or the of the, in the heart of gemini, somewhere in the hot mountains, a creature that movie star, unaware of some core that the human fish it's apparent. let's take some getting use to take notes. almost forgotten about to change the flu, but london sacks me on hand home to the only ohms in gemini,

this blind seller monday's facing extinction, which conservationist haven't really noticed because owns aren't just talked to find. they can also be hard to look at. but of course, menda is a fan anyway, he's the marketing director of the cooper land caves and he wants to help the local ohms improve the image. even though they live in the dog over the phone with all i have to talk to, you know, just and then the sort of layer of scheme grows all over them. and it's a really unusual animal and spits here the 3 toes from to the back. crazy followed, as always there was so many things of the sex, this creature, paul wilson. i'm the one key on the side of the bazaar homes are about to become famous. but this a problem. they having trouble pro, creating that's why mark was menda is funding a conservation project. this research team hoops to help the unusual creatures

reproduce the sizes of this, you know, it's amazing animals. it was a volume. so in many decades, when this thing would be happy and that leads to reproduction, and i'll put that in, that would be great and go to the physical at the end, we'd have to protect the baby and then also be always will be, should think it's a child that status will change them on most of these in the household, along with views, signs and no off spring to date. is this the end of the week? the land on the sink and back research institute and frank, full time mind. it's primary focus. animal is that send a shift down most people spines, the spiders. to many just an 8. nick at nite man, to squash been protected, which biologists pay to. giga is one of the biggest, the best buy it is twins box. even acids

that part of our planet to go about diversity, one of the month that lives around us, and we need them to the on board with it. but also in deal gig is collection includes more than half a 1000000 specimens. spiders play a key role in the eco system. they keep some insects populations and check, because they look so creepy. it's hard to convince people that they need to have protection. next, patron giga has come up with a novel solutions. he gives the spiders send that 14 names initially, non spaces of spider life growing particularly funded of is the head to wrap it a. david bowie on david though we have not finished about and named david bowie, of course, helps get the word out that it's habitat is on the thread score. and the confederates and fun, interesting. that's about english does to be. he could. that was how i got the message i said maybe even reaching people who wouldn't usually hear about or to these on for lice. meet your voice, you're not uncommon for giants. crap. spied in may not be anywhere near as famous

as the real david bowie. but thanks to pay to you because idea it's have tend to media exposure, funding and public support are crucial for research and it's pcs protection. that's because that's been lacking to date, many species of different like dying out unnoticed with potentially grave consequences. seeking systems grant. we can, with every extinction on have english is actually a lack of knowledge here. one that's preventing us from getting spacing like the zone for any read list hockey or using good hard facts to properly reinforce the message that they need protection and commitment. but that's why we're trying to promote research into these animals we have, so we will actually be normal and will be in a position to say, research into the view. yes, this space is nice protection now on, couldn't you? yeah, it's crucial for a particular eco system. these guns, fish this for do this. what are the units? because this is the 1st step towards a better image. information of tool. many people are scared of spiders,

and mostly on founded 5th, assess the biologist. the direction that, for example, maybe huge, 40000 who is a threat to humans. research is the foundation of any successful species protection program. but to dates, there's very little scientific data on the own. it's natural. habitat in subterranean rivers makes it hard to observe. that's why include the land is a unique opportunity for researches the definitely the land owns are already over 80 years old. life expectancy around a 100, at least, that's what scientists think. they also think the owners can still and we produce. but if they don't procreate soon, the population state is sealed. then new campaign can help

a team from the life nets institute for the landlord life research uses out for sam to examine a female the hudson. we've got our hopes up a bit too square because we found this female together with a meal under a rock. but what we're finding here doesn't look very promising. after all it says it's healthy. yes, sure it's healthy, but there's no sign of any exist. the reproduction specialist only come until you've been and twice a year. they usually focus on preserving large theses, such as the northern white drawing. no less. dorothy sure. it's much more difficult to get funding for research into small unknown species. i sent all that live in caves and are inaccessible problems. good. i haven't become,

as i think it's much easier for large of hers maddox pcs like right now. and so her soon, i'm fabian's, like the own are among the most threatened vertebrates, but they usually overlooked by species protection campaigns. it's easier to get close to people with mammals and, but they're somehow closer to us than if i'm working with fish and phoebe and direct towels. that's much more difficult to go. although there are a few icons such as the fire salamander and the fire valley towed there brightly. call it an impressive complement, but it's easy to pull on people's heart strings if you stick with mammals about them. and by going into a trillion black um has already captured the research as hans and they are in the state about 10 latest discovery. yeah, i'm glad we just found relatively well developed, a deposit or follicles a mess. and we're going to measure them again to see how big

they are. he was a, this is an active female animal, reproductively active, these rounds ventures here. mm hm. but reproductively is female. doesn't necessarily mean babies. the researches cons, get the hoops up just yet. it's in the, i'm a single gums for you looking at it cautiously and yeah, it's, it's a lot different than breathing got paints and cookies so that would happen much more quickly or more problems with ears owns, take forever. and then that's what the moment, and it's still speculation to say whether or not they can reproduce as a function code of a. but we'll keep adding, i'm very certain populations are fresh,

water species have declined by 84 percent over the last 4 decades. at least partly because of water pollution and with dams reset it. just think more people need to know the truth. put the own be the perfect character to help raise awareness. but 1st they'll have to survive. new bacteria can enter the water. the creatures also hate bright lights. the research is look the x with headlamps and an end disco pick camera. we're using a low light camera. the hang on there was something light there. could be spun downloads then. hm. spill over a bundle or a metaphor. so let's have a look. i've seen them before the so i have to now we've seen once the image before

and it was a bit more ragged and more reflective to send me those gift cards and it was actually transparent fund as well. i think that's gravel to bed. could have been something, you know, from the, the site we're hoping that maybe in 2 months, when the female we looked at with the office sound is ready for us and that will actually fine. so for them slice for christmas, and so it's during the time is less than the jumps of own babies. the protecting esthetic key challenge. animals recoil. some creativity. simon, what approaches, totally unique stand up comedy. the englishman founded the ugly animal preservation society. 9 years ago. i've always had a proper deep love of the weird and the wonderful creatures enough in them is the

people aren't. and if you want me to care for the kids, things when you're missing the point of conservation, and i'm trying to get people to love these things which are 1st clumps, they might not simon, what 1st live with parents since the career and knocked down. it's going to be cost getting back in front of real people and because we don't gigs online, but it's just not the same hope i'm still funny. that's a terrifying prospect. the biologist is touring the u. k. with his show today, he's appearing it to science festival in the west and english city of chelton him excuse me. it was a little because of these this is one of the pond. does it to be the small scott? yeah, it's, it's cute, fluffy that what you're thinking, black and white, save them so much money and color photocopy. yeah. you're the red list. that the

kind of like the big book of endangered species look like a ton of yellow pages of death. don't split them through to start to notice that it was filled with butterflies, but there was no months cuz most of that little bit too don't. when they go expense, we don't even seem to notice, never mind care. and i thought i thought this is wrong. you know, because because of all of all the things cause cause any of these tried internet dating knows the vast majority of life like there is hurting us. the comedy can help also has its own mascot is dependent not good enough. but did you want me to blog for sure. i mean, it's ugly. it's depressed. physical, your liberal democrats. we're sleepwalking our way into a mass extinction like we are, was bod for the planet as an asteroid was for the dinosaurs. and that's, that's a tragedy. i'm but it's tricky because it got to deal with it and i just decided i

was going to stand up comedy because otherwise you're good, grief, etc. so by addressing it and kind of like manner and having fun with it and then try to get people talking about conservation in a different way. and simon is no low in both of the comedians also share the stage with simon jo, lantern shock. each of them presents a different animal. they share the entry fees with various environmental projects as the evening goals to what today was the audience goats for its favorites. in the extinction slam would like to take some scraping fred, who's looking for the job and he'd like to vote for the mary river terminal. ok ladies in june. so i think that is the answer. this is true. most viewed, the most quote is really, i think is needs to be of the animals. then we realized before we,

we didn't and not from just is not what you just see is the, is a lot more to, than i live unable to solve. i keep getting exposure to the ones that you don't see as much as it's really exciting. in 2013, what organized and online poll to cram the world's ugliest animal, the blood fish one and found the same thing. if it was by orgy, the more you look, the more beauty you see, even if you're talking about an ugly thing here. so look, ugly animals matter to don't be boring. the, the mock was menda who wants to protect ugly animals he wants to 10 homes in system expertise, to attract tourists to ruben and, and raise some cash for the live kind of assume fault for it. i how many owners

sometimes uses and then solve disease, so keep them often on. so we're having some actual alamo, but you can see or even talk to jolts. and like it was that when came that leads to ignorant. and we need to remedy that some say, okay, this animal lives in germany. it's give telling me here in the human side of that kind of things to move around as much that makes it special fits unit. and that's where we can start telling stories, label fits in the position to up seeing. and macos menda has hired an advertising specialist to help out will be its own, like and the 2nd, so please turn off your flesh by now we're here. yes, that's on like we're down to mostly home to spend their entire lives in the novel stage in balcony countries. the and fabian is the quote human fish because of the skin color. sounds more like something out of a horror movies in a campaign. i'm going to do it. so seeing the animal totally now you could learn

business. it wasn't especially a truck with the when the took a look at how it movers, it's what you said. you take the time to think about some of that stuff gets cut. there are plenty of things you can use to explain creature to children. i make it interesting. kind of the safe that's illustrated and animated. kids will love it. yeah. to make something cute. yes, we can when then even because of the subject, patient something small kind of food side, that's the thing that might make it seem don't which, but that's what will touch people's hearts. and it's a ppo, lies in the prime audio in nature to do it sooner. note i'll talk to the teacher side is on which can this guy defend? it was on the hides. and i think that needs to be conveyed as when it's not the cuteness, but perhaps something to conflict of, especially if it will be a challenge for a nice one issue in house for a few weeks later mark was menda is going to be understanding backs agency initial designs for the own as movie stuff

already. the w w. f spends up to 2700000 euros a year on advertising. mark was mendez budget is a fraction of that. for the will the campaign still be a success on health science the on the side of the id, or is that the own was having a really relaxing morning light that nothing can both of him to silly and the date and the fluids. and he walks into the lodge and that surprises him just doesn't have to be furnished, but the, it's not what he was expecting. it's done. good us. i'm all just let it speak for itself. yeah. that's, that's really cool. who if i liked the choke and the newspaper in the coffee mug, make it funny. i mean, copy official, just the way i wanted it to be a little more with kids from like the style movies and the little details will appeal to that. all that just getting the complete impact change of the highest

place and in the of accident on which one is, is a when, when did the she still was i post, especially with him. one of the humorous animation will help us increase awareness of this very special animal and from time on a lot of people are which is a yeah, more for the i mean much you and also showed when was the chief of these adults finish all school age students here in supervisor that was the own fan club, can start growing because we've got an actual character goods and we could a, macos menda is happy with the character named. all nation between all nation become a star. the may to win the noah franconi in town of 8 pan. a good place to find an exceeding a wet animal. but you need it good. i spoke to him. it likes to hang out on him for

it was bush, nice. 6 and 10 up not back to fuck, which measured is just a few millimeters, was due to a phoenix thing in central york then in 2011 and some ologist announcement recently found it again in avon north to conservation project. it's slogan, save rossi, very exciting. bugs have an image problem, image bugs, or something you might find a new bed, but something you have to protect yourself from all localised fold it all, some even smell bad stinks of ink. and so in principle, people's experience of bugs tends to be really bad and switched up. and then one comes along that has to suddenly win hearts and minds and turn everything around. and we did that. so let me read this glowing. rosie's neighborhood was a minute retraining ground until 2004. when the left,

the site was in march and moved to racing until pronouncement jury came along. the campaign began turning the forest and meadows of the $270.00 to sign into a restaurant. in doing so, the biologist saved the habitats of the sick and 10 of my plants, buck, and numerous other species. some may not even have been discovered yet, so the streets and the audience, the unsafe calculus bases that are disappearing for the ones we're not focused on. again, this is kind of, i don't see it as a ranking because disputes, these are a non icons decide against the space use if i don't know it exist on the scanner, want to and so they know that some of the units and so the more appealing ones tend to be prioritized ones understand we just have to acceptance and what's going on about we can't give up and allow sales to assist efforts to save others based on

the centurylink, who lesson of the under the not include some of the execution just like the bug itself, it's happy that has suffered loan to neglect the rent, incense drives only in the transitional fringes between forest and field intensive, farming and forestry on destroying those fringes. the fence to rosie science is now taking a fresh look at the unique species. diversity of the forest at the mistaken get us been using boy. yeah, that's i think that with this project we've stumbled on a need that now needs to be addressed. we're collecting the necessary information, something that we're seeing i work validated by, oh, this is where able to find the forest edge and also when the threat to these results and then the federal scout, it's no coincidence that creates a living in these areas. often among the most endangered,

know so sick affiliates in class memory. and this team have a pointed rosie the patron species, if this ecosystem, they hope the bucks protection will benefit as many other species as possible. a common but controversial practice in nature conservation of tool. each species has different needs within a single how content as a possible solution to preserve entire ecosystems, instead of individual ccs. an approach that's being tested in aden. the site is now an official special area of conservation. so far more than $7600.00 types of plants and fungus, half being identified here. it's one of them is species rich areas in germany. i grew up not far from here on the pause and you couldn't access this area. when this valley is was restricted only let me, i'm on the all, you'd maybe won't cost it once a year. and now it comes to rosemont is, is on the site. it's been transformed. now i come here every other day. it's my

bring my talk as well. i'm at home does. it's a lovely place for a little announcement or a has complained for the preservation of this region for more than 15 years or to see if she can see the lovely fake and 10 a, the thick red antenna system. we've been lucky to find wonderful him and his efforts to put to rosie and the spotlight will continue the w w. f specialist degrees. subject commitments can definitely pay off the, the space. these is worth protecting, including days we assume to be unnecessary and all those we don't find especially appealing ice is also free. so it shows that working with or less than known space even as possible. it just means putting in more time to increase awareness of those less than noises, basically cutting off and select the contacts from back in the hots region. efforts to get the owner to re put use they hold again this year as well. the public relations campaign be most successful,

it would help the research marcus menda has gathered a few testers to find out. yeah, i'm yeah, it was easy to get them refreshed in the agency for the 1st time. we've produced an animation about this very special, adamant that somebody in the home attractive families and children are meaningful. let's take a look one thing. it's only a few seconds long as we get the public good and then the as the flemish and the b. that's what gets exactly what we want in an employee. make something positive and make cause a loss and some of the vehicles in the fall mom time just to have fun. well, learning about the animal unites quote, oh, skin winds. people who might in this

t of us, one in the own minutes new guys as a promotional style in a cartoon. and now was a stuffed animal to biologist. and it's been a great opportunity for speech east conservation. i think he's now yours. he lives right here. and there's instead, as thing to wagging and saying, you have to save the world, basically, you can't destroy everything you have to protect spaces from by 50 on says, hey, this is something we'd like to conserve include. and if we're realizing that now, so it made me realize that later to about some tiny little insect that we can't even see if we don't special dismissal from perhaps what we perceive as ugly may hold the key to preserving something very beautiful the,

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and so forth. i'm interested in we also for, for the is the longest name of the place in europe and its wells. we should definitely try to pronounce that at least one year on the 1st 10 minutes on the w. the smile to the news the

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