the story is tragic, it is really described in a lot of memoirs, it, documentaries have been made about it, it, some of those children who are now quite old, are still alive, they are still torturing, trying to convey to the world this terrible truth about what their native state did to them, it would seem, completely... served as an autobiographical novel by roland begert, it was published in 2008. under the title

"long years away from home" caused a real explosion in society. the topic that the authorities so carefully hushed up for a long time, suddenly revealed all the cynicism of european society. the novel describes begert's childhood and talks about the trials that teenagers had to go through when they were forced into industrial work after the war, when there was a shortage of workers. our authorities made slaves out of us because they needed cheap labor. three years later, the film foster children will be released. swiss director marcus embaudan will bring to cinemas and tv the tragedy of thousands of children abandoned by the state to their fate fates in foster farm families. rudeness, violence, merciless exploitation. a dark story, realistic, without embellishment with shocking details. the film will quickly become a box office leader in the local distribution.

one of the important touches of the film is the portraits of local officials who do not care about the problems of foster children, even if people constantly talk about them and ask for help, the bitter truth of a very recent time on the harsh mercilessness.

page in the history of the country, that is, almost 50 years after the end of barefoot wanderings. it took decades of public struggle to force the government to admit its guilt and develop a system of compensation for victims of the arbitrary treatment of the state social welfare system. as often happens, promises diverged from practice, and those who ended up in social policy magazines have seen nothing but words so far. today , several thousand people still live in switzerland who have gone through humiliating auctions and the social contempt of the state. none of the former children of slaves who have survived to this day have ever received compensation for his ruined childhood. the swiss parliament even rejected the court, intended to finance in-depth historical research on this issue. the state has allegedly already liquidated this system, in fact, it continues to operate, that is, children continue to be taken away and transferred to some. private

organizations that are allegedly authorized by the state, here too, it is no longer the financial side that is in effect, as in the twenties, but purely capitalistic, here it is a system of supporting western values, that is, generations and individualists are formed, that is, you understand, that is, children who have gone through such a system, they are deprived of any illusions, this is the law. scoundrels, but even if the state makes payments, how to assess the damage to prisoners of the swiss system , there will be no other childhood, not to mention the fact that the bondage whip has undermined many, someone did not live to this day, someone after psychological trauma was never able to settle down normally in life, but in democratic countries hardly anyone cares about such trifles, happily.

advertising is the engine of trade, and the engine

of the economy, it is a very important wheel that starts many economic processes. now you can advertise alcoholic beverages. quite recently , there was no such advertising on television, but still. social advertising, under what conditions can it be placed now? advertising should not discredit the authority of parents. egornyh gambling establishments are increased by one hour. let's proceed from the positions of not only perception, yes, but also economic justification. a ban is introduced on placement, distribution of advertisements about employment and training outside the country. when an image of a trademark appears, is it advertising or not advertising. you have not advertised a telegram channel? one big plus is that individual entrepreneurs, advertising organizations and bloggers have learned the advertising legislation better.

hello, the program say don't be silent is on air. in the studio svetlana smolonskaya and tatyana shcherbina. and today our guest is the head of the department for consumer rights protection and advertising control of the ministry antimonopoly regulation and trade of the republic of belarus, inna gavrilchik. inna anatolyevna, good afternoon, we are very glad to see you in our studio, usually we see you in the studio of the belarusian vremechik, where you are not only a frequent guest, but also, it seems to me, a full-fledged employee. vremechik team. thank you, hello. inna anatolyevna, let's talk about the changes to the advertising law, they came into force quite recently. let's look at the main innovations, what would you call the main innovation, or is each point important? i would answer right away that

each point is important, right? why? because for each part of the advertising market audience there are changes that should be taken into account. conventionally, they can be divided into three groups. the first is what is aimed at business development, the second at protecting consumer rights, and the third at ensuring information security in the information space. the updated law has changed the concept of the advertising object. explain what is now considered such an object? the advertising object is what advertises, in simple terms, use definition of advertising and the object of advertising. this is a product, work, service, organization, or individual entrepreneur, another citizen, etc. what are the changes, this definition is supplemented by the fact that now the object of advertising can be, for example, a trademark, logo, some other symbolism of an organization or product. why

was this change made? because there were disputes when an image of a trademark appears, is it advertising or not advertising? of course, we say that ... advertising, because under the trademark are registered goods, works, services for which it was invented, works, services, goods which it denotes, therefore it is by... yeah, that is , if, let's say, some trademark suddenly appears on the screen, this is already considered advertising, even if it accidentally gets into the frame, most often it gets there not by accident, but precisely for advertising purposes for promotion, therefore, when such an image exists, the object of advertising is the trademark, and another important addition is that this definition is also supplemented by a new object of advertising, which in fact, in practice it already was, yes. but it was not legally recorded, it is an information resource or an internet resource,

as we are used to calling it, yes, for example, an organization's website, sometimes there is nothing else in the advertisement except the name of the website, but this is very telling information, right, because if we go to the website, we will see the organization, goods, and works, and services, and a lot of different beauty about what is being sold or what is being promoted, in general, there can be several advertising objects in the advertisement. take a closer look, another innovation, link to an internet resource where you can now advertise alcoholic beverages on radio and television, as i understand it, this concerns strong alcoholic beverages, because low-alcohol beverages, in my opinion, were already being ethylated before this came into force.

the law on advertising has long established very strict requirements for advertising alcoholic beverages, yes, especially if we are talking about advertising that is not distributed in retail outlets or on the websites of the manufacturers themselves, yes, in all other places where you and i can only visit, so here, this advertising is very limited in content, for example, it is not allowed to indicate the type of alcoholic beverage, wine, vodka, cognac , etc., this information in such advertising. only the trademark, only the trademark, yes, the name, what is in quotation marks, yes,

for example, if the tincture is called belarusian, yes, then exactly what is in quotation marks belarusian can be indicated in the advertising, but without the type of alcoholic beverage, this is the first point, the second point, there should not be images of people in such advertising, including drawn ones, some images, sketches, etc. further, yes, fantasy characters, images of animals, should not be in such... that is, this is a serious restriction, plus there should not be any call to use and information that drinking these drinks, for example, will create a joyful mood for you, yes or will allow you to have a good holiday, such information should not be in the advertisement, that is, in fact, such an information block is made from it, there is such a trademark, there is such a name, this is enough, if you want.

where could the advertisement be placed, why we we went to meet such proposals,

because it is important to understand the processes that are taking place in the state in business, yes, that is , if somewhere there is some gap, a failure in one part of the economy, this, unfortunately, will probably entail negative consequences in related areas, therefore, in this situation , a decision was made, i think it is very good and balanced, yes, because you know, you can ban everything, the question is.

because the law on advertising separately , let's not touch on beer for now, it regulates alcoholic beverages and beer, yes for beer conditions are more lenient, but for alcohol they are very strict and by the way, i forgot

to mention another very important restriction to say no images of bottles, or even wine glasses, glasses,

of course we use it, but in order to make it clear that this is still a non-alcoholic drink, there is a legal requirement where it should be in large font, the same font as, for example, a beer trademark, it should be indicated that this is non-alcoholic beer, well, there was an advertisement, i don’t remember what period, the brand was named there, and this

sounded from the screen and there and people were there then, it was probably a long time ago, well , that means it was not a belarusian advertisement, it was most likely from foreign tv channels, because in neighboring countries there is a more serious relaxation than ours, well, but nevertheless, by the way, taking into account international experience, this change was made relatively without alcoholic beer, so we have such advertising, considering what we are saying, but the trademark is still the same, that's why those restrictions that apply to beer advertising, for example. you can't use images of people and animals, you can't encourage drinking, you can't say that it's safe for your health, yes, it's not harmful to your health, you can't say that it improves your mental health or...

the whole city, you could say, is covered, hung with it's already very much, yes, practically with these posters, even guests of the capital pay attention to it, tourists who come to minsk, for example, one of the bloggers writes, the first thing you notice when you drive along a flat four-lane highway from the minsk airport to the city, these are advertising banners and mountain establishments, not to collect approximately every fifth or sixth announcement above the road.

but again, this change was also very long and actively discussed, including from the point of view of not entailing negative consequences, yes, but as we have already said. we always try and in general, in principle, when developing any regulatory act, a balance of interests is sought, yes , so that something is not, to prohibit so that the sphere could not develop, yes, or from some more considerations, for example, support for television and radio companies that earn money on advertising, in order to close the niche of departure, for example, of foreign advertisers, therefore, again, a balanced solution for that...

to achieve by increasing, for example, the cost of placing such advertising, the executive committees have such a right. inna anatolyevna, but these requirements, yes, which in connection with the updated law, also came into force,

it seems to me, they will force those people who work on commercials to be more creative, that is, you need to bypass images and people, propaganda or there is a call to play there, what do you think, there has already been some kind of response, some kind of feedback from those who...

angelika kurchak, that maybe they should be closed, to which she said that of course it is possible to close, but something needs to be offered as a replacement, well, on the other hand, here we can say that mart in this regard does not work as a prohibitive, probably, body, precisely as a regulator. yes, you are absolutely right, because when developing any regulatory act, and the law on advertising especially, because it is interesting to everyone, yes, it is a very versatile normative act, there are a lot of proposals, comments, indignation, yes. on the one hand, it is proposed to ban a lot, on the other hand, it is proposed to somehow regulate, to create clear conditions of the game, and we are not in favor of banning everything, you understand, because by and large it is possible, of course, if you allow me to put it this way, to sterilize the information space, yes, to delete all information, which can somehow harm someone, but we won't save anyone with this,

yes, we... must provide information, yes, indeed within certain limits, if we are talking about advertising, but a person must also critically consider it, yes, if we are talking about the fact that children see some advertising, then parents must work to explain, warn, yes, and not make a problem out of it, but make a reason to raise your own child, and for now we will take a short break, i i will advertise our telegram channel, it is on... say don't be silent, subscribe, offer us new interesting guests, ask your questions, we are in touch. kostya, i told you about that woman

i was sitting with in the restaurant. "she 's digging under me, she wants to buy out the club, things are going really badly for us, season tickets aren't selling at all, i talked to my doctor, you should have an abortion, what are you saying, you recently saw my father with some aunt, well, well, and i saw your mother today getting out of some guy's car, he's how lucky we met, this is a good sign, this is my wife's son, very interesting, that is, the courier is your relative and he was acquainted"? with the victim, in fact, they both fell for the coach's daughter, do you really not believe that we will rise? no, get out. pomenko konstantin konstantinovich, you are accused under article 111 of the criminal code of the russian federation. the guy came, paid in private, did not give his last name, but we do not require this, asked that kostya deliver it. dasha, can you come with me to the investigator? i am ready to sell the club, the sooner the better, and i need money,

preferably. watch the series everything is for the best 2 on the belarus 24 tv channel . the program "say don't be silent" is on air again and today our guest is the head of the department for consumer protection and advertising control "march" inna gavrilchik. inna anatolyevna, well, let's continue to study the changes in the new law on advertising, a ban is being introduced on the placement, distribution of advertisements about employment about

please, be kind, place such advertisements on your own website, if we are talking about training, then on its own website , the organization that provides such services. here you also need to analyze the advertising itself, because it happens that it is advertised or invited to some vacancies, recruitment is carried out in the republic of belarus, in a belarusian organization, but there are long-term business trips outside the republic of belarus, this is not employment abroad.

in advertising on the radio may not be, just those who made this advertising and placed it, do not know the legislation on advertising well, namely, and these changes were made a few years ago in order to eliminate this funny situation when they start to rattle off

information about manufacturers and so on, for a long, long time, yes, that's why most of this information from advertising can be removed, completely legally, that is, it turns out that someone wants advertising longer. that is, the organization that sells advertising time, they simply take advantage of the fact that this tail, yes, this is also money, every second is worth someone's ignorance, yes, well, maybe we opened someone's eyes, how many secrets will we reveal today, and i also want to tell you one secret before the question, we will just talk about the number of increasing minutes of advertising, once i worked in the press service of the beltelecompany , we had a very active viewer who really didn’t like advertising, he called many times, it was a long time ago. then e -mail was not so widespread, he called many times, and one day he said, he says: i have a very good offer for you, how to make it good for everyone and advertisers and tv viewers, and advertising does not interfere with us, i propose to put all the advertising that you give out

during the day in one block, to give it out somewhere there in the morning after midnight, everyone will be fine, well, i think that none of the advertisers would like such a creative proposal, of course, but... at the same time it increases by 2 minutes, from 16 minutes now to 18 minutes already possible yes during each hour the time for placing advertising in programs broadcast in the evening time between 18:00 and 22:00, that is, this is evening prime time, but there is also a lot of advertising on television, you will agree, and it will become even more, that is, another plus 2 minutes has already become yes, because the changes came into force on july 12, yes , insignificantly. it will become more, but as i already said, let's proceed from the position of not only perception, yes, but also economic justification and the need for the expediency of such an innovation, why? because again,

a lot of processes are tied to all this, this is the normal work of a television and radio company, yes, this is the normal work of a business on promotion, be that as it may, but in the end you want it to say, advertising is the engine of trade, and the engine of the economy is a very important wheel that starts many economic processes, so in this way, well , that proposal to collect all advertising to show it only at night, i would like to note that of course it is absolutely economically unfounded, and if we remove all advertising - from tv channels, then, unfortunately, for the consumer the cost of watching such tv channels will be significantly more expensive, yeah, and of course he will not see interesting series and good new movies.

are there many such programs, shorter than 15 minutes, well , mostly news, zone x, that is , the rest actually, well, that is, the news is not interrupted anyway, advertising, you have now opened up a niche, yes, you can think about what other programs to film, of such a duration, especially since they have now allowed advertising to be placed in them by superimposing or by running line, for example, there really is no way to interrupt, because well , this is a very short period of time, but by superimposing or integrating into the program itself, this is how, for example, we sometimes we see programs with a branded mug, yes, again we return to the object of advertising, a trademark on a mug, integrated into the advertising, either an overlay or a running line, these are the possibilities that will be available,

there is some kind of limitation, but also compensation, yes, for this limitation, that is, there is again march always offers some options, okay, let's talk about advertising on a vehicle, what is now possible, what is not? you know, there have been no special changes in this part, previously it was agreed the need to coordinate advertising on a vehicle, this also exists now, another thing is that a little... the approval procedure has changed, yes, at the place of registration of the vehicle it is always necessary to coordinate with the exception of certain information, when it is, for example, advertising of the owner, the name of his organization of goods, a trademark that the owner of this vehicle produces , or the number of a taxi service, if it is a taxi car, or information about the carrier of goods or passengers on this vehicle, here is a specific list...

who needs to register and coordinate all this, you know, it has changed slightly, it's just that now this coordination does not apply, or rather, the coordination of advertising on a specific vehicle, for example, registered in the grodno region, does not apply to the minsk region, that is, if your organization has another branch or some division there, where there are also vehicles, then please be so kind as to go.

organization, who is our operator? this is the one who installs advertising structures and provides services for placing outdoor advertising on its structures. tell me please, if, for example, an individual entrepreneur has 10, 15, 20 structures, how will he be able to provide for all of them? yes, yes, it is clear that according to the law he has the right to have several employees, but as a rule, this is still not carried out directly.

certain problems that have arisen in the market regarding the placement of social advertising

for public holidays, advertising for memorable dates, yes, for example, victory day, other holidays of national significance, so in order to remove these problems, this issue was settled, they do not have the right to refuse advertising distributors to place such advertising, firstly, secondly, government agencies can choose the places where such advertising can be placed, we all understand that this... should be distributed, firstly, evenly throughout the city, for example, yes, throughout the district, somewhere so that the citizens of our country understand, see that this a really serious, important holiday for the country, plus there were requirements that the state body has the right to specify the period in which this advertising should be placed, and that there were cases when they refused to place information about victory day, unfortunately there were such cases, okay, and as for social advertising, and its placement on television and radio, we, as

television people, will ask, have the conditions changed somehow? the conditions actually remained the same as they were, but this advertising is really placed free of charge. and there is some maybe, i don't know the percentage ratio or in what proportions social advertising should be placed, well, again , here on television on the radio. yes, there is such a requirement, but it is old, it has long been in the law, it is 5% of the total amount of all commercial advertising that is placed. to show, so in order to show that business, why not give it the opportunity business participates in social projects, the law provides for permission, 7% of the area, for example, outdoor advertising, yes,

it can be a name or a trademark, that commercial organization that provided assistance in the production of social advertising, well, that is, sometimes we notice: yes, that the advertisement was created with the support of such and such, with the assistance of such and such an organization, and this is already considered, well, as if within the framework of the law, is allowed in social advertising, yes, a ban has also been introduced in relation to telecommunications operators, telecommunications service providers who are advertising distributors, on refusing to conclude a contract for the provision of services due to the refusal of the subscriber or addressee in giving consent to receive advertising, and we often encounter such,

for example, for the fact that, well, for example, they make some purchase, conclude an agreement, yes, now our time is very dynamic, yes, we do not want to waste a lot of time, so they quickly put down, here sellers or service providers say, here, here, here and here, when they tell you here, here and here, you need to put something down, i recommend that consumers read at least these points very carefully, well, in general, they often turn to what was stated in the advertisement, does not correspond to reality, the consumer is upset, so he came in march with a complaint, huh? i can say that in recent years significantly less than it was, for example, 5 years ago, firstly, the advertising market has become disciplined in this part, consumers, probably, maybe someone is just too lazy to contact, but such requests do exist, indeed, we always conduct an investigation, and

advertising is always assessed comprehensively, yes, this is the visual part, and the text part, and even the musical accompaniment, because

this is the basis of the program say don't be silent, and today our guest is the head of the department for consumer rights protection and advertising control for march, inna gavrilchik. inatolyevna, well, in the final part we will discuss changes in the regulation of the advertising distribution register. under what conditions can an advertising distributor be included in the register? the conditions are very simple: you can go to

the website of the ministry of antimonopoly regulation and trade, download the notification form, fill it out and send it by mail, within five days we will include it in the register, you can look again on our website , the names and details of the organization will already be in the register. the organization or individual entrepreneur or blogger, yes, for example, provides advertising services. your own website, you advertise yourself there, your products, but you do not provide advertising services to any other organizations,

you do not let anyone on your website from advertising, yes in this case you do not need to be in the register, because you do not provide a service to anyone, you are both an advertiser and an advertising distributor, there is no service in one person, you do everything yourself you advertise, and the blogger you mentioned, let's say, yes, we know that bloggers often use this method: should he then be included in this register? he provides advertising services, but he is not advertising some of his own goods, he is not just advertising himself, but something in his own, in his blog, in his video materials, he integrates something, some product, yes, a product, or talks about some service, he provides services to someone who produces certain services, or certain goods, therefore, yes, he should be in the register. let's say a blogger he's filming a review, that's just how the genre is, unpacking, and he's not paid anything for it, he's just there to create

content, to attract the viewer, so to speak, yes, he bought a dishwasher , shows how to set it up, yes, he indicates the brand of the manufacturer, but at the same time he tells how to use it, and he doesn't get money from the manufacturer, he doesn't get money from the store that sold him this product either, but purely for content, is this considered advertising or not? eh, most likely, it's not considered, will not be advertising, why? because the goal here is not to promote a specific product, yes, but his goal is to talk about his purchases, but if it suddenly turns out that this blogger buys a washing machine or a dishwasher of the same manufacturer once a week, here a question may arise, perhaps this is not just his own purchase, but this is done for advertising purposes, well , and the advertiser should monitor whether the distributor of advertising is a member?

there is an advisory committee on advertising of the cis countries, about once a year in good circumstances

circumstances, we get together twice a year, share our experience, and we see that our approaches are, in fact, the same, and not only with the russian federation, but with kazakhstan, for example, with kyrgyzstan, that's why yes, we are indeed unifying, let's say, but in fact, you know , i think this is facilitated not only by. how willing are these giants to make concessions and accept our rules of the game? i want to tell you that not only giants, but also

small online stores are trying to - object to the state regulatory body, if some specific scheme of work has already been formed and so on, but we are always very persistent and ensure that, regardless of the scale, the organization works within the legal framework, if a foreign business entity comes, or even our partner comes to our territory to work, the legislation must still be observed, that's when it comes in... the legal basis, however, before setting foot somewhere, we must somehow find out what the rules are, how it is there, what is in effect, and especially, let's say, with the russian federation we have market, any business, because it studies all the legislation on consumer protection very very similarly, although i can even brag a little, we have somewhere a little more progressive and stronger protection of the consumer, especially with regard to online trade. recently , the ministry of antimonopoly regulation

and trade concluded an agreement with a large. to say that the key approaches in terms of trade development, promotion of belarusian goods through this marketplace were discussed, i proudly want to say that a clause that provides for issues of consumer protection, consultations, yes, for the development of some such important strategic decisions, that's also there in this

agreement, and what about, so to speak? punishment for violating the law on advertising, what awaits violators? violators will first of all face an order, although this is not a punishment from a legal point of view, but it is a measure that a government agency has the right to apply in order to stop the placement of improper advertising, and such an order must be executed in three days after receiving it, but other than that, it is provided.

well, how often does it come down to a fine or are orders enough? in cases where the order is not executed or executed improperly, and somewhere we have changed something a little, but nevertheless we continue to violate a little, in these cases there is always a fine, of course, if there is some minor violation and if it is promptly and quickly corrected, then in this case, yes, she really can be released, well, you can say, that's what so it is insignificant?

should not inspire a minor that he needs this product, because the minor does not have enough experience, insufficient critical thinking, and so on, plus, when we consider advertising that has signs of unethical advertising, of course, we also consider it from the position of a minor, if march as a regulator cannot independently make such an unambiguous conclusion, then we turn to the ministry of education, they involve psychologists,

its innovations, innovation, for this, of course, you thank you very much, and what else do you want to say, we see that the advertising market is developing, let advertising become more beautiful, more aesthetic, we will be watching this, well, we wish you

success in your activities, come to us again, it is always very interesting with you, tatyana cherbina, svetlana smolonskaya, we say goodbye to you, until the next broadcast, goodbye, goodbye, now inna gavrilchik is speaking, advertising is very important for the economy. advertising is important for consumers of the country, it carries a lot of interesting new information about products, works and services, advertising should not violate the law, then it will bring success pleasure from its contemplation. inna anatolyevna, a permissive autograph from mart, i think many would like to receive it, but now this chance is given to us, and some wish, good. let life be bright, like advertising.

live, the main news at noon, in the studio olga kalairova, hello, and briefly about the topics of the issue: 89 joint events in the development of bilateral relations, in the national library, dan start of years of cooperation with belarus.