time the day our peers and rivals, with one daring goal to help smart nature, the more likes watching it on youtube, dw documentary, the it says perfect. but finally the world is woken up. luxurious fabrics, hand woven splendor. india is traditional craftsmanship is priced worldwide. the west is looking to the blooming market at the world's most populous country. we want to know why our indian designers attracting so much attention. what do they have to offer and what drives them? and what does india's generation see?

where come with us on a journey from home by, by and delhi tonight, and to paris, where an indian designer has made it to the pinnacle of old co tour. 11 can be found and things which of these, if i mean the i can be above us and creating luxury because india has was maximum and avoid the fashion from india, from sorry to sneakers, the source of india at the gates of the holy city. and the ganges said to be more than 3000 years old is considered the spiritual center of the sub continent. that honestly has many,

this is also known as fanatic caching. for the city of the city is sacred to hindus, and the buddha is said to have delivered his 1st teachings. here along with hindus and buddhist muslin, seeks and other religious groups also live here. here we need a man. i can divide. the designer knows the city of that honesty well because he was born and raised here locally. we have a thing in, in the which is to not have been, i've done the job go to week or got sick of a home the 28th visual. not that about which usually it translates to that. if you'll give me a handful of grounds 2 months, you know, a and a place to stay. i would never leave gushy because this because this is that done. ready if you up to a visual not so uh so yes, you can leave on. you can take a man out of cash, but you can not fix, especially automatic. can yvonne left to city one to study at the renowned fashion

design school, n i. f. t or nifty removed by use designs under his own eponymous labels are influenced by the traditions of his hometown. but honestly, precious handbook and fabrics woven with centuries. old techniques that use real silver threads called was indeed the not long after completing his studies. good advice returned to venice e. this is the most traditional, most mission shrouded city in all of india. it's also a surprising city full of contradictions and think in the city. around 1200000 people

lived here. most indians tried to make a pilgrimage here, once in their lifetimes, induced to leave that fading, step like riverbank fortifications. the gods is especially desirable as dating in the holy river ganges is believed to purify, one from sin each evening. hundreds gather along the ganges. the leaders and tourists for the gun, the other t. a sacred ritual of light and sacrifice, induce, often come here to spend the last days of their lives. according to him, do mythology dine and being cremated, and that honestly is a way out of the constant cycle of death and rebirth. from here, i drove by itself his precious fabrics to customers all over india and explained make up for 20 years. and i've been, i've been blessed to work, but some of the great us names in design coming from japan, coming from continental europe, including friends, including germany,

provide joint the family textile business that his father founded in 1974 by nancy silk saris. the sorry, spun banassi have been known throughout india for centuries. the celebrated art at the local weavers 1st became famous during the mogul period. when woodlands ruled india back in the 16th century. within the industry, yvonne has a reputation for preserving the old reading, traditions from fantasy. these precious salaries are worn at weddings and festivals . of the hi. we also saw someone in a different city and a completely different vibe. we made 2 sisters from clear cut out who run their business from them by the sisters are passionate about wearing salaries and think

it would be a shame to only where the traditional attire, activities, or losses that somebody loves me mixing in my app. the new, the fall in love with the sorry, a new the re interpretation has turned it into a success story. our model and i graduated in the old war. sorry so easily. i'm in the day to day life that was sleeping the saturday. that would be comfortable work. i get uh, she does freshen up and then i get rid of, sorry, sorry for like home, i would come back home, hug my mom, and it felt like, oh this is home. and that's how, sorry, is only is what enough have and saw these always become the person who's reading it, what the shape of days, what of a movie loading, sorry, is that, see what like that? you know, that was the a sense of the saudi in a hot the headquarters in by are the heart of the operation and the 1st port of call for a house customers. from here, they also ship all over india,

today suit as known throughout the sub continents. but the company started out very small. the sisters as free is part of their secret to success. almost weekly. they post sensual feminine, imaginative videos to their instagram account, showing the pair in new, sorry, combinations, enjoying themselves the to caters to the desires of its young clientele, for instance, for all the way. just one of their many ideas, the back to vanity where it's mostly traditional, sorry, is that are traded. that honestly is one of the most important centers of the indian textile industry. here they specialize in hand woven fine fabrics. the

precious banassi stories are coveted throughout india. they were sold all over the city and woven behind. almost every door came on as of on and his family have remodelled a 250 year old palace and opened it as a show room for his luxury text label and judah with the prestigious view of the ganges. here a month after that welcomes customers from all over india. we wanted and join the label to signify a boat or the best of the additional leaving as has happened or the last 2 centuries or more centuries on traditions and reading practices. that's what his label stands for. i feel yvonne is very conscious, a tradition, something that made the move from textile tray to design even harder for him. creating something new with a tradition rich fabrics was almost a sacrilege. but he took the lead. in 2016,

i get off the showcase his collection for the 1st time at india's biggest fashion events. the like may fashion week. he's been a regular guest ever since. so the sensibility was to make it up into a wide audience indian as well as international. so that, that has been the same profile uh, identity that we consciously want to create something different using the same set . you know, as i already said, that the soul of the cut off can remain the same. but the body can dig differentiates in different phones. the back to move by, sorry, trait is a philosophy for the creators of su town. it's not just a commodity, it's not just a product. it is more than that. it's an extension because, sorry, says this is such a thing that, you know, their mission is to make the sorry, wearable, again beyond festive occasions. but many of their young customers are unsure how to

even profit. sorry, there are different ways depending on the region and social status of the where the designers skillfully use social media to get their message across. posting almost daily, even had a pre draped, sorry, in their collection and offer tutorials. we've had to show that, sorry, is like with the show, do you know i would very, she was with it. i would read the showed on the need some of these i would just drop the saudi this shop. sorry for the cycling. we did the cycling, paying on the workshop, started on the 1st all the gods, the struct. sorry, is the cycling on the bumpy. so we did all of that to remind people that's studies used to be that, you know, our ancestors was always ended everything hunting, running everything inside, even though there was no stella vendor back certain rights. everything happened. and besides, the dual have open 17 shops across india to even get fan mail from men who have discovered the understood sometimes 9 metre long government for themselves. stories as a signifier of the self confident generation that plays with gender roles,

the bride and groom wearing traditional attire, should ideally look something like this. in the as most famous bollywood stars on the upfront. and then we are seeing wearing the finest festive attire at star designer management who dress, bright, old fashioned sho, fine, precious garments like these is a dream. many wealthy indians are happy to show out for weddings in india or a huge business. most weddings last for several days with some $500.00 guests, on average, celebrations, take place at multiple locations and involves many rituals together with family, friends, neighbors and the entire village. many families spend a fortune precious silk saris are popular, embroidered with real gold and silver like the same as come she put her, i'm sorry. we are in south india. our m k. v is one of the largest and most

renowned, high quality, sorry, providers in june. i formerly known as my trust, the company has been in operation since 1924. the good really true today to be here. sorry, shopping itself is such a vibrant experience with the flooding of color does everything it makes of? it's such an emotion. i'm just so happy in a wardrobe. if you look at my wardrobe, i have something around 200 plus, sorry, i haven't won everything yet. i have a wide variety of salaries salaries, now culture. i like a possible body. right. so in the process, i always can be seen a little celebration from the time of the pacing ceremony to the wedding ceremony. a lot of western clothes and friends may come and go, but nothing is complete without a sorry expenses to sadie allow me to make sure the bride is given up to 51 precious salaries for the wedding from just one side of the family. the cost of

each, sorry, started $150.00 euros, and can go into the 10s of thousands phone away from india. the countries textiles. lender is also captivating, fashionistas in europe. glittering luxury, seductive or code to a found disease, a sea of glistening sequence. that's the world, a star design or a mission. the 1st indian design or to have made it to the powers out go to a weak dreams that beautiful scenes are trains driving the country like india. as a country off, i would say 1000000000 dream mission has brought india to parents only the very best are allowed to showcase their creations. here during the by annual or put to a week. the event is the crowning glory of the fashion costs. the

preparations for his latest show in full swing, which he has been working for 6 months. the models are from paris. the team is from indian nerves on edge. when it comes to old criteria, each show must be perfectly planned and stage the world's process watching and mutual hopes to represent india in the best possible light. i was one of the biggest part of village in india. so my 1st areas were the most obvious from and i was just the simplest of individuals my entire life. and beyond that, it used to be like at night sleeping under the stars, enjoying that time was really beautiful. so and then i'm heading. so you, for my grandmother playing that higher video spinning the all the, the child, you know, i have no idea eyes funding and an impact on to me. you know,

i've just like to explain just for fun of it. but then then i'm to the design of and i look back on the connect dots like how, how is that? that time shaped my thinking back in india for millennia, women in south asia have draped themselves in silk and linen. to where is origins can be identified by how she wears the garments, as well as the type of fabric it's colors and embroidery. the 1st mention of, sorry, is, can be found in a hindu hymn book from around 3000 b. c. in sanskrit. the word means a strip of fabric. india has 28 states and more than 100 ways to drape a sorry. in 2023. the sorry, even made it into an international museum. the london museum of design paid homage to, sorry, design. we've 60 different exhibits as a 1st of government, the sorry is in. but for every day where it hasn't always been

to where their stories in everyday life. the movement captivated the country. but what does the younger generation think about tradition and maternity? if there's still room for up to 9 meters of tradition rich fabric between instagram and youtube. don't look like the until, but when i go to school, i website a that defines my fashion, my professions, i moved on to that as well. so when i, i started on saying that i was maybe baggy bands and all because i wasn't so helpful. then i realize that i'm more into a bounce phone with this whole thing. so i changed my style like it seemed like a woman and to fashion is like i changed it right time cuz i'm like how i feel, according to my emotions, according to my energies. like what i want, as for my generation,

be not expected to exist as traditionally into societies every single day. if you can man more than go to begin my best includes the test that you enjoy. so for force and make me expressing who i am, i use the way i just to, you know, just communicate what i see you as a force and then work my energy. and the identity is and what to your, to paris, to the fashion world of rock with me, shot fashion is both art and business. a sculpture as a piece of clothing the show is the latest test. at 2 a week you have the best of the brands from almost all the country, the commercial, k, c a. so bmo be amongst them, seeing the work and at the same time, improving with game. yeah. it's like there's a beautiful saying, if you're going to be the best player, leave with best team. so you know,

that's what the status has done to us and not any of the learning. opulent motor designs often with indian narrative elements, is how nice for made a name for himself in the industry. his master embroider offices that reevaluate is with him. he's worked with miss right since 2010 is on his workmanship also beautiful. it started kind of me that i it has the vision so many good things i've asked with mr. i knows just how important the craftsmanship of his employees is. it's what got him where he is today. he greatly values their time honored cross generational knowledge. after his last paris owed code to a week mister, i've read about india surpassing china in population and got the idea for his

current collection of the call that we the people attribute to his team wanted to do something to god exist to look through. so in each bedroom the people working in the city guns being taught behind the whole idea is like v on section business, we have to create close. this is what if, if he can still done the process of creation so that more people can participate in the process of making. that is what makes. what could your file more beautiful and find more valuable? they have just one day left to make their dream come true of another successful call to a week back to the traditional city of that. i'm s e

n d is most miss and trout at holly city. and to a month i come up on the indian designer who has a reputation for preserving the old waving traditions from this town. his new opulent creations are like the traditional salaries, artfully wells, and from silk with real gold and silver. according to centuries, old rules of craftsmanship. the family runs the textile empire and by enhancing amongst brother manages the business at holy waves, making a so called banassi, sorry, which is known throughout india is a true art. one only a master weaver can achieve the kind of us work together with up to 2000 weaving families. the weavers need anywhere from a few weeks to 6 months to complete a single piece. the weavers of a month of our world paid their valued for their high quality artistic work and

make a good living from it nowadays. so manual work is on the decline. 3 quarters of bio saudi salaries are produced by machine. bizarre is, are cheaper to make, and the weavers don't burn as much for them as they did in the past. 120000 weaver's live environment. most of them are most lemme, and live in poor weaving colonies. learning less and a construction worker does in a day many work on power looms which produce salaries and fabrics much more cheaply, up to one or 2 a day. that the most of us are involved with machine weaving a lot, but even with machine work, the business is not going well. and when the trade is bad at the bottom of the road, that's why a lot of people are leaving and going elsewhere. they're about 100 somewhere,

finding other jobs to know that there are a lot of power cuts here. um my love like that affects us weavers, a lot of pressure on them. there's a bunch of mod, discuss with the alpha. not everyone in the indian fashion industry can produce luxury goods. in reality, the industry is marked by something much darker, fast fashion. it's good, so cheap clothes at an ever increasing rate. much of it will only be worn a few times. quality doesn't matter. in india, nearly $8000000.00 tons of techs time waste are generated every year. and global clothing production has doubled in the past 15 years. according to estimates, the fashion industry uses around 93000000000 cubic meters of water every year. the same amount, 5000000 people drinking to hear the countryside in the state of time and not do in the middle of the south, east of the subcontinent. here we meet the designer who,

like many young indian designers, has taken up the sustainability costs the that'd be very happy about it if, if my journey makes at least a n n. so from difference along with people, a village on the outskirts of the south indian city of 10 i. this is where vino super job finds inspiration for her fashion. she grew up during the 10 kilometers from the village of pretty sight. as a fashion designer to patch up wants to let her child memories inspire her. her current collection was influenced by dis, street theater known as the typical to that is still a live in the village today. typical the so almost story daily. i'm the and it's a very, very inches artful. it happens to old the lights and it's very cool. it's very lot a stick, very colorful and very inspiring to drawing on the strong lines, the stripes of the large skirts and the tassels. so project created,

her collection for label has been around since 2015. so project has made a name for herself in the industry as a designer who works very sustainably. it's important to her that the sustainability concept runs right through to the very last link in the supply chain . all overall materials and all the fabrics and every single element of main gomez from, from the local community. it's not just ground of superficially grounded and rooted in every tool since the new supernatural has even written a book about the polluting nature of the fast fashion industry. we can just call you this word for the sake of letting you was every day and living back of anybody would video for you that was to attend the night. there was no point in building ben redlands and buying houses for the children and not giving

them clear ad clean that and clean what those right. so i guess for that sick we need to be more conscious. i moved walk 3 by september 2023. she presented her police and i collection at the fashion week in london, complete with a dance interlude because sustainable fashion design, it is not easy at all because we are talking about selling of philosophies not selling a product. we are asking people to become more minimal that asking people to be more conscious about that, but you can choice as it's more about preaching than the road making process. the strong confidence voices. india's fashion scene never fails to excite. in the 2nd part of fashion, from india, we show more indian designers and their commitment to sustainability, how they honor their traditional crafts and why india's national pride as an up and coming industrial nation is historically,

based on the textile industry. indian designers, on making a name for themselves, world wide, with their creations joined, until the end, now must day take care, the

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