every year he headed off on his reindeer drone slide for so you know, everyone there and all around the world, a very merry christmas gauge is that the that's all for now, planet is coming up. next, i'll be back with one use in 45 minutes tops type the words people have to say that's why we listen to every weekend on d w. that has to go to do you do this? i played tennis, survived, ocean bits, thanks to music. he was the nazis favorite conductor

positions under the swastika, a documentary about the sounds of power and inspiring story about survival. music in nazi germany, watch now on youtube dw documentary. the we're constantly bombarded with media that puts pressure on us to buy newer and turn to your clothes just to throw them away when they're no longer in style and estimated 93000000 tons go to landfill or burned every year. and that's roughly about the gulf, which truck loads of tech styles every seconds, going to lunch, still every seconds producing closed also pollutes are water and turns out c o. 2. the fast fashion model pioneered by zora means that the brands are turning out double the amount of closing per year as they did in the early 2 thousands a company see that's about a change because we can now buy eco friendly,

fast fashion, and also recycle our clothes, and they don't want them anymore. can we believe them? the index, sorry, is parent company, an agent in group or 2 of the biggest passion retailers in the world. and both have collections that claim to reduce the environmental impact of making clouds. not only that, but the to fashion giant say they're making their entire brands more sustainable. ok. let's take a look at these promises. starting with the materials main materials as are in each of them as well as worldwide or polyester. which accounts for around 52 percent of total 5 are production and cotton, which is around 24 percent. p e t is a different name for polyester and is the same type of plastic that's found in water bottles. actually, 60 percent of the production goes to texas and only 30 percent to water bottles.

the materials produced from petroleum and the process uses lots of energy and release of c o. 2, as well as acids and ammonia into the water supply. recycled polyester uses up to 60 percent less energy than virgin materials. and can be made from tech styles, graphs or plastic trash, the inconsistencies and the threats can make it require more. di and experts say that polyester fabrics can shed $700000.00 micro plastic fibers with every wash which end up in the ocean. and also in our food cotton doesn't have these problems, but it's still a chemical and water intensive product. according to the worldwide fund for nature, it takes $20000.00 leaders of water to make one killer of cotton, which is enough for one t shirt and a pair of jeans. also around 11 percent of the world, the pesticides are used on cotton fields. so it was organic, gotten better, essentially, there's a massive difference between organic quotes and then cotton. this is lucky, a representative of fashion revolution, which is an organization that advocates worldwide for transparency and

sustainability in the fashion industry. authentic colton is in the long term, much better for the family that goes it and the environment and the soil that produces that. and it's less water intensive and doesn't require as much irrigation as such. we requested an interview with each of them about the sustainability of their products, but they declined over email. they said, we're happy to say that by the end of this year, all cotton we use will come from sustainable sources. are also responded only through email saying in 2019 the group index are, as parent company used over 38000 tons of sustainable cotton. and it's closing up a 105 percent from 2018. but what is sustainable actually means there's no standard definition and it doesn't equal organic agent. them says that sustainable cotton can also mean we're cycles or cotton that uses less pesticides. in g, a most sorry,

portrays it's gotten to sustainable because it ecological grown. instead of her again, it cleans the cotton, uses natural fertilizers and pesticides, and is certified by the organic content standard. in the global organic text of standards, which say they control for chemical and water used in the whole production process . terms like conscious, an ecologically grown are hard to fact check as well as confusing for the consumer . but according to the non profit textile exchange in 201618, i'm was the 2nd largest user organic cotton in the world, sir, was the 4th. let's focus on synthetics. in h m sustainable collection, the synthetic clothing has to be at least 50 percent. recycled. dara doesn't specify their percentage and their labeling can be confusing. this jacket says it's a 100 percent recycled tale and which makes it seem like it's completely recycled. but the feeling is probably a, that's a different material. and this is the only time this happens. the percentage

recycled statements often doesn't refer to the whole garment making. it looks like the item is more a cycle than it actually is on the subject of transparent labeling. the join lifetimes are also on his, our website, and our stand by the forest stewardship council. this would seem to imply the clothing is certified by this organization. the stamp, however, is only referring to the tag, not to the whole clothing item. talk about misleading. zora has committed to sustainable cotton and polyester by 2025. teaching them says all of their materials would be sustainable by 2030 and for 20. 19. that figure was already at 57 percent . so please stick to these commitments that can be big changes for the industry. materials only part of the story, a room to find out if the cotton is actually organic or that polyesters actually recycled. consumers need to be able to check the production process. with an agent i'm conscious

t shirt you can find out in which specific factory it was made. so it's theoretically possible to check the factory sustainability. sorry, only list how many suppliers it has in one city, but not their names and addresses. they are both evaluated by fashion revolution and organization advocating for transparency and sustainability and fashion. none of the $250.00 large brand score over 80 percent. but for 2020 aging them was the highest growing brand, with the 73 percent. so quite transparent. doris core to 42 percent. not so much. this is important because suppliers are one of the few stakeholders with a front row seat to brands. and our working cam has a background of human rights and was a government factory manager in cambodia. they uniquely have access to the information that consumers need to be able to cross check brands actions against their worth. so being able to research suppliers allows people to hold brands accountable to their sustainability claims. but just because you're transparent,

it does not mean you sustainable. it does not mean that at all, and that's really, really important. even for brand to new, the supply chain, making eco friendly. garment is hard. let's pick up at any. you can see the dying is done in the more you are a mentor responsible way. but the quotes and is not to produce the same. jessie has worked in different industries from product inspection to purchasing product development in those china, in cambodia or, or take another example. the whole piece of the clothes is made out of the waste, but not died in a responsible way. so the green, but it's a different degrees of green or different degrees of less. but because an item of clothing is made up of many different materials, all manufactured in different ways, so it's hard to make each piece less harmful to the environment. this is also the reason why recycling clothing is much harder than agent edmonds are, would seem to claim agent. those advertisements say that the company is working

towards a circular future for closing. according to the website, you can bring your closing to any store and it will be re sold. the 2nd hand clothing reuse has other tech styles for recycles has a similar campaign. it says it partners with different local organizations which then take over what happens with the clothing. so what does happen? they are re sold, reused and recycled, but not in the proportions you might think. over half of donated clothing and sold overseas. the rest is mostly turned into industrial material, burns, or goes to land, so less than one percent of the material and used clothing is recycled into new clothing. a big reason, his lack of technology. remember how many materials were in the jacket? well, they need to come out again to recycle it. garments that are made from modal materials

or can easily be taken apart in 2 pieces. can be recycled. maxi started her career as a certified dressmaker over 10 years ago. and it's headed, product development for hugo boss, and major online retailers. think about your wardrobe, how many pieces would fulfill these requirements? so giving back clothing is better than throwing it away, but the chances of it actually getting recycled are very luck. agent edmonds are, are investing in recycling research, but we looked at their annual reports and the amount is point 5 percent and point 02 percent of their profits, respectively. they say returning close the circular, which isn't really true. and even if it were that smelt the solution to al over consumption or the production. ready the problem is the too much clothing is produced and bought whether the clothing is eco friendly or not. let's just say you're putting one person here who says, you know more, i don't give

a lead about anything recycled organic. i will once a year and buy a nice pair of pens and i don't care about anything. and then there are these people were saying, yes i've, i'm really aware i'm going to do that. i want to commit to the environment and the pair of jeans that i'm going to buy every 4 weeks will always be sustainable. so still this person is better buying clothing every 4 weeks is relatively new. before the ninety's design is made close for 2 fashion seasons. per year, and now fashion retailers put our clothes in as little as 2 weeks more close mean cheaper prices, lower quality, and more ending up in the landfill or burned. but it's not just big best fashion brands. it's the fashion industry in general and our desire for constantly changing outputs, but need to have pause. we need to think about how we shop

and what we're really cooling for. and be there is a, there is a whole step in a number of them. know simple fashion brands and passion house is now going season, best and soft to them. it's an important thing to do. the concept doesn't mean sacrificing style, but instead making clothing to last rather than to be thrown away. so all you know, what you're trying to do is working with the only thing that is not very few minutes or to say it should be something that you can bring your after your wonderful because and quantity christmas. the founder of kasha and indian brand, featured in magazines like forbes and vote for championing eco friendly fashion. so we kind of make sure that, that try to look within the different places, depending on who's reading it and how it's going to have another different aspects trustworthy. so what do you do when you want to buy new clothes? agent? edmunds are a say they're equal collections are better for the environment and they actually are if you want to make sure the whole supply chain is sustainable,

there are many smaller brands that can account for every step of their production process. and buying season with, instead of trying to clothing means it won't go out of fashion and end up in the trash. because this is a rare industry for consumers actually have a real influence with their new catch, the whole picture, i realized maybe only as the consumers use, the power comes by the brands. and again, push them gives in pressure to, to, to, to, to make some changes. so ask yourself not only major clothes and what they're made of, but also do i need these new clothes and go from there and stuff. and if you want to see more videos like this, be post about environmental topics every friday, like can subscribe, so you don't miss out or the

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