when it clears, temperatures down to -20° are expected. in the daytime, the maximum temperature will be -5 -2°, and in the north-east of the country up to -7. and at the beginning of next week the weather will not change dramatically; the forecast is for ice , a slight snowstorm, and gusty winds of up to 20 m/s. my colleagues will have more information at 15:00 on our broadcast. all the best.

good evening, on the air economic environment on belarus-1 and satellite tv channel belarus24. real wages of belarusians continue to grow. the eurasian development bank notes a high pace. in november 23 + 13% year on year. let us remind you that from january 1, the minimum wage was also increased by 13% compared to january a year ago. the us national debt set another anti-record, for the first time, exceeding $34 trillion. according to the us treasury department, the main reason is unemployment during the coronavirus pandemic. it entailed additional payments to reduce tax revenues. however, for now the states continue to live in debt without problems, although foreign powers.

global economic growth this year will not exceed 2.6%. the un is even more determined pessimistic, only 2.4%. analysts call the main threat the risks of destabilizing geopolitical events. belarus is increasing its consumption of green energy. in the twenty- third year, the capacity of renewable sources exceeded 630 mw, which is 14 times more than thirteen years ago. this was reported by the economic research institute of the ministry of economy. now this is over 8% of the total

consumption of fuel and energy resources. according to forecasts, by the thirty-fifth year this figure will increase to 9%. ministry industry approved a strategy for the development and improvement of the industry distribution network for the years 24-25. the objectives are to retain traditional markets, gain a foothold in new ones, load production capacity and increase sales volumes. over the 9 months of the twenty-third year, the volume of product deliveries to foreign markets through the distribution network of enterprises of the ministry of industry increased by a quarter compared to the same period in the twenty-second. by the end of the year , exports will reach $6.5 billion. this will raise the maximum bar in a decade by more than 7%. what is a modern commodity distribution network like? how effective is such a product sales channel and what is the role of service? we will discuss development strategies and ways to promote belarusian goods with competent experts right now.

today in our studio we have experts who are well versed in the development of commodity distribution networks, alexander ogorodnikov, first deputy minister of industry of belarus, igor nazaruk, deputy minister of foreign affairs.

because economic dictionaries are probably like tps - this is not a new term, they have a lot of different definitions, but in simple words, this is a set of foreign legal entities... those persons who have contractual relations with the manufacturer of, in this case, belarusian products, who carry out sale of products in a given region. yes. if we talk about complex technical products, which include products from the ministry of industry, this is not only sales and promotion, first of all, service, pre-sale preparation, post-warranty service. therefore, this is a fairly serious set of entities that help.

yes, well, in general, if today we touched on the topic of the commodity-producing network, and indeed this, say, mechanism or channel for the sale of products, including light industry, is very important in any market where we export our goods, that links, they , of course, are again presented in relation to the industry and the specifics of the industry in their own way, but nevertheless, as far as light industry is concerned, today we have in quality.

working with goods that are produced on our territory under certain conditions, including the form of sales of goods such as a franchise, which is common today, especially among large private companies in our country, such as konty, milovitsa and other brezsky-hosiery mill , when a branded chain, for example, milovitsa has about 520 stores on the market of the russian federation and most of them are exactly.

your own, say, business entity, logistically enough having such a leverage, about 3-5% of the cost of production, we understand that we will only

invest costs through logistics, but nevertheless we took a risk in the twenty-second year and opened this entity of our own in the twenty-third year.

structure aimed at the systematic promotion of our national interests in the relevant regions or countries for this purpose.

therefore, it is very important to be directly there, please tell me, vitaly mikhailovich, from a practical point of view,

from a practical point of view, this is the place intermediaries in the organization of the commodity distribution network of our belarusian enterprises, what is it, these intermediaries - are they an inevitable evil or a selective benefit, how to interpret it, the republic of belarus is limited in its domestic market, let’s say, a tractor plant. more than 93% of goods should be exported, but today the uniqueness of the approach that time dictates to us today, the government, the president dictates, so that the best practices push or are followed by other belarusian brands, well let’s say a tractor, yeah, well, a farmer comes, i want to buy a tractor, well, please, but we also need to offer a plow, a sowing unit , everything else, that is, technology.

pack your uh trading facility with all the attributes so that today the brand

of belarus, as in food products, everywhere it is like a sign of quality, but then when you buy belarusian, it’s you, no matter what you offered, but it’s like a uh sign of belarusian quality, that is, the consumer came and purchased, from the point of view of uh, intermediation, well, yeah. you see, like this, well, any sales representative, if he works according to the requirements, a trading house according to the requirements of the manufacturer, he must comply with all the requirements, this is space, this is a spare parts warehouse, these are service teams, these are trained personnel and so on, this is equipment, it costs money, that is, he , he must be able to earn it and invest it in development, not just put it in his pocket, invest it in development... we need such intermediaries who do business together

and sell our product together. the goals are clear, but alexander sergeevich, exacerbating the question of mediation, the justification, the economic feasibility of certain forms of mediation, well, let's be frank, just a year and a half ago, when decisions were made on price regulation in the country, we were talking about regulating exports and imports. because the state committee is keeping in the corridor that we have planned for it, if we talk about export operations, yes, is this a problem, the fact that we have a consumer price index, control, and the head of state, well, note, that there are questions, there are still these marginal points, well, maybe not really

designed for the interests of the country, yes, which are formed depending on how acute this problem is. and where is the line between the economic feasibility of this or that type of mediation, that’s what you think, alexander sergeevich? the goal of any enterprise, no matter whether it belongs to, is part of the ministry of industry or a concern, is to be a profit center. yes. accordingly, all its economic activities, including in terms of sales, it builds to minimize the costs associated with promoting the product. how is this achieved? if we rise to the level of the ministry of industry or rise higher from the ministry, then the government generally defines by regulation the requirements for the formation of a network of tps. i won’t talk about them now, they are described according to the regulations, we have been working for many years, we understand that if we go down to the level of a ministry or a concern, we have a set of enterprises that develop their own strategies that

they are protected in our ministry, and if this enterprise is a sign.

provides data, or we see enterprises showing some trend of a less efficient business, this becomes a point of implementation under special control in the ministry, in fact , it is already correctly indicated here that if a point does not show an effective business, it is simply accepted early or the decision is late and is it made at the level of the concern’s ministry, but if necessary, if the enterprise, if the enterprise?

as for the general work of commodity distribution network abroad, then it cannot be carried out effectively and normally, without

interaction with our foreign institutions; in this part, it is the ministry of foreign affairs that is the coordinating structure in this area. moreover, the question has already been raised here: there are barriers to trade for the advancement of ours.

not an easy topic, given that we are all export-oriented, any sector of our export economy, 60% of gdp is formed through exports, of course, and we understand that today

every year, and this year will not exception, in any market there will be tougher competition, market, so we are talking about barriers, about various methods of protecting your market, the entry of imported goods there. and as they say, there are even some invisible rules, which we don’t even write down everything in the laws, but competition is intensifying, not in vain, the head of state declared the current year of quality, we need to work not only on price parameters, but on quality ones, i also wanted i would like to add, we are now talking about entering the market, well, through sales, sales our product, but we are not in favor of, we have not made it difficult now, one of the ways is to enter the market by... creating assembly plants, by organizing jobs in the region, because many countries put up a barrier: organize production here,

here . also, well, a serious question from the point of view, again with the ministry of foreign affairs, how correct is this requirement, yes , to what extent is it possible to overcome it, because these are additional costs, of course, and not only costs, but also the transfer of technology in some way then the form right, including, yes, this is not a competitive advantage, let’s say, but these are the conditions, yes, we must meet these conditions, and what are these conditions. some local resources, which in general is often done, or we attract our own resources, additional resources, but this is an entrance to the market, there is no other way, these are the rules, and this is precisely the positive image of the republic of belarus , we do not siphon resources from the respective countries, as

certain partners do. yes, but on the contrary, we extend our helping hand, substitute shoulder, including technologically and educationally raising the level in the relevant country and localizing our production somewhere, creating somewhere , as vitaly mikhailovich correctly said, and jobs , including a sustainable taxpayer, the need to develop commodity distribution networks. the creation of belarusian trading facilities abroad, the head of state noted during the opening of the first national trading house in minsk, because this creates additional conditions for expanding the regional presence of belarusian manufacturers in foreign markets and makes it possible to work without intermediaries, let's listen, we need to go not only with such construction in belarus and russia , start in st. petersburg, why not build

such a building and... introduce goods in moscow, why in smolensk, in bryansk, pskov is very close, and we could place our goods there and sell them, besides, the russians don’t mind, they give us land, especially in st. petersburg, well, in general, people are willing to meet you halfway, and this is already more than 6 million people, take out your goods and sell, and people in belarusian. reacts well, i would like us to think about this, and not that we give it to some crooks for half the price, they sell our goods in russia, and then we put them in jail in batches in belarus for bribes, well, the prospects for intermediaries understandable, alexander sergeevich, we know that the ministry of industry has approved the strategy for the development of the industry distribution network for

the years 24-25,

first of all, we will say again, these are agricultural products, that is, our equipment that will help farmers of african countries, to develop agriculture, to develop their own food security of their countries, that is, we show in our own way approximately what this food security can look like, when we give them the figure for the export of agricultural products produced by us, then i think that this is best as well, for

them it seems to be effective. mechanical engineering must develop, yes, that is, then through these countries, through their lobbying among neighbors, we enter other markets with the help of local ones, yes, here this is also important to determine from the country ’s entry point, where the country wants,

the country’s leadership, which is decided, including through the foreign ministry, including at top -level delegations, with the participation of the president, prime minister, then fundamental documents are signed.

factors in the development of the commodity distribution network, and what measures are being taken to level them out? we have already touched on some, including barriers that are installed in the relevant market, yes, they must be overcome, either through negotiations or by concluding relevant agreements, and this is carried out in an everyday and actual format, yeah. the next factor that we, in cooperation with the ministry of industry, with the ministry of industry and subordinate enterprises, is , of course, increasing the reliability and quality of our products, this is especially relevant in

the current twenty-fourth year, in the year of quality, which we have exalted and will naturally fulfill , our products are already reliable. with an optimal price-quality ratio, but when we we are talking about such a specific product as, say, a tractor, it is needed today now, when, for example, sowing or harvesting is going on, every day is not even a week, every day of delay it is fraught with its own losses, lost profits, so here, in addition to reliability, it is very important. to create a technological basis so that the corresponding dealer or our tps entity has those consumables, those spare parts that are most typical, well

, relatively speaking, we know what breakdowns can happen, and we must be prepared for this, naturally, this requires efficiency; for this, a delivery system must be established. through customs, through some other routes, where there is no customs, yes, like with russia, and within the framework of the eurasian union there are no customs barriers, in this regard everything is fine here, and of course it is very important, we have already said, points or centers, competencies in relation to profit, it is very important in the host country to minimize ours. costs by reducing warehouse costs, transportation costs, and for this you need to negotiate good tariffs, according to warehouse, transportation, storage,

it is very important to minimize or correctly declare the goods in relation to customs, in relation to tax authorities, it is very important to comply on time. we also have a second

business coming into operation, we earn money from production, well , finished products such as a tractor, a combine harvester, a car, a bus, a trolleybus, but we can and should earn money on the secondary market by providing after-sales service in the service market, in the service market, and most importantly, to show our quality in order to exclude counterfeit, because counterfeit appears only where they feel that it can be. here is a very important point , we come, we are not seven-minute, we are not caliphs for an hour, but we come in terms of a reliable and , most importantly, predictable partner, it is very important to maintain our reputation, so this is all that i am talking about, it has an average or long-term nature, yeah, our viewers need to separately note that... there is no need to assume that belarusian products are exotic in foreign markets. your

example a few years ago even before covid i was happy to see restrictions on domestic airlines in china, i won’t name our milk producer, belarusian milk on board the plane is poured into tea, coffee or separately, very nice, look at how many video bloggers publish reviews of belarusian goods in various countries? this is also a competitive advantage, this is very

important, this is very important, because the competitive struggle is intensifying, intensifying, our partners, our competitors are not standing still, they are developing, introducing new solutions into our product, if we rest on our laurels, we will lose these markets, but there is one more thing here, we need to create new products, this is very, very important, investment and technical re-equipment are very important.

we have gained customer loyalty in foreign markets precisely in the representation of multi-brand items, that is, when more than one monobrand enters some federal district or some country, when a group enters, and this is also competitive. such quality, that's why we went across russia with our own concept store to home, where 35 enterprises are represented on one site, not only likhprom, we also introduced dishes there and took a little wood, that is, there are practically about 15 large manufacturers, everything else right down to artisans, because our artisans too sometimes they do unique things, but they reflect the essence.

mtz, maybe not all tv viewers know, but the minsk tractor plant is among the top 10 largest tractor exporters in the world, these are very serious positions, we know that you have large-scale distribution network, please tell me how effective it is, especially in the context of organizing service maintenance, and what are your plans for its development? few people need a pure tractor anymore , they need technology, so we are actively working with our partners, our trading houses are expanding their line of equipment sold, the ministry of industry has done a great job here, that is , here is a new software product that is being born, it gives an impetus, yeah, to our

partners, not only states, but also private ones, to work in a test connection on sales of such products. just recently we entered the brazilian market with our partners, we are also planning with the same approach to enter the colombian market, to go together, not the way we started once, yes, a tractor, then everything else, we are going immediately together, and this bears fruit, naturally, what is required here, i have already stopped, is infrastructure, this is training, this is staff training, because to deal with service. you can’t go to minsk to study, you need to create your own programs in local educational institutions, and here we are we work with repotest, and what’s more, i can say that ripo and i have a close

and, well, i think very modern approach, that we work as two partners. that is, they have their own production training center, and we buy parts from them, that is, they do not just make some blanks, they make parts for a conveyor-tractor plant, a completely different responsibility, and the lack of power is compensated for by work, this is important here these approaches should be disseminated everywhere, this is how we are working today with russian partners, creating training classes and reforming our... dealer network, but what is also important is the fact that we really need to rebuild, there should be another level, well, we see, automobile showrooms are coming, yes, and we want tractor showrooms to be the same, where they used to buy a tractor, well, it’s on the street, it’s standing there, well, look, it’s hot, cold, raining, today we in elabuk, in our trading

house, have created such a serious showroom, where you can conduct training and give a presentation. calmly look at the equipment, we have a large center in tashkent, that’s who we are we want to create centers at all our dealer points, but their scale will depend on the market, on the volume of the market, but this is a new approach that, again, requires the general potential of all our belarusian enterprises, not only production, but educational, in such centers will have a place for light industry and others,

for the development of their corporate network both within the country and abroad; they, as the experience of recent decades has shown

, have been the winners, because in recent years we have seen large-scale development and sales of products through recognition, that is, today the buyer goes to the name, goes to the history, goes to the brand, to our delight we have brands, trademarks that have really won love and preference.

systemic support of the country , which shows and tells us: guys, we are ready to hear you help, just let you develop, develop, make your concepts, display them on retail spaces, the same thing on the market, let’s say the russian federation and not only, we understand , which today is already through the wholesale link that time has probably passed, and today we have unique years of opportunity, when there is, let’s say, a great, let’s say, opportunity.

russian business, but the task , as we say today, is to make profit anyway, so that we still have it, and not someone else to share it with someone else, and this was discharged, the concept was born, this is home, where really have collected all the best, it seems to me that it is possible to present to the buyer today and...

banks are ready to lend their leverage if necessary, even to subsidize somewhere or even subsidize some aspects organizational, because we understand that a retail facility is always costly, at best a year and a half, and a year and a half, when it begins, at best, to reach self-sufficiency, therefore, feeling such support is a unique chance that the russian federation market has to break through this trading one, these moments from...

it’s a very good idea, if we go out on a large scale, not just with some targeted objects, there is chalk, belwest, or there are accounts, or there is our same dodoma, it’s still local, it’s recognizable , it's prestigious, but this is local, but if we really develop some kind of standard trading house, where the passenger cars and food industry will be collected, and maybe some other furniture industry, as we see the industry, and we will go through the russian federation in cities. millionaire, for example, and as we all say, all together, this will actually be a very national and large-scale

state project of entering export markets with consumer goods. however, it is important to constantly confirm the level of quality, introduce new technologies into the product itself and its promotion. time encourages us to unite and move faster. where are we heading and how are we gaining a foothold in the markets of near and far abroad? our correspondent svetlana lukyanyuk about competition and strategy of belarusian manufacturers. a story with a wide geography, please, southeast asia, vietnam, the market is familiar to us, but today we are rediscovering it. many people remember this from soviet times, well, some still ride the legendary minsk motorcycle. by the way, there is his fan club here in hanoi, well, on one our belarus tractor was previously depicted from banknotes. by the way, every resident

of belarus probably still uses and knows the healing power. vietnamese star balsam, well, today is the time to fill our common piggy bank with new brands, including joint ones, the market is 100 million people, there is a demand for medicines and cars, this tractor was made specifically for rice fields, our equipment has been here for decades, we knew that this tractor was good, and i believe that this is where these tractors belong, working in vietnam and the joint venture mass asia, already four. this year we plan to assemble not only trucks, but fire engines. we also supplied buses to vietnam; they operate them in hanoi. and there are dump trucks that work in quarries. belarus expects to increase exports to african countries by at least 2 and a half times this year. our president visited zimbabwe in february last year. then they brought a large batch of equipment

that the fields of the country know well. well, this year they will bring another truck. market for the promotion of belarusian products in this continent. all of our equipment that is produced today is the system of the ministry of industry, from tractors to public utilities. chinese is a completely different story, shanghai expo, to create a real regional hub , we brought everything we are rich in, we are studying tastes, many of our enterprises have already done so. accredited here. now it is important to offer your product not only on the store shelf, but also via the internet. on marketplaces there are not only wholesalers, but also ordinary buyers. our latest study is about ice cream. yes, there is indeed a lot of competition, but despite all this, the shelf can be captured. in kazakhstan, we have a branded trade in products, and our mtz has an assembly

plant and a trading house. this is kostanay, where our tractors are assembled in a workshop for the production of universal cabins. and this is russia, our main trading partner, where the largest representation of belarusian companies, branded stores and trading houses is. we build factories at fagde, sell our meat and milk, as well as clothes. and the minister of foreign economic relations bashkartastan and the entire wardrobe is belarusian. we wear komentern suits with pleasure, because they are very beautiful, first of all, which is important for any woman. secondly, they have a reasonable price and, of course, very good quality. in nizhny novgorod we assemble trams together. bkm-holding has established itself for a long time. minin is already driving around the streets and coping with steep slopes. we're doing really well with the belarusian. honestly, sometimes i can’t even believe it, because i worked in industry for 5 years, i understand what it’s like start production almost from scratch.

our truck has the largest distribution network. all the addresses of the plant cannot be listed, for example, this is mtz siberia in novosibirsk, a large platform for large sales, we will not limit ourselves only to the novosibirsk region, we have very large opportunities, this is, in principle, the siberian region, kazakhstan is nearby, krasnoyarsk-belas service in these workshops restore and put on wheels even dump trucks that have worked at 100%, they are again ready to conquer the quarries, our heavy trucks here... there are definitely no equals, for the last decade the open-cuts have not expanded their production base, that is, practically their repair base, and accordingly, we are in demand at the moment. our strategy for promoting our products includes multi-brand centers; at the end of last year we laid the foundation for the construction of one in the krasnodar region. we are following a systematic

approach, it will be multi-brand.

but again, there is an understanding of this, why are there 17 holding companies within the structure of the ministry of industry? in principle, we understand how does a holding structure work that takes into account interests, and at the minsk tractor

plant, for example, there are a dozen and a half enterprises that are focused on the conveyor belt and have a certain independence, so we can definitely maintain this balance of interests here, because they all have the same target . the task is to sell, satisfy the buyer , make him come back again for the next purchase, there is only one drawback, yes, we need to develop this area faster, otherwise competitors will take advantage of this idea and get ahead of us, yes, only together, precisely by strengthening all these strengths that exist in this or that enterprise, showing their advantages on the outer contour, including scale, because this is the same ...