this is one of the largest enterprises in its industry in the republic of belarus. the success of an enterprise lies in the effective production of quality products. the quality of the products, today everyone notes this. natural, tasty, healthy, good where we are. so, if they don’t say it, then everyone who hurries here on a daily basis thinks. to your favorite job, where the territory pleases the eye, the aromas delight the taste, and the results of work fill you with pride and satisfaction; in a good place there is a famous enterprise not only in lida, but in the country beyond its borders. company today leader in the belarusian food concentrate industry market. we have a long history of food manufacturing and fast food preparation. we have dynamic development. “it’s probably happiness

when you go with joy to that place of work to which you devote 8 hours of your daily life, that’s why it means a lot to me, i’m very glad that i like my job. the only enterprise producing food concentrates in republic of belarus. yes, the company has no competitors at home, but there are enough of them outside its native land, because relax and rest on your laurels. this is not about this team, just forward, everyone is still better and more successful, this is about him, we are a large enterprise, yes, we are a state enterprise, and as we say, it is probably a little easier for us to move forward in the market due to the fact that we work for a long time, we have been recognized, we are remembered and known not only by our generation, but by the generation of our parents, they take advantage of it, i love it because... because

there is never stagnation, yes, it is always interesting to come to work every day, because everyone day there are some new tasks, new ideas, new plans, you are growing and developing all the time, you always need to read new literature, you always need to study some experience of competitors, yes, in order to keep up with the times, the enterprise strategy is aimed. more on quality, on naturalness, this is how we position ourselves on the market, it is important before releasing a new product, you need to know the unique product advantages of our products; without unique product advantages, it will be difficult for a product to enter the market, in principle. in the company's production portfolio includes eight brands, products are sold in seventeen countries around the world. we have exported countries such as... germany,

bulgaria, israel, and due to the fact that there have been difficulties recently in terms of export supplies to some countries, we manage to increase export shipments and are growing annually, the more we are marking more and more points on the map for ourselves. the company is unique, including its eighty-year history. the plant was founded in september 1900. shortly after liberation of lida from the nazi invaders. the production of food concentrates for the needs of the third belarusian front was organized here. we are proud that our company was once founded to help our front, yes, our soldiers, for this purpose. we try to maintain stable quality so that our consumers return to ours.

products. interesting fact: in the forties , dry jelly, blueberry and lingonberry jam and juices were produced here, and already in 1950 the plant supplied soups to stores, pearl barley mushrooms, potato, soup, mashed potatoes, peas, porridge, tableted carrots and potatoes, jelly, jam, marmalade and even pickled mushrooms. today, the range of products is even more impressive and delights consumers. today the company already produces 237 skus in its product portfolio, but traditionally this is natural, our pea soups, which we produce and sell in large volumes today, and therefore. classics should always be on the table, our briquetted pea soups, well including our wonderful seasonings, which are available both with salt additives and without salt. the company produces more than 230 types of products, first and second dinner courses,

jelly, jellies, corn sticks, breakfast cereals, oat and cereal flakes, aromatic seasonings, spices, you never get bored... because each new product is unique in its own way , and it requires very, you know, in general, all food products require the approach of a good, competent, kind housewife, it seems to me that this is so, at least i have always set such goals for myself the task is that what i like, i roughly understand what our consumer will like, here, in addition to laboratory control, there is also a tasting part. we always evaluate all the products that we produce, conduct daily tastings, prepare dishes, prepare soups, prepare jelly, jellies, spices based on their organalyptic properties, whether they meet the specified

requirements that we have established for this product, and this also contributes to maintaining that high the quality bar that we have set today for our products... saturating the market with tasty and healthy new products is one of the main tasks of the team. in the case of the lithuanians, it is worth noting that this is not a banal race for quantity, but thoughtful, verified actions for the desired

result. it is not surprising that it has already taken root among buyers, made in the lead, it is necessary to take it. a team of marketers and a team of technologists are constantly working on this. as sauces, for preparing second courses, this is for import substitution, they have released a position, dry mixtures and seasonings in large ziplock bags , we have such a position in our portfolio today, we are actively promoting it on the belarusian market, in principle,

we already see it on the shelves, and also in reports according to nilsson, this position has already found its buyer, people they buy, children buy, we often have excursions. it ’s like additional advertising for our customers, you feel great joy and pride when you stand in line at the store and there are customers in front of you or behind you and their cart changes products among the products that are important to have in the house or try at least once are our jelly and jellies, because jelly is not just a beautiful product, it can be made. and for the form of cakes, with fruit, with biscuits, and you can treat surprise any consumer and any guest at home, jelly is also a healthy product, because it contains a lot of starch, sugar, all the flavorings and dyes

that we use in the production of jelly , we try to use natural, natural origin, cereals and porridge are also presented in a fairly large assortment, it is very tasty and healthy... among all the products there are also products enriched with fiber, which, as you all know, is very beneficial for the body, an undisputed, unconditional long-term hit of the company, this is, of course, corn. in soviet times, a cardboard box of sticks cost only 20 kopecks, they were sold in almost all stores, it was a delicacy, affordable and not boring, today in the line of lida corn sticks, sticks are glazed, sweet, crispy with salted caramel without fat or oil. now we are adding a variety of tastes, because of course our children are already difficult to surprise them with something, but at the same time we are trying to preserve the classic.

we use our products because we know from the inside how they are made, yes, we buy them for ourselves, for our family, for our loved ones, as a gift to our friends, if we go to visit, because we are always confident in what we do , quality is, perhaps, the dominant feature of the tasty activities of lithuanians, they don’t strive for quality here, quality is here a given is something that is not discussed, but is fulfilled. all production levels impeccably, in addition to the large competitive

environment - we also take into account this most important indicator for us, such as quality, high-quality raw materials, high-quality products, all raw materials that come here to the enterprise must undergo laboratory quality control, their appearance is assessed, organoleptics, the compliance of the documents that accompany the raw materials is assessed only if the raw materials comply established requirements, only then is it allowed further into production, this is a mandatory program that is included in our production control program, one of the mandatory assessments is the assessment of raw materials, including for compliance with the requirements of technical regulations of the customs union, national standards, because today. ..

they know, appreciate and do everything to make their favorite enterprise prosper. those girls and men who work at our enterprise are a close-knit, friendly, cheerful team. yes, you can’t always rely on them, they are responsive, they are good-natured, they get into any situation, they always help. there are no disagreements, no disputes, sometimes there are some errors, but they are corrected immediately. there is a good team working here, they have been working for many years, experienced employees who, well, form the basis

of the enterprises that allow it to be half a step ahead of its competitor. today the company employs 355 people. there is a very friendly team here, such a backbone, yes, that already sets the pace, asks. fast food products , breakfast cereals, spices, the company sets itself the task of being a national brand in the field of production, and its mission here is defined as follows: to make the lives of our consumers better by offering them high-quality, varied tasty products, lich residents don’t just succeed , and... with a quality mark, my work for me is life, a piece of life, it’s half

of my life, it’s the pleasure and smiles of people when they eat our products, my second life. nikolai gostello, soviet military pilot , commander of a bomber squadron on june 26 , 1941, on the fifth day of the war, the crew under

the command of captain gostello flew to... the columns sent the car straight into the thick of german technology, until the last the crew fired and returned the burning plane to the side the enemy to the enemy because of the drunken plane, not one of its members tried to leave the bomber, then there was an explosion, the plane crashed into a convoy, a lot of german

equipment burned, but the price of this feat was high, the entire crew died. for the exemplary performance of combat missions of the command on the front of the fight against german fascism and the courage and heroism shown, captain nikolai frantsevich gostello was awarded the title of hero of the soviet union. posthumously. polish. people living in harmony with nature, this piece of our nature, which today, well , the sun is shining, and how beautiful, look, the trees, all covered in snow, fluffy, the snow this year pleased us, the forest is, in general, a forest - this is our wealth, you can breathe here easy, full, light, you enjoy

, their main wealth is humanity , hard work, a lot of people who... love their village, even who left somewhere in the city, but they come to telekhan with pleasure, help us organize holidays, events, you have to work on the land, but it also has its own charms, pleasure from it, i looked back after my work, looked at the garden, looked at the tomatoes, what a beauty, watch polishuki’s project on our tv channel. there are 256 countries in the world, mostly the world admires belarus and belarusians, like cuba, brazil and venezuela, but for some time we had the habit of not listening to them, but waiting for a bunch of other countries to evaluate us, supposedly more democratic than all of the above states. the most psychologically difficult thing is to monotonously , methodically, calmly, but efficiently, do

your usual work every single day, this, it seems to me, is what is needed from us for the country in 2024. lukashenko and his government, they say you want stability, do you want stability? conditionally biden, he wants stability more than anyone, because the united states is potentially a much more unstable system than russia, china, and even belarus, but there is a nuance: the stability of america is ensured by the instability of the rest of the world. we need to evaluate this stability, because it’s not only expensive , it’s... a stage propaganda project, watch it on the belarus24 tv channel.

live news, elizaveta lakotko is with you, good afternoon in this episode.