was woken up to luxurious fabrics and wove in splendor. india's traditional craftsmanship is prized worldwide. the west is looking to the booming market of the world's most populous country. we want to know why our indian designers attracting so much attention. what do they have to offer and what drives them? and what does india's generation see where come with us on a journey from room by, by and delhi to, to night. and to paris, where an indian designer has made it to the pinnacle of old co tour, 11 can be found and things which of these, if i need to, i can be above us and leaving luxury because india has was maximum and avoid the fashion from india. from saris to sneakers, the

north of india at the gates of the holy city and the ganges said to be more than 3000 years old is considered the spiritual center of the sub continent that on the sea has many names. it's also known as not as kashi or the city of this city is sacred to hindus, and the buddha is said to have delivered his 1st teachings. here. along with hindus and buddhist muslin seeks and other religious groups also live here. here we need him on active on the design or moves the city of then honestly well because he was born and raised here locally. we have a thing in india, which is so not so bad, not done the joke or the week or the guy sick of

a who in the 28th visual not that about which usually it translates to that. if you'll give me a handful of grounds 2 months, you know, a and a place to stay. i would never leave gushy because the notice because this is that done is that the of 2 of them are between us. so uh so yes, you can leave and you can take a man out of cash, but you can not fix, especially out of a man. actually find left to city wants to study at the renowned fashion design school, n i f t or nifty him by his designs under his own upon him as labels are influenced by the traditions of his hometown, but honestly precious hand wills and fabrics. well then, with the centuries old techniques that use real silver threads called the

not long after completing his studies how good advice returned to. but honestly, this is the most traditional, most mission shrouded city in all of india. it's also a surprising city, full of contradictions and synchronous city. around 1200000 people live here. most indians try to make a pilgrimage here once and their lifetimes into this believe that fading steps like riverbank fortifications. the gods is especially desirable as being in the holy river ganges is believed to purify, one from sin each evening. hundreds gather along the ganges. the leaders and tourists for the guns are t. a sacred ritual of light and sacrifice. induce often come here to spend the last days of their lives. thing to him do mythology died and being cremated instead,

honestly is a way out of the constant cycle of death and rebirth. from here to mom, i've driven it sells his precious fabrics to customers all over india. i haven't explained maker for 20 years, and i've been, i've been blessed to work, but some of the greatest names in design coming from japan, coming from content in europe, including france, including germany, provide join to family textile business that his father founded in 1974 by nancy soak saris, the saris from banassi had been known throughout india for centuries. the celebrated art at the local weavers 1st became famous during the mogul period. when woodlands ruled india back in the 16th century. within the industry, yvonne has a reputation for preserving the old leading traditions from fantasy. these precious

salaries are worn in weddings and festivals. a hi. we also saw someone in a different city and a completely different vibe. we made 2 sisters from clear cut, a who run their business from them by the sisters are passionate about wearing stories and think it would be a shame to only where the traditional attire, activities, or losses that somebody loves me. is my app to fall in love with the sorry, a new there re interpretation has turned it into a success story. our model on i go ahead and create and say, oh boy, sorry so easily and in the data the life that was sleeping, the savvy, that would recall work um get uh she does freshen up and then i'll get rid of. sorry, sorry for like home, i would come back home, hug my mom, and it felt like,

oh this is home. and that's how sorry, so only is what enough. okay. and saw these always become the person who's reading it. what are the shape of days worth of a movie loading? sorry. is that see what like that? you know, that was the a sense of the, sorry, you know, hot the headquarters in by are the heart of the operation and the 1st port of call for in house customers from here. they also ship all over india today. suit as known throughout the sub continents. but the company started out very small. the testers, as free is part of their secret to success. almost weekly. they post federal funding in imaginative videos to their instagram account, showing the pair in new, sorry, combinations. in joining themselves, the to

caters to the desires of its young clientele. for instance, for halloween. just one of their many ideas, the back to vanity we're, it's mostly traditional, sorry, is that are traded. that honestly is one of the most important centers of the indian textile industries here they specialize in handles and fine fabrics. the precious banassi stories are coveted throughout india. it was sold all over the city and woven behind. almost every door came on. i have on and his family have remodelled a 250 year old palace and opened it as a show room for his luxury text, so labeled and judah with the prestigious view of the ganges here a month after that welcomes customers from all over india we wanted and what are the label to signify about to the best of the additional leaving as has happened or

the last 2 centuries or more centuries old traditions and reading practices. that's what his label stands for. acura yvonne is very conscious of tradition. something that made the move from textile tray to design even harder for him. creating something new with a tradition rich fabrics was almost a sacrilege. but he took the lead in 2016 aguilar via showcased his collection for the 1st time at india's biggest passion event. the like may fashion week, he's been a regular guest ever since. so the sensibility was to make it up into a wide audience indian as well as international. so that that has been the same profile uh, identity that we consciously want to create something different. using the same set, you know, as i already said, that the sort of the cut off can remain the same, but the body can take different shifts and different forms.

back to move by, sorry, trait is a philosophy for the creators of su town. it's not just a commodity, it's not just a product. it is more than that. it's an extension because, sorry, says this is such a thing that you can fund their mission is to make this sorry, wearable again beyond festive occasions. but many of their young customers are unsure how to even prophesied there are different ways depending on the region and social status of to where the designers skillfully use social media to get their message across. posting almost daily, even have a pre draped, sorry, in their collection and offer tutorials. we've had to show that, sorry, is like a t shirt, you know, i would very, she was with it. i would read the showed underneath some of these, i would just drop the saudi this shop, sorry for the cycling. we did the cycling ping on the workshop started on the 1st all the gods, the struct. sorry, is the cycling on the bumpy. so we did all of that to remind people that's studies

used to be that, you know, our ancestors were sorry and did everything hunting, running everything inside, even though there was no stella vendor back then writes everything happen in massage. they do have open 17 shops across india to even get fan mail from men who have discovered the on stage. sometimes 9 meter long government for themselves. stories as a signifier of a self confident generation that plays with gender roles the bride and groom wearing traditional attire, should ideally look something like this. in the, as most famous, bollywood stars only applied and then we're seeing wearing the finest festive attire at star designer management. who dress, bright, old fashioned sho, fine, precious garments like these is a dream. many wealthy indians are happy to show out for weddings in india or a huge business. most weddings last for several days with some $500.00 guests on

average, celebrations, take place at multiple locations and involves many rituals together with family, friends, neighbors and the entire village. many families spend a fortune. precious silk salaries are popular, embroidered with real gold and silver. like the same as come, she put her, i'm sorry we are in south india. our m k. v is one of the largest and most renowned, high quality, sorry, providers in june. i formerly known as my trust the company has been in operation since 1924. the good really true today to be here. sorry, shopping itself is just such a vibrant experience with the flooding of color does everything. it makes it, it's such an emotion. i'm just so happy in a wardrobe. if you look at my wardrobe, i have something around $200.00 plus, sorry. i haven't won everything yet. i have a wide variety of salaries, salaries now culture, i like a possible body, right?

so in the process, i always can be seen a little celebration from the time of the pacing ceremony to the wedding ceremony. a lot of western clothes and friends may come and go, but nothing is complete without a sorry expenses to sadie allow me to make sure the bride is given up to 51 precious salaries for the wedding from just one side of the family. the cost of each, sorry, started $150.00 euros, and can go into the 10s of thousands phone away from india. the countries textiles. lender is also captivating, fashionistas in europe. glittering luxury, seductive or code to a found disease, a sea of glistening sequence. that's the world, a star designer. okay. let me spell the 1st indian designer to have made it to the powers out go to a week. dreams of beautiful dreams. are trains driving the country like

india as a country off? i would say 1000000000 dream mission has brought india to parents only the very best are allowed to showcase their creations. here during the by annual or put to a week. the event is the crowning glory of the fashion costs, the preparations for his latest show in full swing, which he has been working for 6 months. the models are from paris. the team is from indian nerves on edge. when it comes to old criteria, each show must be perfectly planned and stage the world's process watching and mutual hopes to represent india in the best possible light. i was wondering if they just bought a village in india. so my 1st name is lar, the most of you from and i was just just simply the village that was my entire life

. and beyond that, it used to be like at night sleeping under the stars, enjoying the time was really beautiful. so and then was heading, so you for my grandmother playing that higher with a spinning the while the child, you know, i have no idea eyes funding and an impact on to me. you know, i've just like to explain this one. but then then i'm to the design of and i look back on the clinic thoughts like how, how is that? that time shaped my thinking back in india for millennia. women in south asia have draped themselves in silk and blended to where is origins can be identified by how she wears the garments as well as the type of fabric it's colors and embroidery. the 1st mention of, sorry, is, can be found in a hindu hymn book from around 3000 b. c. in sanskrit word means

a strip of fabric. india has 28 states and more than 100 ways to drape a sorry. in 2023. the sorry, even made it into an international museum. the london museum of design paid homage to sorry, design. we've 60 different exhibits as a festive government. the sorry is in. but for every day where it hasn't always been to where their stories in everyday life. the movement captivated the country. but what does the younger generation think about tradition and maternity? if there's still room for up to 9 meters of tradition rich fabric between instagram and youtube. don't look like mosquito, but when i go to school, i website a that defines my fashion, my profession, i moved on to that as well. so when i, i started on saying that i was maybe baggy bags and noise because i wasn't the

people. then i realized that i'm more into around the phone, which is full thing. so i changed my style like it came like a woman and to fashion is like i changed it right time because i am like how i feel . according to my emotions, according to my energies, like what i want, as for my generation, be not expected to exist. oh, traditionally into societies every single day you can man more than go to begin my best employers enjoy. so for a person like me expressing who i am, i use the way i just to, you know, just communicate what i see you as a force and then work my, you know, jane does identity is and what have to europe, to paris, to the fashion world. of rock with me, shot fashion is both art and business. a sculpture as a piece of clothing. the show is the latest test at all to

a week you have the best of the brands from almost all the country they come to showcase here. so bmo be amongst them seeing the work and at the same time improving the game. yeah, it's like good, there's a beautiful saying, if you're going to be the best player leaving the best team. so you know, that's what the status has done to us. i'm not any of the learning opulence. my employer designs often with indian narrative elements is how nice for made a name for himself in the industry. his master embroider off, suzanne, reevaluate is with him. he's worked with miss right since 2010. he's only because she was so beautiful, it started kind of me and i it has the vision. so many good things i've asked with

mr. i knows just how important the craftsmanship of his employees is. it's what got him where he is today. he greatly values their time honored cross generational knowledge. after his last pair is owed code to a week mister, i read about india surpassing china in population and got the idea for his current collection of the call that we the people attribute to his team. we wanted to do something to god exist to people who work for us. so in each bedroom suite of people working in the city guns being taught behind, the whole idea is like v on section business. we have to create close with what if, if he can slow down the process of creation so that more people can participate in

the process of making. that is what makes. what could your file more beautiful and find more valuable? they have just one day left to make their dream come true of another successful call to a week back to the traditional city of the c and d is most mis and trout at holy city. and to a month, i cannot find the indian designer who has a reputation for preserving the old leading traditions from this town. his new opulent creations are like the traditional salaries, artfully woven from silver, with real gold and silver. according to centuries, old rules of craftsmanship. the family runs the textile empire and by enhancing amongst brother manages the business. absolutely. we are making

a so called banassi, sorry, which is known throughout india is a 2 part one. only a master weaver can achieve the kind of us work together with up to 2000 weaving families. the weavers need anywhere from a few weeks to 6 months to complete a single piece. the weavers of a month of our world paid their valued for their high quality artistic work and make a good living from it nowadays. so manual work is on the decline. 3 quarters of buying a saudi salaries are produced by machine. bazaars are cheaper to make, and the weavers don't burn as much for them as they did in the past. 120000 weaver's live environments, the most of them on whose land and live in poor weaving colonies. learning less a construction worker does in

a day. many work on power looms which produce saris and fabrics much more cheaply up to one or 2 a day that the most of us are involved with machine weaving a lot. but even with machine work, the business is not going well. and when the trade is bad, that part of the truck, that's why a lot of people are leaving and going elsewhere. they're about 100 somewhere, finding other jobs to know that there are a lot of power cuts here. um my love like that affects us weavers, a lot of pressure on them. there's a bunch of mug discussing with the alpha. not everyone in the indian fashion industry can produce luxury goods. in reality, the industry is marked by something much darker, fast fashion. it's good. so cheap clothes at an ever increasing rate, much of it will only be worn a few times. quality doesn't matter. in india and nearly $8000000.00 tons of techs time waste are generated every year. and global clothing production has doubled in

the past 15 years. according to estimates, the fashion industry uses around 93000000000 cubic meters of water every year. the same amount, 5000000 people drink in a year. the countryside in the state of town are not due in the middle of the south east of the subcontinent. here we meet the designer who, like many young indian designers, has taken up to sustainability costs. that will be very happy about it if, if my journey makes at least a any difference along with people. a village on the outskirts of the south indian city of $109.00. this is where vino sucrose child finds inspiration for her fashion . she grew up to 10 kilometers from the village of pooty site. as a fashion designer to patch up wants to let her child memories inspire her. her

current collection was influenced by dis, street theater known as typical to that is still a live in the village today. the is the form of the story daily. i'm the and it's a very, very inches artful. it happens to old the lights and it's very cool. it's very lot a stick, very colorful and very inspiring to drawing on the strong lines, the stripes of the large skirts and the tassels. so project created, her collection for label has been around since 2015. so project has made a name for herself in the industry as a designer who works very sustainably. it's important to her that the sustainability concept runs right through to the very last link in the supply chain . all overall materials and all the fabrics and every single element of my government from, from the local community. it's not just ground of superficially, it doesn't get on the and rooted in every tool since the new supernatural has

beaten, written a book about the polluting nature of the fast fashion industry. we can just call you this word for the sake of letting you was every day and live back of anybody would video for you that was to attend the night. there was no point in building bang redlands and buying houses, photo to them and not giving them clear ad clean that and seen what those right. so i guess for that sick we need to be more conscious of mood. what 3 by september 2023. she presented her police and i collection at the fashion week in london, complete with a dance interlude being as a symbol fashion design, it is not easy at all because we are talking about selling a philosophy, not selling a product. we are asking people to become more than anyone that asking people to be more conscious about the vital choices. it's more about preaching than the road

making process. the strong confidence voices, is fashion seen, never fails to excite. in the 2nd part of fashion, from india, we show more indian designers and their commitment to sustainability, how they honor their traditional crafts and why india's national pride as an up and coming industrial nation is historically, based on the textile industry. indian designers are making a name for themselves, world wide, with their creations joined until then now most day, take care the

77 percent come in for you from monrovia checking on the relationship between this and, and how i teach at the streets we base, we have some controversial views about the role of women in liberia. yeah, ruth, a surprise to men. both men and women, women, potentially weight your own. she has taken care of the 77 percent next. on d. w. cost in spies, the theme to overcome election. levin is the, is the name of the game, starts with

a twist, and a whole lot of fun. the integration is combining the best of yesterday with assignment stuff today to get started. so wait. let's begin rev in 16 minutes on d w. so you don't think do the same way you expect and more different things from life than your parents. i just want to pursue what that's my thoughts or you think your kid is 2 different, risky, irresponsible, reasonable stopping port is not i want my son to become a doctor. joe, in the clubs. it's time to to vehicle your generation with a sleep us. i'm them when generation as class this week on the

dw says kind of when it feels like therapy, the hello and welcome to another episode of the 77 percent show. my name is give us the money and this week we are coming to you from the various capital monrovia on this week, very specialist. so we explore the coastal capital together and find out what makes liberia you take. here's what we have prepared for you. we meet the pilots who made a very truss atlantic trip aboard a single engine plane would find out why so many young people are timing to this synthetic drugs course and in our she said sweetly bates and it was very, very key to.