as a historian looks at it, then the head of state set the task for the assembled leaders of the enterprise, organization and government to prevent inflation from exceeding 2.5-3% per month in order to restore price increases, this was then in the ninety- sixth year, when there was no vertical of power, when these heads of some xhosa enterprises were still looking at all this, then with some, let’s say, with what confidence and persuasiveness the head of state urged to stop this, i’m talking about the fact that it was then that we started this policy, the head the state launched a policy of economic ... justice, economic justice, as a result, today we have food sovereignty, we strive, together with our allies, to ensure industrial sovereignty and in fact in many areas we have ensured it, it is these decisions that allow us to make such decisions on prices today, because then the imf advised us from all sorts of other advisers: sell, we will give you goods cheaper, we have everything, those cis countries that did this, they have no regulations today they can’t even come close to accepting such people, because they buy goods at prices that...

to everyone present in general, how a fair price is formed, here’s to explain to our viewers, so that if the price rises, not only the stores make money from it, but they also make money from it the one who produces or, relatively speaking, the one who sells something, that is, this is the initial chain, the initial link of this chain, but in general i want to note that the very resolution that today regulates the consumer market, pricing in it, it is based on such a principle that the main part of the revenue is distributed specifically towards the manufacturer, both raw materials and processing...

the parameter is what is established today in the resolution, please, there is such a mechanism, a clear economic justification, you have the costs, what are they you have steel, you have imported components, exchange rate differences went somehow differently, or something else happened, you submit documents clearly justified to the relevant government agency if it corresponds to the economy of the enterprise, as the head of state, which is not the task of stopping economic growth, then government agencies make a decision and allow in this case to increase the cost beyond the parameters that are set at our table by the manufacturer, mikhail ivanovich. everything is so simple, in any case, everything that alexey igorevich said is so in reality, because we once approved prices at the end of the twenty-second year, today we practically keep them at the same level, and if we raised them, by the same the notorious cucumber, which is grown in advance, we raised this price only at the end of january by 3.5%. yeah, mikhailovich, ah in general, you raise prices when you...

need, for example, refurbishment or you understand that this is the lowest possible price on the market right now and you want to make money, that is, what is your reason for raising it, but the goal is not to make money, because if we take the same cucumber? these are also teams, stores, which means that today, first of all, we are looking at the social consequences of price increases that may occur, and today, for example, if in february we exported cucumber to the russian federation with additional lighting at 7:14, then we give to retail chains today are a little over 5-30 , that is, you feel the difference, and of course with a production of 1200. it could make some difference per month for the team, but this would be to the detriment of our country, the population, who also go they buy these into the store on the other hand, let me remind mikhail ivanovich, the higher the price, the less purchasing power, respectively , when such a cheap, well, like a relatively cheap

cucumber, an affordable cucumber, accordingly, we are able to ordinary citizens to buy it more, and it’s profitable for the enterprise, he makes more money from the mass than from a higher price, well, regarding cucumbers, including ours. everyone asks cucumbers are a seasonal product, remember how they went up in price for the new year, it was up to 15 rubles, this is the story of where they come from, why they rise in price so sharply, especially around the holidays, i myself suffer, this is for you, maybe for you, maybe for you me, but as for the cucumber and up to 15 rubles, the increase to 15 rubles was ensured exclusively by imported goods, yes, because domestic producers gradually increased price, and this is true, and this was the topic already before the light of the work. already with completely different economic conditions, that is , it was not natural light, there was a special additional lighting, this is the use of gas, but it is clear that this is reflected in the cost of the product, and as for cucumbers, there really was an increase, which was to a certain extent due to the import of imported

goods , because they assumed that our producers would not be able to meet the demand for cucumbers before the new year at the expense of domestic producers. our domestic producers really worked very well last year, and the instructions that the head of state gave repeatedly at meetings have been fulfilled; today the share of domestic cucumbers on the belarusian market is more than 80% and an increase of more than ten percentage points per year, that is, in the twenty-fourth new year's eve we have a chance to eat exclusively our own and at a completely different price, i'll even add to you that this is not just a chance, it will already be 100%. why do we simply have a strategy for the development of the fruit industry in closed ground in greenhouses , in simple terms, it began working in the twenty -fourth year and is designed until the twenty -seventh year, this includes modernization, and new capacities, new technologies, and so on, and the fact that from the first year we have completely provided ourselves with our own cucumber , now we

are already exporting today, we don’t need so much today, our cucumbers have already been exported, then by the end of next year we will have perfected all the technologies within a year, all the nuances will be available without interruptions by the new year... only belarusian cucumber. you know this a topic that really worries our viewers, and the questions that the bot has now come to us: why belarusian apples are as expensive as imported ones, why our tomatoes and cucumbers are more expensive than bananas and oranges, why strawberries in the dors network are 25 rubles. and in e delivery 55. question for me? yes, including everyone, well, here’s 25 - we sell strawberries for 23 rubles. without vat, therefore, the chains probably lay down their own risks, we understand here, but i wanted to say this using the example of a cucumber, the social responsibility of our enterprise for the product that we produce, given that we produce about

half of the cucumber, it is clear that we largely influence what is on the shelves on the price, we understand that a sharp increase in price will entail. imports, and here ours is this 515, this in december in january very seriously restrained, restrained importers, because people vote in rubles and no one wants to overpay, of course, i want my own and i just want it to have variety, that’s what i want i asked you a question and i thought about it myself, that i don’t look at what is written about turkey or belarus, conditionally yes, that is, you just take the latest, you have to look, i realized that in many ways there is still someone like...

of course there was, there is, i think there will be, because that this mechanism that we all together, all together, i repeat once again, came up with, invented, it is for the first time, we are walking as if on thin ice, our task is to try and optimize it so that the first thing does not disappear, the manufacturer’s motivation to produce goods does not disappear so that there is money left over for his development and so that he has some... some kind of financial interest - to invest more and do something similar in other

regions, perhaps. well, the second side of the coin - this is necessary, as the president demands, social justice, including in prices, so that no one, god forbid, loses his temper and greed takes its toll and imposes 200-300% on this price, that is, so that cucumbers , which the manufacturer sells for 5 rubles, were not sold for 15 in the networks, i would like to complement alexander mikhailovich, because resolution 713 is generally alive.

and inflation is macroeconomic category, so, of course, here it is precisely the balance of supply and demand in the classical sense, on the supply side - this is really the price, there must be that price level so that the enterprise can develop, can invest in investments, can raise wages, the level of income of the population, accordingly, on the other hand, on the demand side, this is so that the population, when they come to the store, can pay for it and be ready for that quality.

that italian grapes have risen in price by one and a half times, for example, yes, that is, but if you start to delve into the reasons, there was a drought and so on, we were on italian plantations there, as a result, italian grapes became noticeably more expensive, that is, i understand you correctly , excuse me, i’ll interrupt, individual inflation is when you come to the store, you don’t really look, what product, who produced the product, you fill up the basket, it suddenly rises in price, yes, that is, this is personal inflation, so of course, if you consume, for example, olive oil.

purchasing power, along with the low inflation that we had last year, was growth in real incomes has been ensured, the economy has performed well in terms of growth rates, and accordingly, our purchasing power has increased significantly, if you measure it , it can be measured by how many goods you can buy with the same salary, with a salary, well, we measure it specifically belarusian goods, right, yes , well, it doesn’t matter how you measure it, well, i’ll give examples from memory there , and for example, for... today’s salary, which was at the end of the year and a year ago , for example, we can buy birds for almost 40

kg more, almost 30 kg more pork , yes, potatoes, even an interesting fact, we can buy 700 kg more, there is 11 kg more cheese and so on, this is an indicator that you can feel that the standard set of goods we can buy more, and this just means that we are in the right direction, well, about a fair price, georgy vasilyevich, with us?

yes, that is, the same thing is a fair price, now you are using this term, there is a fair price for the manufacturer, yes, there really is a need to cover the structure costs, we must talk about a minimum, at least a minimum level of profitability, but a fair price from the consumer’s point of view is a slightly different thing, and he motivates and regulates himself from completely different concepts, from the point of view of comparing prices in different stores, a fair price, she's not here today. there at the level it can be mental, but today this is a purely economic category, including it is present even in such countries, in such legislation as the united states of america, there is such concept, a fair regulated price, so from this point of view, well, we need to stop, so to speak, it can be justified, but understand that we live in reality and this is

reality, price regulation, intervention, the role of the state is only increasing, the last example is the situation in in the european union , in the united states of america, we see today how the price, so to speak, chaos today led to mass protests by the same farmers in the european union countries, it’s all the same story, the same, so to speak , maybe history in terms of role and places of the state, i would like to counter the respected expert a little, we are not making excuses, but we are explaining, yes, how, how it is calculated, for example, belstat explains.

equally, a person feels his inflation , he will always say that well, they probably will think so, well, when belarusians are internally satisfied, this is actually the case, when you say at the table, today we bought these cucumbers, there , i don’t know, this bread, they brought milk, something else, and everything that is on the table is tasty and belarusian, it seems to me that these external factors, their importance is decreasing, well , it’s clear that everyone is working on this, in general it seems to me that it’s easier to buy when you understand what the price consists of, my colleagues have prepared a story, now we’ll see how much it’s for me. does not coincide with what was said in the studio, why is it so expensive or why is it so cheap, ilona volynets. why are tomatoes and cucumbers more expensive than tangerines and pineapples, and why is your favorite sausage suddenly sold suspiciously cheap? each of us sometimes asked ourselves such questions. let's figure out what the price consists of, which we see in the store. essentially,

this is the sum of three components: the manufacturer’s price, plus a trade markup, plus vat. for example, when buying a liter of milk, we pay not only for the product itself. the main share is occupied by these raw materials, which is about 60% of the total price of this product. for its processing and refinement, auxiliary materials are also used, which also take up about 20% of this price. electricity accounts for about 3%. for staff salaries, well, no more. 2% of the total price. every enterprise also incurs additional costs associated with the production of products, including depreciation, which also amounts to about 10% of the price of the product. a small example from personal journalistic experience. we are filming a report at one of the pasta factories. i look at the familiar packaging and ask if your products are one of the most

attractive in price. why, perhaps, is it inferior in quality? the answer was on the surface. the cost can be offered by enterprises with a full production cycle, that is, those that grow and process raw materials, produce products, and sell them themselves. now you understand why in branded stores the price is often tastier, although for a company you can pay three times more expensive brand for that brand, it’s not for nothing that marketers promoted it, but there may be traditions, time-tested, as they say, a quality product cannot be cheap, price the lady is nimble very... quickly reacts to interest in herself, the hype equals an increase in value, so when everyone is running for sugar, just think more than once, maybe your life is not so salty, to... extra money for things you don't need. season: this factor is still relevant, even in the 20th century, when it would seem that fruits and vegetables can be eaten every day. if there are three times more greenhouses in the country,

tomatoes and cucumbers will still not be sold for next to nothing. maintaining summer in the off-season costs the manufacturer a pretty penny. the share of gas, electricity and heat in the cost structure can reach up to 60%. however, feed belarusians with their own tomatoes. cucumbers at affordable prices, instructions from the president. not we forget that this is still a question of import substitution. all countries are involved in world trade. what happens outside our borders also affects price tags in one way or another. and finally, about the pleasant things. discount. in any frost, the red price will warm you. there may not be a catch. the secret is simple: the store minimizes the trade margin, the supplier, the selling prices - everything in order to sell you even more. be in.

please, it’s all true, barkhimevsky powder in the networks has really become cheaper, because 713 works, 40% of the networks’ markup and we have become more accessible to our consumers.

the only thing i want to say is the meaning of a fair price for the manufacturer: this is, first of all, that we produce a high-quality product in accordance with all safety standards and norms that are provided by our state, in particular gost, when the belarusian manufacturer puts on...

but no one talks about it doesn’t know, because there is a wide shelf of goods, and which one is correct, we need to help the consumer today recognize his product, and of course, you correctly noted that in the year of quality, about

this has already been said many times, it will be necessary to especially devote enormous influence to the promotion of our quality products, so that we ourselves know what our products are of high quality, look at specific examples, our shopping center in the capital or the first national one, you won’t be able to get there on weekends, weekends, and so there are queues, here you go, how...

with imported goods not only on store shelves, but also in online trading, which is very important, this is very important, i want to comment on the real situation there is such a thing, today we see that at the expense of the twenty-third year we managed to conduct serious negotiations with networks by providing additional discounts, terms of payment, and indeed advertising campaigns, but i hope that this work does not end with us, yet let me emphasize once again that... 813 in the final product on the shelf has allowed us to reduce, that is, the price on the shelf has become lower, we have become more accessible, but in order for you to buy our washing powder, it must be there, so we will apply this effort, i’m done, i’ll find you, that’s all now, now i’ll use the barkhive, vladimirkov, my colleague, uh, let’s not dissemble a cheap product, it ’s always beneficial to the buyer, but it’s not always beneficial to trade, so expensive imported

goods with a markup, they are beneficial to trade, and network trade is structured in such a way that they have 250 marketing methods on how to sell what is more profitable for them, unnoticed by us, so we need to look at certain strategic aspects in controlling prices, in my opinion, and reserves, and first of all stands before manufacturers are tasked with import substitution , increasing the share of domestic goods, which is absolutely correct, they would set such a task for trade, because... we observed when in the twenty-second year, well, in the twentieth, when there were breaks in the supply chains, large networks lined up for our to manufacturers, as soon as imports opened, this queue somehow dried up; according to my information , not everyone wanted to enter into long contracts, but trade has one wonderful specificity that they know how to do -

to get out, the fact is that the manufacturer cannot strictly dictate its terms to the networks , as soon as he starts to do this, large retail runs to the government authorities and says: tomorrow our shelves will be empty, and this is social tension, well then, naturally, the entire social burden falls on producers, so it may be necessary to state in some regulatory or non-regulatory documents that the task is to increase the share. import substitution, increasing the share of domestic goods in retail turnover, and so on and so forth, but it there should probably be a common task for both producers and trade, and social responsibility should, well , be spread out more evenly, i’m ahead of you , let me add to myself, there are already such plans, we are just testing this approach this year, the share of domestic goods - we have such a classic indicator for trade...

so to speak, we have raised the level in certain documents, but this year we brought this level to manufacturers, to government agencies, which, under whose subordination these enterprises are, is precisely the task mutual, uh, both the manufacturer and the trade need to work, because trade, yes, you are right, they have enough tools, but still the manufacturer must also turn to trade face and offer some of their own conditions, negotiate, and not just go to march and say let me go to the floor. this is how it really works out for us, i don’t agree with my colleague on everything that was said above, that trade right there doesn’t have a human face, in fact , belarusian trade has long been built in in a civilized manner, and, probably, many guests, coming to our country, coming to our supermarkets, shops, they are simply amazed at how many belarusian goods are really presented, we will only note that in the food products segment we provide our share of the domestic market is already 78%. yes, inna viktorovna

correctly noted that last year ligprom let us down a little, electrical household appliances let us down, where the share dropped, but we need to sort this out, why we held meetings more than once, but i won’t name the manufacturer , they told him point blank, i’ve already said it, i’ve produced a new product, no one knows about it, and he ’s sitting at a meeting, i produced this product, so don’t come here, don’t talk at the meeting, go to advertising, tell everyone consumers about it, and they really need it, this is a joint work, the ministry of antimonopoly regulation, the government is guiding.

the institute of sociology is in the top every year when it comes to prices; if we look at the graphics, they remain in the top, but for the last 4 years. prices for products and goods of the first necessity, yes, people naturally think about it, why, if only because they go to stores every day and even there the price of goods there changes by one by 5 by 10 kopecks, of course they can notice about it, they can think about it, they can think about it

this is to say, but if we look directly at the data that we carry out in dynamics, starting from the twenty -first year, there has been a positive trend in that there is virtually no social tension in this regard, that is, in... in fact 3 years we are the indicator has decreased by 12% the indicator of 30% today is, in principle, an absolutely natural indicator, because of course people will be interested in this issue, they will discuss it, but this is in no way an indicator of social tension, quite the opposite in conditions of external sanction pressure and the fact that this entire post-covid period and despite all these consequences that took place on foreign markets, again,

that, let’s say, december and january are those months when inflation increases, but we are we understand very well that these are seasonal goods, these are vegetables, fruits, which we receive either from abroad, or, as we have already discussed, the costs of domestic producers for this production are growing, therefore , taking into account the standards in force today, taking into account the work , which are carried out by the government and local authorities, both directly...

22 rubles 88 kopecks for a mass of 1 kg, here is such an assortment of natural dairy products and prices, this is roughly 1 dollar, so that you understand what happened, why are cucumbers 14 rubles in the neighbors, even pepper is cheaper than the turkish ones. look at the scale, and this is all just one department, and here the cheese is 15 rubles, the slonim one is 15.78, what

do you hear about the sanctions, it’s just dizzying, as we see, there is something to be surprised in the stores, we have someone to ask. they are under constant control by the committee, last year about more than 1,100 entities were subject to inspections and monitoring, and if we talk about the percentage of entities whose violations were detected, then

pricing violations were identified in 12 with a small percentage of subjects, percentage precisely, but what should be noted is that in the twenty-third year, economic subjects began to relate more to price discipline.

goods are sold without complying with the technical conditions that were in place, somewhere sanitary and epidemiological conditions are not met, expired goods, they probably don’t abuse it, so in belarus you can take the shelves first and not be afraid, not like in russia you need a little a little digging, no, this is understandable, but such facts come to light, in general, yes, business. he treats this responsibly, but the facts yes, but what are the consequences? when the inspection came, we looked and saw that the prices were too high, what happens immediately? the committee, when revealing gross, gross facts of violation of the current legislation, reacts quite harshly, but for gross ones, it’s like they overestimated the cost of the sirk by a ruble? no, that’s not the point, even a ruble or two is too high, when there are systemic violations in the organization of trade, when there is a large range of goods that are represented in the region. price discipline is observed, dirt in the subject

trade, or other violations are identified , then the committee up to the suspension of the activity of the entity; last year, about 53 entities were suspended until order was restored to the object of trade, and such a suspension may take a day, and individual entities were suspended up to a maximum of 80 days, the ministry antimonopoly regulation and trade too... a supervisory authority, over the past year we monitored and inspected more than 4,400 retail facilities, the most detected violations, as already happened noted, this is a violation of assortment lists, somewhere the rules of trade, price regulation, a fine for violation of price regulation in double the amount of the violated turnover, that is, the difference between the inflated price and what should have been established, and we have already fined as a result of last year almost 1 million rubles worth of such nulliparities. business entities, but in general, again, i will support, indeed,

discipline has increased significantly over the past year, and we also note a serious decrease in the number of detected violations, tell me, here so simply human , with your eyes, when you go into a store, you have a store near march on karl marx, they told us that the trout there has grown by 20%, yeah, just in a very short period of time, you is it necessary that such a check be done so that it is official, or can the person who is doing this still come in and have a look and think about it? of course, it was just that the buyer was simply not

informed that there was a range, a model range, so to speak, of this same chilled trout, a size range, a size range, yes, and for this reason, there is a price that still exists today - 59 rubles, and there is a price that is 79.99, because it is larger, because it is larger, yes, the size range, the sorting is also the same vegetables, the apple is so calibrated, it is where - then it costs more, it ’s bigger, it’s better, so as a buyer , please explain to me, the point is yes, of course, of course, these are standards not introduced by the network, this is a generally accepted norm that we followed, these prices were fixed, all trade margins according to the rules trade, that is, as soon as can the network explain this increase , there are no further problems...

uh-huh, well, we are very responsible people, that is , there is no point in this, but it ’s more of a reputational thing, you understand that it’s more expensive to lose authority in the industry, well, being punished is always bad, well, moreover, we always publish all violations on the website and write honestly and openly, which chain

was punished or which store or which business entity did not violate, this is all published, of course, reputational losses for a large trading organization are pointless because of. they also ask why fish prices have increased why do prices for the same product differ within the same shopping center? aleksevich, can it even be that within the same shopping center the goods differ in price tag? well, the prices for each product are built depending on what price it was sold at, what it was, what

trade markup was placed on it, so if this product is different, here’s a vivid example with fish, that the different size range lies in ... this size, this, this and this, it seems that for a simple consumer it’s the same thing same, but in fact different goods, apples , take a different variety, here adreto, here belarusian sweet, here, for example, gold, it seems like one apple, but each was collected at its own time, each has its own size range, sorting, calibration or washing, for example, packaging and so on , accordingly it goes, well , the price is the same, it turns out that the seller must explain it to the buyer, right, that is, so that the buyer does not have this internal thing.

pay attention, well, we, of course, take a more macroeconomic view of these things, and how i already said in the first part of the program that inflation is a complex process, and just like this example with trout - these are so-called imported goods, and even more so, critical imports, but trout is grown here, but maybe not in all volumes, which the market needs, but just like that , if you look at the structure of the entire inflation of last year, 5.8%, and so in this... exotic, i already talked about grapes, olive oil, in spain it went up, and there , objectively, it also increased by 30%, then there are some shock moments that

were in inflation, you see a fairly large share, but if we talk about all inflation as a whole, it’s through this prism. new regulation, then we had the task of keeping inflation at 7-8%, but if we take all free prices, with the exception of fruit, the so-called inflation base, and so it has been growing within 4% since last spring, and if we take producer prices , especially not the food group, and not the food group is different from others the fact that it is very elastic in demand, that is, it is exposed, that is, to others.

prices of intermediate imports have decreased by 15% in dollar terms, so i beg you now , please, for our viewers, the prices of intermediate imports are a plus for the manufacturer, and there are prices that, on the contrary, imports have decreased, consumer goods, this is also a plus for inflation, and prices of intermediate imports - this is how, this is what producers of raw materials buy in order to produce their goods, exactly, having imposed these prices on the russian ruble, and the fact that a lot of raw materials come from russia. is being bought, so this acted as an incentive and played an additional role in terms of the possibilities of producers, and we see that the situation was such that producers did not try...

inflation would have been even lower. we have a lot of people monitoring, mind you, the federation of trade unions in belarus conducted their monitoring in january, they collected a rating by region, how much does a set of products cost for a family of four, minimum, in the region mogilevskaya, and this is great, it’s the cheapest, and accordingly, minsk remains the most expensive in our country. nikolaevna, how would you comment and what was included in this basket of products in general, what is the minimum grocery, we have a lot of inspectors

, our regulators check, and we check the trade union as buyers, so we come and see what is available in stores, we are not tied to specific name, that is, who the manufacturer is, we look at what is available at what price, we look first of all at those products that are most in demand population and which are on the table of every belarusian. the basket is what specifically included this 60, about 60% of 60 groups of goods, this includes food products, yes, these are sausages, these are dairy products, meat products, bakery products and so on, of course, and we look like this every month , we look at how this the basket changes, but why trade unions, because we look and always tie it to the growth of wages, we say that if wages grow, then prices can rise, if wages do not grow, then we look doubly, well additionally.

we look at convenience stores and chain stores, we transmit this information in march, we transmit this information to the state control committee , they look at what caused this increase, but for us it is also important that this, if there is a justified increase, that it is evenly divided, so that - something was enough for the network , some processing, but so that our those who grow productive farmers get from this, well, then i have another question, if we are talking about the fact that there is also logistics, here is alexander mikhailovich, okay, in vitebsk there is excellent milk, and the region in general is like the governor, it is clear that it

is enough for buyers who have attachments to this

trade network to be permanent.

that is, it’s called losing checks, but there is some critical number of people, for example, they understand, i can serve 2 million people there, or is there no such thing? no, we are like, you know, like before the last visitor, and even before after, i apologize in support, i’ll say, literally maybe a year and a half ago this is almost at the level of a scandal, when out of fourteen types of drinking milk

there are seven left on the shelf, it immediately signals that... they probably didn’t feel the work within the framework . how do you deal with this? you know, we , 713 resolutions, because we have already, say, maximum trade markups, we have already applied, and let’s say, in the twentieth year the doctrine of national food security was approved, which recommended maximum trade markups, taking into account the specifics of the population that we serve , we understand that taking into account and

income of the population, and what is the specificity of the population that we serve for our viewers. let's say, we differ from chain retail in view of the fact that 70% of our facilities are located primarily in rural areas, that is, yes, so today we are focused on serving rural areas, let's say - taking into account the income of the population is slightly less and in the villages, therefore, we were already regulated by precisely the doctrine that was approved in the twentieth year, and before that, that is, for you the resolution was already there, yes, yes, therefore, here we will say the substitution it played, probably in equal conditions, they put all the players as subjects. and producers, the commodity distribution network, because today there are the same inflationary processes, they are due to the consumer price index, they were somehow related to ours to the commodity link, yes, and today we are directly involved in the producers, if we carry out the function of servicing the village in order so that we are working with the manufacturer, so that today the maximum delivery of goods to our facilities is at the expense of the manufacturer, that is

here let's say load, social load, which. negotiation process, georgy vasilyevich, now you explain to me , i know the fact is that consumer cooperation is not just trade, it is not some kind of alternative retail, it is a social project, so we must start and support consumer cooperation based on from their social, so to speak, significance , i will say absolutely correctly that the president supported the legal act that we developed, this is to return benefits to all business participants who conduct their activities in rural areas, this is a fifty percent... year for the payment of value added tax, this is a simplified alienation of the acquisition of real estate, this is a preferential tariff for electricity, which will be at the level of practical cost, and this, of course, will slightly improve the situation for those business entities that they work in rural areas, it is clear that there is simply a small number of people living there, the consumer turnover is not so high, we asked people on the street

how they generally rate the range of our how many stores do they have and what? it costs 10 kopecks, they raised the price, the stores have everything, if only they had money, they need to work, a friend asked me to bring a stick of sausage. you buy in one store, you buy in another, the prices , of course, are not very good, there is such a variety that we don’t have at home, everything is embedded, but it’s not available, the price of fish is held up by meat, well, there is a slight increase in meat, well, let’s say it also holds back, prices for eggs, that is, we always come up with eggs higher and higher, it seems to me that we already have enough farms, but in connection with this, where did all this money go, god forbid, on a budget, i'm a work person.

i wouldn’t say globally, in principle i haven’t noticed such a serious increase in prices, how much has the food basket been recently? around 50 rubles. maybe cheese, some sausages, fermented

milk products, well, something from bakery for three for a family, about 50 rubles, if it’s everyday, dairy, bakery, then it’s 15 rubles, well 70, 60 rubles. 150 rubles minimum, and what is your average bill at a grocery store? previously , you got an average check, well, it was 30 rubles, so with three children, now it’s 50 and tomorrow i need to go again, compared with greece , of course, it’s very expensive here, i buy fish, trout is 35 rubles a kilo, can i buy a fish for 10 euros, everyone says that oh they’re growing, oh they’re growing up , well, the pension is growing. salaries are also rising, the shops are good, there is a choice, i think, for every budget, and with the support of the state, i say that even pensioners, those who are not working, can choose something, even treat themselves

with some goodies, in principle, the price is adequate, the only thing, of course, is vegetables it’s surprising, the price is too much, i wonder why belarusian cucumbers , for example, are more expensive than bananas brought from ecuador. now they said how much the price of the basket has increased by 50-70 rubles. and i caught myself thinking that i don’t think like that, i can’t analyze it, but when you go shopping, you feel that somehow the price of the basket, yours specifically, has risen, let’s analyze it differently, look, and we looked at the third quarter of last year along with statistics, what happened, and food costs families, four people, two adults, two children was from memory, i say: 37%, industrial goods accounted for 35, services 25, well, we are looking at the main thing, we are looking at food products for a family of four, when we looked, there are standards that it has been established how much a person should eat per

day, per month in order to be normal, to feel great, but when we calculated according to these standards until october last year, the average amount per person in food products was about 600, probably 87 rubles v family budget, but were adopted in the month of october.

trade turnover by 4%, it was planned to be 104.5 at the end of the year, but it turned out to be 108.5 growth in retail turnover, that is, people began to buy more. natalya sergeevna, do you have this feeling, forgive me?

there and so on, well, maybe last year was not entirely indicative, but nevertheless, we now have, uh, the level of sales of non- food groups, it has practically not changed, that is, we haven’t eaten more, we’ve just become something... something better, something more expensive eat there, instead of pork they began to eat more beef and so on, but we see as you like that alexey vegovich said that 8.5% retail turnover is precisely an indicator that etabi activity will increase or at least recover to some level. we see that in

the non-food segment they began to buy more durable goods, but this suggests that there is some kind of overheating there , everyone went to buy refrigerators with additional salaries, which increased in real terms by 11%, in nominally 20, no, we just restored a certain level of the twenty-first year, if you look at the non-food segment, in fact the same number of refrigerators or cars are consumed by our population, but these are the structural ones...

by manufacturers, with suppliers, we always serious negotiation processes with our finger on the pulse of what will happen in the final result, today we are not making large purchases, fearing expired goods in large quantities, technological losses, of course, including, but... and of course, the most important thing is commercial , this is the heart in every company, yes, it should beat today at maximum blows, because all the time you need to search, all the time you need to navigate, tastes on the one hand, opportunities on the other hand, so keep a balance, we we know the face of our customers, we have serious analytics for everyone.