so you don't think and feel the same way you expect and more different things from life than your parents. i just want to pursue what that's my thoughts or you think your kid is 2 different, risky, irresponsible, reasonable stopping port is not. i want my son to become a doctor to in the cloud. it's time to, to get your generation with a sleep asked and then when generations flash starts, january 14th on dw says, kind of when it feels like therapy the,

[000:00:00;00] the weather is on drugs with as women. what i could to, i would, i would also say what pieces that comes out as doing it everywhere. so i think if you ever missed somebody to see a lot of the things we have so diverse fibers, you'll see those as the talk to them. nobody with the, the one of the world needs us. the world needs advocacy also give all these young designers a chance for because teachers sound loans and popular bands, give them

a chance to the the for a long time. the work of african design is, was absent that international fashion shows. but that's finally changing today. the creations of conquering catwalks and powers, london, and new york. fashion designers from africa all with african roots, all setting new trends with provocative and visionary walk. major cities like lagos, cape town, and dot com or have thriving fashion, sayings the is that also when he clicks on simply collections i meant to showcase the value of a room. living space is this,

the people have something to say on that being hard for me. and the whole world is interested in the event that online and try and creative design. this is taking any right now. so important because there's so much disability and dissemination on this deal. so i understand the position that i'll hold on. i know that my fellow peers understand the position to what you do. not really does it affect the way people see themselves because it's not particularly what's engaged to create ups for people to feed back into the community. so i think sometimes it would just diminish the call faster, but it was a lot of power activities in connection feasibility.

the black lives matter movements brought black and businesses to the forefront, doing more people on more platforms. many auditors to around pending stereotypes and fighting misconceptions. just bear with me around the time that he will expect the words to be very transitioned anthony. that is always the sort of nights ago about how the us will be perceived. because all of paul we can't produce anything to work throughout. yes, we do have issues like any other country building, also beautiful people, what kind of february and kind of drug or gifted taking control of the narrative and showcasing for kids diversity. that's what drives some design is on the continent and doing the diaspora in european capitals, lank power result that in the sense of on that side,

on the sheets or simply time to hear different voices and tell different stories consistent. so i think that's why this black movement is very much in the main stream right now. this because it's time for it and plain and simple life, but it's on that side stuff. what makes fashion that's made in africa? stand out. who are the rising styles on the scene, and who's comp down to place at the tone? and what values today, shaft to africa is a constant into $54.00 countries. 1.4000000000 people and thousands of languages. it's impossible to label its function seen in not really defined times. when talking about africans fashion, we need to talk about african fashions, african styles, african trends. there are vastly different from one country to the next,

as shown in the one that most integrated fashion instead of goal is different from fashion in south africa. it's different from nigeria and fashion because the people are different just like in europe. the, there's no such thing as african fashion, that's fashioned by african design. as opposed to experimental clothing lines are being used to rewrite narratives. they reflect the self confidence of a vibrant continent. finally, getting the recognition it deserves on the international stage that trendsetters in africa. they're breaking with cliches and playing with traditional

dress codes, social norms, and gender roles. when i was doing that, you know, i was always to that whole 5 base for very specific agenda like oh, you don't have to use a specific 5 because for guys. so if it 5 it for women to be 5, it for the, you know, all of that stuff, you know, and for me, when i was curious about, i always wanted to wear clothes that were not necessarily suited to those specific gen that's for that goal. why context or the flak on who tells me that us funding for women who sent us funds on that? i don't see any agenda mazda, not in the deposit, the senior 2011 a day, but uncle a while alone stays brand orange culture. his designs can from toxic masculinity, uses his platform to find for diversity and inclusion, the 11 boxes collection. we do have like stuff on sets on

them. and we have like, prints colors for men's, charlotte, which every mind is waiting all by the way. and people were like, this is terrible. yeah, 7 nice. and i meant, oh, because it's because they're not supposed to wear suits in this particular color. and this particular i should. but for me to been called choosing fabric was always about questioning things that asking why, why not? why country, why shouldn't be why it's just the belief? why is that the 3rd one? that's how it all came about the table. all color well doesn't shy away from politics. one of his connections addressed police finance and nigeria and demonstrations against sauce. a notorious police unit. we also like to deal with the things that sometimes the political because of where we live. we have the collection left here that cause a lot of, uh, you know, comes up because we're talking about the processing or the insights process that we did like a whole. so you know, that have like even people like protected in the background. so you know, around the sound and you know, if you would,

we be worried about why we're doing that work. but i mean, i feel like as a brand, like you have to be able to confirm these things and make statements or on these things fashion by i've own god. designers is attention grabbing and not inexpensive. my african standards. finding low for customers is a challenge for young labels and especially many africans who kind of forward, exclusive labels tend to buy high end european brands for somebody that has really been that blessing. because this helps us bank connect to the international market in a way that we would have never been able to do before. because you will not just give them my stuff in my hand because everyone's trying to align themselves with. that's what the forwards take on fashion. so i think you have to be able to open yourself up to a global created. so welding social media to their

advantage. they interact constantly with the world and with each other the link to the new in the new york, with millions and millions of smartphones on the continent. people can document their lives and show what they are doing much more easily than before. all the just to think of all and i'm audited here. come the session has always been seen as a very exclusive industry. that was hard to get into the yeah. so i can, and i think that intimidated a lot of consumers and that made them feel left out to normal file. uh if, what article so i think social networks have played a huge role in democratizing session on that demo. katya, is that someone that i'm a visa media and instead of the hazy, the waste social media is helping us understand each other is essential since yeah, because in the past year, when some big fashion house produced something somewhere here,

it would say bangladesh on it or made in china and china to open it and we didn't really know what that meant for how the people there lived with us and even buying . and maybe we didn't really care to talk, but nowadays, and it's a click away. so, and you can know instantly how people live and what they're working conditions or like the, the, the basic design. so transparency and greatest social consciousness not just above the clouds, much as i love, beautiful objects and beautiful things and seeing how can a sense of sincerity and honesty. the webinar attends the brand dna and that to me

can only be done through human relationships. with a collective way that's for the cost where the street the creative vision with it's through the stylus that i'm working with with the street the business side of things hoffman is partner solves with human beings instead of gifted with in whatever particular field that they do and they too can expand and grow within the community. that is the foundation for the, the fuel economy. i think the uses south african mohair and his comments and works with the traditional tech style techniques he produces locally as much as possible, which also creates jobs locally. the deacon operates with women

lead workshops and collectives in the outskirts of cape town. but design specific shooting through text altogether for meant as working with these extraordinary by this woman section and to see how they can create something that's still quite tech tall and not says no but in a modern way. but also expanding that into the business and seeing how business essentially can need unsuccessful impacts. so it's not a case of just designing object or designing a tech style, but it's seeing how can that translate into adding onto somebody's livelihood. so they can provide for their families the

for the 1st time in his career, lucon, you think he is showing a connection at the pet, to portray fashion week in paris, the pieces hand crafted by the women from cape town, well received in the world capital of fashion i love knowing that that integrity is mitchie within the doctors know, take style. so essentially creating the young design is know the pay thing the way for the next generation. every single decision making. it's not just any from my team. i suppose that understanding that is another thing or the kind of you who wants to fall in the same subject tray that hire myself because i know what it's like to be that kid

looking and not being able to find that person. the okay town and johannes, but there are among south africa's fashion capitals. there are also thriving scenes and across gonna, and of course, lagos, nigeria, and for a long time, the capital of senegal was considered the fashion capital of africa. the ca, fashion weeks started by design a adama party in 2002 was once the only event of its kind. now several african capitals of innovators, opportunities to showcase the creations, the gang swap, the desire for new directions, but we didn't stop that on this continent. fashion has long gone beyond the realm of commerce is traditionally being attached to coaches, rituals,

and initiation. right? the buffalo said sadly, you robbie con gloves the boundary is between our function and film. all right, so when i'm spelled to your collection, i begin by watching films. i am most myself in music that inspires me a and then i write, i write to little story. and from that i develop the closing that lloyd 16 is. the inspiration comes from folk called pop culture, african mythology and com, where she lives and works. the diagnostic i'm allocated to, the brand is like a collection of all the things that have inspired me since my childhood. but with the horror films of my youth during my interesting cummings and animals that remove

my love of contrasting materials and references to the intangible and tangible hesitate to call log on. i drew from all those things which i could in my basic essence, is that for you all in senegal, i'm dying of course you'll be nice. he's a civic, that is a palace. she house is a studio event, location, and boutique under one roof. it took a years to build up aesthetically on town. ski, don't knock this fish, as i say, what makes a brand specialist that it stays true to itself, regardless of what happens on the, to the, to why. and that's not easy to do because there's a lot of pressure to sell a place you on the wrong. but don't do that. you can be tempted by what seems and incorporate that into pieces. that's perfectly normal. but don't tie new to dna to the point that it becomes unrecognizable. microsoft,

except the goal says home to 15000000 people. it's an economic comp and vibrant metropolis. people say, if you could make it here, you can make it any way bigger than one case where your life been changed overnight . the design is hair very brand, and it's hardly, it's a highly competitive space. so i think everyone is best to bring a people with time to attention to you and if you like to have something substantial to say the so many different types of music. if i felt a little dusk friends are more interested in finding out what's going on the home

page, also to find that the social media has made the conversations even louder, unimpressive for you to ignore. what is happening on this part of the world in a bulk of found to see the stylist and daniel obasi creates imaginative visual narrative . freedom of expression is celebrated. it's not in any fashion designers who are expanding people's perceptions of africa, fashion, photographers, and scientists. by a critical role in bringing them asians to life the really focusing on my understanding on my interpretation on my so rio perspective. because you know, the concept of politics, you know, the concept of active design, the concept of like, you know, credit rise and the concept of life. you know,

the family isn't and just like shines and creates the space for young people or people of the minority to be able to, to have their voice heard, or just celebrated the cities all for the perfect to rena experimentation starters, to photographers diminish the line between art and fashion photography that work define his definition, the because the african, the holy spirit issued highlighted was very generic deeds and stuff. but i don't think that's the case anymore. like there's so many lives to this that it goes west of the people are not trying to create works to fit into boxes. and they just basically what that is,

the just the reserve is the to the unique. so your black experience, you know, my experience is, uh, what is different from so many other people's experiences. and i think people just one to be seen for that, you know, for the story of the telling of their life or whatever they're going through with that. what as opposed to been a while like this, by restricting you know to tell people to always it within from the point of view of a block on the goal space design. kenneth is a managed to break into the international scene a few years off of launching his label phone in nigeria, he moved to austria at a young age,

but late to return to his homeland. one of the most successful designers in africa, he was nominated for the prestigious levy tom prize in 2019 i got into the dallas it was for me such a dream like come true like he was like, hasn't changed about that data that happened in my life that i didn't even make it was going to happen. i know like the balance was to just go with a free mind street periods during the time. and so we will make sure you make friends with everybody. they have to be friends. so that was what i did and that's helped him so much. industry is a is known for working with us. oh ok. a hand woven fabric traditionally warm for special occasions. he uses it to create clean cops and color police trying to slim silhouettes. the twin other kids, you know, i myself,

the main ones to is it and we're all of the houses and like when so when like it's trying to like get into the room. i would change everything to like, you know, it's a good way that i'm doing now. it's like i'm going back to the memories and then the treating and that's what i go to the case team produces. so ok, i choose textile factory and west and nigeria. now, one of the largest weaving factories in the country the, the, i believe that they have a sense of identity in publishing. it comes from somewhere is fix their language. honestly for him, i think we should start embracing what we have also from right from home. i'm people to really fees such a value in this world. if i bring to it,

it's really changing so fast in the past 2 years now. it's incredible. i think it's going to keep changing. you're looking for sites like with this battery. so that weight is again, and i'm happy to see that the celebrities like naomi campbell, are among defends of his work, which we interprets and that by revitalized and was in fabrics. his creation cell in high end boutique all over the world. for me, luxury is reading anything this really anything better than me the next with a few less human and i believe that's the job that we're doing is an example of fashion has always been a form of art for africans. a variety of fabrics and cloth reflect centuries old onto design traditions and are an important monica of cultural identity. but in the mid 19th century,

these traditions were at risk of being wiped out because of the kind of some of the what is and for confession though, just didn't. i don't think there is such a thing. colorful. people always imagine these very colorful wax prints, etc. but that didn't even originate in africa. it was brought to africa through colonial structures by way of indonesia and the netherlands. hold on the house because of con it's just one bond productive colonialism on the continent. white, sprint and industrially produced products presented serious competition to traditional african tax styles. more you need to jump city, see that these fabrics became african fabrics because africans war them so much. so that's how it became the fabric of africa is to suppress the true heritage of efforts and text. though the dixie left, you go on that for a long, long time. we couldn't tell our stories the way we wanted to,

especially in fashion. our countries became independent 60 years ago. colonialism is not that far in the past or not. it's a wound, not yet healed. if you look at the history of the things where the, you know, you were there before, we were told that there was, there was like a culture was taken from us. and you know, now it's like last over time, i now have a couple of this already existed and should still exist like celebrate fan. so the piece of that off to the colonial era ended some african fashion design is renewed and focused on traditional fabrics . one of them was chris say, to who in 1972 left molly for paris, where he worked with tyco de bonds and you've sent a home. these connections combined west and cops with traditional fabrics like vocal on in the 1980s,

nigerian design of body began celebrating both the modern woman and traditional african craftsmanship in his collections. his creations were showcased at fashion shows and power as london and new york lead to my design. it from kind of a room rose to fame in the 1990 is and she continues to advocate for the preservation and recognition of traditional african textile techniques. but many of the early fashion design is from africa, still unknown in the west, a pump system. and back when i was a model, there were very talented designers, but you never saw them during fashion. we can. or if you did what was, that's an offshore event and they weren't to run the next season. that's how it was a need. nothing ever lasted size. suv is, i mean, the body image not easy,

did manage to break through that design and living in the diaspora and working with hand crumpton materials. these growth awareness to the diversity of fashion in africa. since 1992, even though i you see, has been designing elegant and very feminine silhouettes. combining sends us textiles from europe and africa. the lead on there are wonderful things in this package from cameron. a of the most the moment you have the fabric in your hands is very emotional that i'm a to you because that is really the moment when you see the quality of the material and the fabricated. i'm a to you and the result of all the work that's gone into it is only through me on class don't so yeah.

i used to use from kind of room, he and his collection of coma or wells were included in the official parish go to go to canada in 2020 the only design it from sub saharan africa to be given the on it so far the he combines a tiny and so called french lice, with hand crafted for content styles. working with natural materials from the continents, such as tree box, full, raphael, send me, there's a form of luxury, but i don't want that to disappear. we can continue to develop it even modernize africa has always been an open seizure of color forms. and elegans from the world needs africa. the one that between the fee,

the he's 2022 or could you afford winter collection was called dna, which means to be seen in the a one the language of camera room, the political foot and a new and has always had a problem, granting africa access to the world of luxury, the domains we've always been the consumers of other people's luxury. so my company looks, it is the, the time has come for africa to take the realm of fashion under the business of fashion seriously. simply because it's not just issue, but it needs to show with a huge economic engine behind that because the machine you're going to need to. yeah,

the high end fashion, catering to young people is booming in africa. concept shop setting africans, luxury fashion, are opening in big cities with some platforms, urging consumers to buy applicants. but guessing a foothold in the market isn't easy. we're competing on an international level or you're competing with brands that have, have industries that have been around for 300 years, 200. if there's 100, i makes the exaggerated, obviously, but you get what i mean, you know, they have the machinery that technology to have been able to have the education. we have the skills on your clothes are being put in the same store as, as brands who have done that. so we're having to compete on that level with much

less. it's like you're starting from nothing and having to create for, to provide fixing. and that's kind of difficult it's about pursuing that dreams. most design is a self taught from a truck because we don't have space here. we don't have design schools. and people have to really, really want to be punches or to be photograph of the design is to be with even push it out during of the dream. your pleasure. now dream by yourself to my benefits it should i get available. can i the child, i remember seeing a documentary about naomi campbell and then it, she talked about her world and what she did some of the time i was maybe 7 years old and i was excited to see a black woman have that much power and such an exclusive me is not, that's when i became interested in fashion is this it comes that goes on was that i

always knew that i wanted to tell a different story, the story of african fashion. and that's how i started doing. i'm with us again. it seems to come psychological, most of the most african countries, there's not much support, state funded or otherwise for the fashion industry. there's little opportunity to receive formal training in the field. the sophie isn't gonna see studied fashion design in new york before launching hub print to quote a label in dot com in 2012. the creations alone in africa and the west and label is a reference point for contemporary senegalese fashion. i always knew i wanted to combine fashion with development to come. so that's how the idea of the car design hub came about when i return to sender go in 2013

the in 2021. so phasing a c found it the 1st fashion school in west africa, the cost is cover a range of topics, including craftsmanship, digital communication, and business management. the magic, if i'm on my vision is to introduce new curriculum and teach future african designers. it was, she don't have to give young people the opportunity to learn fashion the way it's taught all over the world that much comes as being in new york or anywhere else. took the found on the 5 lovely they shouldn't have to travel to another continent because they can't find a fashioned school here. mostly

they go to the school. what we want to do is create leaders. and i think leadership is important and it's about self confidence training. i need to speak to me because then they're also technical aspects like an old fashioned, drawing, understanding, color, etc. she also said social and environmental awareness is also important to god. the nephew is a huge kind of design, it's part of our design philosophy to tie in all aspects of ethical and sustainable fashion cookie track of. so i don't, because designers also need to be aware that this is an industry that pollutes and we must find solutions of the just as these for confession design is working,

socially sustainable ways they want to produce in ecologically sustainable ways to not buy them in all kinds to come, but we don't have the same carbon footprint as h, and then it's not the same volume. the impact on the world is smola. in terms of closing production, there's no comparison loss. it's about the surface of you know, the names of on zillow. it's the sort of fabrics that all of a material creation passes. i'm very sustainable, very ethical. you know what i mean? so it's like when people attending the oh, oh, good to hear and then does the positive. i'm like, dude, i should be teaching you this because you know, so africans have held this for so many years and have held the possibility of an ethical process is unsustainable front. so i think that, you know, well honestly the, her all does have such of such a, a spin of the so it's called sun when you buy something, it should last a long time. and if it does and there are thousands of different ways to repair it or re purpose it and send you an on,

i find it very exciting that africa can actually teach us a lot in this regard side because the idea of resort fullness and sustainability is much more deeply rooted in the culture there, then it is here, he found a quick profile and cut this. i see the in africa. sustainable production models are being handed by an industry that slots the market with cheap tank styles. for decades used clothing from around the world has been dumped on africa to the detriment to the local tank style economy. the 1st session, invest fashions to the, in this aspect, it's just the absolute height of consumerism and capitalism. for me, it's devoid of any value that and you buy something. it doesn't matter who made it or where it came from. it's only briefly in style. we wear it and the next summer

we toss it into the closing collection band. and we know where it ends up. sydney and that kind of what kind of is also part of the young, african diaspora. many of whom are looking to reconnect with the roots. it was in nigeria that you got the idea of his up cycle label america. he creates the patterns in berlin and biases fabrics. it's the 2nd time markets in africa. this is, i said, is this team a consequence of the 2nd hand textile system instead of putting tailors out of work with the local textile industry is suffering more and more from the fact that europe stashed fashion system is spilling over into africa. so that's actually a couple of show of the beginning of these, i'd side on that,

we go to the 2nd hand text down markets and look for fabrics that can still be used done. then we take the material to our tailoring collective snyder clinic teeth 1st . it's wash and then we cut the pieces according to the patterns that most then we give those to the tailors who so them together. he was it under each night on these . he done many of them. that's how our clothes are made. and so when she gets on, so then she's done cuz i don't just the labels 1st of cycled collections features suits that are uni sex, comfortable and contemporary. the so i don't close carries so much meaning we have to give them back that meeting which has been lost through fast fashion.

the confident and us out save design is in africa and the diaspora are changing. the international fashion weld about few waste time thinking about how long the attention will last in response to moving industry. to me, people have been creating their work. people will still keep creating that what it

is while i was doing, it can stay. it wants to move it to me, how we see ourselves is very important. it's like we as i finished that in raising anything that we are taking sweetly as when a shift you out there they saw. can you hold gas? it's interesting that the outlook is changing. right, when people have moved means to present that trace and stick to it the, the, it's difficult to say what is the reason as to why this so much attention. but i can't say that it is attention to wonderful. i don't think we in a position to be able to really tall actually it's not the last the african fashion is here

to stay. absolutely. no more going back to know this is it based fashion designers embody a progressive and if i to africa in all of its diversity, they've seized control of that room narratives and showing the world just how many stories is bills that to be told what my says is that every design should find a way to contribute to the country that the building from. i think it's very important because at the end of the day, you have to give back your ticket from. so you have to also do, but that's the way we go. so that's what

the of the long mediterranean voyage comes to an end. the final destination. morocco for our shows, fellow presenter just far abdul karim. the country of our ancestors both agreed that diversity is the region's true source of well the in 30

minutes on the d. w. it's time for vision raised for sustainability. but also for horsepower. the, it's time for the mobile revolution. in 90 minutes on the w, the tips for your packages from madison to affinities. check on some great cultural memorials to be w travel regarding

the this is the, the, the news live from the land know and insides for the war. and guys try and try when it's done, it's in yahoo says the pricing will continue for many more months. your planes noticed that the strikes and refugee camps and guidance, guidance crowd into shrinking areas to escape the pilot. also on the program, russia 1000 revenge after you praying an attack on the southern city of feldwood hills. almost 20 people follows russia's biggest aerosol on ukraine since the full