i think you stay defensive, xlb consumer. >> what karen just said is not something you want to hear, is it over? your buddy owns wynn, i think you stay with it here. >> theoretically i'm supposed to be back tomorrow, but we'll see. if i'mot n here, just let >> reporter: my mission is simple, to make you money. i am here to level the playing field for all investors. there is always more. i promise to help you find it. mad money starts now. hello, i'm cramer. welcome to mad money. welcome to cramer america. i am trying to make you a little money. my job is to teach you. you can call 1-807-43-cnbc or tweet me at @madmoneyoncnbcery

inevitable recession . today, we realized we are not getting much evidence, at least from the corporate world. they jumped 0.3%, which is respectable. i think we're in a recession that is recessionless. they only follow the federal resort they do more overtime trying to second-guess powell. like eagles fans that think they know more than the coach or the general manager. let me show you what i mean. when you run down the companies that reported less, it is hard to make the case for a recession. let's start with -- $10 billion contracts that produce 27% revenue growth. wall street was only looking

for 22%. throw in the thread of a.i., they say their unprecedented demand. it can be a bit call if her -- colorful. did you see movement today? last night, they announced a five billion-dollar a.i. business with a possibility of another sudden million dollars in unrelated work with its fiber network. that is extraordinary people. it is getting multiple takeover businesses. they have their full second- quarter report and despite a mixed report and full-year guidance, they are climbing higher still. it went from a little over three dollars to $8.80 in a single session. don't you wish you had that one? i always like -- that is why i like that quarter so much. this company is important. it just took off. this company has a vast -- they were almost all ahead of plan. they have this unique chemical

franchise in proximity to all the plants that make plastics from countries that have abundant natural gas. it is not just questions about how they are operating. if you did not know any better, you would think there is a boom in the southeast, not a recession. two different cyclicals reported, including the killer -- caterpillar. they are putting up robust numbers that should only improve as interest rates come down. all right, we have much better than we thought. plus, a billion-dollar buyback when the whole company is only worth $18.1 billion. as for caterpillar, i was stunned by how well they did in this environment with all these rate hikes. record earns up almost 8 percent. this is extraordinary.

the economy is supposed to be in terrible shape. the caterpillar is doing great. so, they are trying hard. caterpillars are supposed to be teetering? that is not what happens in a recession. you think any of those wolf criers have even heard of that source? of course, not. that is not what they do. last time we had stephen on the show and he told a very good story about the strength of factory outlet business. sure, maybe that is a sign there is a recession. wait a second. how about simon property group, the largest owner of enclosed malls in america. they have to be cratering, right? wrong. they reported a true blowout, much bigger than expected. they have almost no vacancies.

30% new customers. they had a 5% increase in track it in malls -- traffic in malls. davis acknowledges confidence. i know that man. the confidence is real. the stock finished up 5%. what else? let's puzzle over this. if there is a recession looming, gross bookings rose 21% year-over-year in concert currency. booking has accelerated 27%. deliveries are up 25%. trip frequency hit records. do these numbers follow a recession? how can people still spend so much on cabs and food delivery if the economy is about to fall apart? if they were weak, uber could not put up those numbers. what do you think the fed will do? think about what the consumer is going to do. go wreath -- read to the oprah

call -- uber call how about a gym membership? is there a gym company that has been harder fed than planet fitness? they -- they have a franchise -- they were up 9.1% year over year. if we are going into a recession, let me ask you. would planet fitness have offered -- get up accelerated buyback? i do not think so. it is valued at 6%. many were worrying about commercial real estate. somebody -- why the heck did barry stone -- they had a $0.48 dividend today. strange behavior if you're worried about a commercial real estate recession, right? well, maybe you should not. lots of people are concerned that consumers are tapped out. the stock is having a good

time. consumer spending went discretionary. i say beer is one item. in sporting, course symbol tap. they put up -- amazing numbers. amazing. they closed with more growth. hello, dear, i have ice in my cold here. that is what i used to say if we had it. people are buying gear again after a year long hiatus. they have ice in their beer. even if they are doing it frugally. how else can taco bell and pizza hut and kfc put up such remarkable quarters? their core operating profit group grew by 12%. numbers were terrific. that is what matters. some might say -- believe me, we know in a recession, people put off going to the

veterinarian. so, let's start here. they also raised guidance. people have started skipping on that visits? i could go on and on. this is just a 24 hour period. i know we have tech, but almost every quarter we have today was a good one. there was a great quarter after great quarter after great quarter. they cannot be seen by those who refuse to do their homework. central bankers -- it is too tough to do the stuff i do. it rankles them. in the end, it does not matter because we can see the forest in the trees. them? they would not know the business end of a chainsaw. let's go to larry in pennsylvania. larry? >> hello, jim. booyah. >> what is up? >> i am wondering about jp morgan, if i should purchase more or wait until it drops. >> i think leslie interviewed

jamie dimon. i think the two of them will be terrific. i think the j.p. morgan with 11 times earnings, i am sorry, you will not get injured that bad if you get it at 11 times. let's go to jeff in sweet home alabama. jeff? >> hello, . a big booyah and roll tide. my question is about 90. it is at $75.96. that is up until friday. i should have purchased more. my question is, should i sell or hold? >> this is a tough call because i do not think nike is doing well at all. what say they have a change in management or they do something very radically different. you'll look back and say how did i not buy that at $72?

hold. do not buy anymore. dave in new york? >> hello, how are you, jim? >> i could not be better, man. it was hot today. i liked it. what is going on with you? >> the market is doing a little better. i was wondering with pfizer, what you're thinking about with that stock.? no, i like pfizer. i tell you what. they have this company that they just purchased and it will do fine. they have a great dividend and i think they're going to slowly but surely turn the ship around. pfizer with 5.27% yield? give it to me. yes, the dow sank over 1000 points yesterday. it rebounded today, but not enough. the important point is they have solid earnings and that will keep the market afloat, even when we look at the big data with all the rest of the gang. that is what you should be focused on, the earnings. meta, what was the secret sauce

that made them transcend their peers? i know the answer. yesterday's market meltdown -- they are the second largest single day move. investors come are they out of the woods? i will find out and it will surprise you. international fragrances, i have that. they have a new ceo and i'm hearing his vision for the company on your favorite snack foods and perfumes. stay with me. >> do not miss a second of mad money. follow @madmoneyoncnbc on x. send them an email on cnbc.com or give us a call at 1-807-43- cnbc . miss something? go to madmoney@cnbc.com

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i have to tell you, this is bizarre. no one seems to care about earnings because the market is going crazy. there is a lot to learn. look at the digital advertising space. with the economy going south, it goes with it. we have a lot of red flies. there is one big exception and that is a meta platforms, one of the few text cops -- tech stocks to rally. what is going wrong in this industry? how the heck does a meta manage to transcend it? let's go through all of it. the first sign of trouble came from netflix when -- they are supposed to be healthy. they got some -- they do not yet have a large enough ad supported subscriber base for that to truly move the needle.

netflix is worth buying right here, right now, because the stocks have pulled off. there is a lot to like. alphabet on july 23rd, youtube had a $3 million revenue business. it was easy enough to dismiss the youtube business at the time because it was officer at -- offset by google search. you can increase the ad from amazon prime video. still, it is easy to dismiss that there was a problem. i myself did. i thought other areas -- that they would not care. i was wrong. youtube weakness was all that mattered for the stock of affidavit. now, another one reported last tuesday, the stock tumbled 14% the next day. it is much harder. they said they have seen some soft advertising. look at goods companies.

the stock has not recovered from that disappointment. on the social media comedy front, snap, the parent of snapchat, lost almost 27% of its value on friday. they had a bad quarter, karen needs guidance. they cited weak demand from discretionary verticals, including retail, technology, and entertainment. not good. not good at all. for what it is worth, amazon had a small advertisement revenue mess. it was 10% of its overall revenue. the fact the business is struggling is a big deal. people really hated that quarter. however, we have a very strong report from meta platforms. the parent company of facebook on instagram, and the new -- a lot of people are looking at the new twitter they have.

it is an amazing business on its own, and a bunch of metaverse initiatives. like those ray-bans. they're really cool. i cannot believe they are sold out. no one cares. meta still rallied nearly 5%. the stocks have held up surprisingly well because they are better than everyone else. meta had a very clean quarter with grade earnings and great revenue growth. the average price -- they did not do rail. they did not derail the narrative. the current quarter was very solid. meta is one of the main tech companies that is spending tens of millions of dollars in ai infrastructure with chips and servers and new equipment. they did not think they were spending too much on a.i. why? well, because as i have mentioned before, meta offered

some of the most clear-cut and straightforward explanations of how their a.i. technology will improve their business now. they give you real enterprise use cases. for the time being, meta businesses are almost entirely advertising. i love this explanation. today, they are trying to develop all this. a.i. can generate creative advertisements and will be able to personalize it as people see it. over the long term advertisers will be able to tell us a business objective and a budget we are going to go do the rest for them. can i tell you that no one is paying attention to that amazing, amazing bit of knowledge that he just imparted? that got some coverage, but mostly from me. there was other important comments from metathat seem to

fly under the radar, even lower than that one. meta delivered a strong advertiser result. they pointed at two factors, that meta is optimizing the level of advertisements within organic engagement. in plain english, they're finding more ways to increase the number of advertisements on various properties. but then absorption. meta is enhancing a marketing performance. by that, she met there helping advertisers place ads on facebook and instagram come understanding how they are performing. according to the study, they are seeing a 22% return on advertising after they get that meta advantage plus set of programs. they do not just help them place advertisements, but they also help those companies measure the performance of their advertisements after the fact. people have actual knowledge about how other advertisements are doing. this has been facebook's -- they could track your online behavior by the time you saw an advertisement to the way you made a purpose. they have new privacy effects that had to re-create a chart using different data. they have pulled that off

thanks in part to a.i. advancements. here is what i think is going on. yes, the digital advertising market and is softening. advertisers are being more careful, much more careful, and the way they place their advertisements. they need more data to justify how their campaigns are doing that is why most are struggling. meta is still doing great because they can provide better performance data than anyone else. they have accountability and they are the safest choice for the most struggling advertisers. it feels like winner take all, doesn't it? for the other place, i think -- i would like to see alphonse start to bounce back. i hope interest can figure out things for the relatively new ceo. i think it is very strong. elliott matthews is keeping an eye on them and they are very well-run. however, snap lost cause. reddit, on the surface, looked good, but -- i will have to do some digging to see what is going on. the bottom line? it is precisely because the

digital advertisement market has gotten worse that meta already -- is doing great while others are struggling. meta is how you get your best bang for your buck. the others? they need to get more scale. in this business, it is get scale, get big, or go home. we will be back after the break. >> coming up, do not fear the fear index. some recent history my shine a light on this week's anxieties. join cramer off the charts next.

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>> we are rebounding like crazy. yesterday was a beat down. what do we make of this market? if you want to understand where we are, where putting the current move, to a contest. we are going off the charts. we are going with sebastian. he is a technician. he is our resident -- he will talk about it historically. he wants to keep an eye on the volatile index, and it tells you when investors are terrified and when they are feeling more confident. when it does something crazy, it can help you spot the middle

reversals in the market ahead of time. let's talk about yesterday. this was a brutal decline, but also the second largest bike in the history, in the history of the volatile index. the fear gauge one to levels we have not seen since the event known as -- that was right when the eagles tried to beat the -- they made a ton of bets against rising volatility and they got steamrolled. it blew over their faces and the stock market briefly collapsed. that was caused by engineering. it was a mechanical issue. if you want another analogy, the third largest vix came when china and evaluated the currency back in 2015. that was a fundamental issue. we could not believe the collapse we have been. check out this volatility in the summer of 2015 because sebastian thinks it is important to compare the current moment with what happened back then. yesterday, we saw a bigger spike in the vix than when china devalued their currency. it was swifter. he also saw

some errors. we had early panic in the morning. we cannot get any prices at all. a huge vix spike. it stood high . however, sebastian saw it was back under 20 and a couple of months. as for the stock market, it bottomed the same day the volatility -- even if it was followed by some choppy action. when you look at the action, it got harder hit. at the end of the day, the s&p 500 was down over 5% in response to the china currency devaluation. then they open higher before coming back down. by comparison, look at this pair of chart showing the reek and -- recent action in the volatility index. you have got the s&p. this is the s&p and it is above and the volatility index is down below. sebastian want to to focus on the fact that this move did not come out of nowhere.

thestarted moving higher on july 15th and it had been ratcheting higher and higher since yesterday. when the s&p started selling off in late july, it is not like the world was ending. the dow jones -- everyone plummeted. you can see it is going up. the fear had been expanding. people were not talking about it. sebastian said it should've been a red flag that money was rotating around the market. the volatility index kept moving up. if the vix is going up, it means the rally is on its last legs, going up, going up. it is several indices. the fear gauge is supposed to go up when stocks are going down. that basic pattern breaks and something is wrong. the s&p was breaking down the leg july. the vix should have been rising rapidly then. even thursday, it did not take

off. it was not until friday until it started having that blowout event and it layed cod -- catch up. when we look at the overall performance, they are not really tanking. even as they pull back from their highs. in the russell 2000, it is flat from where it was trading before it started soaring a month ago. it is slowing month after month. this is how much things have fallen. the doubt was only down slightly over this period. only the nasdaq is in true correction turf, down more than 11%. sebastian went kind of knots. these declines do not fix it by the spike in the vix to 65. that is what shocked people. nothing is going on in the american markets to justify that kind of move. also japan went down 12% today.

they had a 65 reading and it would make sense in japan, but we are talking about the action of japan. this is why we overreacted versus what happened. he says this kind of situation is pretty weird. it does not involve a huge vix's bike like yesterday. in fact, the last time the vix was up was a back in early 2022 when the fed was about to start raising interest rates. look at the pair of shorts with the s&p and the fixed trade and in 2022. at the beginning of the year, it dropped 600 points over the course of 2 1/2 months. a pretty slow selloff. it hits over 36. from there, the market continues to pull lower, falling over 1200 points. that was a 27% decline. this is coming off of 2021. that is a more bearish scenario. in the end, sebastian says this might be the moment that more --

this time, it is in response to the implosion of the yen carry trade. people borrowing money in yen and the yen going up and they get hurt and they have to unwind. look at how things played up with the s&p in 2018. maybe that is the operative chart. back then, we saw a slow rise in the vix , followed by a massive spike and then a stock meltdown, okay? we are up here. of course, we only bounced back from that nosedive. it took six months to get there. sebastian says the balance -- we could see another one where it truly bottoms. it kept coming down. the volatility index gave them a lower high . this week, sebastian says you have got to start dying. it is the signal. however, the s&p has higher highs and lower lows. the

bottom line is the charts -- we are not out of the woods yet because of the volatility index, but if they follow the playbook from before , we could be looking at a genuine bottom sooner than you think because of the selloff we had might be somewhat mechanical and not important to long-term view of the scheme. hello, steve. >> am supposed to say booyah, right? >> booyah] you. it makes me feel pretty good. what is going on? >> i have been with walgreens since the early '70s. it is really down. what will happen to walgreens? >> we do have a really good ceo in tim wentworth. i know he has a plan. at the same time, when i saw what amazon is doing to the small drugstores by doing all that same day small package, it makes me feel like you have to understand the dividends will

be cut again and the company, it might be a cell before a -- i do think amazon is in the crosshairs. was go to tom in florida. >> hello, a big bouyant. i am a first time caller.? what part of florida are you from? >> the west coast -- sarasota. >> beautiful. it is one of the sunniest places on earth. how can i help? >> with the high band memory chips to power infrastructure, what are your thoughts on micron? >> i think micron is way overdone. if i had about 100 shares of micron, i would vix 450. i have great confidence that they will deliver good numbers. the stock is down from 157, all the way to 89. sometimes, when the vix does something crazy, it can help you spot volatility in the market. we are not out of the woods, but history says a buy could

come sooner than expected. think about that when you have the booms. oftentimes, they are wrong. only once in the last 40 years have they been right. i have more exclusives. the company that smells like a rose, i will do the numbers with the ceo. and going to let them know a sour take. i do not care. sent me an email and stay with cramer. we've always been competitive. yeah... one of us always had to be first. first! first! [continue bickering in background] hold on, guys! [car honk] first.

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international flavors has gotten their groove back. they will have taste and scents for all kinds of industries. then it fell apart. they got hit hard by the pandemic and went through a couple ceos. they had lows a year ago. the stock lost 60% of its value. it has come back with a vengeance. they look at the portfolio and the balance sheet and they had good execution thanks in part to a new ceo. it is getting consistent. the company reported $0.17 of a $0.99 basis. how did they pull offers is a challenging environment? let's go to the source, the ceo. welcome to mad money. >> great to be here. >> i am thrilled to have iff

back. this had been one of the most consistent companies. maybe we can get a bit of history, story history, about your company and what you're trying to steer it towards. >> iff stands for international flavors -- it is a 135-year-old company. i grew up in flavors and fragrances. it started on an acquisitions brian over the last six years, there has been a lot of divestitures and corporate programs to try to get synergies and a lot of consultants and advisers and just a lot of confusion. >> it is hard to understand what the company was doing. >> since january, we have tried to do more, to get back to basics, and really focus on winning with customers, five business units, clear authority at each business unit, and basic, focus on customers, bring world co-leading -- world- leading innovation.

>> tell me, did you keep a lot of those clients? you had the best client list in the world. >> we still have a great client list. for the last seven months, i have traveled all around the world and i have met with more than a third of our customer revenue base. a lot of top to top meetings, talking about what we have been doing with them and what the opportunities are going forward. we are still on the court lists. we are still with them and we have great people and we are just unleashing our people to work even closer with the customers to bring better innovation. >> i know pepsico uses you for hot tastes. a lot of people do not understand they are looking at companies where their product would taste very differently if it were not for iff. >> yeah, spicy -- >> that is you. >> spicy potato chips, any kind of tips, but we also bring

better health. we help companies reduce all dramatically. in chips, you can reduce salt by 25% or 30% and still have the same taste with our flavors and have the great new taste that the consumers love, that grow the business. >> are you still getting exotic scent from flowers in tahiti? >> from all over the world, we get naturals for our scent business and flavor business. they want natural products with great scent and flavors. >> they have stuck by you? >> yes, and we have great perfumers. one of the top beauty companies in the world, the ceo, asked me to come over to france and have lunch with them and it was just the three of us. he said, i will give you one piece of advice. keep your meeting for master a few farmers. they are what make our company great. >> it is kind of -- these are

people come all their lives, they have an amazing nose and they know more about this smells. they know what kind of taste you were growing up with, so they can reminisce those, and they know about elizabeth taylor. she was a great spokesperson for things that you did. >> there is nothing more important than our perfumers and our flavor wrists -- flavorists. they want to have a new scent that evokes a certain emotion, whether it is relaxation or joy or energy. the flavorists know how to put together the molecules that achieve that. with a.i. tools, it is even more powerful, what they can do. our perfumers were asked why charlotte tilbury to help her develop a new line of fragrances. one that was bringing joy.

one that was bringing energy. one was that bringing romance and relaxation. we did it with something called the iff him scent cube. we could help her develop these different scents that evoke these different emotions and they have been extremely powerful and she is out on tiktok, talking about how she has worked with iff to make that happen. >> that is fabulous. i think you were absent from the mix for about a half-dozen years. i was afraid to get my hands dirty because it was not clear if you would -- if you would go up your nutrition or food companies. you kept the large companies intact that you want, and you did have to cut the dividend? that was prudent, given the acquisitions and the balance sheet. >> that was my first day as an iff ceo. >> how tough was that? it has had a pristine reputation. >> yeah, but we were borrowing money to pay the dividends and we were cutting what we needed

to invest in our growth businesses. we have three world-class businesses in flavors and our scent businesses and we were not investing now. we cut the dividend and explained to our investors we will take that cash and invest it in growing our businesses, bringing more innovation. >> that is the old iff that i knew and loved. since the mid-80s, that is how love i have left the company. i did not understand what they were doing for a bit. i want to thank erik fyrwald, the international flavors and fragrances ceo. these guys are back. we will be back after the break. coming up, hop over to -- cramer takes on all comers in the lightning round, up next.

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lightning room is sponsored by charles schwab. trade brilliantly. >> it is time for -- the lightning round is over. are you ready? now we have sam. >> they have great business and a good global instinct. do you think -- >> i want to own the stock. they're having a good quarter and a good year and i really like the fact the company is the only single source of how we should value different

indices around the world. they are doing a great job. jason in florida? jason? >> a big booyah to you. i am from fort myers. >> what is happening? >> my fianci purchased me a pair of shoes a couple years ago. i have fallen in love with this company. is now the time to -- >> i would add. it is better when your fianci■ purchased the shoes because they get cut -- caught in the bottom. there was nothing but stones on the table. i want to know what happened. it was on and on. let's go to charlie in california. charlie? >> hello, my phone company got bought out by t-mobile. >> t-mobile is a buyout. it is a terrific company. if it came in, i would purchase more. let's go to brett. >> what is happening? i am wondering --

>> newport energy, i hate to say it is a down stock. we have to find out what the heck is going on. i like the business, but if something is going wrong, do not know how to turn the stock around. let's go to joyce. >> hello, jim, this is joyce. i have a question. >> absolutely. >> i have a large holding and i want to know if i should hold, sell, or purchase. >> hold onto that. that is one great company. i want you to own it. let's go to bill in massachusetts. bill? >> hello, jim, i'm in my mid- 60s and i am a club member. i would like to strengthen -- >> yes, i highly suggest that you purchase more.

they are splitting the company into three companies and i think they're all worth dramatically more together than the 70 -- i want you to purchase the more. now brian? >> jim, thank you so much for everything you do for others. >> thank you. >> they are doing a great job. i would be a buyer. that was the lightning round. >> the lightning round is sponsored by charles schwab. coming up, is big tech a big target? why a major court ruling is about more than just google. next.

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>> more than 60 years ago, bobby kennedy, the attorney general, decided he had enough of the corruption of the teamsters. he got the best prosecutors in the land and he created a squad to bring down the head of the union. they thought it was a personal vendetta but we learned he was neckdeep in organized crime. i interviewed him and the anti- trust after his victory over google in federal court. they found google was monopolist, one that conspired to suppress innovation that made apple $20 million -- $20 billion a year to make them the default browser. i get it. google has the best search engine i am glad -- i think it

is fine to pay apple for the privilege. why shouldn't they? google stifled others and now we have to find out what the court will do to remedy the situation. it is possible they will stop paying apple $20 billion in and still be the default. but they ensure me it is likely cooper comes out ahead. it got me thinking, the justice and ftc are targeting among the best companies in america or maybe the world. if you ask pretty much anyone who is the lowest priced provider of any sort of product, you will hear amazon. isn't that positive? if you ask who has the best phone, you know it is apple. the regulators are targeting them for the cost of being the best. google lost this case.

you have to worry about the next one against them, where justice claims second harms advertisers. the one i most concerned about is the investigation of a pioneer that spent more than $45 billion to develop a franchise. $45 billion. it is 90% market share with artificial intelligence. it was the greatest bet i have ever seen in the tech center. that is what happens for that? look, you can live with the google verdict. the justice department does not seem to care for get the best search engine. at the end of the day, i do not want government surveillance. this could be the greatest in innovation since the personal computer or the smartphone. i sit on the precipice of a -- this time, it is innocent. it feels like any highly innovated, highly successful business could run into the get big tech squad. they could be too successful, even as we want to encourage

clean, honest success. it is what made us great. i asked about that squad analogy and he laughed. i really think going after them for inventing the a.i. chip market is the -- a bridge too far. those that restored america's economic tournaments worldwide. it is not just -- should he get out of them, and get ahead of them, even though it is his turn? break up acquisitions they have already blessed? put one hand tied behind his back? they do not know if there could be a wing of justice that says, well, i do not know. you know what? that company is too powerful and making too much money. that is wrong. let's go after them. you know what? that is pretty much exactly what bobby kennedy said about the teamsters under half a, although he was -- these companies are just simply being successful. this time, it is about andy and

tim cook, who somehow became part of a gallery that they must put down to preserve the integrity of what? the right for a second fiddle to take over from first fiddle? even if the first fiddle is a much better player. i like to say there's always a market somewhere and i will find it for you, right here on mad money. i and jim cramer. see you tomorrow. woman: this is mission control. how do you read? we've encountered disruptive life-forms. [ laughter ] we're quite literally throwing the biggest pool party the world has ever known, and you're all invited. i'm not getting in with that guy. cuban: [ laughs ] oh! robert, robert, lift that off the counter! watch out! you're burning the counter! herjavec: [ shrieks ] [ laughter ] ♪♪ narrator: first into the tank is a healthier option for kids. ♪♪