fight for shelf space. march is ready to contribute to the promotion of belarusian products. where and how, the minister will tell you. in the year of quality, don’t chase quantity. how belarus maintains its brand and how an ordinary consumer can personally evaluate a product, without even resorting to tasting. and today we will show investments in the regions using the example of a town, the coldest point in belarus. how they train personnel here and launch new production facilities. watch the program report. this is an area of ​​interest. more, even more of your belarusian, this is not just a call to buy its product format voluntarily , compulsorily and does not block the imported product, this is a green light for domestic products, the fight for the market, support for the national manufacturer, these measures are not a secret, many countries are resorting to, now march pays attention to the checkout area, which has traditionally always been filled with imported goods. now... there are just under 20% russians here.

the ministry assures that trade is ready to expand the range of our products, the manufacturer himself is actively working on this, for example, in sweets we managed to replace many western brands. there will be more belarusian products in pharmacies. the agency emphasizes that there is no talk of restricting sales of foreign drugs. the main task is to increase the volume of belarusian medicines on the market and provide consumers with more choice. alina lopo will tell you the details. the checkout area is considered a hot spot in the store, while waiting for our turn to pay, we, of course, look at the goods on the counter, and willy -nilly, we add something to the cart, as a result , sales from this area bring in considerable part of the profit in our stores, these particular shelves today are mostly represented by imported goods, the share of belarusian goods is only 18%. march intends

to improve the situation by gradually filling the assortment with domestic delicacies, this is exactly what was discussed with the business this week. the fact is that checkout equipment for the most part is equipment that has already been provided by importers, suppliers of the sweets themselves, these goods, they are for free use on a toll basis. therefore, take it right away today, put it away with that equipment and supplying another is a very large cost for trade. no one will go, that’s why the enterprises themselves presented their equipment here today , which can be replaced, and we were supporters of not causing economic damage to anyone, but to work gradually promoting our products on the domestic market, there are definitely already agreements, yes trade itself, seeing the demand and consumer choice towards belarusian products, gives the green light, of course there are still enough nuances, for example, already concluded contracts between retailers and importers or the inability to produce in belarus. all small-piece goods, but this is

only a matter of time, it is important for our manufacturers not to miss the moment. concern belgospischeprom has its finger on the pulse. over 140 import-substituting items have already been developed, which are quite capable of replacing foreign goods at the checkout area. we have traditionally been dealing with issues of promoting products on the domestic market for a number of years, and let’s just say, probably more so for us. the pressing question is precisely development of the pre-cash zone, since here the product itself is presented to the maximum possible number of imported manufacturers, but this year we show that we have already developed a number of assortment items that can replace this assortment. naturally, this is an assortment that is in the form of developed recipes, developed technologies, it is clear that this entire assortment is not produced at once. is issued exclusively according to

trade requests, what is in demand today, what has good turnover, what is today can compete well and with high quality, the total volume of products that spartak produces is about 11 percent, this is about 32 percent of the kaya, these are small-piece products that can be sold in the commercial zone, this is the zone where buyers stand when paying for the main products , buys, let’s say, spontaneously and seeing it, it’s quite a very progressive look. the market will become more saturated with domestic medicines. belarusian pharmaceutical enterprises today offer modern drugs that are not inferior in quality to foreign analogues, with this is an order of magnitude cheaper. over the entire last year , $600 million worth of drugs were produced as part of import substitution. therefore, the consumer has quite a lot to offer and is given the right to choose between domestic or imported. we have isolated ones, but still these facts exist when.

domestic manufacturers claim that there are some difficulties in getting into the non-state pharmacy chain with their production, this is the first thing. there are, of course, a small number of requests, but still based on... the fact that the belarusian medicines, belarusian products have a purpose, well, let’s say, they are inactively promoted, based on the fact that they are, to some extent, less costly , so we consider this together as protection of consumer rights, based on these two components, we also believe once these issues are brought up in a normal, good dialogue, there must be equal representation, so we have such a resolution of the mars, which concerns trade in general, where we talk about the fact that goods are within...

internal, but external markets, the buyer in using a mobile application, russia can read the code on the packaging and thus find out all the production parameters and independently analyze the quality of cheese, sour cream or yogurt. high-quality belarusian meat and dairy products are often counterfeited,

alexey kondratenko will tell you how to avoid being deceived and make the right choice. at the enterprise, the range of tastes , processing of the current harvest is set up like clockwork, take, for example, table beets from belarusian farmers. there is always increased attention to the quality of raw materials, all parameters root vegetables will be tested in the laboratory for a ready-made version of beets, a boiled semi-finished product in vacuum packaging, one of the company’s current bestsellers. using original technology, potatoes and carrots are also vacuum-sealed... carrots are a completely natural product, we take ordinary vegetables, peel them, pack them in a special film, then sterilize them in an autoclave. steam, why in our own sogu? because the welding process takes place in a closed package, without access to water, without access to air, these vegetables are very popular among

housewives because they are a quick side dish, a separate production segment where high quality always comes first - baby food based on vegetables and fruits. and berries, with these products kletsky industrialists are expanding their export geography. the main, say, countries where these products are supplied are the russian federation, kazakhstan, and kyrgyzstan. we are also currently working on delivery to the people's republic of china. at this stage, we are registering this product, because the chinese country positions itself as having high standards for children. included holding. five large enterprises and dozens of factories, for example, the borisov sludsk meat processing plant, the sludsk cheese-making plant, the quality of the finished product begins to form from the fields, a lot depends on the feed that farmers grow, then the health of the animals,

the role of veterinarians is great here, the raw materials themselves, and this meat and milk are controlled in accredited laboratories already at the processors, all products are produced and... from fresh milk, from fresh meat that is not frozen, additional processing with chemical components, so we put the mark together in belarus, made in belarus, we extremely rarely use private labels, all enterprises boldly present the name of their products on the packaging, because today you can only compete in the market with quality, by the way, precisely because of the high quality , and therefore salt.

this is a system from raw materials to the consumer, it is called the mercury system, and where all manufacturers enter complete information, as for... dairy products, we have also implemented a coding system, trix codes, considering that even an ordinary buyer can find out complete information about the manufacturer. that this is indeed not a counterfeit product. in the near future, the potential of the agro-industrial complex of the minsk region will be strengthened by the implementation of new investment projects, such as the construction of a quail farm and a farm in the solegorsky district, and the production of turkey meat in the uzdinsky and kopolsky districts. by the way, in the city of kopal itself , a new plant for the production of instant milk powder will be opened by the end of the year. alexey kondratenko and roman filyutich - area of ​​interest. now a short advertisement, next exchange rates, our report from the coldest point of the country, investments, new

production, personnel training, what people live in the north of the country, we’ll tell you, this is an area of ​​interest, and we continue, exchange rates , the belarusian ruble strengthened against the dollar and weakened against the euro, yuan and the russian ruble. so, the current rates for the national bank: the dollar has fallen in price to... the euro, on the contrary, has added its rate of 3.44, for july 10 they give 4.41 belarusian for 100 russian 3 rubles 52 kopecks. belarus is increasing exports in general and to russia, in particular, this year it is about 20%, when compared with last year’s level, there are even more individual regions, such as vitebsk, where deliveries to russia increased by a quarter in just six months. we expect positive dynamics as a result. both the public and private sectors of the economy are working towards this, especially in border

areas. for example, in a town where several new industries have recently been launched, this is how the issue of creating jobs is being resolved, and personnel are being trained here in the area. development of one of the northernmost regions of the country, reporting by anton malyuta. the gorodoksky district is becoming a small homeland for... many private initiatives, this building has recently found a second life, and now curd cheeses are produced here, and although the team is still very small, and the assortment can be counted on one hand, plans for development are big, the company is growing in within the framework of the investment project initiative, because its activities are aimed primarily at import substitution, in addition to soft cheese, we produce semi-hard cheese, these are servants, well, we have currently mastered mazzarella. they have been approved by belarusian standards, they have technical

specifications and other technical documentation , which is necessary for the production of these curds, which means that we currently have contracts for the russian federation. basically, in 2024 the enterprises will be focused on the russian federation for export, but it helps to stay warm in the town this is a private enterprise, they produce products that make you feel warm and cozy not only... the products are in quite good demand, the products are of high quality, we export 80% of the products to russian federation, our products are also represented in the republic of belarus, you can see our products in shopping centers, the base is natural wool, the output is a pile knitted fabric, and for additional income also... vests, slippers, pillows, and of course, a blanket. we produce a large range of products, but

one of the main ones is wool blankets. mostly they are made of natural sheep wool, which is hypoallergenic, warm under it in winter and not hot in summer, that is, it can be used - all year round. the company employs a team of a hundred people; in general, there are plenty of jobs in the area, the majority in agriculture. this is how personnel for the agro-industrial complex is trained. local college , there is a special resource center here, where boys and even girls come from all over the region , that’s right, yes, of course, we are clamping down completely with effort, vlad osibchuk is in charge of the process , it will soon be 5 years since he graduated from gorodok college, he managed to work as a tractor driver and mechanic , but still returned to his native almamater, decided to work in the town home college, because everything is familiar, everything is close, the town itself, all the teachers , that is... an adequate team, i like working, now vlad knows exactly how to find the right approach to technology, we have tested this

in practice, but for now work argues and things go well, we talked about important things. vlad, in general, how many guys who go through this center, they stay in the profession, become such professionals, yes, quite a lot, our guys stay in agriculture, the guys who come here to study, the most important thing is their interest, make it clear that a person with...

area of ​​interest is all for today, look at the area of ​​interest three times a week, tuesday, wednesday and thursday, good luck in your business and see you. we’ll go with you to the coolest and most iconic spots in our country. you can and should spend them on vivid impressions of traveling around beautiful belarus. sorachan lakes are the blue necklace of the ostrovet region, which rightfully tops the list of the most beautiful places in belarus. the nature

of the reserve will captivate you 100% with its picturesqueness. i just. there is so jumping, groadesh on that , it wasn’t much to do the eight velic palace, i ў с gatye pastroykі, yana amal schroinava, here is the mustache of rona admay eight atmasfer і sought, wow, this is what i understand the hospitality, i understand it right away, it’s immediately clear. where i came, travel with belarus 24.

what palette of emotions and feelings does music evoke in a person? in the new episode of the fashion for culture program, we find out what the magic of classical music is. we will also get acquainted with the brightest representatives of modern belarusian music industry. watch this weekend on tv. we introduced such an indicator, what is the effect of investing a budget ruble, if we take innovation activities, then in the first half of the year twenty-three , products worth about 24 rubles were sold per ruble of budget investments, of which approximately 22 are high-tech science

products, we have everything is done for the patient free of charge, absolutely all stages of treatment. use the financial and technological resources of europe to use intellectual and economic resources to strengthen the united states in a powerful fight against china. and the efficiency of the government’s activities is, well, the highest, because even under the conditions of the imposed sanctions, nothing has collapsed for us; this year we will grow. project markov nothing. watch on belarus 24 tv channel.