the the when i was young, my mom she straight my head of the year is all sides still. and now i need to embrace my own head is waiting outside. now not true. otherwise any green my beauty. feeling beautiful can give us a boost during times of crisis. that's something the beauty industry is very aware of. driven by a desire to be flawless, women in particular, going under the knife every now of a set,

the 1000000 procedures worldwide. every year. the global cosmetic smoke, he's also the main one study estimates between 2020 to a low puff you may comp, skin attack app products generated around $430000000000.00. that's roughly what the us climate and social welfare package cost, the most expensive in us history. beauty has its price, the ultimate targets into renew omen. avoid too many cars noonday sun. they say they don't want the skin to get any darker. thinks of enlightened the skin, you can buy an array of bleaching products over the counter and keep it's the

special motions. so some jones most inhibit the production of melanie, which dawkins and protects the skin while your cell would mix these cream, the joe and the other room jamaica used to be calling me. it's for my british rulers, brought brutal slave labor to the caribbean islands. 90 percent of people here are of african origin reg, immunizations often sing about those routes. yet the bleaching cream business is booming under the council like you can also by dubious mixed use of things like toothpaste, chemicals, and curry. yeah, i'd be afraid to break so why do so many people bleach the skin? they say it's because society is still an equal, because white skin symbolizes affluence, the slaves with black. but why do you do it? why?

east, let me go and at the bottom, come meet me, take it on the go to view. oh boy you are you, why do we get to pass that? i mean, yeah, sorry. it is. so say i to make them doing weights, beauty norms, or colonial throwback, but also a pop cultural trend. instead of like people who are joining forces to fight racism university professor, don't know who says that the reason instead a hierarchy of skin tone in jamaica, 36 problem. but i think the 16 people are more she lives at the top for more of those more people wide dark, or i at the bottom of the society. that'd be have to see pub, the lightning disk in as a way of, you know, edited beating themselves and uplifting them so. so the society has a lot of work to do. awesome target is mixing his special recipe. easyjet inside of it. it's a bit of face and a bit of that it works really well. he tells me. but the written is it causes it's

hard so weak. no, he found bleaching trendy. the light to look went down well with women, but now he can't stop. he says, what sounded like every minute i looked at somebody to see fit to like, you know, before and after. so it's not necessarily why it does bro, with colleagues, bro. and even then, bro and scheme. who owns the more like chrome chrome. but don't cause like l for dogs, one bleaching tends to thin skin and make it crack rushes and will come in. he doesn't operate people who are bleaching because is too many complications of that nature of the area. when you're trying to close the switches, you actually have the stitches tearing through it because the thermoses over here, some creams may look harmless enough, but they contain hydro clean own. the e u has bombed acting cosmetics because it is suspected of causing cancer. some

african countries have also begun binding bleaching creams, but in jamaica companies are still selling the message that light skin is attractive. it's a public health crisis. that is great because we don't know the long term effects of having all of these steroids and creams being absorbed into the system. many ignore the risks clubbing in kingston is about seeing and being seen. but it's also about bleaching people once and looked like that pop idols. no one knows exactly how many people lighten the skins. no, everyone is happy to talk about it. the i don't have a problem with the person that believes in their opinion. if they want to get ahold of nearby, do minutes or some jamaicans are trying to fight the trend. these

loved your skin acts of this a visiting a go school to spread the message and raise awareness of the issue you're gabrielle morris is also encouraging the goals to be proud of ancestry. you know, we're told all the time you would give me a cobalt be sent over that to me from like the sound of the like that's i want you guys to know that it's ok during the discussion someone else what you do do if one of your friends, bleaches, i think then that all right, what's going on identifying that you're doing these particular being? what's the problem? i maybe have a discussion. it's a delicate topic. some people would like to see more black celebrities and more of them acting as role models. i feel like also in the model industry, you see lots of white people. we need more of the people to settle some of that.

yeah. embrace yourself because we're seeing too many why i also have so many people believed in trying to be a white person. more dialogue is needed in jamaica status and skin color a closely into connected persons as scribe. you know, darker skin color to miss opportunities. let's see. come on, make powerless, political pointless social power until 8 as we seek to kinda change that time. sheets to pull up balance, we have to start to educate people in optimal target and korean, the omens neighborhood. they say a lot of people bleach the skin. she says that some probably think it will help them and then left lives and, and that jobs right now. but like a confliction i is just a certain, a with m be with you a certain we, if you know, and i'm due to prep for so what kind of jamaica with her nephew grow up and they hope that he wouldn't need to bleach to become more visible in society, the,

the, the grand beauty salon in leipzig. the people who work here are familiar with different cultural preferences and beauty standards. the international team consists nearly exclusively of people with a refugee or migrant background. most are professionally trained in their craft and some self taught, but every client seems to appreciate their know how of the i'm the i'm looking for different tiers and then other beauty salons, i've only been once before to a beauty salon in germany. and then i went because of a friend of mine, many of the customers are migrant rarely or never go to a beauty salon in germany. some feel uncomfortable or sometimes wearing a headscarf might make a visit to a conventional hair dresser, can possibly come up in

a new can just close your eyes while i apply the make up and maybe try to relax a bit. so did you get here? ok, mara wants to grand beauty salon to be a safe space. was, is done over 100000 miles. this was the list a place where they like to be treated where they feel comfortable overcome, where they don't get any comments about the texture of their hair or skin color, but can just have a seat and that, and share their thoughts about anything from somebody's in a more critical way and shouldn't be done on the whole social type of market to show. the makeup artist says, visiting a beautician in germany can often be a discriminatory experience for people of color. she has little doubt about why that is partridge would have to y'all on the sabbath. misguided beauty standards fire, which are both extremely western and white. this matter that they can leave a person feeling inadequate. this,

they don't correspond to this idea of beauty office, especially since they might not fit in with any other kind of pursuit had to do i just pushing so many salons, only carry cosmetic products for light or skin tones. i've often tried to use make up for white skin and it makes me feel like a clown. yea. but here it's all very natural. so i'm very grateful to smoke afresh is a performance artist and cultural educator. she found that the grand beauty project for a long time grand beauty was immobile beauty salon moving between german cities, were fargo and her team organized workshops. but the permanent location here in likes it has been open for a year now. and last night he had on falls compass we often see 1st time encounters between people who otherwise wouldn't have crossed paths in their everyday lives.

many places where communities simply don't mean attacks leaving because people are more likely to stay in their own circles. speaking the same language. yeah. and so i'm end up life monday classes tired night c q now is one of the largest pre fabricated housing estates built in the former communist east germany. nowadays, it's a low income area where many residents have a negative view of foreigners. the intercultural salon is located right here in a park. a headset wants to educate people through her work there. her own experiences as a young muslim woman indicate it is much needed. and you must be mission of us was most dilemma phobia is very noticeable when dealing with the german authorities and within the school system. this one this i have many nieces and nephews with whom i love spending time. the money drives me crazy, but i'm told again and again i'm a i um just need to fax it off to clear. well dodge?

yeah. wow. you speak such a german one very and i would like to reply yes dear, i'd sure hope so since i was born here a month in germany, my native language wasn't the not even worse. so the people who make nasty comments, i'm try to spit it me move away or leave a room as soon as i enter. if i miss her louder, start asking insensitive questions. um, yeah, i would, i am indiscreet to farm said she would like the grand beauty salon to be a meeting place that brings people from different cultures together in a relaxed atmosphere and helps to overcome prejudices. sions by them on tables and then so you want to show to down here in a bit longer on the top you how much on the fine have my son left sooner have dinner. this is called the little bones 4th time, and it's alon. she's lived in lively go now for almost 30 years,

but she hardly knows any one with a migrant background. well, he'll say i'm about to in house to the house and there are a few ukrainians living in our building quite, you know, they're nice people, but it's not easy to talk to them because of the language barrier. those photo books then go to the german, isn't that good? yeah, and this hits close to home for hairdresser if the sounds so 12015 . she crossed the mediterranean sea to flee the civil war in libya before arriving in germany. cunning here has allowed her to improve her german and make new contacts. the beauticians work on a donation basis and the project is funded by grants. many on the ground beauty team has only been given temporary permission to remain in germany and don't have work permits. the volunteer hours only count as an internship,

but they increase the chances of obtaining a residents permit is quick to tabulate. since our program is part of an art project that gives people the opportunity to work on a voluntary basis. um that's mentioned an emphasis, i don't necessarily need the residents treatment for that. and uh and if everything works out wells, if everyone gets along and is ready to turn this into a part time job and i will continue down that path. many dropped, no scores, get spiteful, no idea only working in the salon, could be a stepping stone to getting into the german beauty industry, which could do with a lot more. thank versity. according to mar, in berlin. she teaches at the german pop academy training center for aspiring makeup artist and on the side, she freelance is as one herself. she believes that her hand scarf is the

reason why she hasn't been offered a permanent job anywhere. who don't say in a facility, i would have loved to treat it as a hairdresser, but i didn't fit in so well with the teams at the salons where i applied. not even after getting my diploma as a makeup artist, a hair designer of this thing. so to be able to dress the way i like, i had to start my own business. miss thompson, come in today's class, she doubles as a model while teaching that's my search. i fro hair, arabic co ordination eyeliner. she wants to train her students to meet all of their potential customers needs, even if the mannequins remain western european for the time being modified. if you have a normal hair spray, it was something 1st so that it doesn't get all fun things which model is convinced that beauty salons can promote tolerance, and that the grand beauty salon in leipzig can serve as an example. let's think of

those. i think this is exactly what we need from time every day. places like this to come together to them even if we don't like each other in the street. i don't want to look at each other and run the sample. the best thing is when something changes inside our customers, and they get a new perspective such as on and off in most plan, not the . what makes someone be useful. who defines that? and what role does society play? these models are preparing for a photo shoots in a parking run, but a quite unique albino sisters, matilda, and angelica, or really being client by the italian modeling agency in professor which has set

itself the goal of changing popular beliefs of what constitutes beauty. and then to put them on this, we don't have fixed criteria for ways all regions, skin color, or hot pretty bad talent is the only thing that matches of selecting our models saelens to for years. now some courses of the fashion industry have suit to stand out just by introducing more diversity and challenging the idea that models must be told, seeing and as little as possible, raising eyebrows, we've models that stand out from the crowd is the essence that these agencies brand some that are for people when i was a kid, people would touch my head to see if it was real or a week. a full set of one of our route goes to for sort of a as an aspiring model name, a luger had to overcome many difficult totals before he was hired by the input fed to agency. they told me the i had to do something with my skin because he was right . so, well,

i had to cut my hair because it wasn't present both for the car. and so i had to lose weight in recent years, many labels have begun using largest size models to advertise the clothing but it rates and shows in milan, paris, and new york city size 0 appears to be back. old, most old, the models were extraordinarily seen. these, the party positivity trend ask once the game was, it will just a publicity move powers, fashion journalist of expulsion. i wasn't surprised at these latest developments today. practically every show has to have at least one or 2 oversized models. it's all this trend and fashion of inclusive, very of course diversity is also a little bit of a green washing at times when you look in the stores. and if you ask for

a huge size, they don't have it. they're really have. yeah, has large and maybe extra large, but then they don't have x x x. so it may be a trend, but it has had an effect on the industries image of b. c. models of different types and the cities are more popular than ever. it's also more common for magazines to feature models with disabilities, or ones that are older. is this trend going to continue? i think it's going to continue, but maybe not as much as the price and social media is making out of it. that may be the case, but the impact fits the agency has steadily landed more contracts since they started in 2020 you. it's just about more time. so it was very difficult because the labels were only used to working with one type of model got be and it's been gradually more moon labels realize nobody informed me that the actual, representing the customers. and that's the data for his. instead, imagine probably going to be sent even though it's no longer only the labels. it's

assigned. what's attractive and trendy now consume is a having a say the next generation is part of a changing society, the values diversity. and they won't models who reflects these times the she's made it a g minus n, yanna models haute couture, pricing catwalks around the world. she's at home in kenya and grew up in a village in the countries in coverage northwest. at the age of 18, a german us and yanna was crowned miss nairobi and shortly afterwards she became an international top model, came into the hyphen scene in french, 2006. and um yeah,

for us it was sort difficult to get some these shows back in the days. so to get a show like running to you know, is like, was, i think it's a big deal at school lesson young and was changed because of has skin tone, but those days are long gone. coming from home where the beauty standards, why are they like tell you why the more beautiful you're well or i felt like, oh my gosh finally, these people who think i'm beautiful. so i felt i felt ex, accepted whether it's cold, locally or internationally. it feels like finally visa movement to appreciate people who came from like dc is on trains an issue, a purchase, vogue, kids, 9 african models, news and magazine said,

we're redefining what it is to be a session model like models that presented without natural black hat. the cover unleashed a mix of reactions, some sort as a step towards equality. but among the critics, for me, the john do office p r x, but i'm journalist. fashion has also been an interest of has and she was skeptical . my issue mainly with the color was the fact that it was obviously an exaggerated idea of blackness and the models had the skins darkened um for the sheets. so for instance, in this, in this picture here as part of the general auditorium. so you can see that the, the skin has been dolphin significantly. that and the streets had wiggs, she says, corresponds with weston ideas about africa. rather than rep presenting a step towards racial equality on the catwalk. while it's stunning and visually

appealing, it's not exactly a realistic day to day representation of the everyday black personal, the everyday black model. so i think if you look at the objective of the sheets versus the execution, it didn't necessarily match up, which is my main, my main issue. i think the black community deserves to critique these kinds of images and the ways that they are produced. yet the campaign still awake can be interest of many young african women who so modeling as a dream, joan model agency head lindsey mackintosh is also aware of the downside of this trend. talk models might get paid up to $10000.00 euros per campaign, but such jobs are few and far between and the work unpredictable. this wondering while that goes for modeling in general, she says, after can you come as they see from the big challenges, it would be hard enough for a girl coming from the city like nairobi to go to new york and be

a must. and this prob, a superficial weld where everything is about what you look like. and people have no qualms about telling you. sorry, you're not right for the job though. you have temples on your legs or, you know, any other thing, you go to the have very healthy, self esteem, i think, to, to cope with being model yet so many still hope for success. issues outside the victoria and albert museum in london, session is frequently exhibited here often european session. a recent landmark exhibition showcased africa is fashion seen with african motors, the 1st of its kind, the show and to address europe's colonial legacy and the colonized fashion. western design is have loaner appropriated african designs, but now africa and models of african origin, all beginning to get a platform. camila rose lived in london for a few years in her childhood. if will have parents returned to sell to me off the

coast of central africa, she decided to come back to london where she launched modeling career. but it's been a struggle thing before because of the racism. but now i think we assessed a septic to no more than we felt. there's no con pains about like q t in anything that has to do with those things may be better than they were. but the still room for improvement. natural african has styles a still not fully accepted on wisdom capital looks. camilla is familiar with the problem when i was young, my mom, she's treat my head and after years on sites still now i need to embrace my own head is waiting outside. now not true, otherwise, any green my black beauty, all the black moves, enjoying the life of 6, susan, the

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