liberation, what we revived is very necessary, this is our culture, we had albums saved at the factory, obtained as a result of trips to villages, collected material, embroidery, weaving patterns, emphasis - these were patterns, symbols, mostly these are symbols there were positive, good, life, wealth, prosperity, prosperity, it was possible to restore unique equipment, machines for...

creating a unique enterprise of its kind, today it is a brand of the republic, including thanks to the recreated technique for making the famous slutsk belts.

weaving, woodworking, pottery, glassblowing, culinary, folk, national traditions, traditions of the regions of the republic were widely used during the revival. it was difficult to imagine that the factory, of which practically nothing remained, was being restored by 34 former factory workers, specialists and 20 workers.

the revival of the enterprise after the war began with the team. they gathered people, they gathered specialists, who remembered, who knew, who could produce something. the recipe for the first product that became restore, and this is spread marshmallows - an old recipe for whipping apple jam. postila does not require marshmallows. there was a lot of applesauce, and people thought about how to survive during this period, naturally, they looked at the raw material base, that there were a lot of trees, a lot of antonovka apples were grown, based on the raw material base, krasny bereg was not far away, where pataka was produced, slutsk was not far away, where sugar was produced, and having the main components of marshmallows, so to speak, the factory quickly regained its leading position in production of these popular ones. confectionery

products in soviet times, we produced 62 tons of confectionery products per shift only at the level of the first workshop, in general the factory somewhere produced 82 tons per day, the bobruisk tradition is preserved, passed on from generation to generation, which means marshmallows are naturally recognizable, bobruisk marshmallows are marshmallows handmade, handmade means that the ingredients of sugar, protein, natural applesauce are mixed, all this is deposited in small portions on wooden boards, then marshmallows are poured for a while breathes, then dries. today, the products of the red food factory are still popular and in demand. deliveries are made even abroad.

on the first saturday of january 1949 , belarusian radio announcers were preparing to go on air with a new program, a radio magazine on soviet belarus, it should talk about the most important events in the republic for...

hello, everything is clear with you about the project with marina karaman, where we talk about complex things in simple terms. today we’re talking about why in the phrase “light industry” the only light thing is the name, how many people there are feeds, where do we get leather bags and boots, why belarusians are not always able to find the right thing in state stores. go! light industry is an industry in which factories produce plants. consumer goods, that is , what everyone uses, everyone buys food from us , clothes, since economists have long ago moved the food industry into a separate category, light industry, all that remains is everything that we put on ourselves, with which

we take care of ourselves, more specifically , cosmetics, perfumes, razors, scissors, brushes, small rugs and curtains, but mainly clothes, shoes and accessories, all sorts of umbrellas, belts and... these are the products of light industry. bellekprom is not a company or a specific manufacturer. this is a group of factories, carriers and stores that have banded together to make it easier for them to do business. they support each other, share developments, make forecasts for the development of the industry and the economy as a whole, and together they try to ensure that their products are chosen by buyers in the country outside its borders as often as possible. yes, clothes are very important because firstly , all spheres of the national economy are involved in their production, secondly, light industry products are bought abroad, this is our export, thirdly , people in our climate and civilization do not go

further than their own home without clothes. a couple of quick examples. to make fabric from flax you need combines and extreme machines, this is work for... mechanical engineering, lubricants, here is the labor of refineries, workwear for field and workshop workers, this is for suppliers, textile sewing companies. on each of the listed stages are worked by people who receive jobs and earnings, thanks to the needs of light industry. let's take sewing shoes or bags, you need leather. the skins themselves are sold to enterprises by meat processing plants, that is, agriculture makes money. the skins need to be tanned, this is work. tanneries, tanning units, again mechanical engineering, the chemical industry provides paint and compounds that soften the leather, and you also need threads for sewing, soles, if we are talking about shoes, zippers, locks, laces, rivets, etc. people who will develop a model, tinker

with the design, sit down at machines and sew a product, and these people need people who will teach them this, first at school, just to write and read, then at a university or college to design, and how to handle industrial equipment. so it turns out that the production of clothing and shoes is a process in which the whole country participates in one way or another. belarus produces. all goods that economists include as a result of light industry. we have our own textiles, leather, accessories, companies that they make things out of them, sell them and transport them to cities and countries. raw materials and products are exported. in the case of leather, for example, these are unprocessed hides, but our manufacturers, as in all sectors of the economy, try to conclude contracts for the supply of finished products, the profit is higher. by the way, by the way... people willingly take products from us. if we talk about textiles, we sell yarn,

threads, fabrics, especially the popular linen and wool. now fittings are at the top, we make them ourselves, but in russia this position sank after how the west turned on sanctions. therefore, our manufacturers are studying demand and negotiating with russian colleagues. there are plans for a joint venture that will produce buckles, rivets and zippers for both markets. and of course, they take it from us. final product: our underwear, tights and socks, classic sportswear, coats and jackets, bags, shoes and fur coats. belarus produces almost all materials that our light industry uses, but not all subtypes of these products. for example, leather goes from our farms to our tanneries, from there to shoe and leather goods factories or outerwear ateliers, but so that the wallet or handbag looks more interesting. they mix leather of different densities and colors, for parts of one collection

it is unprofitable for a large factory to launch a separate line, therefore a small batch of leather of a certain finish can be bought from a foreign supplier who has made the production of just such leather the main line of work, it is cheaper for the enterprise and as a result for you and me, the same scheme works with fabrics, accessories, threads and fillers, something that needs to be bought in small volumes is better to buy from those who work with small volumes, our enterprises are mainly aimed at the shaft. the president does not stop repeating that sanctions are a time of opportunity, requiring our manufacturers to take the place in the belarusian and russian markets that was vacated by european brands, vacated by reluctance with attempts to return under a different name, therefore a parade of returnees is not excluded, but until they decide, they will draw up the paperwork and will restart work. the shops will have time, our manufacturers should use this time to their advantage. alexander lukashenko also

recalled that many belarusians are more enthusiastic about going to a second-hand sale than to a domestic store, and this needs to be corrected. in state stores, something is wrong with the clothes, with their presentation for sale, although some experts believe that the industry is slowly adapting to the needs of young people and the speed of... the opinion of trends, the president’s words about second-hand stores confirm this opinion. regarding submission for sale, in most in state-owned stores we are greeted by sales counters on which, as in a theater or costume department, hangers with clothes of 30-40 pieces in a span of one size are tightly strung together. the buyer sees only the hangers of the top and the pockets of the bottom; sometimes he risks tearing out the hanger with the product he likes in order to examine it. this activity requires moral toughening, because it’s difficult to discern. a design masterpiece does not always come out in a well-trodden lascuta. after a couple of attempts, many

simply go to online stores; retailer pavilions no longer try to find goods in department store. as marketing and psychological research dictate: stop hanging clothes by size, sort them by color and form capsules, that is , sets from what is in stock, so that the buyer, knowing what color suits him, can immediately go. in that part of the hall where things in his color scheme are hung, and next to the things that a person has his eye on, it would be nice to hang accessories and put shoes that match the items on the hangers. a person will either immediately pick something up or figure out how to use something from home the arsenal will look like a new thing, leave doubts and take it to the checkout. we have a lot of wonderful clothes and they are of truly rare quality, but finding them in stores is not always easy. because why hide it? not everyone has yet come to terms with the fact that sales and

store reputation depend on marketing. this concerns stores and brands to a lesser extent. on their sites they present the product so that it is immediately visible. but upon arrival , winivermak turns into an element of a hodgepodge in endless rows of racks. and this the problem also falls within the area that the president has instructed to work on. it is impossible to conquer the market without well-organized marketing. to answer this question, just look at the sewn-in label. belarusian clothes and shoes are made from natural materials. patterns are developed taking into account our anatomical features. a sweater made of marinos, a shirt with 80% cotton, boots made of calfskin with an orthopedic insole, a sweatshirt made of futor and a handbag with embossing ; no brand in the world costs as much as polyester leatherette, but ours manufacturers give you a choice, make high-quality things from synthetics and leatherette, they cost on average 60% cheaper than natural ones,

because a whole generation of people lives in the country. who all their lives wear flannel dressing gowns with flowers in funny cotton tights, when one of our hook-and-sock enterprises tried to stop producing this chic, indignant ladies of an elegant age began to fly in with complaints and demands to return the comfortable line. when you see something on the window that seems out of date to you, you need to remember that someday our hoodies, boyfriends and loafers will seem outdated to our great-grandchildren, but we will be very sad if they are discontinued . a feeling of security is formed inside, it is stronger, the more familiar things surround us, there are more and more private manufacturers of clothing and accessories around, and the market’s bridgeheads, with the encouragement of alexander lukashenko, are already spinning the trading engine to maximum speed, but something is fashionable, something has come out out of fashion, but something is forever: tights and robes are inviolable

as long as there are people who love them, our lecrom tries for all generations, well, firstly... to be proud of the quality of our clothes and shoes, in an age when partly silicone, even people, the belarusian light industry produces things with a natural composition. secondly, accept the fact that borista, manager and barber are relevant, and technologist, seamstress and engineer are necessary, based on this , choose your future profession. and thirdly, do not hesitate to borrow the best from the established, for example, the historical phrase “who, if not us, when, if not now.” i am marina. novels that look out of the case lekproma, we figured it out, everything is clear, see you later,

secrets, good morning and good mood, good morning belarus. on the tv channel belarus 24, program "good morning" belarus, my name is svetlana borovskaya, how pretty you are, can i pet them, oh, what flowering trees, these are cherries, a new athlete is probably sneaking up on you, well done, meeting amazing people , anatoly leonidovich, hello guys, hello, let’s continue the lesson, oh, how big and beautiful you are, beautiful, and many more useful and interesting information, it is set just in... well, it’s amazing that you keep this orchestra, someone leaves, comes, i love enthusiastic people, now the stage is the

kryvya folklore club, if you remember, we we met this team at the slavic bazaar at a tournament. tell me about dancing, mom, i don’t wander the streets, i’m with anatoly leonich, so i want to say, this is the third generation, look, good mornings belarus with svetlana borovskaya on the belarus 24 tv channel, we’re going on a trip to belarus, let's take a historical excursion, says moscow, the last hour. morse key, you can try it, it works, you will be stunned, and we will also visit the bright sights of our country, agree, as long as the memory is alive in our hearts, then an unbroken thread stretches from generation to generation, from event to event, but the joyful moments of our life we we build it ourselves every weekend together with

the project the route is built, look in the program the route is built on... the news is now live, pavel azovik is with you, good afternoon. president of belarus alexander lukashenko will make a state visit to mongolia from june 1 to 4. official negotiations with the president of mongolia will take place in ulaanbaater in a narrow and expanded manner. compositions, the leaders will discuss promising areas of cooperation to maximize the full potential of bilateral relations. first of all, we are talking about the possibilities of expanding cooperation in trade. economic sphere, supplies of in-demand food and industrial products of our enterprises to the mongolian market, joint work along the lines of: