she doesn't have the make up your own mind. me the o t t q marketing can get people works up to them. that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load more and more companies are scrapping, l t p t q ad campaigns because of right wing trolling. should they stand firm instead that and more coming up this week on made? why exactly is us real good kid rock shooting big hands a bud light? and has a bush have a terrific day?

well, it's because the brand teamed up with a well noun, transact based, didn't influence the ad for the be around instagram, head and raged. arch conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive dry all companies having such a hard time getting behind l g b t q representation in the advertising. and does that all vs? i'm giving an image that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be

the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience pretends it is for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible. and the outreach, sustained as a by i, by the national already we've engaged with the way the community to confide, always say you should never what 2 old short term goal was. because it's about long

term commitment image which can lead to an image based and great to brand loyalty from communities in the medium along 10, which i just hired. so i can definitely help in a sense, trust in brands is very important. and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not keys ation that's being leveled against mercedes benz. the brand has allied itself with the l g, b t, q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. it is a support for the community support for the community has to be genuine and sustained and it's not enough to show up a christopher street day when the flight on all it's about when it's rising. supposing us to gain hatred, i know so politically and kind of that's what matters to us in the current climate

on many companies have a lot of catching up today if you feel no, not really big enough, but not well, same as ice cream brands and, and jerry's, it has a long history of supporting the l g b t q community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights with electric those months. and that means that when some people see or ice cream, they throw it in the trash, while others buy a whole truckload. amanda lock in the end is just what's important is that we feel the debates. one is and still survive developed before you can you to that's what matters dealt with. most of the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for something missing the end of actually one great deal of brand

loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. also in this week, show life saving drones in africa. a unique source of fox for us, india, thriving economy and x x o, a greenhouse breaks limits. in many parts of rural africa, roads can be few and far between and where they exist, difficult past. so what happens in emergencies like delivering urgent medical supplies to hospitals? one us start up think 6 found the answer

for cleaning one. during the day i started having pain in my abdomen, supplementing of us 1st and 1st i thought i was just tired from what sort of a model number i'm from. when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this. as you know, for the dog said my baby had died and we wanted to enjoy for the weekend occupying the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any, don't her blood clothes, clothes showed her place. and i thought i would die too. i said don't to what you

said blood will arrive soon. i didn't know to come so quickly. we did, you are someone to bring it to see. the doctor told me that a small play included drug and would deliver it the the over. so how do you, when it find me arrives the life saving donation came from the move hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so basically, once the package is prepared, you scan the q r code, you can tell it where it's going to go into associated davis package to

a drawn. now the drawn tech's on that. and then from the moment to launch, for the moment this comes box. so you don't have to do anything. there is any part one of the things that to notice is one definitively one west it because blood is a product, any you need us. wisdom is a lot to is on time. if you to take 30 minutes of 45 minutes to get the product, the time to go and come back, that's usually 19 minutes on the road to get that product. we can at least have that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees. and we're one to an average of $72.00 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today, the company which works closely with one does ministry of health supplies more than

400 hospitals. zip line doesn't divulge, but it charges per flight, but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma. in the past, blood and medical supplies had to be delivered by road, which meant the time could run out in an emergency before it was really hard to quote, you quote, comment that on the weight for all was white and my dice bladed. so these zip line things that has really improved our system on tests help to fish out seeing if there was a couple more continue to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the vacancy

and i'm feeling better. i go to the health and to regulate for wearing treatment account. they clean the wound and change the bandage is slowly healing her friends now call her the one who has risen because without the drone delivery america to the document, i would probably not have survived her miscarriage. the to define company is also working on other transportation concepts. packages could soon literally be landed on your doorstep. this drone can transport packages waiting up to 3.5 killers within a radius of 16 kilometers. the drone is currently being tested and is due to be deployed in early 2024. for more information, check out our facebook page dw dock business.

when it comes to keeping food on our plates, phosphorus is essential. it's a key ingredient and agricultural fertilizers. but they're also limited supplies of it, and prices have tripled in 10 years. here's one unique way to produce that using every day waste. what's on our bones, dna and c, h, fos, for. it's an essential element that sustains all life on earth. it's also in your p more on that later, but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent depending on imports, dwindling access could be an alarming plus. phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it,

what can we do about the potential shortage? put alternatives to we have and cut our own piece. save us thanks to a german scientist boiling hundreds of gallons of urine. in 1669, we found phosphorus, the 15th element in the periodic table. sometimes he was trying to find out how to make anyway, what is phosphorus? all organisms need fast persist, tennis, essential, nutrients, and essential component of life. this is barbara came out and she's a renowned sort of a scientist based on this as casual in canada. it's how does our dna it's hard as far south was concerned, us let that's. it's part of our, our name today, roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's essential for cell division and plant development. without enough of it plants or stunted and don't yield us much between

increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south, and places like india. and 1916, a less than production was like animal base, the medium dens nasty or lovely, and they production which the food, $315.00 in the sedation, are about to retire. yeah, as a scientist at the indian institute of swale science, definitely they give basically to foreclose that application because before it was there was no knowledge about the world, but fertilizer use increased 6 times from 1950 to 2000. so where do we get all of it from? why did they get 950 or false for this to apply this? it was do get don't. they didn't give somewhat people to get us to work and body, but maybe 80 percent of that would be best to be different inside. that's why the industry solution is to just chuck more on the soil. faster suppress,

relatively cheap, adding a bit as good as it marble guarantee profits. this accumulative phosphorus is comm legacy phosphate, how much phosphorus is lost in the soil also depends on the cell. to set a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it'll react in calcium. this has consequences. the use of chemical fertilizers increases to run off of nutrients like nitrogen and phosphorus into bodies, water. it leads to your transportation, which comes of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. sam needed what is lagging through southwest providers. shores. san francisco bay area is experiencing a toxic eligible. and it's not just the waste from agriculture that's ramping plus vs everywhere in our food, our top water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is janice, done

a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that and then and then some nutrients that are in your end as enough to grow as 500 grams of weight. so basically that means you're, you're, and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or excreta and retains as nutrients. how to the urine diverting toilet. please toilets can get expensive. and it leaves the problem up to the individual consumer magenta says she's been approached by building companies interested in installing them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. if the british breed circulate of our year end and we could actually replaced 8 percent of the global

demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places i don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it, we're not looking at it as a extracting resource or, and i think it was mine and these are 6. but why not? the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box than it is to try to get it from all of

these other sources. we can also start earlier in the process and how trans observe more of the phosphorus. recent research has shown that certain types of fund guy induct curia, could be used in the future to improve crossfield and soil health. in fine. j the, these are the estimated group of funds. a data lake, very good. uh, fox put us cabbage at ethan. so she can extend that high speed and scab inch uh fox . what else from a the other plan to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take. the legislation could help me with the market on the recently legalize the sale of fos for us or covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check at the p revolution. the

an economic connection between germany and india that's existed for more than 500 years. in 15 o 5 by tells us king of oaks fuck travels that go us. india not tripped kicked off . be a no german trade relationship. sure thing, as leads was partially financed by germany's forgot class, which then exported copper to india. but the trip took several months. telegraphs eventually made a faster connection possible between the 2 continents. the gigantic projects was completed by the beginning in 1870. the new technology could transmit the message in just 28 minutes. and today, the volume of trade between germany and india has grown to 28000000000 euro. more than 1700 german companies have a presence in india. or nearly every 2nd person in india is under

25. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more. german come acre veto is investing big in india, building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of. at the same time, there will be no daughter of 3 men publish. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific t v. what because of buying funds, which are capable of printing olympic sized swimming pools in 10 seconds. this

plant near the city is pulling, it was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse, the indian government saw an opportunity to get the edge of china. i think the human companies are looking to deal with. i'm looking at the alternatives on india offers a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing kids village is in asia,

the new hub on the continent is india or b corporations likely to invest less in china after the pandemic? and the so why the me? well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese markets and the items come up. you meet a guy who have 1400000000 consumers and mark, then these ones will have to move. that's a market that you otherwise only find in india, india. and plus, if you know china works according to different rules and what you're sometimes difficult to navigate for you, that's what they show. and then it's just, it's a communist system with a government that works hard to ensure its own companies are adding advantage of the item of the name and united for tested on something. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4

point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for a solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a little bit of product lending, but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now, is i using because that tells you

a lot. and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before. many of the current issues cropped up in before a coverage on the funds decides to montgomery haven't regretted the decision for one second. because we can see that both markets will experience strong growth. but that's gonna stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors skewed 50. loblaws, not people from any industry knows it is still true that china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american, it's impossible for a globally position company to bypass the chinese market home. he knew there's in

black and the foot by german pump, manufacture vino certainly agrees, but still believes that every cent invested in india is worth while many other western companies are following suit and now for something else, the really big in business from our series exec spelled and the biggest greenhouse in europe is as large as 80 soccer fields. the company is called m slower and is run by tim corporate and his family. it's in germany and employees about 450 people. there are several reasons why it has grown so fast. number one, the college of employees travel through the building on bikes. thousands of these help holidays the plants worker in sex like lady box

effects, reducing the need for pesticides. number 2, automation robots can plant more than 15000 cuttings in our plants are grown in trays that can be delivered directly to supermarkets. automated trains transport the products the 3rd reason resources, roof solar panels provide electricity, 100 megawatts enough for a small city would waste is used for heat in the winter, cheaper than gas and better for the environment. the plain water is collected here and mixed with the fertilizer. watering is controlled by saving money and resources contributes to the company's growth. the

thoughtful for this addition of made in germany. thanks for joining us. i'm see your next time the the

sweden and the sorry hun visits the grave of his son who was killed and the conflict between guides to the gun violence is spreading throughout the country. what is the swedish government doing the focus on 030 minutes d w, answer the conflicts own with tim, sebastian, i guess from valley in is that it sounds like got, boy, you, director of the economy,

the russia you raise your sense for now rush is economy has stabilized and mr. pretend incisive on war crimes charges is none. the less finding plenty of friends so well as new found confidence symptom into a big a role with ukraine. i've even a fight with major conflict in 19 minutes on dw, the, the sometimes a seed is all you need to allow the big ideas to grow or bring an environmental conservation to life with learning facts like global ideas. we will show you how climate change and environmental conservation is taking shape around the world and how we can make a difference. knowledge grows through sharing, download it now for the

tools we say they're never giving up every weekend on d, w, dw, so on pick stocks we in fact, every day, the world caution. i used to work for free our timeline because we can take the different w call in the world and also your info is in all the input w story now on to the

this of the, the news live from. but so many of these thoughts on sex both just out of your area . it is a proof, the delivery of a $150.00 odyssey guided websites and its a, me, it's, are your thoughts and stuff happens to the face off of the kidding of 2 and less to modify ship shape. also coming up, ecuador sings into the price of the president, says his country is at war with drunk gang off to the wave of betsy violence. that's almost the tv station and the kidnapping. pulse police officer, the .