this guy will, will nearest the top. i'll be out up next down dw, i top film african styles looked at some of the confidence for successful fashion design a good day. happy new year. the fast fashion as an environmental night clothing, graveyard, immature land desert. this is where things well, the industrial nations no longer need and flight us textile ways get stranded fashion, watch now on youtube. of

the weather is i'm dressed with as women as well as to when i have these pieces without sustainable pieces that comes out as to the end with so i think if you ever missed somebody, see all the thing with the cypress, you'll see those are the types of delivery with the, the, one of the world needs us. the world needs advocacy also give all these young designers a chance for because teachers sound loans and popular bands, give them a chance the

for a long time. the work of african design is, was absent that international fashion shows. but that's finally changing today. the creations of conquering camp walks in paris, london, and new york. fashion designers from africa all with african roots, all setting new trends with provocative and visionary walk. major cities like lagos, cape town, and dot com all have thriving fashion, savings the example. so when he clicks on some collections, i meant to showcase the value of our i'm living space is this, the people have something to say and that being hodge more id of

a and the whole world is interested to repeat on the online tried now black creative design, this is taking any right, not so important because there's so much visible, etc. and december. so i understand the position that i'll hold on. i know, i definitely understand that position to what you do not really doesn't affect the way people see themselves because it's not particularly what's the engage khatri. it's an option for people to feedback into communities. so i think sometimes it would just diminish the call across it, but it was a lot of activities in connection feasibility. the black lives matter movements brought black and businesses to the forefront,

reaching more people on more platforms. many auditors throughout pending stereotypes and fighting misconceptions. there was that was around the find that the really think the word to be very transitional and to me that is always the sort of night think about how to be honest with you guys. oh well we can't produce anything good work the roof. yes. we do have issues like any of the country building, also beautiful people, what kind of february and kind of drugs like gifted taking control of that narrative and showcasing for kids diversity. that's what drives some design is on the continent and doing the diaspora in european capitals line power result and a sense of on the sides. one says it's simply time to hear different voices until different stories consistent. so i think that's why this black movement is very

much in the mainstream right now. this because it's time for it and plain and simple, and it's on that side stuff. what makes fashion that's made in africa? stand out. who are the rising styles on the scene, and who's comp down to place at the tone? and what values today share to africa is a constant and to 54 countries. 1.4000000000 people and thousands of languages. it's impossible to label its function seen in not really defined times. so when talking about africans fashion, we need to talk about african fashions, african styles, african trends. they're vastly different from one country to the next, as shown in the one that most integrated fashion instead of

goal is different from fashion in south africa. it's different from nigeria and fashion because the people are different just like in europe. the, there's no such thing as for confession, that's fashioned by african design, has the balls tied to experimental clothing lines being used to rewrite narratives, they reflect the self confidence of a vibrant continent. finally, getting the recognition it deserves from the international stage that trendsetters in africa, that breaking with cliches and playing with traditional dress codes, social norms and gender roles.

when i was doing that, you know, i was always to that whole 5 base for very specific agenda like oh, you don't have to use a specific 5 between the 4 guys specific 5, but for women to be 5, it for the you know, all of that stuff, you know, and for me, when i was curious about, i always wanted to wear clothes that were not necessarily suited to those specific gen as well. that goal, why context or the flag on who tells me does to funds for women who sounds funds on that. i don't see any agenda mazda, not in the senior 2011 a day, but i'll call a while long stays. brand orange culture is designs can from toxic masculinity use . this is platform to find for diversity and inclusion. the 11 boxes collection. we do have like supplies sets for men and we have like trains colors for men's, charlotte,

which every mind is waiting. now by the time that people were like, this is terrible. yeah, 79. and i meant, oh, because it's because they're not supposed to way. so in this particular color, in this particular i should, but for me choosing colored, she's a fabric was always about questioning things and asking why, why not? why country, why shouldn't be, why it's just the belief flies that the stereotype on. that's how it all came about . the table. all color well doesn't shy away from politics. one of his connections addressed police finance and nigeria and demonstrations against sauce. a notorious police unit. we also like to deal with the things that sometimes it's political because of where we live. we have the collection last day that cause a lot of uh, you know, comes up because we're talking about the processing of the incense process. and we did like a whole so you know, that have like even people like protected in the background. so you know, around the sound and, you know, if you would, we be worried about why we're doing the work. but i mean, i feel like as a brand,

like you have to be able to confirm these things and make statements on these things fashion. but i've only got designers is attention grabbing and not inexpensive. my african standards. finding local customers is a challenge for young labels, or especially many africans who kind of forward, exclusive labels tend to buy high end european brands to somebody that has really been f blessing. because this helps us by connect to the international market in a way that we would have never been able to do before. because you will not just give them my stuff in my hand because everyone's trying to align themselves with that sort of fords take on fashion. so i think you have to be able to open yourself up to a global created. so, welding social media to their advantage, they interact constantly with the world and with each other,

the blue sink you the new in the new york with millions and millions of smartphones on the continent. people can document their lives and show what they're doing, much more easily than before. all the just to think of all that much, it's easier than the fashion has always been seen as a very exclusive industry. that was hard to get into the yeah. so i can, and i think that intimidated a lot of consumers and that made them feel left out to normal. uh if, what article so i think social networks have played a huge role in democratizing session on that demo catches that someone that i'm a visa media and instead of other have see the way social media is helping us understand each other is essential as since yeah, because in the past year, when some big fashion house produced something somewhere here, it would say bangladesh on it or made in china and china. but we didn't really know

what that meant for how the people there lived over to the live in buying. and maybe we didn't really care it's, it's hard, but nowadays, and it's a click away. so, and you can know instantly how people live and what they're working conditions or like the, the, the dates are designed for transparency and greatest social consciousness. not just above the clouds, much as i love, beautiful objects and beautiful things and seeing how can a sense of sincerity and honest tv women attend the brand dna. and that to me can only be done through human relationships

with a collective way that's for the cost where the street to create a vision with it's through the stylus that i'm working with with the street the business side of things hoffman is partner solves with human beings fed on gifted with in whatever particular field that they do, and they to can expand and grow within the community. that is the foundation of the fuel economy. i think the uses south african mohair and his comments and works with traditional textile techniques he produces locally as much as possible, which also creates jobs locally, the collaborates with women lead workshops and collectives in the outskirts of cape town.

design specifically through text altogether for memphis with these extraordinary by this woman section and to see how they can create something that stole quite tech. tall not says no, but in a modern way, but also expanding that into business and seeing how business essentially can the unsuccessful. so it's not a case of just designing object or designing a tech style, but it seeing how can that translates into adding onto somebody's livelihood. so they can provide for, they found the for the 1st time in his career, leucon, you think he is showing

a connection at the pet, to portray fashion week in paris, the pieces hand crafted by the women from cape town. well received in the world capital of fashion. i love knowing that that integrity is mitchie within the doctors know, take style that a seems to be creating the, the young design is know the pay thing the way for the next generation. every single decision making. it's not just funding for my team on skills that understanding that the as another team you own the can you who wants to fall in the same trajectory that hire myself because i know what it's like to be that kid looking and not being able to find that person,

the town, and john is, but they're among south africa's fashion capitals. they're also thriving seeds and acura donna. and of course, lagos, nigeria, and for a long time, the capital of senegal was considered the fashion capital of africa, the ca, fashion. we still tape by design a adama putty in 2002 was once the only event of its kind. now several african capital song, innovators, opportunities to showcase the creations. the games left the desire for new directions. but we didn't stop that on this continent . fraction has long gone beyond the realm of coma. it's traditionally being attached to coaches, rituals and initiation, right?

the buckle, slee robbie. com, close the boundary, is between odd function and film. all right, so when i'm spelled to your collection, i begin by watching films. i am most myself in music that inspires me me and then i write, i write a little story. and from that i develop the closing. does that lloyd 16, as the inspiration comes from folk called pop culture, african mythology and com, where she lives and works the diagnostic i'm allocated to say sure, brand is like a collection of all the things that have inspired me since my childhood. because the horror films of my use to me my interesting the comics and animals that oh my love of contrasting materials and references to the intangible and tangible

heritage of dot com log on. i drew from all those things which i could in my basic essence is that for you all in senegal, i'm done with loose, really nice use the civic, that is a palace. she houses a studio event, location, and boutique for under one roof. it took a years to build up aesthetically on town. that's good. don't unlock the space as i think. what makes a brand special is that it stays true to itself, regardless of what happens or the to the, to why. and that's not easy to do because there's a lot of pressure to sell a place you on the phone. but don't do that. you can be tempted by what's ages and incorporate that into your pieces. yeah, that's perfectly normal. but don't i need your dna to the point that it becomes unrecognizable? my guess what balconies that the

goal says home to 15000000 people. it's an economic comp and vibrant metropolis. people say, if you could make it here, you can make it any way bigger than one case where your life been changed overnight . the design is here very bright in, and it's hardly, it's a highly competitive space. so i think everyone is best at that to bring a people with time to attention to you. and if you'd like to have something substantial to say the so many different types of music. if i thought, what else does friends i'm more interested in finding out what's going on the home page. also, the fact that the social media has made the conversations even louder,

unimpressive for you to ignore. what is happening on this part of the world? in a book about t c. d scientists and daniel obasi creates imaginative visual narrative. a freedom of expression is celebrated. it's not any fashion designers who are expanding people's perceptions of africa. fashion, photographers and scientists play a critical role in bringing the visions to life, liberated action designers who are of africa. einstein is this. the life focuses on into professional my because the active and the con. prayer right? and you know, families and don't people

routine to be with her and tell him it's all for the perfect to taishan. then photographers didn't talk or pay attention the shooting and stuff. but there's anymore like this to people not trying to work to fit it just in what that is that just you know,

what is the experiences to be seen for a lot of their lives if there was as oh, wow, like toby or whatever they're going through with that one as opposed to being oh wow, like this by restricting you know, to tell people to always create within from a point of view of a black cartridge. the that you call space design. a kenneth is a managed to break into the international scene a few years off of launching his label phone in nigeria, he moved to austria as a young age, but late to return to his homeland. one of the most successful design is in africa

. he was nominated for the prestigious levy tone prize in 2019 i going to dallas. he was for me such a dream like come true like he was like, haven't changed about that dates that happened in my life that i didn't even leave was going to happen. i know like the balance was to just go with a free mind street periods during the time. and so we will make sure you make friends and everybody. they ask us to be friends. so that was what i did. and that helped him so much in the industry. canada is a, is known for working with us. so, okay. a hand woven fabric traditionally worn for special occasions. he uses it to create clean cops and color police trying to slim silhouettes, the twin other kids, you know, i, i so i myself, anyway, when was it?

and we're all of the houses and like when so when like as 10 that i get into the room. i'll change everything to like, you know, it's a good way that i'm doing now. it's like i'm going back to those memories and then the treating and that's what i go to the the case team produces us. oh ok. i chose tech style factory in west and nigeria. now one of the largest weaving factories in the country. the, i believe that the, the status of identity in publishing is, comes from somewhere is 60 language people here. i think we should start embracing what we have also from a break from old people to really see such a value in this world. if i bring to it gets really changes so fast in the past 2

years now. it's incredible and they think it's gonna keep changing even the websites like with this factory. so the way it is again, and i'm happy to see that the celebrities like naomi campbell, are among the funds of his work, which we interprets and that by revitalize is and was in fabrics. his creation cell and high end boutique support over the well for me, luxury is reading anything and it's really anything better than me. the next person, a few less human. and i believe that the job that we're doing is an example of that fashion has always been a form of art africans, a variety of fabrics and cloth, reflect centuries old autism and traditions and are an important mancha of cultural identity. but in the mid 19th century, these traditions were at risk of being wiped out because of the

kind of similar to what is african fashion, though, just and i don't think there is such a thing. colorful. people always imagine these very colorful wax prints and this has come, but that didn't even originate in africa. and it was brought to africa through colonial structures by way of indonesia and the netherlands. hold on the because of the con it's just one, bind productive colonialism on the continent. white sprint and industrially produced products presented serious competition to traditional african tech styles . why do you need to go city? see these fabrics became african fabrics because africans war them so much. so that's how it became the fabric of africa is to and that suppressed the true heritage of african text over the dixie left. you go on that for a long, long time. we couldn't tell our stories the way we wanted to, especially in fashion. our countries became independent 60 years ago. colonialism

is not that far in the past. it's a wound, not yet. he ok. if you look at the history of the things where they're, you know, you were there before, we were told them i was there with there is like a culture was taking for months and you know, now it's like last over time on our have a couple of this already existed and she still exists like celebrate fan, so they would abuse it out of the off to the colonial era and did some african fashion design is renewed and focused on traditional fabrics. one of them was chris se, do who and 1972 left molly for paris, where he worked with pat code of bonds and each set in the home. these connections combined west and cops with traditional fabrics like bulk alarm. in the 1980s, nigerian designer outside they began celebrating both the modern woman and

traditional african craftsmanship in his collections. his creations were showcased at fashion shows and power as london and new york lead to my design. it from kind of ruin rose to fame in the 1990 is and she continues to advocate for the preservation and recognition of traditional african textile techniques. but many of the early fashion design is from africa still unknown in the west. i told you the money back when i was a model, there were very talented designers, but you never sold them during fashion weekend or if you did what was that's an offshore event and they weren't to run into next season. that's how it was a need. nothing ever less that a good sized surveys or mean the bought emma not easy did manage to break through the design and living in the

diaspora and working with hand crafted materials. he's brought awareness to the diversity of fashion in africa. since 1992, even though i you see, has been designing elegant and very feminine silhouettes. combining sends us textiles from europe and africa, the lead on. so there are wonderful things in this package from cameron a of the most the moment you have the fabric in your hands is very emotional to you. because that is really the moment when you see the quality of the material and you pull the fabric that i meant to you, i wanted to send the result of all the work that's gone into it, which is only take me on class. i don't even know i used to use from kind of room he and his collection of 2 month old

wells were included in the official parish could to canada in 2020 the only design it from sub saharan africa to be given the on it so far the he combines a tally and so called french lice, with hand crafted for content styles. working with natural materials from the continents, such as treat box, all right for you to send this to send me, there's a form of luxury. i don't want that to disappear. we can continue to develop it even modernize africa has always been an open future of color forms. and elegans from the world needs africa is the one that was wondering if the

he's 2022 or could you afford winter collection was called bna, which means to be seen in the, a one, the language of camera room, the political foot and a new it has always had a problem, granting have access to the world of luxury, the domain that we've always been the consumers of other people's luxury. so my company looks, it is the, the time has come for africa to take the realm of fashion on the business of fashion. seriously or just simply because it's not just issue it, but it needs to show with a huge economic engine behind that to do because the machine you're going to do for you. the

high end fashion, catering for young people is booming in africa. concept shop setting africans, luxury fashion, are opening in big cities with some platforms, urging consumers to buy applicants. but guessing a foothold in the market isn't easy. we're competing on an international level or you're competing with brands that have had industries that have been around for 300 years, 200. if it's 100, i makes the exaggerated, obviously, but you get what i mean, moving the, have the machinery that technology didn't have to be able to have the education. we have the skills on your clothes. i've been put in the same stores as brands who have done that, so we're having to compete on that level with much less. it's like you're starting

from nothing and having to create fault to provide expecting. and that kind of thing. it's about pursuing that dreams. most design is a self taught from a truck because we don't have us here. we don't have design schools and people have to. so really we want to be positive or to be photographed as well to the designers as to what they've been pushing that dream of, of the dream. you're, but you're not really by yourself to my benefits. should i get available? can i the child? i remember seeing a documentary about naomi campbell and then it, she talked about her world and what she did some of the time i was maybe 7 years old and i was excited to see a black woman have that much power and such an exclusive me is not that's when i became interested in fashion is a comes that goes on was that i always knew that i wanted to tell

a different story because the story of african fashion and that's how i started doing. i'm with us again. the piece that comes, that goes on most of the, the most african countries, there's not much support, state funded or otherwise for the fashion industry. there's little opportunity to receive formal training in the field. the sophie using a c studied fashion design in new york before launching a pencil. quote, a label in dot com in 2012 start creations alone in africa. and the west and labels is a reference point for contemporary senegalese fashion. i always knew i wanted to combine fashion with development to come. so that's how the idea of the car design hub came about when i return to sender go in 2013

the in 2021. so phasing a c found it the 1st fashion school in west africa. the cost is kind of a range of topics, including craftsmanship, digital communication, and business management. the magic, if i'm all of my vision is to introduce new curriculum and teach future african designers. it would seem to know to give young people the opportunity to learn fashion the way it's taught all over the world that much a competitive bid in new york or anywhere else. and the 5 lovely they shouldn't have to travel to another continent because they can't find a fashioned school here. mostly the in the school,

what we want to do is create leaders. i think leadership is important and it's about self confidence, a thing i needed to speak to because then there are also technical aspects like an old fashioned does the drawing, understanding, color, etc. she also said social and environmental awareness is also important. i forgot the nephew to is if you do that kind of design, it's part of our design philosophy to tie in all aspects of ethical and sustainable fashion critic track of smoking. because designers also need to be aware that this is an industry that pollutes and we must find solutions. the, just as these for confession design is working socially sustainable ways. they want to produce in ecological sustainable ways to

not buy them in all kinds to come. but we don't have the same carbon footprint is a to them. it's not the same volume. the impact on the well, the smaller, in terms of closing production, there's no comparison loss. it's about the bible. says you know the names of on zillow, it's the sorts of fabrics that to keep all of a material creation passes. i'm very sustainable, very ethical. you know what i mean? so it's like when people attending the oh, oh, good to hear. and then this also says, i'm like, dude, i should be teaching you this because you know, i, so africans have held this for so many years i'm have held the possibility of an ethical process is as a tabletop. so i think that, you know, well honestly that her all does have such a, such a, a spin of the so it's called sun when you buy something, it should last a long time. and if it does and there are thousands of different ways to repair it or re purpose it and send you on, i find it very exciting that africa can actually teach us

a lot in this regard site because the idea of resort fullness and sustainability is much more deeply rooted in the culture there, then it is here, he found a quick profile and cut this. i see the in africa sustainable production models of being handed by an industry that slots the market with cheap tank styles for decades used clothing from around the world has been dumped on africa to the detriment to the local tank style economy. the 1st session, invest fashions to the, in this aspect, it's just the absolute height of consumerism and capitalism. for me, it's devoid of any value that you buy. something doesn't matter who made it or where it came from. it's only briefly in style. we wear it and the next summer we

toss it into the closing collection. bennett. and we know where it ends up. sidney and that kind of what kind of is also part of the young, african diaspora. many of whom are looking to reconnect with the roots. it was in nigeria that he got the idea of his up cycle label america. he creates the patterns in berlin and biases fabrics. it's the 2nd time markets in africa. this is, i said, as this team, a consequence of the 2nd hand tech style system is that it's putting tailors out of work with the local textile industry is suffering more and more from the fact that europe stashed fashion system is spilling over into africa. and that's because we go sure of the beginning of these, i'd side on that,

we go to the 2nd hand text down markets and look for fabrics that can still be used done. then we take the material to our tailoring collective snyder. first it's wash and then we cut the pieces according to the patterns that most then we give those to the tailors who so them together, easy done during tonight on easy done. many of them. that's how our clothes are made. and so on. sheets on. so then she's done cuz i don't the labels 1st off, assign gold collections features suits that are uni sex, comfortable and contemporary. the so i don't close carry so much meetings and we have to give them back that meeting which has been lost through fast fashion. the

confident and us out save design is in africa and the diaspora. a changing the international and fashion weld about few waste time thinking about how long the attention will last in response and moving industry. to mean people have been creating their work. people will still keep creating that what it is while i was this did it can stay that wants to move it to me.

how we see ourselves is very important. like we, as i finished that in raising anything that we're on 60, fully as when a ship out that i saw. it's interesting that the outlook is changing, right? when people have more means to present that trace and stick to it the, the, it's difficult to say what is the reason as to why this so much attention. but i can say that it is attention to wonderful. i don't think we in a position that was able to really tall actually if the african fashion is here to stay. absolutely, no more going back to know this is it based

fashion designers embody a progress event in if i to africa in all of its diversity they've seized control and at that run narratives and showing the world just how many stories is bills. i have to be told what my says is that every design should find a way to contribute to the country that the building from. i think it's very important because at the end of the day you have to give back your taking from. so you have to also give back, that's the way we go. so that's what the,

[000:00:00;00] the hello and welcome to another edition of the 77 percent. we investigate the phenomenon of process to use god. read on the gospel to money plates and exploits vulnerable people will look at how some passed as a findings, sneaky ways of an invasion themselves. the 77 to

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