this is for the ministers of the central committee of the agricultural council about the need to create in each region, that is, an experimental demonstration farm, that is, in order to convince people with examples of how agriculture should develop. innovative ideas belonged to fyodor petrovich senko. at the age of 23, during the most difficult time of organizing collective farms in western belarus in the fifties. he headed one of them. 110 farmsteads, 11 villages in 1957 united into the progress farm with its center in the village of vertelishki. it all started with petrovich. everything depended, so to speak, it was, probably, the leader, an extraordinary leader, he thought 5, 10 years ahead. everything had to be started from scratch. it was organized from what

people had in private hands, the equipment was low-power, we had like those that worked in the ussr, so, only caterpillar tractors in one area were eight, not counting the t-25, there, as they say, mtz 82 - this was the main tractor. at that time there were very few units, tractors, agricultural machinery, but gradually the material base was built up. and around the 80s there were more than a thousand units of equipment, this was after the unification of all the small enterprises of our large agricultural production cooperative. not only was there a shortage of equipment, there was not a single brick building, and in such an important indicator as livestock farming, the region was the last. there was only a herd of 76 heads, a yak arrived, and the herd was being formed.

there was the construction of some new buildings, structures, the system of feeding, maintenance and so on began to improve, well, naturally, something, well, it gave its results, they began to raise the farm with feed, they didn't sow corn thoughtlessly, of course there were such orders from above, but they are considered purely like that. well

, common sense, at least, was not thrown headlong into it, you need to look at what fashion is there, look at what grows on your land, experiment, constantly sow new varieties, new crops, try, look, corn is such a safety crop, a forage crop, when another crop can prevent drought, it does, it is corn that saves, we have an example according to recommendations, it should be in feed, it should be 50% corn silage, for example, and 50%.

rational use of fuel, feed, this allowed us to purchase equipment, seeds, replenish the dairy herd, the result was not short-term, it became the style of work of the farm for years, we had a theory for so long that, so, it is necessary, if a specialist had a day off, then he will be fixed in the village, we have long forgotten this. we have forgotten about this for 20 years, what is it like

for all specialists to work saturday-sunday. in the sixties , the progress-vertelishki agricultural production cooperative was already thundering throughout the union, if we compare in terms of supply issues, probably our farm was at a level comparable even with some capacities of the whole region, say , say, ostrovetsky or ashmyansky, the results became convincing, the increase in milk per cow was 350 kg, significantly. the production of meat and milk increased. today, if we compare with the eighties, the power supply of our enterprise has changed significantly, tractors with more than 250 horsepower have appeared . there are even 400 in the farm, which

replaces four or even five units of the equipment that was present in the eighties. the proposed innovations began to be worked out at the level of the entire republic.

reforms, which in general throughout the country led to sad consequences. belarus went its own way. by the end of the decade, the republic's agriculture had become profitable for the first time in the post-war period. from 1950 to 61 , the volume of agricultural production in the republic grew by 2.2 times, while in the ussr as a whole by 1.6 times. the republic became a place of attraction for many. meetings with the workers of the village, belarusian hospitality, belarusian beauty inspired sacred motives. during one of

their visits to vladimir bidula, alexandra nikolaevna and nikolay nikolayevich walked for a long time along the belovezhskaya poshcha. and the next day. their performance took place in the cultural center in front of the workers of the collective farm. nikolay dobronravov came out, and i apologize that his poems were still raw, he began to read the first lines. a confessional, a sacred tribute. the light of the crystal dawn, the light rises over the world. your age-old sorrow is incomprehensible, belovezhskaya pushcha, belovezhskaya pushcha, these

lines are so sincere coming from the soul, from the heart, from our origins were born. here on belarusian soil, maybe that's why they still touch everyone who hears this sacred chant, it has truly become a hymn to the belarusian land, its beauty, hard work, its inhabitants.

hello, with you the project everything is clear with marina karaman, where we talk about complex things in simple language. today about why in the phrase "light industry" only the name is easy, how many people it feeds, where do we get leather, bags and shoes, why belarusians can't always find the right thing in state-owned stores. let's go! light industry is a sector in which factories and plants produce consumer goods , that is, what everyone uses, everyone buys food and clothes from us. since economists have long ago classified the food industry as a separate category of light industry, all that remains is everything that we put on ourselves, with which we take care of ourselves, more specifically: cosmetics, perfumes, razors, scissors, brushes. small rugs and curtains, but mainly clothes, shoes and accessories,

all kinds of umbrellas, belts and gloves, these are the products of the light industry. bellekprom is not a company or a specific manufacturer, it is a group of factories, carriers and stores that have united to make it easier for them to do business. they support each other, share developments, make forecasts for the development of the industry and the economy as a whole and together. try to make sure that their products are chosen as often as possible by buyers in the country for its outside. yes, clothes are very important, because firstly, all spheres of the national economy are involved in their production. secondly, light industry products are bought abroad, this is our export. thirdly , people in our climate and civilization do not go without clothes further than their own home. a couple of examples off the top of my head: to make fabric from flax, combines and limit machines are needed, this is

work for mechanical engineering, lubricants, here is the work of oil refineries, special clothing for field and workshop workers, this is for textile suppliers to sewing companies. on each of the listed stages are occupied by people who receive jobs and earnings thanks to the needs of light industry. let's take sewing shoes or bags, leather is needed, the skins themselves. meat processing plants sell to enterprises , that is, agriculture earns money. skins need to be dressed, this is the work of casing factories, units for dressing - again mechanical engineering, the chemical industry provides paint and compounds that rel will bother with the design, they will sit down at the machines and sew the product, and these people need people, who will teach them this: first at school , simply to write and read, then at a university or college to design, cut and handle industrial equipment. and it turns out that the production of clothing and footwear is a process in which the entire country participates in one way or another.

belarus produces all the goods that economists include in the results of the light industry. we have our own textiles, leather, accessories, companies that make things from them, sell them and deliver them to cities and countries. raw materials are exported, products. in the case of leather, for example, and unprocessed skins, but our manufacturers, as in all areas of the economy, try to conclude contracts for the supply of finished products, the profit is higher. by the way, semi-finished products and products are readily bought from us. if we talk about textiles, we sell yarn, threads, fabrics, especially popular linen and wool. now accessories are at the top, we make them ourselves, but in russia this position has sagged after the west introduced sanctions. therefore, our manufacturers are studying demand and negotiating with russian colleagues, in the plans a joint venture that will stamp buckles, rivets and zippers for both

markets, and of course, they take the final product from us, our underwear, tights and socks, classic sportswear, coats and jackets, bags, shoes and fur coats. almost all materials that our light industry uses are produced in belarus, but not all subspecies of these products. for example, leather comes from our. to our tanneries, from there to shoe and leather goods factories or to outerwear studios, but to make a wallet or handbag look more interesting, they mix leather of different density and color, for the details of one collection it is unprofitable for a large plant to launch a separate line, therefore a small batch of leather of a certain dressing can be bought from a foreign supplier who has made the production of this particular leather the main direction of work, it is cheaper for the enterprise and as a result... for you and me, the same scheme works with fabrics, fittings, threads and fillers, something

that needs to be bought in small quantities is better bought from those who work with small volumes. our enterprises mainly aimed at the shaft. the president keeps repeating that sanctions are a time of opportunity and demands that our producers take the place on the belarusian and russian markets that european brands have vacated. they vacated the reluctance to return under a different name, so a parade of returnees is not excluded, but while they decide, draw up the papers and restart the work of the stores, time will pass, our producers... this time should be used to their advantage. and alexander lukashenko also reminded that many belarusians with more enthusiastically go to a second-hand sale than to a domestic store, and this needs to be corrected. in state stores , something is wrong with the clothes, with their presentation for sale. although some experts believe that the industry is slowly adapting to

the needs of young people and the speed of changing trends. and the president's words about second-hand. confirm this opinion. as for the presentation for sale, in most state stores we are met by sales racks, on which, like in a theater, a costume store, are tightly strung hangers with clothes of 30-40 pieces in a row with one size. the buyer sees only the hangers of the top and pockets of the bottom. sometimes he risks tearing out a hanger with a product he likes to examine it. this activity requires moral training, because it is not always possible to discern a designer masterpiece in a crumpled laskut. it turns out that after a couple of attempts, many simply go to online stores , retail pavilions no longer try to find a product in a department store. as marketing and psychological research dictates, stop hanging clothes by size, sort it by color and form capsules, that is , sets from what is in the assortment.

so that the buyer, knowing what color suits him, could immediately go to that part of the hall where things in his color ... range are hung, and next to the things that the person has his eye on, it would be good to hang accessories put shoes that match the items on the hangers, the person will either immediately pick something up, or figure out how the new thing will look with what from the home arsenal, leave doubts and take it to the checkout. we have a lot of wonderful clothes, it is really of rare quality, but it is not always easy to find it in stores, because let's be honest, until... everywhere they have come to terms with the fact that sales and reputation of stores depend on marketing, namely stores, brands this concerns to a lesser extent, on their sites they present the goods so that they are immediately visible, but upon arrival at the department store it turns into an element of a hodgepodge in endless rows of racks, and this problem is also included in the area that the president has instructed to work on: without a built

marketing to conquer the market is impossible. to answer this question, it is enough to look at the sewn-in label. belarusian clothes and shoes are sewn from natural materials, patterns are developed taking into account our anatomical features: a sweater made of marinos, a shirt with 80% cotton in the composition, boots made of calfskin, with an orthopedic insole, a sweatshirt made of footer and a bag with embossing no brand in the world costs like leatherette polyester, but our manufacturers give a choice, make high-quality things from synthetics and leather... substitute, they cost on average 60% cheaper than natural ones, because there is a whole generation of people in the country who spend their whole lives wearing flannel dressing gowns with flowers in funny cotton tights, when one of our hosiery companies tried to stop producing this chic, complaints and

demands to return the comfortable line flew from indignant ladies of elegant age, seeing something on the window that seems outdated to you, we must remember that someday our hoodies, boyfriends and loafers will seem outdated to our great-grandchildren, but we we will be very sad if they are taken out of production. the feeling of security is formed inside, it is stronger, the more familiar things surround us. there are more and more private manufacturers of clothes and accessories, and the market's mostodonts, with the help of alexander lukashenko, are already spinning the trade engine to maximum speed. but some things are fashionable, some have gone out of fashion, and some are eternal. tights and dressing gowns are inviolable, as long as there are people who love them, our likprom tries for all generations. well, firstly, to be proud of the quality of our clothes and shoes. in century, when even people are partially silicone, the belarusian light industry produces things with a natural composition. secondly, accept the fact that borista, manager and

barber are relevant, and technologist, seamstress and engineer are necessary, on the basis of this to choose a future. profession, thirdly, do not hesitate to borrow the best from those who have achieved, for example, the historical phrase: who, if not us, when, if not now, i am marina karamany, that looks out of the case of the medical industry, we figured it out, everything is clear, see you. you are watching news now in the studio sergey lopanitsyn, hello, gdp, inflation, currency market are on the agenda.