concorde, then the second one and the third, they are going to get faster, we will get the costs down and be able to get supersonic flight for everybody because nobody likes spending time on slow aeroplanes. you have been around for about ten years and at the start many people thought you were crazy but you're so here and they you have crossed some milestones? i'm really proud of projects for the last ten years. we are the first independent company that have actually built and flown supersonicjet. but it hasn't flown supersonic yet? it is going to this year, flew for the first time in march. it is going to fly the second time probably tomorrow, by the time you're watching this it has probably flown for the second time and that puts us on track to be supersonic before the end of the year. getting a plane to market takes a huge amount of money. how are you going to get from where you are now into production?
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what we're doing is, certainly ferociously difficult. aeroplanes are very complex, they are expensive to develop but what i deeply believe is that small focused and driven teams can do things what legacy players cannot or will not do and can do it faster and better, which we have already learned, we built a supersonicjet with 50 people and not that much money. as we pay that forward, this is a multi—billion dollar project but we have already done a lot, we opened our super factory last month in north carolina, we take control of our own propulsion so we control our own destiny with the engine, we can build it faster and better, we have engine generator trust in about 18 months so a lot of challenge ahead but also a lot of challenge that is in before we go. it was a great opening weekend for marvel�*s deadpool and wolverine. the r—rated film raked in $205 million in us and canadian ticket sales, making it the biggest domestic opening of the year. internationally, the movie secured over $233 million,
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bringing its estimated global total to $438 million for the full weekend. this is disney's second straight hit, after inside out and that's it for this edition of business today. thanks for watching.
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hello and welcome to sportsday. i'm olly foster. the retirement is on hold, murray lives to fight another day after a remarkable comeback at roland garros in the olympic men's doubles. it's a magical night in the pool for the french as marchand delivers theirfirst swimming gold for 12 years. and away from the games, it's the chequered flag and then disqualification for george russell at the belgian grand prix.
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hello and welcome. day two of the olympic games in paris. we'll start with tennis after the most extraordinary comeback in the men's doubles by great britains andy murray and his partner dan evans. remember this is the last competitive outing by murray , the three time grand slam winner, will retire after the olympics and it's the only event he is taking part in, after sharing the first two sets against the japanese pair kei nishikori and taro daniel the match would be decided on a 10 point tie—break. murray and evans saved 5 match points, and won seven points in a row to take the match at the first opportunity. murray's retirement is on hold. in the moment, when we finished the match and we both were just laughing, having to celebrate a match win like that since maybe the one in australia. but what an amazing feeling.

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