the site drives to down works really hard to go smooth and not see starts january 27th on the w o t t q marketing can get people works up to me, that means that when some people see or ice cream, they throw it in the trash while others buy a whole truckload more and more companies are scrapping l t p t q ad campaigns because of right wing trolling. should they stand firm instead? that m more coming up this week on made? why exactly is us real good kid rock shooting big hands a bud light?

if it has a bush, have a terrific day. well, it's because the brand team don't put a well noun, transact, based in into, into the ad for the be around instagram, head and raged arch conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive dry all companies having such a hard time getting behind l g b t q representation in the advertising. and does that all vs? i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be

the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of their target audience pretends it is for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by, by someone and as long as we engage with, with the community to confide, always say you should never was too old short. so i'm go lots and it is,

it's about long term commitment image which can lead to an image, boost and great to brand loyalty from communities in the media along 10, which i just hired. so i can definitely help in a sense, trust in brands is very important, and many consumer groups are increasingly paying attention to this. and i wouldn't recommend a short term approach. but if it's because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation that's being leveled against mercedes benz, the brand has allied itself with the l g b t q, community on instagram. but only for a limited period of time. and also in its account targeting our markets. it is a support for the community support for the community has to be genuine and sustained. and it's not enough to show up at christopher street day when the flight and all it's about when it's realizing, supposing us to go hatred. i know so politically and kind of that's what matters to us in the current climate on many companies have

a lot of catching up today if you didn't feel no, not really big off, but not well the same as ice cream brands and, and jerry's it has a long history of supporting the l g b t q community. the u. s. company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights does split electric those months. and that means that when some people see or ice cream, they throw it in the trash while others buy a whole truck load and amanda lock in the end is just what's important is that we feel the debate. one is and still survive divisive of play on can you to that's what matters dealt with. most of the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for something missing. the end of actually won

a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. also in this week, show life saving drones in africa. a unique source of phosphorus, india thrive in economy, and ex, ex o, a greenhouse brakes limits. in many parts of rural africa, roads can be few and far between and where they exist, difficult past. so what happens in emergencies like delivering urgent medical supplies to hospitals? one us start up think 6 found the answer

for cleaning one. during the day i started having pain in my abdomen, supplementing of us. so i suppose the sort i was just high and from what of a new model number on the when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this. as you know, for the adult. you said my baby had died and we wanted to come in jail for the weekend, occupying the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any, don't her blood clothes, clothes showed her place. and i thought i would die too. i said don't to what you

said blood will arrive soon. no, i didn't know could come so quickly. we did. you are someone to bring it to see. the doctor told me that a small play included drug and would deliver it the over. so how do you when it find me arrives the life saving donation came from the move hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so basically, once the package is prepared, you scan the q r code, you tell it where it's going to go into. you associate this package to

a john. now the drawn tech's on that route. and then from the moment to launch, for the moment this comes box. so you don't have to do anything. there is any, but one of the things that to notice is one definitively, one west itch. because blood is a product. any you need us. wisdom is a lot to is on time. if you to take 30 means for 45 minutes to get the product the time to go and come back to us, usually 19 minutes on the road to get that product. we can at least tough and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees in lawanda. an average of 72 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today, the company which works closely with one does ministry of health supplies more than

400 hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste. hospitals in rural regions benefit the most. like here in romero coma. in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it was really hard to quote, you quote, comment that on the weight for all was white and my dice bladed. so this applied thing has really improved our system on tests help to push out seeing if there was a couple more content to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the

vacancy. and i'm feeling better, i go to the health and to regulate for wound treatment on taking the wound and change the bandage is slowly healing. her friends now call her the one who has risen. because without the drone delivery america to the document, i would probably not have survived her miscarriage. the zip and company is also working on other transportation concepts. packages could soon literally be landing on your doorstep. this drone can transport packages weighing up to 3.5 kilos within a radius of 16 kilometers. the drone is currently being tested and is due to be deployed in early 2024. for more information, check out our facebook page, the www dot business. the. when it comes to keeping food on our plate, phosphorus is essential. it's

a key ingredient and agricultural fertilizers. but they're also limited supplies of it, and prices have tripled in 10 years. here's one unique way to produce that using every day waste. what's on our bones, dna and 8 people, phosphorus, it's an essential element that sustains all life on earth. it's also in your p one that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage?

what alternatives do we have and cut our own p. save us. thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element, and the periodic table. fantastic. he was trying to find out how to make anyway, what his thoughts are. all organisms need fast tennis and show new trends by a central composite that's life. this is barbara came out and she's a renown soil scientist based and says, gosh one canada, it's how does dna, it's hard as part salvas consume us, let bets. it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division and plant development. without enough of it, plants are stunted and don't yield as much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop

engineering, it's for the green revolution. this, the massive increases in crop yields, especially in the global south, and places like india and nice in 16 or less than the production was like the animal bait, the medium dens nasty or loudly next to production, which step through $215.00 induct sedation at the atoria as a scientist at the indian institute of social science, it gives me the gift disconnected to fuck laser application, because before it was, there was no knowledge about this worldwide. fertilizer use increase 6 times from 1960 to 2000. so where do we get all of it from? like a 950 of costs for this? you apply to this, it was do get don't. they didn't get somewhat people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil, faster suppressed, relatively cheap, adding a bit as good as

a marble guarantee profits. this accumulative phosphorus is come, legacy phosphate. how much phosphorus, as lost in the soil, also depends on the cell. to set a click and wait 5 minutes and it will bind to iron and aluminum to outline it will react in calcium. this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus into bodies water, at least future if occasion, which kills of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. contaminated water is lagging through southwest providers. choice san francisco bay area is experiencing a toxic eligible, and it's not just the waste from agriculture that's ramping cost versus everywhere in our food or tap water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is jonathan a call. she's a researcher at the swedish university of agricultural sciences and also started

a company that turns urine and seizes into fertilizer. and one out of 10 people are like that of the amount of nutrients that are in your end. as enough to grow as 500 grams of weight. so basically it means you're, you're and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down our excreta and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer agenda. so she's been approached by building companies interested in installing them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. if we went to pre circulate of our year end and we could actually replaced 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is

that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock and dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now. so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting way as our sewer and i think you're is mine and these are 6. but why not? the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advancements in the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box and then it is to try to get it from all these other sources. we can also start earlier in the process and how plant absorb

more of the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and so we will help him find j. the. these are actually a group of funds, a bit of like very good uh, fox, but us cabbage that he's been sick and it's been that high cm's cabbage. uh for, for those from any of the plans you can. all scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take the legislation could help me with the market on the recently legalize the sale of costs for a certain covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check at the p revolution, the an economic connection between germany and india that's existed for more than 500

years. in 15 o 5 by tells us king of oaks book travels that go us in the us. not trip kicked off the notes german trade relationship. sure thing as leads was partially financed by germany's forgot to klan which then exported copper to india. but the trip took several months telegraphs eventually made a faster connection possible between the 2 continents. the gigantic projects was completed by the mess, beginning and 1870. the new technology could transmit the message in just 28 minutes. and today, the volume of trade between germany and india has grown to 28000000000 euro more than 1700 german companies have a presence in india, or nearly every 2nd person in india is under 25. the population is

growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more. german come acre visa is investing big in india, building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of at the same time, there will be no daughter of preen manpower. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific d. v. what because of buying pounds, we'd have to keep the spinning peak sized swimming pool in 10 seconds. this

plant near the city of pulling out was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we meet broad, just not. he's from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics chains world wide collapse, the indian government, so an opportunity to get the edge of china. i think the human companies are looking to dig up for i'm looking at the alternatives. i mean, they offered a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gun, or the days when big international firms looked only to china when expanding manufacturing kids village is in asia. the new hub on the continent is india. or

b corporations likely to invest less in china after the pandemic? and if so, why this week? i mean, well, there are several reasons. firstly, there is indeed a massive level of one sided reliance that's crept in simply because of the sheer size or the chinese markets and you and some of you meet a guy who have 1400000000 consumers and mark that is on swapped of it. that's a market that you otherwise only find in india, india, and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so then it's just, it's a communist it system with a government that works hard to ensure its own company is you are adding advantage of the item of the name. and then of course that citizenship thing. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in the i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging

to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the that's what we're building a factory in china to right now, is i using because that tells you a lot and we're opening a new factory in india in august. it's

a decision for that factory was made 3 years ago before many of the current issues cropped up and before a coverage on the funds decides to montgomery haven't regretted the decision for one second, because we can see that so both markets will experience strong growth. that's what that's going to stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still a head in many sectors, excuse 50, live blogs, and not people from any industry knows that it's still true that china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with the american. it's impossible for a globally positioned company to bypass the chinese market home users in black. and these provides german pump, manufacture vino certainly agrees,

but still believes that every cent invested in india is worth while many other western companies are following suit and now for something else that's really big in business from our series, exec stove and the biggest greenhouse in europe. is as large as 80 soccer fields. the company is called m slower and is run by tim coopers and whose families it's in germany and employees about $450.00 people. there are several reasons why it has grown so fast. number one, ecology, employees travel through the building on bikes. thousands of these help pollinate the plants. worker insects like lady box effects, reducing the need for pass designs. number 2,

automation robots can plant more than 15000 cuttings in our plants are cronin trays that can be delivered directly to supermarkets. automated trains transport the products the 3rd reason resources, roof solar panels provide electricity, 100 megawatts enough for a small city would waste is used for heat in the winter, cheaper than gas and better for the environment. the plain water is collected here and mixed with the fertilizer. watering is controlled by it. saving money and resources contributes to the company's growth. the

thoughtful for this addition i've made in germany. thanks for joining us. i'm see your next time the, the, the

facing internal and external threats and nation in the shuttle. the things are taxed on ukraine has deeply divided the population some once and alliance with others are returned to russia. in 15 minutes on the w, the water under the sand here in northern africa, life fossil water reservoir on it makes the deserts

green and start tiles for the water supply is limited. or is there a way to use it without whichever running dry ico africa in 90 minutes on the w the, the little guy. this is the 77 percent the platform for the issues picture, right? you know, on this channel we are not afraid to pass and then it gets to talk to young people clearly have the solution, the future of this 77 percent every weekend on dw, so either and same to the same way you expect and more

different things from life than your parents i just want to pursue was that's my thought desired or you think your kid is 2 different, risky, irresponsible, reasonable stop in port is not. i want my son to become a doctor. joe, in the clubs. it's time to, to get from your generation with a sleep asked and then when generations flash starts. january 14th on dw says kind of fun, it feels like therapy the

this is dw news live from berlin. after 3 months of war, people in gaza or on the brink of starvation, the w. h. o says that the situation is too dangerous for him not said to bridge civilians. conditions are increasingly desperate for nearly 2000000 people. displaced by the conflict. also coming up us secretary of state is in the west, isn't the occupied westbank part of his peace mission across the middle east. he is urging leaders to plan for golf as post for future and ecuador sing, since the price of the press.