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you think many businessmen work for money, no, they don’t work for interest , it’s just fun for them to earn money, it ’s like you know, how someone goes to a city there reaches the top, they have an interest there, who is chasing there, as it were, who will come first, for example, in the race, they have such interest, the idea of ​​​​a new business was suggested to him by an old hobby, for many years from his travels he brought christmas tree decorations as souvenirs, and then he decided to show his considerable collection to the public. do you understand what emotions the symbols of the new year evoke in people? on the first day after opening literally a couple of people came and we thought it was just a failure, on saturday several thousand came, that is, there were actually queues. today he is the owner of the only christmas tree decorations factory in belarus, and now his whole life is subject to the rules of this peculiar business, when for several years.

starting from scratch a business that would bring inner satisfaction, the realization that you are doing something that few people in the world can do, and the results of your work bring people incomparable emotions.

if for an ordinary person the feeling of the coming year appears in december, maybe sometimes in november, but here it does not disappear all year round. at the only christmas tree decoration factory in belarus, the hot season begins long before the onset of winter. here is our new product, such a cute bunny with one of... for the year of the hare, but this, i hope, is a stepashka recognizable to everyone, and you need to understand that we all imagine stepashka like this by the belly, probably, because how would it same as doll toys, i had to figure out how to say it, or come up with stepashka’s legs, which he didn’t have, we tried, let’s say, to come up with what kind of stepashka could be in the retter style, but i think it worked out, every year the factory launches several new toys, one of which is an obligatory symbol of the upcoming one.

year, and the full assortment can be judged from these showcases, samples of toys are exhibited here, from them one can judge the different stages of development of the factory, plastic, glass, labor-intensive fusing techniques and current toys , an original technology patented by belarusians: toys made of polyceramics are our technology, our machines, our special mixtures have been fully developed, they are very light, the same as glass, but... it ’s much easier, much better to create a texture, and you see, every stroke on this watch is visible here. andrey admits that it is still a revelation for many buyers that the creation of christmas tree decorations is a high-tech production. for many , christmas tree decorations are associated either with modern chinese plastic or with old soviet glass toys. here at the factory everything is different: and machines, and composition.

the technology itself is based on gypsum, these are all original developments of the engineering department, pours the composition from the mold, folds and places the machine, and it rotates and... the mass that is there in the mold is distributed evenly along the walls, when the product is ready, the employee takes it out from the machine and disassembles it according to the principle of a kinder surprise toy, that is, we disassemble the two halves and take out a beautiful christmas tree toy, today andrey begun proudly talks about the successes of his factory, shows new machines, shares ideas for original toys, but he started this business in his own words without any special plans for the future. 10 years ago he was a successful entrepreneur who was engaged in the construction of telecommunications systems, a profitable business, good income, the opportunity to travel around the world, from each trip andrei brought souvenirs, but not banal magnets, but christmas tree decorations from different countries, that is, he wanted

some some thing that can simply be used in everyday life, that is, a magnet on the refrigerator, it’s really not functional, having a christmas tree and remembering before the new year - the countries i visited seemed quite interesting to me. at some point , there were so many toys that it was already possible to talk about a full-fledged collection, and andrei decided: why not show it to the general public on the eve of the new year's celebrations? he negotiates with the national historical museum to open an exhibition of christmas tree decorations on its site. andrey admits that he did everything on intuition, not according to the rules of classical museum exhibitions. first day. after opening, literally a couple arrived people and we thought it was just a failure , several thousand came on saturday, that is , there were actually queues, queues at the cash register, queues to get into the hall, the main message that we noticed was that many visitors

asked where the belarusian toys were , why belarusian toys are not selling, and we thought, wow, actually why, so completely spontaneously andrei had an idea for a new business: he finds a technologist, assembles a team of artists, attracts people with disabilities to work , and plunges into a completely new business for himself . business colleagues are wondering where are the telecommunications and where are the christmas tree decorations? you know, the question here is not about business, that ’s what we were talking about, as it were, about the soul, that is , what do you want, what are you interested in doing business, but business is not for money, you think many businesses work for money ? no, they work for fun, it’s just fun for them to earn money, it ’s like you know, like someone goes to the city, reaches the top there, they have an interest in this, who races there, as it were, who comes first, for example, in a race , they have such an interest, i it’s interesting to work in business, in blue ocean strategy, a direction where

it’s completely new, a new business, there’s little competition and you make the rules of the game yourself, you set the tone yourself, you do something that hasn’t happened before. and in order to set the tone correctly, the first step was to listen to the internal needs of the potential buyer. you can’t imagine a better place for this than an exhibition of christmas tree decorations. at first, andrey himself introduced excursions. but here we have very interesting toys, this is a kind of ferrari christmas tree toy business. this is a polish toy from komosi factory. yes, not modern, but they can be said to be almost exclusive. he produces these toys. limited editions, so if this year you sold toys, next year you absolutely may not buy this thing that is there, they thereby become collectible.

i am very happy that minsk is a clean green city and a safe city, this is now noted even by those foreign artists who come to our circus, when we arrived here for the first time, to which i i noticed that it was crystal clear air, i wanted to drink it, how they ended up in belarus and why they stayed here to live, i was born in the city of vilnius, this is the capital of lithuania, the family moved here to minsk, that is, from... they were appointed to serve here military mission, i come from kazakhstan, from the city of almaty, by decree of the president of our country, my husband was appointed ambassador to the republic of belarus, the “look at belarus” project, so i realized that it is very good here, because, let’s say, living in belarus,

i never felt like i was a stranger here, we are people here, we are not even artists, this is such a place, such a point in the universe where a person feels like a human. let's meet four unique personalities who have something to tell. personally, i have done a lot for our country, about eighteen monumental works. in a beautiful family estate, they met so different, but in love with their craft and the land on which they were born. since ancient times, the arfaa has been the most famous instrument along with the flute. with a living heart, burning eyes and reverent faith in

a miracle, and we will actually emphasize the fact that our factory is belarusian. watch on sunday in the new year's edition of the belarus program on our tv channel. the language of joy, the language of smile, the language of laughter is understood by all peoples of the earth, every person has an inner child, games are about childhood, this is the awakening of the inner child, children are all right. that we are friends with ourselves, andrei admits, the most interesting thing is to observe how differently people of different generations react to the same exhibits, those who are older and stay for a long time with showcases with soviet toys. remembers not just his childhood, but the history of his country. the fifties, watches that always

show 5:12, the sixties - astronauts and rockets. this was not only the case here; christmas tree decorations, from their very appearance in the 19th century in germany, in one way or another reflected history. this is part of a garland in the shape of a banana. and we understand that at that time, well, the banana was actually very centuries-old. a strange fruit that was difficult to bring to europe, well, you know, what you want most is what you hang it on the tree. by the way, a few years ago , some factories began producing toys in the form of emoticons with masks, a throwback to obvious times, but andrei says he is not ready to undertake such experiments. after all, a christmas tree toy is not just a product, it is, first of all, an emotion, an emotion of happiness, warmth, carelessness, and it is almost always very personal. the story of the red star on the christmas tree, well, from my childhood, that’s how it is, but

i didn’t manage to do it, because it’s very difficult to say, ruby ​​stars are very complicated, well, maybe we’ll do it someday, it’s a tradition these are ours, after all, i don’t remember that we had any other stars, well, i don’t remember, you remember other stars, as if in fact, i don’t remember, that’s all, it often happens like this, ours admits a hero who promotes this or that idea in production, he is absolutely sure that it will work, people will like the new toy and they will probably buy it, but it is almost impossible to make an accurate forecast in this matter, on the one hand, toys are invented by all our young designers, they there are 20-odd years there, and people buy toys, well, let’s say they buy them consciously, this is already 35-40 plus, it turns out such a dissonance that it’s like the young should come up with toys for , let’s say, the older generation. well, i come to the rescue, in order to compete and sell well, of course, you need to be in

trends, you need to look at global trends, constantly develop and try something new, but at the same time, andrey admits, he is not ready to make some compromises , let in america there is a christmas bird, a red cardinal, and we have a bullfinch, there is santa claus, and we have santa claus, we must to remain ourselves, andrey is sure, we are even at the factory. at one time they recreated such an old soviet santa claus , made a certain series, but again they did not go on sale, because people buy all santa clauses once, probably for the rest of their lives, put them under the christmas tree, and he’s been there for many decades and it’s worth it, here, but we tried, at least we tried , after all, we really want our domestic santa clauses to stand under our christmas trees, today the christmas tree decoration factory under the management of andrey begun is one of the most successful enterprises. this direction in the european space, but what is it worth, when you ask andrey questions about the new

year, dreams, plans, he frankly admits, a strange feeling comes over him, when everyone around is waiting for the new year to come, he is waiting for the new year will pass, i will say that yes, professional deformation is present, and i from one country are waiting for the new year, not because i want gifts for the christmas tree, i want everything to end quickly this year. as if it were possible i would like to take a break, you know, last year i got to the point where i didn’t even put up a christmas tree, yes, it’s funny, as it were, but it’s sad at the same time, that is, i was completely... exhausted from christmas tree decorations in the new year, that is, i was as if there is no time for a christmas tree, this year i want to put up a christmas tree, as if i don’t know what kind of toys i will decorate, which ones will probably remain at the factory, but you know, yes, the worse the toys are, the better, now all the good toys are sold out , andrey begun may no longer think about holding exhibitions, conduct excursions and promote his

products, he currently has a quite successful business, but as he himself believes, any real business... this is always a story about the leader, about his personal desires and achievements. andrei himself admits that it is important for him to feel excitement and initially raise the bar. thinking about new peaks, he does not dream about them, he creates a plan to conquer them, and confidently moves towards the goal. there is an understanding of adrenaline junkies, you know, as if they relate to emotions, to sensations. we have the same drive same. last year i worked in a warehouse until 2-3 nights every day, starting from the fifteenth. november to december 31st, well, there weren’t enough people , i didn’t think there would be such a lie, there wasn’t enough drive, as if, well, in reality, everyone changed their clothes, the office changed their clothes, they went to work in the warehouse, it’s such a drive that it seems like then you you see, as it were, the results that you show there on the same marketplace, and it doesn’t matter to me how much money it is, it’s important to me that i’m in the fifth

part of the world, as it were, third, at least, contrary to stereotypes, christmas tree factory toys works all year round, here they come up with the symbols of the most universal and beloved new year holiday on the planet, all in order to evoke those unforgettable emotions when, in the circle of family and friends, we decorate our home and decorate the new year tree. only once a year do adults become a little kinder and more naive, for a short time they remember that miracles do happen and... they childishly believe that next year will definitely be better than the previous one, and the exhibition is very kind, i would like so that people come to this exhibition, and they rested their souls, rested their hearts , remembered some of their sweet, kind

moments, even from their childhood, so that they could plunge into some... wonderful sensations, and even if only for a short period of time, they were happy. the belarusian balcony, it is the most important for western countries, they will not leave us alone, so we need to prepare, consolidate within the state, hold our elections, and

most importantly, understand that with regard to the external vector, our western countries still do not recognize the elections, we choose in twenty fourth year. miss new episodes on the belarus24 tv channel. fairy tale "subtle art". let's visit a fantastic corner in the very center of belarus, where the heart of a dragon beats. let's look

into the stables of count malevur and take a walk through the houses of the gnome. in the new year's edition of the cultural fashion program, we will become participants in a beautiful story filled with goodness, watch this weekend on the belarus24 tv channel. the news is broadcast at noon, in the studio elizaveta lokotko, hello, in this you...