red prices, discounts on saturdays, good luck products, we all like it when something becomes cheaper in stores without losing quality, preferably it is food or something that we buy once or twice a week. you know that the price has dropped a lot. or vice versa, i don’t go to it because it’s expensive, we discuss these topics constantly, but prices depend not only on the stores, there are manufacturers, there are importers, there are additional intermediaries, there are antimonopoly officers, there are specialists from the ministry of economics, you need to understand the market nowhere regulates itself, all these people are needed to build an adequate pricing policy, if it’s difficult, but if we just try to figure out what the prices in the talk show studio depend on, the economic environment is a plus. recent years have become a storm for

the global economy, sometimes radically changing the familiar picture of the world. 2020 brought a new virus to the planet, which ultimately resulted in the shutdown of enterprises, the rupture of international production chains, a reduction in trade and the collapse of economies, which affects global financial instruments, currencies are experiencing colossal fluctuations in exchange rates, and this cannot but affect the belarusian economy; the rise in currencies is associated with panic among the population and some enterprises. in anticipation of exchange rate fluctuations, the supply of currency turns into pure demand, and the business puts maximum risks into the final cost of the goods, and the consumer feels this when visiting stores; inflation goes beyond the forecast. the economic war launched by the west is bringing a new round of instability on a global scale. sanctions violate normal the way of global trade is literally putting the usual logistics on hold. all over the world , long-term anti-record price increases are being recorded.

in the usa, inflation is the most significant since 1979. the european union has been breaking records for the entire existence of the single european currency. imported goods are becoming more expensive, but this is not a reason to increase the price of your own. the president instructs to develop clear and transparent mechanisms for regulating and controlling prices. in belarus, a moratorium on their growth has actually been introduced. and later the unknown 713 resolution of savmin. the document prescribes allowances importers and trade. hundreds of product groups , about 90% of products, regulation concerns almost the entire consumer basket, and the point is not a total freeze of prices or feverish containment, the main thing is to avoid unjustified increases, the regulator explains, this will insure against losses and shortages, trade read and then and other things, but time has shown that a filigree approach made it possible to avoid distortions in business operations, shortages of goods and, most importantly, a further acceleration of inflation. at the end of last year, she

formed below the target - 5.8%, and this is one of the lowest indicators in the region. we have guests in our studio, now we will meet everyone: alexey bogdanov, minister of antimonopoly regulation and trade. andrey kartun, deputy minister of economy, inna medvedeva, chairman of the national statistics committee. alexander mikhailovich subotin , the governor, came to us from vitebsk. mikhalev mikhail, general director of dorors and sergei klishevich, deputy.

well, really, when evaluating this document, they often argued about the market mechanism, whether it is good or bad, well, let’s figure it out, probably together, as they say, yes, are the screws not tightened, this has always been such a question, well, firstly, we need to start with the history of why such a document arose, the market mechanism corrected itself with the situation in which our country found itself in 2022, we remember then supply chains were disrupted, there were problems with supplies, currency, payments and so on, so of course, and most importantly, prices rose, inflation was predicted. ..

for household appliances or coffee, tea , or rice with buckwheat, which just gave the biggest increase in prices in the twenty-second year, well, for example, we can say for sure that a number of household appliances goods even decreased by compared to december of '22, and a number of those items, the same buckwheat or

the same rice, it has fallen in price, compared to december of '22, we also see all this, and when i come to the store, it's great... i see it all , but if suddenly i have doubts about the price that i i saw, i compare with what belstat received and what the registrars received, of course, the quality of registration is important, so for us the quality of registration means the numbers that you receive, that is, once again we ourselves already have as if professional and we look at the price with our eyes, but also plus we try to control our registrars who go around registering the price. and you know that later there will be analytics by region, by the way, the vitebsk region is in the middle in terms of the cost of the food basket, i i won’t say who is the cheapest where, but it is much cheaper, well, significantly cheaper than in minsk, there is, there is a feeling, it’s different, you can talk about the history

of the issue, this will be the topic, because this is a resolution, this is a consequence of the president’s policy , which was started in ninety years ago, we decided it. they couldn’t accept it, because we had such an economic policy, we had the opportunity to accept it, what am i talking about, i recently rewatched it, well, i accidentally came across a video of the meeting of the head of our state in ninety-six with labor collectives, how old were you in ninety-six, i was 6 years old, but i watched it just last week, i accidentally came across this video on one of the social networks, i was wondering how historian look, then the head of state set the task for the assembled heads of enterprises, organizations and the government to prevent higher inflation per month...

he said that the country should have a clear, understandable price system, according to the impression i personally had this, it was as if it had already boiled over, that is, as if the problem was not of today, it was not about freezing or even containing prices, it was about regulating pricing, i want you to understand that retreat is not to the left or to the right of this... there will be no problem, this is a moral, political,

strategic issue, whatever you want to call it, but the main thing is a question of justice, we cannot escape this issue, this is the number one issue for our people, and there is no here is populism, i draw attention to those who will start blathering tomorrow, there is no populism here before the electoral period. we constantly addressed this issue, i will ask everyone present about a fair price, how a fair price is formed in general, so explain to our viewers so that if the price rises, not only the stores make money from it, but those who produce or make money from it relatively speaking, the one who hands over something, that is , this is the initial chain, the initial link of this chain, well, in general, i want to note that the very resolution that today the consumer market and pricing in it are regulated... it is built on such a principle that the main part of the income, it is distributed precisely towards

the manufacturer, both raw materials and processing enterprises, because for trade and for suppliers, importers, they have strict the limits of the maximum surcharges, they cannot increase it, that is, the store, the store cannot say 15% higher with a click, no, its limit is set at no more than 15%, it can only make a 15% surcharge lower, well, conditionally for different goods, various premiums, and depending on the turnover of the life of the product on the shelf, this is also necessary. keep in mind that we cannot also bleed off trade financially, so if a manufacturer has something going on that requires him to raise prices by a higher parameter than is established today in the resolution, please, there is such a mechanism, a clear economic justification, your costs came out, what they became, you have an import component, exchange rate differences went somehow differently, or something else happened, clearly justifying the corresponding a government agency submits documents if it corresponds to the economy of the enterprise, as the head of state, which is not the task of stopping economic growth. always government agencies make a decision and allow in this case to increase the price beyond the parameters

that are set at our table by the manufacturer mikhail ivanovich, everything is so simple, in any case, everything that alexey igorevich said is so in fact, because we once approved the prices at the end of the twenty-second year, today we practically keep them at the same level, and even if we raised them to the same the notorious cucumber, which is grown in advance. then we raised this price only at the end of january by 3.5%. yeah, mikhailovich, in general, you raise prices when you need, for example, refurbishment or you understand that this is the lowest possible price on the market right now and you want to make money, that is, what is your reason for raising it? but the goal is not to make money, because if we take the same reason, these are also groups, stores, which means that today, first of all, we are looking at the social consequences of raising prices. can maybe today, for example, if in february we exported

cucumber to the russian federation with additional lighting at 7:14, then we send it to retail chains today at a little over 5:30, that is, you feel the difference, and of course, in production at 1,200 tons per month, some difference could be made for the team, but this would be to the detriment of our country, the population that is today. not to buy more of it, and it is profitable for the enterprise; it earns more money from the mass than from a higher price. well , about cucumbers, that’s all we have cucumbers ask, it’s absolutely a seasonal product, remember how it went up in price for the new year, it was up to 15 rubles. where is this story from? why do they rise in price so sharply, especially around the holidays, i myself suffer, this is for you, maybe for you, maybe for me, but as

for the cucumber, it’s up to 15 rubles. the increase to 15 rubles was ensured exclusively by imported goods, yes, because domestic producers gradually increased the price, and this is indeed so, and this was a topic already before the light, work was already under completely different economic conditions, that is, it was not natural light, there was special additional lighting, this is the use of gas, well, of course, this is reflected in the cost of the product, and as for cucumbers, there really was an increase, which was to a certain extent due to the import of imported goods, because they assumed that... that our producers did not will be able to meet the demand for cucumbers before the new year at the expense of domestic producers, but our domestic producers really worked very well last year, and the instructions given by the head of state repeatedly at meetings, it was implemented, today the share of domestic cucumber on the belarusian market is more than 80% and

an increase of more than ten percentage points per year, that is, in the twenty-fourth year. before the new year we have a chance, we have exclusively our own and at a completely different price, i’ll even add to you that this is not just a chance, it will already be 100, so why do we just have a strategy for developing the fruit industry in greenhouses in greenhouses in a simple way speaking, she began work in the twenty -fourth year and is calculated at twenty the seventh year, this means modernization, and new capacities, new technologies and so on, and the fact that from the first year we have completely provided ourselves with our own cucumbers, now we are even exporting today, we don’t have that much anymore... , our cucumbers have already begun to be exported, then by the end of next year , within a year we will have perfected all the technologies, all the nuances without interruptions, by the new year there will be only belarusian cucumber. you know, this is a topic that really worries our viewers, and the questions that came to us from the chat bot: why do belarusian apples cost as much as imported ones, why do our tomatoes and cucumbers cost more than bananas and oranges, why do strawberries in the doors chain cost 25 rubles,

and 55 per unit delivery. question for me? yes, including everyone , well, here’s 25 - we sell strawberries for 23 rubles without vat, accordingly, the chains are probably laying down their own risks, we understand here, but i wanted to say this using the example of a cucumber, the social responsibility of our enterprise for that product, which we produce, given that we produce about half of the cucumber, it is clear that...

that i don’t look at what is written by turkey or belarus, conditionally, yes, that is, you just take the latest, you have to look, i understand, but here in many ways there is also such a factor, this is trust in belarusian products, it is present today in the russian federation, and if i know, it means that we export to russia, a person comes to the store and sees our products and others, i won’t say the countries of origin, then of course, knowing that in belarus with these... regarding resolutions, they generally say there is some resonance in the region, taking into account because your region has such complex agriculture? well, you know, the resonance, of course

, was, is, and i think it will be, because this mechanism that we... came up with, invented, it is for the first time, we are walking as if on thin ice, our task is to try and optimize it so, so that the first thing does not disappear, the manufacturer’s motivation to produce goods does not disappear, so that there is money left for his development and so that he has some kind of financial interest in investing more and doing something similar in other regions, maybe, well, the other side of the coin -

this... accordingly, on the other hand , on the demand side, this is so that the population, when they come to the store, can pay for it and are ready to pay for the quality that is presented individually, but in general, of course, inflation, why is it a difficult category? the fact that colleagues said that we could reach 5.8 is correct, it is influenced, of course, by a lot of factors, and that’s exactly what we said at the beginning of the program about what in stores... how the consumer feels, of course, this is then the so-called the perceived level of inflation, individual inflation, because, for example, everyone probably noticed that italian grapes have risen in price

by one and a half times, for example, yes, that is, but if you start delving into the reasons, then there is a drought and so on, there were italians there plantations, as a result, italian grapes have become noticeably more expensive, that is, i understand you correctly, forgive me, i’ll interrupt, individual inflation is when you come to the store, you don’t really look at what product is produced, by whom. the size of the basket, yes, here is another criterion - this is purchasing power, which is exactly the opposite criterion of inflation, so if we take purchasing power, along with

the low inflation that was last year, the growth of real incomes was ensured, the economy worked well in terms of growth rates, and accordingly the purchasing power of we have grown significantly, if you measure it, it can be measured by how many goods you can buy with the same salary. for today's salary, which was formed at the end of the year and a year ago, we, for example, we can buy almost 40 kg more poultry, almost 30 kg more pork, yes, there’s even an interesting fact about potatoes, we can buy 700 kg more, there’s 11 kg more cheese and so on, this is an indicator that you can feel that... we can buy more of the standard set of goods, and this just means that we are in the right direction, well, about a fair price, georgy vasilyevich, in our studio georgy vasilyevich grits, an expert, this its topic,

tell me, comment on me, please, this gives me the impression based on the discussion in the hall and sometimes remarks from official officials, that we are always making excuses, justifying ourselves, why we introduced this resolution 713, why we regulate prices, you are just being polite, once again you need to understand in the summary you... noted, not a single country in the world there is no, including the so-called market economy, where the state does not interfere in valuable education, not a single country at all, not a single country, that is, in different measures, different instruments, but it is there, this is the first thesis, the second thesis is necessary divide, but there’s also leo nikolayevich tolsto said that no two families are unhappy in the same way, yes, that is, the same thing, a fair price, now you are using this term, there is a fair price for the manufacturer, there really is. to cover the cost structure, we must talk about a minimum, at least a minimum level of profitability, but a fair price from the point of view of consumers is a slightly different thing, and he motivates

and... and regulates himself from completely different concepts, from the point of view of comparing prices in different stores, fair price, today it is not some kind of mental level, but today it is a purely economic category, including it is present even in such countries, in such legislation as the united states of america, there is such a concept, a fair regulated price, so here from this point of view, well, you need to stop, so to speak, you can make excuses. but to understand that we live in reality, and this reality, price regulation, intervention, the role of the state is only increasing. the last example is the situation in the european union, in in the united states of america, we see today how the price, so to speak, chaos today has led to mass protests by the same farmers in the european union countries. this is all the same story, the same story, so to speak, perhaps, from the point of view of the role and

place of the state. i'd like some. and no matter how eloquently we draw graphs and explain what it is and what the difference is in personal inflation or inflation in the country as a whole, a person still feels his inflation, he will always say that well, they probably won’t think so, but when belarusians are internally happy, this is actually the case, when you say at the table, today we bought these cucumbers, there, i don’t know, this bread, we brought milk, something else... this, and everything that is on the table that is tasty and belarusian, it seems to me that these external factors, their importance is decreasing, well

, it is clear that... everyone is working on it. in general, it seems to me that it is easier to buy when you understand what the price consists of. my colleagues have prepared a story, now we will see how much does this opinion coincide with what was said in the studio, why it is so expensive or why it is so cheap. ilona volynets. why are tomatoes and cucumbers more expensive than tangerines and pineapples? and your favorite sausage is suddenly sold suspiciously cheap? each of us sometimes asked ourselves the following questions: let's figure out what the price consists of? which we see in the store. essentially, this is the sum of three components: the manufacturer’s price, plus a trade markup, plus vat. for example, when buying a liter of milk, we pay not only the product itself. the main share is occupied by this raw material. this is about 60% of the total price of this product. for its processing and refinement, auxiliary materials are also used, which also take up about 20%. at this

price, electricity accounts for about 3%, and staff salaries, well, no more than 2% of the total price. each enterprise also incurs its own additional costs associated with the production of products, including depreciation, which also amounts to about 10% of the price of the product. a small example from personal journalistic experience, we are filming a report at one of the pasta factories. i look at the familiar packaging and ask. the answer turned out to be on the surface: enterprises with a full production cycle can offer a reasonable price, that is, those that grow and process raw materials, produce products and sell them themselves. now you understand why in branded stores the price is often better, although for a company you can pay three times as much as a brand for that brand, it’s not for nothing that

marketers promoted it. but there may be time-tested traditions, as they say, a quality product cannot be cheap, the price is fast, the lady reacts very quickly to interest in herself, the hype equals an increase in cost, so when everyone is running for sugar, think again, maybe your life is not so salty to spend extra money on what you do not need? season, this factor is still relevant, even in the 20th century, when it would seem that fruits and vegetables can be eaten every day. if there are three times more greenhouses in the country, tomatoes and cucumbers will still not be sold for next to nothing. should this be supported in in the off-season it costs the manufacturer a pretty penny. the share of gas and electricity and heat in the cost structure can reach up to 60%. nevertheless, it is the president’s order to feed belarusians with their own tomatoes and cucumbers at affordable prices. let’s not forget that this is still a matter of import substitution. all countries are involved in

world trade. what happens outside our borders also influences the price tags in one way or another, and finally, a nice discount in any frost will be warmed by the red price, there may not be a catch, the secret is simple: the store minimizes trade margins, supplier selling prices, all in order to sell you even more. be in profit, on any side of the counter. you know, what i wanted to ask about the resolution is that the networks did not offend them, because they acted as the main karabas, drummers at some point. well , frankly speaking, they turned out to be not only the networks, but the trading link in general, the trading link turned out to be the most stringent regulatory conditions. i have already said that they have set a maximum limit for...

40% of the network markup and we have become more accessible to our consumer. the only thing i want to say is the meaning of a fair price for the manufacturer. this is, first of all, that we produce a quality product for everyone. safety standards and norms that are provided for by our state, in particular gost, when a belarusian manufacturer puts washing powder on the shelf at a fair price, then the question arises about which imported one is on our shelf, this is

the moment that today, like i am very concerned about the director of the plant, as a belarusian manufacturer, it seems to me that here your question is in marketing, seriously, in order to compete with them, let’s say, today... i draw your attention to the fact that belarusian manufacturers actively advertise their products on television, on the radio, in the metro, and we really work with our consumers, each manufacturer has widely declared itself as a belarusian brand, so in terms of promoting products on the shelf, i don’t seem to see that in order to compete with imported ones, and we have more than enough imported ones, we need some kind of attract, well, here the guests said that today the brand is worth buying.

they are growing more, this is part of the competition that we have today, the second is a very correct thing, and you correctly noted, marketing, promotion, because you can make a wonderful product, but no one knows about it, because there is a wide shelf of goods, and which one is correct, we need to help the consumer today recognize their product, and of course, you are correct in noting that in the year of quality, this has already been said many times, it will be necessary to pay special attention a huge impact on the promotion of our quality products, so that we ourselves know what quality our products are. well, look at specific examples, our shopping center is the capital or the first national one, you can’t get there on weekends, weekends, and so there are queues, here you go, specifically, a specific marketing policy, so i want, for example, to come buy barkhim , because everyone around me will tell me,

great powder, try it, this is what marketing is, i don’t know what it should be, i don’t marketer, i don’t understand whether this should be advertising or whether it should be some other mechanism, but today it’s not like that, and i understand that this marketing costs a lot of money and so i would like to support our manufacturer that today the share of non-food products, domestic production in the volume of retail trade turnover continues to decline, and indeed this is true, today additional measures are still required in order to work with imported goods not only on store shelves, but also internet trading is very important, it is very important. networks by providing additional discounts

, the conditions are indeed introduced by advertising companies, but i hope that this work does not end with us, i would like to emphasize once again that 713 in the final product on the shelf has allowed us to reduce, that is, the price on the shelf has become lower, we have become more affordable, but in order for you to buy at... after all, a cheap product is always beneficial to the buyer, but it is not always beneficial to trade, so an expensive imported product with a markup is beneficial to trade, but network trade is structured in such a way that they have 250 marketing methods, how to sell what is more profitable for them, unnoticed by us, so we need to look at some strategic points in controlling prices, in my opinion, and reserves, and, first of all, the task facing manufacturers is import.

wanted, but trade has one wonderful specificity, how they know how to get out, the fact is that the manufacturer cannot strictly dictate its terms to the networks, as soon as he starts doing this, large retail runs to the government authorities and says: and here tomorrow the shelves will be empty, and this is social tension, well then, naturally, the entire social burden falls on producers, so...

this year we are testing this approach, the share of domestic goods, such a classic indicator, we for trade, so to speak, have brought the level to certain documents, but this year we brought this level to the producers, to the government agencies under which these enterprises are subordinate, the task is a mutual one, both the manufacturer and the trade need to work, because that trade, yes, you’re right, they have enough tools, but still about...

a lot of belarusian goods, i’ll just note that in the food products segment we already ensure our share in the domestic market of 78%. yes, inna viktorovna correctly noted, last year ligprom let us down a little , electrical household appliances let us down, where the share dropped, but we need to sort this out, why we held meetings more than once, i won’t name the manufacturer, they told him point blank, i already said it, produced a new product, no one knows about him, and he is sitting at a meeting, i produced this product, so you do n’t come here, don’t talk about it at the meeting and...

every year we conduct research on the problematic issues that concern our population, but here you need to understand that with on the one hand, there are problems that require resolution, intervention from executive bodies, there are problems that people simply think, reflect, discuss, if we talk directly about the prices of products and essential goods, yes, people naturally think about this, why although because they go to stores every day and even there the price changes.

seriously, at the level of absolute numbers, a pronounced slowdown, what are we talking about, a pronounced slowdown in inflation, it is clear that, let’s say, december and january are those months when inflation increases, but we understand perfectly well that these are seasonal goods, these are vegetables, fruits, which we receive either from abroad, or, as we have already

discussed, the costs of domestic producers for this production are growing, so taking into account... existing today is the norm, taking into account the work that the government and local authorities are doing , both according to resolution 713 itself, and according to the assortment list, which we also analyze when our registrars work, i can tell you for sure that you will buy everything that it is necessary, we have creative people’s opinions, we will now look at them about what is very good and what may not be very good from this point of view in stores, 90% of everything is made in belarus. when launching a new section, come to the belmarket store, the prices are crazy. kiwi made in chile 22 rubles 88 kopecks per weight of 1 kg. here is a range of natural dairy products. and the prices are great.

this costs roughly 1 dollar, so you understand. and what happened? why are cucumbers 14 rubles? this is in the neighbors, even pepper is cheaper than cucumber, look at the scale, and this is all just one department, and here the cheese is 15 rubles. slonimsky 15.78, what do you hear about sanctions? it’s just that our eyes widen, as we see, there is something to be surprised in the stores, we have someone to ask these questions, new faces in our studio, welcome, let’s get to know each other, natalya shablinskaya joined us , a representative of the association of retail chains, andrei labovich, deputy chairman of the state control committee and elena mankevich,

deputy chairman of the federation of trade unions of belarus, the first question for you, andrei valentinovich, tell me how often do you record any violations in trade and.. well, are there really such flashy things? issues of compliance by trade entities, trade rules, valuable education, they are under constant control in the committee, last year there were about more than 1,100 entities is subject to inspections and monitoring, and if we talk about the percentage of subjects whose violations are detected, then pricing violations were identified in 12 with a small percentage of subjects, exactly.

allowed, what i want to say is that in the twenty-second year in a quarter of the subjects we established violations of pricing, then in the twenty-third only 12%. that is , in fact, we see that in this part of the business that operates in retail, it has become more responsible, but this does not negate others the violations that are established are compliance with trade rules, sanitary and epidemiological, most often, in the simplest possible terms, this is the most common thing you find, if prices are not inflated, then what is compliance with trade rules, where? somewhere goods are sold without complying with the technical conditions that existed, somewhere sanitary and epidemiological conditions are not met, expired goods, they probably don’t abuse them, that’s how it is in belarus.

systemic violation in the organization of trade, or two too high, we see when there is when, for a large range of goods that are represented in the subject , price discipline is not observed, there is dirt in the subject of trade, or other violations are revealed, then the committee even suspends the activity of the subject; last year, about 53 subjects suspended their activities until order was restored in the subject of trade, with this... such a suspension may take a day, and individual entities were suspended for a maximum of 80 days. the ministry of antimonopoly

trade regulation is also a supervisory authority. we are for it last year, more than 4,400 retail facilities were monitored and inspected. the most detected violations, as already noted, are violations of assortment lists, somewhere trade rules, price regulation, a fine for violating price regulation in double the amount of the violated turnover, that is. the difference between the inflated price and what should have been established, and we have already fined almost 1 million rubles at the end of last year. such ungenerous business entities, but in general, again, i will really support discipline has grown significantly over the past year, and we also note a serious decrease in the number of detected violations, tell us, just like that, humanly, with your eyes, when you go into a store, you have a store near march on karl marx, so they told us what’s there trout grew by 20%, yup, simple. some very short period of time, is this a necessary check so that it is official, or can the person who is doing this come in and take a look and think about it?

everyone can come in and have a look, think about it, analyze it, and both the trade unions and the deputy corps are doing this , but the specific case that you just mentioned really happened, but again there is a nuance, i think that natalya sergeevna, this is her trading network, it’s about her will tell you in detail, very important details, and , by the way, there were no violations, sergeevna , yes, i received this information with alarm at... the company, of course, karl marx is a store with a long history, and of course, it was just a buyer was simply uninformed that there is a range, a model range, so to speak, of this same chilled trout, a size range, a size range, yes, for this reason there is a price that still exists today.

explain, and the state control explained to me that if we count the 800 stores in the chain, we multiply it by approximately the number of sales of these

cheesecakes per day, we get very decent amounts, of course, they are decent for the buyer, that is... it’s not clear how this works within the chain, but you’re right when you say that reputational losses are more expensive, not seriously, than forty, i’ll connect our viewers again with questions from the chatbot, they also ask why fish prices have increased, why do prices for the same product differ within the same shopping center? alexey igorich, it can generally happen that within the same shopping center the goods differ, according to the price tag, well, the prices for each product are built depending on the price at which it entered, what it was, what... the trade mark was made for it surcharge, so if this product is different, like here is a vivid example with fish, which is different size range and there is trout of this size, this and that, it seems that for the common consumer it’s the same thing, but in fact there are different goods, apples, take different varieties, here is adreta, here is belarusian sweet , here, for example, gold, like just one apple, but each was picked at its own time, each has its own size range, sorting,

calibration or washing, for example, packaging and so on, accordingly goes, well, that...

which the market needs, well, just like that, if you look at the structure of all inflation last year 5.8%, so in this structure there is such a shock component, so-called, which contributed about one percentage point of the contribution, what got there, yes, there are some types of fish, exotic, i already talked about grapes, olive oil have risen in price in spain, and there , objectively, it has also increased by 30%, that is, those are some kind of shocks. moments that were in inflation, you see a fairly large share, but if we talk about all inflation as a whole, just through the prism of price regulation, then we had the task is to keep inflation at 7-8%, but if we take all free prices, with the exception of fruit prices, the so-called inflation base, and since last spring it has been growing within 4%, and if we take

producer prices, especially not in the food group, not food. differs from others in that it is very elastic in demand, that is , it is subject to, well, that is, in other words , a very competitive environment there, and so prices for non-food products in general have increased, on average, about 3% growth per annum expressions during the year, so it’s not possible to say that this had a very significant impact on producers, that is, that’s why there was even a price gap, but just... if we look further into the factors, then from the point of view of inflation, just however, import prices played in the other direction, for example, our prices for intermediate imports decreased by 15% in dollar terms, so i beg you now, please, for our viewers, prices are intermediate, this is a plus for the manufacturer , there are prices that, on the contrary, imports have decreased, consumer goods, this is also a plus for inflation, and the prices of intermediate imports

are like, this is what raw material producers buy. commodity prices have increased much more, by the same with inflation of 5.8% for individual grocery items , cabbage there, one and a half times on an annual basis for grapes and other commodity items, so if this analysis and

timely adoption of measures in relation to individual commodity items of some then they assumed it was inflation. would be even less. we have many who monitor, mind you, the federation of trade unions of belarus conducted its monitoring in january; they collected a rating by region of how much a set of products costs for a family of four. minimal. in all, well, and accordingly , minsk remains our most expensive, elena nikolaevna, as the mogilev region, and this is great, it’s cheaper , comment on what was included in this basket of products, what is the minimum, we have a lot of inspectors, our regulators check, and we check the trade union as buyers, so we come and see what’s available availability in stores, we are not tied to a specific name, that is, who the manufacturer is, we look. what is there at what price? first of all, these are the products that are most in demand among the population and which are on the table of every belarusian . well, what was included in the basket specifically is 60 , about 60% of sixty groups of goods, this

includes food products, and these are sausages , these are dairy products, meat products, bakery products and so on, of course, and we look at how this basket changes every month, but why trade unions, because we are looking

at convenience stores and chain stores, we are looking at 137 districts of our country, we are looking, we are transmitting

this information to the state control committee in march, they are looking at what caused this increase, but for us it is also important that this is, if there is a justified increase, so that it is evenly divided, so that something goes to the network for processing, but so that ours who grow productive farmers receive it. okay, then i have another question, if we are talking about the fact that there is also logistics, here is alexander mikhailovich, well, in vitebsk there is excellent milk, and the region in general is like a governor, it is clear that each governor will probably have his own approach, but then we can close this, so i ’m not taking anything out of vitebsk, i have there is milk here, cheeses, and bread, and so , and so, and so, and this makes the prices lower, or is it a fantasy, will it be right to close, because , firstly, the networks, they, as a rule, are all large and they are republican, and the networks are more inconvenient if, for example, i am in vitebsk, i can buy everything.

tell me, does the network in general always think about doing more, getting more buyers, making prices lower, you can’t even imagine how many

tools we certainly have today for managing the economy within each enterprise, well, quite a small number, yes , and we, of course, hone in every case and try every possible one. to reach perfection, what does this mean? of course, all networks are looking for something new, exclusive, a good offer, we... always balance price and quality, this the main criterion, i must say, is that our buyers are kind, good buyers, but they are already accustomed, brought up by life , to the fact that they should have a choice, an offer, they should have a good price , good representation, and, accordingly , a good mood, yes it was all true.

the legal act that we have been developing is to return benefits to all business participants who operate in rural areas, this is a fifty percent exemption for paying value added tax, this is a simplified alienation, acquisition of real estate, this is a preferential tariff for electricity, which will be at the level of practical cost, and this, of course, will slightly improve the situation for those business entities that operate in rural areas, it is clear that there is simply a small number of people living there. consumer turnover is not so high, we asked people on the street how they generally rate the assortment of our stores, how much does it contain and what does it cost? they raised the price by 10 kopecks; the stores have everything, there were i just want money , i need to work, my friend asked me to bring a stick of sausage, you can’t buy it in one store, you can buy it in another, the prices are certainly not very good, there is such a variety that we don’t have at home, in gritsey everything is there, but not available. fish

is holding up in price, meat, well, there’s not a significant increase in meat, well, let’s say it’s also holding back, the price of eggs has risen, that is , we always get eggs higher and higher, it seems to me that we have enough farms, but in connection with this the increase, where is all this money, god forbid it goes to the budget, i am a working person, in principle my salary is like more than 3.00, i go to 6-7 stores, pepper is expensive, if it’s 16 here and 11 there. well, let it be 13 everywhere, the price is inexpensive, the quality is good, meat and baby food are very cheap, in china it is very, very expensive. compared to europe, of course, our prices are much lower , dairy and meat products are all much more expensive than here, i’m already in my second week, i’m leaving home tomorrow, and where are you from, riga, how much does a grocery basket usually cost, well if for a family, say, just a husband, wife, at least 50 euros, here in belarus,

but here, well, i say , it’s three times cheaper, there’s such a variety that we don’t have at home, if the state doesn’t deal with it, the question is... then who is there in those places where this doesn’t happen, where it’s not regulated, here we see the result, well, the prices vary a little, but i wouldn’t say so globally, in principle, i haven’t noticed such a serious increase in prices, how much the food basket has been going up lately, around 50 rubles, maybe cheese, some sausages, fermented milk products, well something from a bakery for three for a family , about 50 rubles, yeah.

i wonder why belarusian cucumbers, for example, are more expensive than bananas brought from ecuador? now they said how much the price of the basket has increased by 50-70 rubles. and i caught myself thinking that i

don’t think like that, i can’t analyze it, but when you go shopping, you feel that somehow the basket, yours specifically, has trembled, let’s analyze it differently, look, and we looked at the third quarter of last year, along with statistics, what happened, and food in the expenses of a family of four people, two adults, two children, was 37% from memory , industrial goods accounted for 35, services 25, well, we are looking at the main thing, we are looking at food for a family of 4 people, when we looked, there is standards that have been established for how much a person should eat per day, per month in order to be normal, to feel great, when we calculated according to these standards until october last year, then on average per person... our food situation is about right 600, probably 87 rubles family budget, but in the month of october changes were adopted that were not much noticed, but this was in vain, because they revised pensions taking into account the growth of wages, revised the quality of products that

are included in this necessary set, it now includes more vegetables, dairy products were added, and we looked for the month of december, for january, how much this basket now amounts to for a family of four people from... better quality goods, i’m now talking about what happens when prices rise, on the contrary, people are shrinking, that’s right, they are starting to buy cheaper food products, in our country, in our country things have changed differently. began to buy better food, eat more healthily, this is confirmed by statistical figures, we exceeded the plan for the growth of retail trade turnover by 4%, it was planned to be 104.5 at the end of the year, the growth in retail trade turnover turned out to be 108.5, that is, people began to buy more , natalya sergeevna, you

have such a feeling, of course, people’s own consumption, tastes, preferences, pass on to others...

goods in large quantities , technological losses, of course, including, and

of course, the most important thing, this is commercial, this is the heart in every company, yes, it should beat today at maximum blows, because that you have to search all the time, you have to navigate all the time, tastes on the one hand. keep your face in trade and be simple, but to be honest you are happy, for example,

barkhim comes to you and says: we made a powder, it washes off everything, we want it put on a shelf, the network is happy with this decision, or the network, well, we’ll see, no, the network is happy, but you know that with this scheme, yes, it’s definitely very difficult to get on the shelf, can you imagine, well, barkhim produced it, they brought two trucks and then what , but the buyer is still looking for it and... doesn’t know about it, he doesn’t know its quality, they didn’t tell us, we have a representative of barkhim, please, barkhim hasn’t worked with these methods for two or three years, this is not a method , this is clear, if we want to work with retail, well, this is wrong, we are going to contractual companies, we are careful, we are not talking about what path you are taking, i am talking about imagery, about whether the network is interested in the appearance of more belarusian and high-quality products, or whether the network is interested in the fact that

it is a manufacturer and retailer, that is, we we must find that subtle one, so that now we find it, i would say so, and we are standing at the beginning of the process, i hope that this is an endless process, absolutely.

in exceptional cases, the relevant government agency may allow them to do this, plus, on top of everything else, a simplified principle has been introduced notification for new goods , new collections, they simply notify the government agency that they have released a new product, set such and such a price, such and such a premium, well , the rules of the game have been established for everyone , do belarusians generally approve of price regulation, we have data polls, as we see, after the regulation started working, its supporters became more numerous, we have an expert ekaterina razanova, hello. can you tell me a few words on this topic about the regulationists, how did you find out? hello, yes, indeed, we did twice a study on the perception of price regulation, and as you asked, as you asked and noted the positive ones, we asked, asked the question, do you support price regulation measures in belarus, that’s right, about a third do not know

how pricing is regulated in general , later we asked in general whether they support price regulation both in belarus and in general with...

we have a unique offer for cars, especially domestic ones, but we have gone further since january, by the way, one of our largest banks launched the following program: folk goods , which at a preferential loan rate you can buy a refrigerator there according to the list of goods, and this is just such an additional incentive, already there

the figure is suitable for almost 20 million in issuing loans, this is exactly what we will continue to do uh. such businessmen, trade and others, who are engaged in services, should not run to the ministry or government in march, agree on prices, in general it worked out, that’s what i got, yes, this task that the head of state set, it has been solved in the current version of the resolution, a maximum growth limit per month has been established, that is, 0.3%, which can be increased without agreeing on anything, without going anywhere, for fruit products this is a seasonal factor, there a slightly different mechanism works, 3 and a half. percent to the level of last year for the same month, if these parameters are met, then there is no need to go anywhere, but we still have a mechanism in place in case of any shocks, if something

really happens, well, relatively speaking, for the import of coffee, the price has risen there, or some raw materials that the company imports, fertilizers from abroad, and the necessary cost of goods has increased, then with clear economic justification, please contact the relevant government agency, which will consider these proposals, and if indeed. they use it, as my colleagues told me, now i’ll introduce you to television slang, the assembly will be a very wide geography, tasty, tasty, very tasty, tasty, tasty,

very tasty, go with your sweetheart in belarusian shops and are simply surprised at the prices, it’s only 3 lara, only 8 rubles, three layers of pharynx, three layers in total, how much is this ? we came to the long-awaited milk and milk costs 70 lar, and somewhere around 60 lar, and in general there is little else even cheaper, but milk has not given me peace in botum for a year and a half, i can’t stand the prices of sour cream, three sour cream, in general damn look, it costs 10 klar, there it costs 2 rubles, damn, in general, oh, i really miss cheap milk, it’s huge, guys, it’s great, look. in short, i went to the store, after germany, chikapasta opens up, and there’s no end in sight, you see, saying that belarusians live a shitty life, look at

the abundance of the store, raw milk, smoked meat, it’s just a ton of stuff, and guys, it’s really delicious, i’m telling you, it’s just fucking awesome delicious, you can find horseradish like this in germany, look what is being done, do you see? could it affect what we have in store? in a broad sense, of course, logistics problems in the world certainly affect prices, well , we have already experienced this more than once, starting

in the twentieth year, when everything simply broke down supply chains, and just business, it is a business that is looking for opportunities and just trade - this is exactly the example when they are forced to look for those logistics routes - this is quite lightning fast, one might say, because it difficult. if you are delayed, your shelf is immediately empty with all the ensuing consequences, so if we talk about the red sea, then of course we are not surprised, well , according to various expert estimates, the cost of a certain fragment has doubled, i i mean only the exact route, but if you look at the structure, what kind of cargo was moved there and how they are reflected in our country, taking into account sanctions restrictions, of course. this route was already less used for our purposes, and just the same, oddly enough, now analysts fueled this interest in early

january and said that the cost of fractions would double or triple, or even increase more, now we’ve already met just the other day, reviews, new analysts say that all ships continue to travel except for two continents, american and european, tell me, let us return to the question. regarding the share of domestic and the share of imported, even the development of this topic with red ol, it is necessary to develop domestic and the same tomatoes, and there are corresponding instructions from the head of state on tomatoes and cucumbers to ensure both... exactly the full need of our country for the off-season period, this is classic import substitution, but that’s exactly what we said in the first part, when, if you remember, from year to year the cost of cucumbers there increased always for 10 rubles, even the average one, now look, belarusian cucumber, well done, our belarusian producers began to grow it almost all year round in december and now the cucumber is 7, well, 7 and a half, it has

never failed, and there for 12 rubles. when you said, some russian appeared there, well, as it appeared, so they say , disappeared, this is the twenty-fourth year, the year of quality, respectively, and the quality of our products, the level should also be raised so that the consumer votes, as they say, in rubles for domestic goods , then everyone it will be interesting, but what can i say, some domestic positions have just given in to the competition, lost to our partners. for example, there is china, russia , they aggressively, so to speak, entered our market enough, offered the goods that can be bought, or which they are satisfied with in terms of consumer qualities, and accordingly, our manufacturers were not able, so to speak, to reorient themselves and produce those goods that the market needs, but on the other hand, let’s do it this way, we need to support our own workers, manufacturers, here one small but very important point is being missed,

market volumes... no foreign ink, why, if i have five pieces at home from belarus, they paint exactly the same, as soon as this quality, i ’ll go to the belarusian network and i’ll look for belarusian mascara, on the other hand , you’ve seen a lot of advertisements for belarusian mascara, that ’s the thing about marketing and it’s not necessarily massive, not necessarily on billboards, not necessarily on television, it should be targeted, cool, i’m talking about this i’ll add, because without advertising, sales become more boring, of course, of course

, but without... everything people have is absolutely true, and to put it even more simply, a market is not a bazaar, and in no country in the world is there such a thing as a market regulates itself, we already talked about this in the studio, it’s a fable that in europe or america sellers and manufacturers simply agree among themselves. my colleague veronica buta has studied world experience, we will now look at the story. in many developed countries of the world , mechanisms are used to stabilize prices. the situation on the food market, as well as on the medicine market. for example,

at the heart of the economic model. system of additional prices. products that fall into this category have special red price tags. the state strictly regulates purchase prices for agricultural products, and the price level for food products is established annually. thus, approximately 30% of all products and up to 90% of meat are sold in stores at discounted prices assigned by regulatory authorities. in japan, the state regulates about 20% of consumer prices, in including grains, meat and milk. in spain , pricing control is exercised in relation to essential goods, as well as goods produced and supplied by monopolies; the situation is similar in denmark. the austrian ministry of economics has the right to introduce price regulation for up to 6 months, and for any product or type of service. in france, there is a law on a fixed price for books, and they also

set a price limit. rent list per square meter, in 2020 during covid they limited prices for hygiene products in order to reduce the inflation rate in the country, the french ministry of finance has to regularly bow to private companies that actually control the domestic energy market with a request to limit the upper ceiling on fuel prices, for example, last year it was set at 1.99 euros per liter, we agreed to keep the price at the same level until the end of phase 2 energy, utilities, transport. the trend continues now: companies, together with investors, often make noise at the next price revision, that they supposedly do not have the opportunity to continue to work effectively, inducing the regulator to make concessions. as a result, it is almost always

possible to achieve the required indicators by reducing the size of the resulting margin. what about prices in germany? for some reason, we often focus on this, he tells me not first-hand. our expert: i lived in germany for 20 years and for 15 years i didn’t think about prices at all, specifically the first case - it was when the corona started and some products disappeared here, some went up in price and then when it started special operation in ukraine , there was just such an inflationary explosion here, although our government says that not everything is so scary, something is even falling here, but when you go into a store and see those goods that have cost 15 years, there, for example, here is a simple example, there fish... salted one cost 200 g there, always 2.99, for 15 years it cost 2.99, now it costs five, for example, and the fact that refueling has become, well, incredibly expensive, this is already and so it’s clear, that is

, when i came here, gasoline cost 1 euro, now it costs 80 euros, 90 euros when i was peak in 2022, then gasoline cost both 2.50 and 2.60 per liter, per month it turns out like this... a good expense item only on fuel and electricity, that is, now everyone in germany mainly thinks about utilities - expenses, because when we arrived here, we paid about an ordinary three-room apartment, we always paid about 50, at most 70 euros per month for electricity, we never saved, but this was the amount now , when there was an increase in prices, they sent me... an invoice for the same apartment, for the same expense 180 euros per month, that is, they don’t say: we have 5-6% inflation there, but the bills look like this: taking into account all that has been said, of course the numbers are simply cosmic, we sum it up:

uh, it’s clear that there are all interested parties in the studio now, it’s clear that if we rise to the level of a national idea, we all want our stores to have everything from eggs to kamchatka crabs at normal prices, of course, there will always be something more expensive, what... what is needed for this from the state, what is needed for this from the outside retail, maybe what this requires from the local authorities, briefly based on the results of what we have already talked about here, the two factors that you outlined are the availability of the product, its availability on the shelf, especially domestic ones, there is a decree for this , which regulates prices, it regulates the entire chain.

discussion and we will monitor the market, stores and price tags in them together with all our viewers in life on our broadcasts, we hope that this talk show was interesting for you and answered your questions. total good luck to you, thank you. once again,

the minskliprom enterprise unites six. so that as a present, as a present, yes, when

they go to visit other countries without fail, and sometimes they just bring a piece to other cities of belarus, and sometimes the regions, when they come to our capital, buy our famous bread, well, our technologists they are constantly working on the development of new types and every year the range of bakery products is updated by up to 30%, well , mostly of course these are confectionery products; new bread products also appear. of course, not as often as confectionery products, because bread today is still difficult to find those flavors, our assortment is quite wide, more than 100 types of bread alone, 60 of which are custard breads. sourdough bread is our brand today, our pride, probably, of our enterprise, because all bakeries produce scalded bread. this is a complex technology, very long, from the beginning

of preparation, probably, the basis is the preparation of the tea leaves, and from the beginning of the preparation of the tea leaves to the packaging of the finished product the product takes at least 16 hours to complete, which is why today they are in great demand and are very popular, probably these are sourdough breads. but what about the trend, the refusal of all flour, they say, bread is harmful, do you feel the demand, what? no, with confidence, we can say with confidence that bread is not harmful, even healthy, and well, you need to eat it every day, bread made from rye flour contains a sufficient amount of vitamins, microelements, is enriched with dietary fiber, plus you have many more new products with.. .

we use a mixture of bakery breads, which are rich in dietary fiber and contain fiber. if we talk about the geography of exports, where are belarusian products supplied today? mainly supplied to the city of minsk, minsk region to the regions of belarus. in addition, bakery products are exported; the main supplier , the main market is the russian federation , the cities of moscow, st. petersburg, smolensk, omsk, krasnodar, and many other cities of russia, we send frozen bread or something like this to these regions freshly baked, fresh packaged products are sent, and we also export frozen products, we have mastered.

months, confectionery up to 12 months. there are 256 countries in the world, mostly the world admires belarus and belarusians, like cuba, brazil and venezuela, but for some time we had the habit of not listening to them, but waiting for a bunch of other countries to appreciate us, supposedly more democratic than all of the above .

year, if someone doesn’t know where to start, start with yourself. they are constantly trying to prick lukashenko and his government with this word, they say you want stability, whether you want stability, relatively speaking, biden wants stability more than anyone else, because the united states is potentially a much more unstable system than russia, china, and even than belarus. but there is a nuance: america's stability is not ensured by the stability of the rest of the world. we need to evaluate this stability, because it is not only expensive , it is... priceless propaganda project watch on belarus24 tv channel.