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is this coffee i know this is coffee. our story begins here with coffee. it's flavor caught in the closed fist of a bean free. then by the grinding mills, an endless cascade brewed into a beverage that is consumed in the hundreds of millions couples each day.

in this beverage it has become so much a part of our lives. there is a a tradition that deeply into the culture of many lands its beginning under warm tropical sun the care and attention to it is treated during its journey from tree to cup. the many processes it must undergo are all devoted, creating good coffee with its secrets of aroma and body and taste, to which the talent of millions of men are devoted during their to which tradition is rich in the law of central

and faraway places, sets its fine hand to bring these three elements into a precise the taste of fine coffee. they extend a wide range, but for each palate there a flavor that is just around the world. they drink this beverage in its many exotic forms and. i dream of paris expressed in café au lait, a continental favorite, have coffee and have hot milk. the canals of venice and romance of cappuccino like cafe on a boat topped whipped cream and a sprinkle of grated orange peel. and the music of old vienna a

cup vienna is coffee often spiced but always with a drift whipped cream. the mystery of istanbul and the eastern lands in turkish coffee form hiding the rich sweet brew the vigor latin american countries dark and zesty served black in tiny cups with plenty of sugar, but always it is coffee. how then, do we the perfect cup of coffee, our taste success lies in single word care. three simple ingredients go the brewing process water, coffee time care will produce a perfect

result every time the beginning, the coffee pot and there as many varieties and types as taste will dictate. yet each is intended to do the same thing in a different way to produce perfection in a coffee cup. to make a good of coffee. your coffee must be clean, free from all remembrance of that last pot of coffee ready to begin its work on you fresh and really. water into 100,000 pots and our water flows in the coffee making process water too much or too little boiled first or later or not at all.

for how long it and yet there is only one correct way water. the first element careful and measured clean and cold. three quarters of a measuring up for each of coffee. then to a full boil. the coffee fresh and again questions what grind percolator drip or fine how much coffee? the second element. your favorite blend the proper for your coffee maker one level cbi measure per cup.

this found many homes is the same as this coffee brewing institute approved measure. so whether you use one or the other, the measurement will be the same and will be accurate. the boiling water now passes over the coffee and the brewing process begins. the flame is lowered and well. watch. the third element is time and it too must be measured accurately. the minutes counted, the flavor will emerge as the process continuous. the taste coffee heightens and

increase as until all that is good has been extracted in this method of brewing percolator 6 to 8 minutes over gentle heat and then the liquid is coffee. from these grounds remains nothing more to gain but bitterness. no of cooking can extract another ounce of good taste not, another iota of good flavor. and the drip method. the coffee is measured and placed in the pot. the water carefully pre measured and brought to a full boil is poured still boiling over the

coffee. the the time it should take. only 4 to 6 minutes in the vacuum method the coffee is carefully measured. the top bowl the water is brought to a full boil before the brewing process is allowed to begin. the time. not more than 3 minutes after the water and coffee are in contact.

stir gently during the brewing process and lower the heat. that's all there is like all good secrets. its simplicity is its magic. the incomparable goodness of coffee has now been captured in a cup. it has substance, a body to with its aroma and its taste when prepared this way it will be perfect every time. three magic ingredients water

fresh and, carefully measured. coffee, the proper grind and carefully measured to time carefully measured. a simple for perfect coffee perfect coffee sending its glow into our lives around the clock. it helps us start the day with warmth and vigor. it is pleasant spur to the morning's work work and. it provides the essential part of our pours at noon

indispensable during that unhurried hour in the world that often forgets to stop. in the romance of evening when young dreams glow softly, coffee is a perfect companion and after dinner it is at home in any setting when good taste is important. in the end, it a simple thing, easy to attain well-made and well enjoyed a good cup of good coffee.