back i says you have to listen and then reveal its secrets. thoughts, january 12 on dw, the l g b t q marketing can get people worked up to that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load more and more companies are scrapping, l t p t q ad campaigns because of right wing trolling. should they stand firm instead that and more coming up this week on made? why exactly is us real good kid rock shooting big guns, a bud light? and has a bush have a terrific day?

well, it's because the brand team put a well noun, transact, based in into, into the ad for the beer and instagram head and raged on conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive dry all companies having such a hard time getting behind l g b t q representation in the advertising. and does that all vs? i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be

the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of their target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, is an a i tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by, by someone and as long as we think age went with the community to confide, always say you should never what to old short. so i'm go lots, nikolai,

it's about long term commitment image, which can lead to an image, boost and creates a brand loyalty from communities in the media and along 10, which i just have hired. so i can definitely help in a sense, trust in brands is very important, and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation that's being leveled against mercedes benz. the brand has allied itself with the l g, b t, q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. and he says, support for the community support for the community has to be genuine and sustained . and it's not enough to show up a christopher street day when the flight and all it's about when it's amazing, supporting us against hatred. i know so politically and kind of that's what matters to us in the current climate on many companies have

a lot of catching up today if you didn't feel no, not really big off, but not well the same as ice cream brands and, and jerry's it has a long history of supporting the l g b t q. community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights desperate electric those months. and that means that when some people see or ice cream, they throw it in the trash while others buy a whole truck load and amanda lock in the end is just what's important is that we feel the debate. one is and still survive. developable play on can you to that's what matters and thousands of us with the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike select, mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won

a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. also in this week, show life saving drones in africa. a unique source of phosphorus, india thrive in economy, and ex, ex o, a greenhouse brakes limits. in many parts of rural africa, roads can be few and far between and where they exist, difficult past. so what happens in emergencies like delivering urgent medical supplies to hospitals? one us start up think 6 found the answer

for cleaning one. during the day i started having pain in my abdomen, supplementing of us. so of course the sort i was just high and from what of a new model. number one on the when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this. as you know, for the adult set. my baby had died and we wanted to come in for the weekend, occupying the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any, don't her blood fucked up close without hopeless. and i thought i would die

too. i said don't to what you said blood will arrive soon. no, i didn't know. i could come so quickly. we did. you are someone to bring it to see . the doctor told me that a small play included right. and where deliver it the over. so how do you when it finally arrives, the life saving donation came from the move hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air to hospitals, up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so physically wants to package is the preferred use kind of the q r code. you tell it where it's going to go into associated this package to

a john. now the drum takes on that. and then from the moment to launch, for the moment this comes box. so you don't have to do anything. there is any one of the things that to notice is one, definitely one with that because blood is a product. any you need us. wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product the time to go and come back, that's usually 90 minutes on the road to get that product. we can at least tough and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees and we're one to an average of 72 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today the company which works closely with one does ministry of health supplies more than 400

hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it goes really hard. you quoted, you quoted recommend that and you wait for i was why it my dies played. so this applied thing has really improved our system on test help to fish out seeing that there was a couple more content to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the twins. every day.

i'm feeling better. i go to the health and to regulate for wound treatment new account. they clean the wound and change the bandage is slowly healing her friends now call her the one who has risen because without the drone delivery, america to the ocoee, mama would probably not have survived her miscarriage. the. this is the fine company is also working on other transportation concepts. packages could soon literally be landed on your doorstep. this drone can transport packages weighing up to 3.5 kilos within a radius of 16 kilometers. the drone is currently being tested and is due to be deployed in early 2024. for more information, check out our facebook page, the www dot business, the

when it comes to keeping food on our plate, phosphorus is essential. it's a key ingredient and agricultural fertilizers, but they're also limited supplies of it, and prices have tripled in 10 years. here's one unique way to produce that using every day waste. what's on our bones, dna and safety buffer. it's an essential element that sustains all life on earth. it's also in your p more on that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit

security depends on it, what can we do about the potential shortage? what alternatives do we have and could on p save us thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element, and the periodic table. fantastic. he was trying to find out how to make anyway, what is phosphorus? all organisms need fast persist 10 that's essential nutrients by the central composite of life. this is barbara came out and she's a renowned sort of a scientist based on some schedule on canada. that's part of our dna, it's part of spart. salvas considered us let betts it's part of our, our name today, roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division and plant development. without enough of it plants or stunted and don't yield as much between increasingly using these chemical

fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south, and places like india and nice in 16, a less than production was like animal bait. the medium dens nasty or lovely next to production, which step through $315.00 induct sedation at the atari a as a scientist at the indian institute of swale science. definitely. they give this credit to fuck laser application because before it was there was no knowledge about the world wide fertilizer use increased 6 times from 1960 to 2000. so where do we get all of it from? like a 950 of costs for this to apply this? it was do get don't, they didn't get some but people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil, faster suppressed,

relatively cheap, adding a bit as good as a marble guarantee profits. this accumulative phosphorus is come, legacy phosphate. how much phosphorus as lost in the soil also depends on the sale . to set a click and wait 5 minutes and it will bind to iron and aluminum to outline it will react in calcium. this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus into bodies water, at least future if occasion, which kills of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. contaminated water is lagging through southwest providers. choice san francisco bay area is experiencing a toxic eligible, and it's not just a place from agriculture that's ramping cost versus everywhere in our food or tap water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is jonathan

a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns your in and seasons into fertilizer. and one out of 10 people are like that of the amount of nutrients that are in your end. as enough to grow as 500 grams of weight. so basically it means you're, you're and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or excrete and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer magenta says she's been approached by building companies interested in installing them in new houses. a and her company already has a partnership with the sweetest public toilet frontal for the british pre circulate of our year end. and we could actually replaced 8 percent of the global demand of

foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting way as our sewer and i think you're is mine and these are 6. but why not? the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box and then it is to try to get it from all

these other sources. we can also start earlier in the process and how plant absorb more of the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and so we will help him find a bid. these are actually a group of funds, a bit of like very good, the fox, but a scavenger. you've been sick and it's been that high cm's cabbage plus what else from it? the best time to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take with the legislation could help move the market along. the you recently legalize the sale with us for us recovered from sledges, fertilizer, and is working on laws that will require more fos for us to be removed from waste water, a bulk check at the p revolution. the,

an economic connection between germany and india that's existed for more than 500 years. in 15 o 5 by tells us king of oaks book travels that go us in the us. not trip kicked off be a no german trade relationship. sure thing, as leads was partially financed by germany's forgot plan, which then exported copper to india. but the trip took several months. telegraphs eventually made a faster connection possible between the 2 continents. the gigantic projects was completed by the beginning in 1870. the new technology could transmit the message in just 28 minutes. and today, the volume of trade between germany and india has grown to 28000000 euro. more than 1700 german companies have a presence in india. or nearly every 2nd person in india is under

25. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more german come, baker veto is investing big in india, building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of. at the same time, there will be no daughter of preen manpower. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific d. v. what because of buying pounds, we'd have to keep the cleaning olympic sized swimming pool in 10 seconds. this

plant near the city of pulling out was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we meet broad, just not. he's from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse, the indian government, so an opportunity to get the edge of china. i think the human companies are looking to dig up for i'm looking at the alternatives. i mean, they offered a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gun, or the days when big international firms looked only to china when expanding manufacturing kids village is in asia. the new hub on the continent is india. or

b corporations likely to invest less in china after the pandemic? and if so, why this week? i mean, well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese markets and the items come up. you meet a guy who have 1400000000 consumers and marketing designs will have to move. that's a market that you otherwise only find in india, india. and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so and then it's just, it's a communist it system with a government that works hard to ensure its own company is you are adding advantage of the item of the name and then the 4th instead of them. so thing, and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in the i t

industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the that's what we're building a factory in china to right now, is i using because that tells you

a lot and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before many of the current issues cropped up in before a coverage on the funding decides to montgomery haven't regretted the decision for one second. because we can see that both markets will experience strong growth. but that's gonna stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors, excuse 50, live blogs and not people from any industry knows that it's still true that china is the largest market worldwide devices on the shouldn't take the chemical industry . for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with the american. it's impossible for a globally position company to bypass the chinese market home. he knew there's

a mock and the foot by german pump manufacture. vino certainly agrees, but still believes that every cent invested in india is worth while many other western companies are following suit and now for something else that's really big in business, from our series, etc. so and the biggest greenhouse in europe is as large as 80 soccer fields. the company is called m slower and is run by tim corporate and whose families it's in germany and employees about $450.00 people. there are several reasons why it has grown so fast. number one, the college of employees travel through the building on bikes. thousands of these help pollinate the plants. work or insects like maybe bunks,

eat a fence, reducing the need for pesticides. number 2, automation robots can plant more than 15000 cuttings in our plants are cronin trays that can be delivered directly to supermarkets. automated trains transport the products. the 3rd reason resources, roof solar panels provide electricity, 100 megawatts enough for a small city would waste is used for heat in the winter, cheaper than gas and better for the environment. the plain water is collected here and mixed with the fertilizer. watering is controlled by it. saving money and resources contributes to the company's growth. the

thoughtful for this addition i've made in germany. thanks for joining us. i'm see your next time the, the the

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. this is dw news line from berlin us versus israel to plan for peace with the palestinians. us secretary of state anthony blinking towards the daily total of more on civilians. and because like it's far too high, he says the error of nations, one better relations with his real. but only when a pass to style palestinian statehood is clear, and ecuador threatens to sink the crisis. the president says his country is that withdrawn games. this after a wave of definitely violence, stormy every tv station and the kid of police officers. the .