college named after aginsky symphony orchestra of a prestigious educational institution and gives life to new works of young authors. this is an educational event that provides an opportunity for a large educational process, that is, large lecture courses, and of course, the most important thing is that an orchestral base is given. composers write, work with us, and immediately go to the workshop, that is, we called it the coupling workshop.

the popular watches in the soviet union, luch, vympil, zarya, are associated with an entire era, with several generations of soviet people who could hardly imagine their lives without the main brand of the country, products of the luch trademark. they

remain a brand today, they are still recognizable, just as popular and just as interesting. with its design and variety of models, then in the fifties and sixties, luch brand watches confidently gained popularity not only in the country, but abroad, and this despite the fact that watch production in the bssr began from scratch. the watch industry in the republic of belarus was not typical for the country, because, as we all it is known that the republic is good. developed has extensive experience in some large mechanical engineering industries, and a watch is something small, very precise. the republic as a whole began to develop new, unusual industries. and, as

time has shown, in many areas belarus quickly became a leader. in the showroom of the minsk watch factory at the beginning of march 1974 , a private display of a new collection of watches took place; belarusian watchmakers presented it as high-end moscow. the members of the commission passionately studied the models laid out in front of them, then the demonstration in

action, and now our models will demonstrate how our watches are worn in everyday life. the first number we have is a pennant men's watch. ask! an elegant-looking man effectively focused attention on the new models of an already popular brand. under the second number is a women's watch, charge. beautiful girls, miniature watch with an original gold-plated bracelet, aesthetician. pleasing to the eye, and the third number is a guest of our program, a luch 18:16 watch, please, girls, judging by the reaction, the commission

liked this model, even the most biased comrades nodded their heads approvingly: “this is what we need, this particular model was awarded a gold medal and a diploma at the prestigious leipzig fair, it was the watches of this model that were only in 1975 supplied to the retail chain in the amount of 15 thousand, a record volume at that time. here is the same medal from 1974 for his watch in leipzig, here is the same mechanism and design types of those women’s watches with the 1816 movement, here are three hands, a second hand, a calendar, and this is a self-winding, automatic winding. these were new

characteristics of the models, which provided high accuracy, plus an interesting design. then in leipzig. it was a triumph, as was the belarusian watch industry. in the early fifties, the demand for wristwatches in the soviet union became very high. only 13 factories in the ussr produced such popular products. the history of the watch industry began with the resolution of the council of ministers of the republic dated september 22, 1953. belarus, construction began. minsk watch factory, there is a legend that the main reason why it was necessary to build a watch production plant in minsk was because women’s watches were not mass-produced throughout the soviet union, that is, we have such a women’s factory. the watch industry

is primarily a women's production, it is perseverance, it is scrupulousness, it is... a position, only a woman can sit in one place at 8 o'clock and screw in screws that sometimes reach a size of less than a millimeter, was and...

were provided by the zarya factory from penza , as watchmakers, i went only to assemble them, but then the factory developed, the zarya brand quietly left, because it was still a penden brand, at that time there was a great desire to master and be independent, now we are already closer to all the years produced watches of their own production, it was released. a small batch of watches on the zari mechanism, which we have already made at home, this is

a rare model of watches called minsk. combined with the talent of belarusian watchmakers, the plant already had convincing results at the initial stage, and the skill of belarusian specialists allowed them to create their own models, and original ones, which immediately became popular.

i am a trademark of luch. from now on, this logo will be present on all models of the company. in the late fifties, the minsk plant also transferred the production of men's watches to impil, which was produced by the first moscow watchmaker. the development of another unique model began - flat watches. watches with this mechanism are called suit watches. because they can easily hide behind a suit , a shirt and a jacket, they are extremely popular, there is such a wonderful

film, 17 of spring, and there is a shot when shtyrlets is sitting in a field before leaving, together with his employers further to the west, on his hand, of course, it’s better not to put the logo there, but based on the case, based on the fact that in those days only our factory produced such... and watches, that on his hands our watches are better. the minsk sentry gained the position of a leading

enterprise in the ussr. but what was the secret? success? our mechanism does not use plastic parts and they are from latonia and thalia. this allows the mechanism to serve for a long time and show better accuracy parameters. well, in addition, it’s also on our watch. stones are used, stones are supports, slides, with the help of which we obtain these good precision parameters, recognizing:

recognition was a large gold medal at the international fair in bulgarian plovdiv. it is difficult to list all the brands of watches produced at the minsk watch. just according to

a quick count, there are more than 1,700 different ones. models. there were many things for the first time then, and most importantly, with good results. at the spring international fair in lepzig in 1974 , not only watches from the minsk luch factory were awarded a gold medal.

the minsk refrigerator plant also took home a gold medal. it was a minsk-12 model. soyka happened much faster, many of these refrigerators were respected for this opportunity. all together, i think, played this positive role that we then earned a medal. and this despite the fact that only 12 years have passed since minsk began

produce refrigerators when in 1962 from the assembly line of a plant in belarus. the need for such products in the ussr was enormous. in the early sixties, only four out of 100 soviet families had a refrigerator. in 1970-43. today, many people remember the super popular refrigerator in the ussr. with a small volume of only 85 liters, single-chamber, an almost inexorable dream of a soviet person, it was almost impossible to buy it, it was produced. it is small in volume, like the refrigerator of the moscow zil plant, but times were changing, the demand for household appliances became high,

million-plus enterprises whose industries served consumer needs became firmly established in the life of the country. shatila artyom igorevich is awarded a certificate of honor. in march 1971 , there was a real holiday at the minsk refrigerator plant. the millionth refrigerator rolled off the production line. according to tradition, the gala event is all at the highest level. prizes, certificates, honoring the best workers. comrades, now from our party organization and from me personally, a film about the creation of our enterprise. here is the first model

of minsk-1, hand-assembled. only 4,000 produced immediately in great demand. the refrigerator was built into the kitchen countertop; on the left there was a cabinet for dishes and food. 1963. history turned back only a few years, and successes are obvious, but new plans and non-standard solutions are ahead. we released the first two-chamber refrigerator with a bottom-mounted freezer; it was a rather complex design.

minsk 15 was especially popular, and we produced a lot of them, it all started with a gas equipment factory, precisely at its base, it was decided to begin construction of a new refrigerator production plant in the soviet union.

the resolution of the council of ministers of the bssr from 1959 stated: the enterprise was reoriented to the production of household refrigerators operating with electricity. in the decision of the union. council of ministers, working to meet the needs of the population of the soviet union. it was such a small barn, it was the first building where our workers came. and when we now show visitors, including those in the exhibition hall, this photograph. we emphasize that there were no buildings, there were no specialists, there was no technology, our specialists started literally from scratch, we studied this area, and yet... in 1962 we were able to produce the first batch of belarusian minsk-1 refrigerators, the first 25

household refrigerators rolled off the assembly line in 1962. any product is born with an idea, the first developments were relevant for that period of time, that is, the same sixties, seventies, yes. as today, all these developments were accompanied by some kind of change, technical the characteristics of subsequent models were in no way inferior to their foreign counterparts: the ussr, the evil empire, the iron curtain, and the products of the minsk refrigerator plant are supplied to sweden, england, france, norway, finland, and this is economically and technically developed. 73 years ago our products began to be exported and we exported the first refrigerators to greece and the fact in

itself...

we only have refrigerators and freezers in a static system, we currently have a static system, and a now frost system. now frost is forced air circulation, that is, this is a new trend among all manufacturers, which ensures longer storage of products in the refrigerator. in new models that we are still developing with wifi, that is, for a smart home. since the 2000s, the company has mastered the production of new washing machine products, using functions uncharacteristic of many modern models. the production of a washing machine with steam is underway, there are also interesting features here, this is the option of steam treatment, steam washing and refreshment, while during the design...

new models, both washing machines and refrigerators, take into account national characteristics: the lifestyle of people, and even the preferences of belarusian owners. we have a special area in the refrigerator or freezer for freezing dumplings, which we produce ourselves by hand. well, this is our tradition. therefore, we came up with this zone and implemented it in our product, we are praised for this, we are loved for this. we are among the top five leaders in the russian market for refrigerators and freezers. in belarus we certainly occupy the first place, that is, from 100 refrigerators sold, to make it clear, we sell 70, out of 100 freezers sold we sell 85. today atlant is a modern enterprise with new unique developments and a line of new unique products. a new direction is

freezers for medicine, we are developing domestic products for our medicine for storing vaccines, for storing various medicines. we have new freezers with ice makers, electronically controlled ones, refrigerators, we are completing a project with wi-fi, that is, we are building an ecosystem certainly, we have three products in our line: refrigerator, freezer, washing machine. machine , all of them will be controlled via wi-fi, we work for the consumer, household appliances, consumer goods, light goods, food industry, it’s all from there, from the fifties, sixties, from the time of creation, the time of big and small achievements,

even.. .