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belarus closer, he had an established profitable business in the telecommunications sector, but at some point he decides to try his hand at a completely new field, where business is not for money, you think, many businessmen work for money, no, they work for interest, they just have fun making money, it’s like you know, like that whoever goes to the city reaches the top, they have an interest there. who is racing there, as it were, who will come first, for example, in a race, they have such an interest, the idea of ​​​​a new business was suggested to him by an old hobby, for many years from his travels he brought christmas tree decorations as souvenirs, and then he decided to show his considerable collection of the public i understood what emotions the symbols of the new year evoke in people. on the first day after the opening , literally a couple of people came, and we thought it was just a failure... on saturday, several

thousand came, that is, there were actually queues, today he is the owner of the only christmas tree decoration factory in belarus, and now all his life is subject to the rules of this peculiar business, when a few months before the new year there are no concepts, weekends and normal working hours. last year i worked in a warehouse until two or three in the morning every day, starting from fifteenth. november, well, december 31st, well, there weren’t enough people, i didn’t think there would be such a rush, there wasn’t enough drive, as if, well, in reality, everyone was changing their clothes, the office was changing their clothes, they were going to work in the warehouse. andrey bigon, a man for whom being a businessman does not mean having fabulous earnings, it means building a business from scratch that would bring inner satisfaction, the realization that you are doing something that few people in the world can do, and the results of your work do not bring people ...what incomparable

emotions. if for an ordinary person. feeling of the coming year appears in december, maybe sometimes in november, then here it does not disappear all year round, at the only christmas tree decoration factory in belarus, the hot season begins long before the onset of winter, here is our new product, such a cute bunny, on the one hand, the year of the hare, but this, i hope, is stepashka, recognizable to everyone, you need to understand that we all imagine stepashka like this, up to our stomachs, probably, because it’s like a dollhouse. toys, i had to figure out how

to say it, or come up with legs, steps, which he happily didn’t have, we tried, let’s say, to figure out what kind of stephka could be there in the retter style, but i think it worked out, every year the factory launches several new toys, one of which is an obligatory symbol of the coming year, and about the full assortment can be judged by these showcases, samples of toys are displayed here, from them one can judge the different stages of the factory’s development, plastic, glass, labor-intensive fusing techniques and current toys, the original technology patented by belarusians. polyceramic toys are our technology, our machines, our special mixtures have been fully developed, they are very light, the same as glass, but it is much easier, it is much better to create a texture, and you see, you can see every stroke on this watch. andrey admits, it still is for many buyers. the discovery that the creation of

christmas tree decorations is a high-tech production. for many, christmas tree decorations are associated either with modern chinese plastic or with old soviet ones. talks about the successes of his factory, shows new machines, shares ideas original toys, but he started this this is today andrey begun proudly a business in his own words without any special plans for the future. 10 years ago

he was a successful entrepreneur who was engaged in the construction of telecommunications systems. profitable business, good income, opportunity to travel around the world. why not show it to the general public on the eve of the new year's celebrations? he negotiates with the national historical museum to open an exhibition of christmas tree decorations on its site. andrey admits that’s it i did it on intuition, not according to the rules of classical museum exhibitions. the first day

after the opening, literally a couple of people came, and we thought it was just a failure, on saturday, several thousand came, that is, there were actually queues. queues at the cash register, queues to get into the hall. the main message that we noticed was that many visitors asked, where are the belarusian toys, why are belarusian toys not sold? and we thought, wow, actually why? and so, completely spontaneously, andrey came up with the idea of ​​a new business. he finds a technologist gathers a team of artists, involves people with disabilities in their work , and is immersed. this is a completely new business, business colleagues are perplexed, where are telecommunications, and where are christmas tree decorations? you know, the question here is not about business, this is what we were talking about, as it were, about the soul, that is , what do you want, what are you interested in doing business, but business is not for money, you think many businessmen work

for money , no, they work for fun, it’s just fun for them to earn money, it’s like you know, like someone goes to the city there reaches the top, they are interested in this, who is racing there, how would it be, who will come first, for example, in a race? it’s so interesting for them , i’m interested in working in business in the blue ocean strategy, like this direction, when a completely new, new business, there is little competition and you yourself build the rules of the game, you yourself set the tone, you yourself do something that has not been done before , and in order to set the tone correctly, it was necessary first of all to hear the internal requests of a potential buyer, what better place than an exhibition of christmas tree decorations for... you can’t imagine this, at first andrey himself introduced excursions, here we have very interesting toys, this is a kind of ferrari of the christmas tree toy business, this is a polish toy from the komosi factory, not modern, but they can be said to be almost exclusive , these toys

are produced in limited editions, so if this year you sold the toys, next year you may absolutely not buy the thing that exists; they thereby become collectible. andrey admits that the most interesting thing is observe how people of different generations react differently to the same exhibits; those who are older linger for a long time at the display cases with soviet toys remember not just their childhood, but the history of their country. the fifties are a watch that always shows. the sixties - astronauts and rockets, it was not only with us, christmas tree decorations from their very appearance in the 19th century in germany one way or another reflected history, this is part of a garland in the form of a banana, and we

understand that at that time, well, a banana is was actually a very strange strange fruit, which was difficult to bring to europe, well , you know, what you want most is what you hang on the tree. by the way, a few years ago , some factories began producing toys in the form of emoticons with masks, a throwback to obvious times, but andrei says he is not ready to undertake such experiments. after all, a christmas tree toy is not just a product, it is, first of all, an emotion. the emotion of happiness, warmth, carefree. and it's almost always a very personal story. red backside on the christmas tree. well, from my childhood, that’s how it is. but it didn’t work out, because it’s very... to say, ruby ​​stars are not very difficult. but maybe we will do it someday. it’s our tradition, after all, as if i don’t remember that we had any other stars. well, i don't remember. you remember other stars, just like i really do. i remember, that's all. it often happens, our hero admits, that he is promoting this

or that idea in production, he is absolutely sure that it will work, that people will like the new toy, and they will probably buy it, but it is almost impossible to make an accurate forecast in this matter. on the one hand, uh, toys they come up with it, we have designers, they’re all young, they ’re in their early 20s, and people buy toys, well, let’s put it this way. they consciously buy, this is already 35-40 plus, it turns out such a dissonance that it’s like young people should come up with toys for, well, let’s say, the older generation, well, i come to the rescue in order to compete and sell well, of course you have to be in trends, we need to look at global trends, constantly develop and try something new, but at the same time, andrey admits, he is not ready for some compromises let's go, let it be christmas in america... the bird is a red cardinal, and we have bullfinch, there is santa claus, and we have santa claus, we must

remain ourselves, andrey is sure, we even at the factory at one time recreated such an old soviet santa claus , made a certain series, but again they didn’t go on big sale, because people buy santa’s dachshund once, probably for the rest of their lives, put it under the christmas tree and it stays there for many decades, well, we tried, at least at least we tried, mykhotivsky really. what's under our trees stood our domestic santa clauses. today, the christmas tree decorations factory , managed by andrey begun, is one of the most successful enterprises in this area in the european space. but what is it worth? when you ask andrey questions about the new year, dreams, plans, he frankly admits. a strange feeling comes over him, when everyone around is waiting for the new year to come, he is waiting for the new year to pass. i’ll say that yes, there is professional deformation, and on the one hand i’m looking forward to the new

year, not because i want gifts. under the tree, i want it all to end this year, as if i could take a break, you know, last year i got to the point where i didn’t even put up a tree, yes, it’s funny, sort of , but it’s sad at the same time, then yes, i was completely exhausted with christmas tree decorations for the new year, that is, i didn’t seem to have time for a christmas tree, this year, yes, i want a... christmas tree, as if i don’t know what kind of toys i will decorate with, which ones will probably remain at the factory, yes you know, yes, the worse the toys are, the better, now all good toys are good sold out. andrey begun may no longer think about holding exhibitions, leading excursions and promoting his products. he currently has a quite successful business, but as he himself believes, any real business is always a story about a leader, about his personal desires and achievements. andrei himself admits that it is important for him... to feel excitement, to initially raise the bar. thinking about new peaks, he

does not dream about them, he creates a plan to conquer them and confidently moves towards the goal. there are adrenaline junkies who understand, you know, like has to do with emotions and sensations. we have the same drive too. last year i worked in a warehouse until two or three nights every day, starting from november 15, december 31, well, there weren’t enough people, i didn’t think that there would be such a rush, there wasn’t enough drive, as if, really. then everyone changed clothes, the office changed clothes, they went to work in the warehouse, this is the kind of drive that seems to be then you see , as it were, the results that you show there on the same marketplace, and it doesn’t matter to me how much money it is, it’s important to me, that i’m here in a fifth of the world, as it were third, at least, contrary to stereotypes , the christmas tree decorations factory operates all year round, here they come up with the creation of symbols of the most universal or... favorite new year holiday on the planet, all in order to evoke those unforgettable emotions when you are surrounded

by family and friends , we decorate our house and decorate the new year tree. only once a year do adults become a little kinder and more naive, for a short time they remember that miracles do happen , and they childishly believe that next year will happen. definitely better than before. and the exhibition is very kind, i would like people to come to this exhibition, relax their souls, relax their hearts, and remember some of their own. sweet, kind moments, albeit from their childhood, why couldn’t they plunge into some wonderful sensations, and even if only for a short period of time, they were happy.

they are on

the belarusian balcony, it is the most important for western countries, they will not leave us alone, so we need to prepare, consolidate within the state, hold our elections, and most importantly the main thing is to understand, as far as the external vector is concerned, the elections are still ours, western countries do not recognize them, in 24 we are electing people who will largely determine the future of the country for a decade, these are

truly popular elections. belarus is a beacon, it would be a city and a safe city, this is now noted even by those foreign artists who come to our circus, when we arrived here for the first time, what i noticed was that it was crystal clear air , i was thirsty, how did they end up in why did belarusians stay here? i was born in the city of vilnius, the capital of lithuania,

then the family moved here to minsk, that is, my father was appointed here to serve in the military mission. i come from kazakhstan, from the city of almaty. by decree of the president of our country, my husband was appointed ambassador to the republic of belarus. project look at belarus. so i realized that i feel very good here, because, say, living in belarus, i never felt that i was a stranger here. we are people here, we are not even artists. this is this, such a place, such the point in the universe where a person feels like a human. i'm interested in belarus, i'm interested in meeting new people. i am confident that i will be comfortable here in this country. watch on belarus 24 tv channel.