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to work with pleasure at work with pleasure, this is an enterprise that gives you the opportunity to see equipment and get equipment that will be with you for many years. today there is such a stable, high level of product quality, people. the products of this enterprise are at the top among consumers, constant development, improvement of movement forward, not a dream about the everyday life of the flagship of the belarusian industry, the famous manufacturer of popular refrigerators, freezers, washing machines. in our country, household appliances take up some of the largest share. in production volume, because

in addition to household appliances, we are a fairly large manufacturer of industrial products, we have the production of iron castings in baranovichi, this is somewhere around 5% of revenue, we have the production of enameled aluminum wires, we have the production of welded metal structures, plastic processing equipment, in that, well, let’s say, physically accessible territory that can be delivered to. it is known everywhere, there are few people who do not know about the product of our company, but in general, our products keep up with the times, new products and models are being developed, which, in principle , satisfy people, both in design and inner filling. today, the joint-stock company is one of the largest industrial associations in the country; the so-called white equipment of the manufacturer is found in almost every belarusian apartment or house. she is also an excellent

assistant in everyday life and decorating residential square meters. i confidently answer all questions, especially those related to functionality and quality, because i feel this in everyday life, i am also a consumer of my, so to speak, brand. in september 2023, the company supplied 60,000 refrigerators, 20 thousand washing machines. per day here. 2,400 refrigerators and 1,000 washing machines are produced. if we talk about atlanta products, then of course i have a biased attitude towards them, because well, everything that the consumer sees, i notice, note, plus i also see what the consumer does not see, and moving forward is a necessity. to anticipate,

to anticipate consumer requirements that will appear there tomorrow or the day after tomorrow, well , this is probably the main part of the work, as in the film, he says, the absence of complaints from consumers are the best reward for our work, we certainly strive for this. the starting point in the enterprise’s activities was august 1959 . then, in minsk, at the gas equipment plant, preparations began for the production of household electric refrigerators. first. the minsk-1 refrigerator came off the assembly line 3 years later in 1962; it was built into kitchen tables; in addition to the refrigerator compartment, it had a cupboard for dishes. for belarusians this was a premium product. at that time , only 5% of the population had the opportunity to purchase it. but already a year later stores arrived minsk-2. it was free-standing and the first belarusian mass-produced one; more than 220,000 pieces were produced. they were there before. one type, basically one type

of size, if you look at the conveyor today, then there is a large range of products, maybe different colors, different types of sizes of products. strived and today is actively working on this successfully, coherently, clearly, responsibly. the refrigerator assembly shop is, in principle , the main division where the cabinet, that is, sub-assembly

of the internal cabinet with docking or side panels occurs, then automated filling of components, fpu occurs, and then the assembly process begins. that is, my division is the main one at the enterprise in which the product is born and formed. each stage of assembly and sub-assembly of the product undergoes scrupulous control for each component. the refrigerator assembly shop employs 810 people. these are mainly mechanics and assemblers of household appliances, gas welders, operators, and forklift drivers. our main quality workers - this is responsibility, responsibility for their work. because everyone must do what is prescribed to him, accordingly, then the product will be defect-free and of high quality. every 35 seconds , a refrigerator passes in front of a worker in the main assembly area. each conveyor produces 650 refrigerators per shift, with an average of 2,500 to

4,000 per hundred square meters. we have more than 50 models and more than 200 modifications, this also imposes certain requirements. well, let’s just say, restrictions on production volume require there it’s difficult for us to predict any additional actions from the point of view of technology, today at this time a person will come there for a large refrigerator, for a small one, for a two-chamber one, but he needs it there, so we must ensure the availability of our products both in trade organizations and in its warehouse, have the technological ability to quickly respond to changes in consumer demand.

belarus and our president alexander lukashenko have always advocated peace negotiations between russia and ukraine. they were ready to end the war if we , like finland, once took neutrality. had arrived. boris johnson said in kiev that we won’t sign anything with them at all, and let’s just fight, although this may be something else, sanctions, blackmail, incitement of ethnic hatred, dirty tricks used by western political strategists against economic and political allies, russia and belarus . us pressure is constantly increasing on the countries of the european union, making them poor. independent, a key competitor of the united states of america or anglo-saxon corporations have always been european companies, how to destroy any economy, make sure that incoming resources are extremely expensive, but with russia and belarus everything is very complicated for the west,

stubborn, independent, rebellious. the author's project of ksenia lebedeva is different. watch new episodes on the belarus 24 tv channel. we recognize you from the architectural memories of belarus from different eras and styles. here we are trotting the french baroque with elements of saxon embellishments. the palace itself is unpainted, great jumpers, byzantine architecture, which had passed in its day with a bang, began to float on the ancient russian style. and that’s all that we really know from the 19th century, this is the main thing... the palitichny project. let's look at their history and basic facts. gets cartouche, not looking at changes in time, wars, different penal codes, could acquire two heraldic plots. such a cartouche gave softness just like a business card

. uyaulenne, hto gaspadar, chy geta budynak. pseudarus style for such people in our city, the theater, as a center, is a public place in the city, kazakh. the company is an undisputed brand of the country, earning fame, popularity and authority.

and product quality requirements, which is why new systems were developed; a comprehensive quality management system appeared in atlanta already in the nineties. and today, in the difficult conditions of intense competition, a team of professionals, maintaining glorious production traditions , is groping, looking for ways of further growth and development, new ones for the consumer development of tempting offers that are difficult to refuse. i look at our product , probably more from the point of view of tomorrow, because the task is to make our

future buyer satisfied with the quality, consumer properties, but also the price, we are also learning to work, we are learning to work more quickly , more modern, more mobile, our goal is still , as we try... here to create a comfort zone, so that our consumer also has a comfort zone, having our equipment, so we try. in 2003 , the first automatic washing machine was produced; in 2020, the forty-millionth refrigerator, the three-millionth washing machine, and the fifty-millionth compressor were manufactured. we always research what the consumer directly needs, then with... snow spheres, that is, the kitchen space, it is also transformed, becomes modern, and

we must monitor this very clearly so that our product does not look like a folk object relatively kitchens. the technical design bureau, figuratively speaking, the face of the company, is here create, create comfort, beauty. talented designers create a mood, invent reasons for pleasure, generate positive emotions, all with a sign of quality. everything for a potential buyer. our technical design bureau, it develops, in principle, we are the founders of our products in atlanta. then we ourselves order one-to-one mock-ups, that is, we accompany the development of the mock-up in the workshops in order to look at the ergonomics of all functions, when it is already directly there production of the product, we visit and this interaction is here. the whole cycle goes on, it is continuous, you even see the embodiment of your work in the store and you know

that your family will use it, and many people become very pleased from this, if this product is still very useful, of course i love what i do , the company is today the leading manufacturer of white equipment in the post-soviet space, and the company’s branch in baranovichi is the only one in the territory of the former soviet union; the company was and is among the best, and this thanks to people with golden hands and bright heads and their conscientious attitude to work. the work of all departments is work in real time. this is probably one of the specific features of atlanta, that is, you must be prepared for the fact that the work is continuous and quite intense. you must be on...

until they are fully included in the technological process, a person works with them, so no one is left alone at the first stage, a mentor works with each new employee, when the team is set up, when the team is efficient, there will be quality, volume, and, accordingly, a person’s life, so the main thing is the person, probably the biggest bonus. this is a team, i personally was very lucky, people have changed, but they are all so creative , it’s so interesting, and you get enriched by this number of different people, the way they think, we are all different, and we just fill each other up, communicate , that’s who has already gone on their voyage there, subsequent

development and they always correspond with great gratitude that it was very such a good platform and such a layer of knowledge that we have received here , here they overcome difficulties together, here they try and experiment, improve and update, set goals and go towards them, here everything is subordinated to the main task, to make talented equipment, the impeccable quality of which has already been proven by consumers, time, for me work is, first of all , receiving... satisfaction from the day i lived, from the work done, for the fact that today was not in vain, it is filling me, my inner world, and this is mirrored is reflected in my life, which passes behind

the entrance, this is the meaning of my life, this is inspiration, development and pleasure for me, we know exactly how to start the morning correctly. my secret is to wake up with a smile, then the day will go positively. olga, what are we going to cook today? today we will prepare rice pancakes with a delicate vegetable filling. i can't wait to start cooking. we will prepare a delicious breakfast with you.

today we will prepare the breakfast of champions. let's try. i want to surprise you today. we usually eat cheesecakes. and i’ll make greeks, is there a place in your life for a hobby? mash, i learned a long time ago to rest at work and work on vacation, and we will get the boost of necessary energy. place nut and vegetable pate on the pancakes, roll them into a tube, serve with yogurt sauce, your home champions will appreciate this breakfast. watch the breakfast of the champion on the belarus 24 tv channel

. you are watching news, lyudmila kazak is with you live, good afternoon in this episode. in public places on door-to-door visits, a week before the end of an important stage of the election campaign, the nomination of candidates for deputies, the collection of signatures continues. european. anger has burst the pipe of tolerance, german farmers are pouring manure into local government buildings and are determined to paralyze the movement for at least a week.