[000:00:00;00] today they remember the beginning of their creative journey with laughter, because at first they had to turn to builders and installers for advice, the man who worked on the floors, in my opinion, he did it, well, that’s it, of course, he said everything as it is, as you don’t i regret the information, three shovels of sand, one shovel of cement, yes, this is a golden recipe, it took time to understand that construction concrete is different from architectural concrete, just as it took patience to obtain the material of the required quality using the method of mistakes. concrete - it is the art of seeing beauty in an imperfect world. today they closely follow global trends in architecture and design, try new techniques, and constantly experiment. and all in order to destroy one of the most common stereotypes of the belarusian consumer. if belarusian masters do this, then it’s either some kind of

trick, yes. or it’s something not of very high quality, and 100% not fashionable. roman and anna matisovich, founders of a family workshop of concrete products. they mastered new professions and technologies from scratch. and creating their small family business, they were not afraid to bet on a complex, labor-intensive and largely underestimated material by belarusians, architectural concrete. the very first question is: functional or just beautiful. usually this is how

the owner of this showroom begins her communication with guests. this is architectural plaster, the color can be almost any, or, on the contrary, it can be made of concrete, something more brutal, for example for boys, but the plant itself can also be selected, or you can do it , for example, with stabilized moss, and what is now the manager of a large company came here to choose gifts for employees, something small, stylish, but at the same time universal, the workshop’s customers are different, there are many who... are looking for corporate gifts, there are many completely ordinary customers who accidentally stumbled upon instagram guys, they order something for their interior or as a gift, they come to the showroom to see the baochya thing they like, the photo still does not accurately convey either the color, texture, or size. we prefer to work with concrete, because this is the kind of material that you just pick up, yes, that is

, and this is visible, it’s not... character, yes, the second, yes, so let’s say, this branch is trends, vases, this - these are the little boxes , without this we can’t make cool things like this, that is, it ’s, as they say, to maintain the pants, if we don’t make ordinary ones, so to speak, but how are they marketable, yes, uh, used demand for the product, then we will not be able to invest. into your creative side. concrete is exactly that creative material that anna and roman relied on at one time and which is still underestimated in belarus. however, why be surprised, when the guys started in 2018, they themselves encountered all the possible stereotypes associated with this material. we first turned to a builder, that is, who can make money by pitting builders, of course, we turned to a person who, in my opinion, worked on floors,

he... because then they had no idea that architectural concrete differs radically from ordinary construction concrete, except sand and cement, it includes many more different ingredients, some need to be added in kilograms, and some in milligrams, commercial scales, where we measure up to 50 g, when we measure tens of kilograms, then we measure milligrams with kitchen scales up to a kilogram, jewelry scales, we even measure milligrams, if you don’t add the required ingredient or if you overdo it with something, you won’t get high-quality material, the guys experimented a lot, tried different compositions and continue to do this to this day, we studied the american

youtube glass fiber, that's... architectural concrete, las vegas is built from it, so this topic is very popular in the west and there is a lot of information about it, it is in the public domain and we can transfer all this american information to ours. materials, this was the difficulty, finding materials here, buying them, for example, a minimum batch of coating that we use can cost 600 rubles there, a minimum batch of fiber there can cost 1.00 rubles there, and that is all this, to assemble a small pot, the price may be 15-20 rubles. but when you buy materials at such prices in such volumes, there is no going back , whether you want it or not, you have to go forward without looking back at doubts, as we understand, that moment , yes , when we definitely continue to study, and we probably never we doubted that something might not work out for us, honestly, there were no such thoughts that oh, what if it doesn’t work out, let’s have something else in reserve, look at some other options there, no, there weren’t even such thoughts it was, but also,

probably, roma and i are like that, we don’t give up, yes, roman is an arranger by training computer music, anna, manager, economist in the field of intermediary. folk tourism, sports, seemingly interesting creative professions, but it so happened that neither of them found a job in their specialty, did not find opportunities for self-realization, both continued to look for themselves, met when both were carried into a completely different, but also creative sphere, organizing quests, when the guys got married, they had a child, i had to think about the schedule of family life, well, in principle, quests, yes, this is such an evening night thing. yes, and it’s a day off, so roma, i i was sitting with the child, and roma always ends up at work on weekends, in the evening , i’m a creative person, i never said or shouted that i was a mother, a mother who

would sit there constantly with the child, and that’s how oles’s appearance influenced when we eventually sold the quest, we started looking for, let’s say , our own business. as often happens, chance played a role: an ordinary flower pot was needed. the guys looked on the internet and made their first outdoor planter out of concrete and thought, why not try to take this business seriously. we started working on the balcony, then moved to the basement of a residential building, and after a while a full-fledged workshop with a showroom appeared. belarus is a country with a rich and interesting

history, behind there is a wall in the belarusian language, in russian, in english, and a little description about how, first of all , a grateful country that gives peace

, peace and security here. i don’t know any people at all who are happy about the fact that this war seems to be going on, in general, no one is happy, we ourselves gave the opportunity to our enemies, as if yes, we are not just dismember, but also force each other to fight, behind the lines they rub their hands like this for everyone, they, so to speak, slavs, kind of forced us to kill each other, but we didn’t have enough inner wisdom to to avoid this, in war you already understand that nothing is more important than a person , you, despite the fact that you have no

resources, have built things as fairly as possible. we are very lucky, that we, you know, they always say, yes, it’s cool when a hobby brings you money, yes, and we come from a creative country, yes, and we we’re realizing, well, we’re realizing, we earn money, so we don’t work anywhere else, this is our main job, so we’re lucky. roman and anna studied the market and quickly realized that while

many people deal with architectural plaster, it’s more complicated with concrete. it is much more difficult to work with, and for the belarusian consumer it is still an incomprehensible material. when hearing the word concrete, many people’s heads evoke associations with something rough, heavy, uncomfortable and not very suitable for interiors. and breaking this stereotype can be difficult. python is the art of seeing beauty. in an imperfect world, but the tactility of concrete, when you touch it, it’s really cool, and so many people who came to us, all as one, they stroke it like that, wow, no one touches linoleum or laminate, it’s he just looks, and this material is not rough, it is rather brutal, yes, but brutality does not mean that it is something bad, yes, or carries

some bad qualities, no. and of course we are pleased and of course we

strive to show the possibilities, to show that we too can, in order to be aware of the latest world trends, roman and anna constantly monitor new trends and techniques, this also applies to architectural concrete and plaster. having seen an idea on the internet, he immediately adapts it to his conditions and materials. i think you can try to create this lunar texture using a pistol. it seems to me that this can be done simply. with the help, but there is no foil, but well, no, the foil is not me, but in any case - exactly, but by the way, maybe even the lunar one is now in trend, and one of these techniques , which was recently successfully introduced, is called teratso, in order to reveal the texture of small colored pebbles, you need to manually rub the surface for a long time with four types of sanding sponges, and by the way, we make such trays using the teratsio technique on our

master classes. i'll do it twice. children often hear nothing like this, especially at various fairs and exhibitions of craftsmen. mostly they try not to pay attention to such statements, but sometimes, he admits anna, touches a nerve. but sometimes it’s really offensive, sometimes , damn it, you think, damn, i would have stood there, done it, realized how much, how much in general, in principle , yes, in one such thing, well, in any one product, how much was invested, but ? labor, effort , in addition to this additional costs, and

such as taxes, utilities, rent and so on , so on, so on, then, probably, the person realized, uh, what, what is behind all this behind one such small product, after all roman and anna try to approach everything with optimism and constant humor, especially looking back at how they started their business, how many things were done completely differently from how it is usually described in textbooks: in business, you can start, by the way, you have no start-up capital, you can start without a business plan, but what’s there i don't know, the girl can work. with concrete, yes, actually , that you can work together with your husband, i don’t know, it seems to me that we are all one solid, one continuous big broken stereotype, from the outside it may seem that everything works out easily for these young guys, without problems stress, but anyone who works in a small

business knows how not easy it is, at your job you work without weekends and

holidays, you are both a master and a manager and...

i invite the most popular strange singer in belarus here, meet alexander! i'm sailing to fate, i'm not waiting , they're bringing me to help, i'm calling a song, while i'm singing, i'm walking and breathing , i don't regret how i live, while i'm singing, i'm walking and breathing, and i'm not regretting how i'm living, how long

if there were no roads in the world, i still wouldn’t be able to take another one, and if it happens that again start, i won’t start looking for another road and... look for it, no matter how many roads there are in the world, i wouldn’t be able to go on the other side, and if it all happens to start again, i won’t look for another road, well, here it is our famous sign, like me i tell everyone that in the country there are three residences of our president alexander

grigorievich, santa claus. the neighbors say they can’t do it, they don’t know them, but the whole country knows you, you have every right to do this, and we’ve already decided to do it a lot. dear friends, we are on ours, on the territory of our country house, this one we built our luxurious house, and construction went on for 2 years until... 2006-2007 this beautiful glass