a tough cause for everyone who wants to know more about this topic. the 2nd son as good about this story is beyond the headline world in progress. the w talk caught the it says perfect. but finally, the world is woken up to luxurious fabrics and woven splendor. india's traditional craftsmanship is prized worldwide. the west is looking to the booming market of the world's most populous country. we want to know why our indian designers attracting so much attention. what do they have to offer and what drives them? and what does india's generation see? where come with us on a journey from room by,

by and delhi to june. i took paris where an indian designer has made it to the pinnacle of old co tour. 11 can be found and things which of these, if i mean the i can be above us and creating luxury because india has was maximum and avoid the fashion from india. from sorry to sneakers, the source of india at the gates of the see the holy city and the ganges said to be more than 3000 years old is considered as spiritual center of the subcontinent. that on the sea has many names was also known as fanatic caching. or the city of

this city is sacred to hindus. and the buddha is said to have delivered his 1st teachings here along with hindus and buddhist muslin. 6 and other religious groups also live here. here we need him on active on the designer knows the city of then honestly well because he was born and raised here. locally we have a thing in india, which is to not have been i've done the job for the week or the guy seek of a home, the 28. which one? not that about which usually it translates to that. if you'll give me a handful of grounds to months, you know, a and a place to stay. i would never leave gushy because this is because this is that done is if you up to a visual not so uh so yes, you can leave on. you can take a man out of cash, but you can not. its, it's actually all of a man. left to city wants to study at the renowned fashion design,

school, n i. f. t or nifty moon by jews designs under his own eponymous labels are influenced by the traditions of his hometown. but honestly the precious hand woven fabrics woven with centuries. old techniques that used real silver threads called was indeed the not long after completing his studies. good advice returned to venice e. this is the most traditional, most mission shrouded city in all of india. it's also a surprising city full of contradictions and synchronicity to around one point.

2000000 people live here. most indians try to make a pilgrimage here once and their lifetimes. induced to leave that bathing step like riverbank fortifications. the gods is especially desirable as being in the holy river ganges is believed to purify, one from sin each evening. hundreds gather along the ganges. the leaders and tourists for the gun, the other t. a sacred ritual of light and sacrifice, induce, often come here to spend the last days of their lives. according to him, do mythology dine and being cremated, and that honestly is a way out of the constant cycle of death and rebirth from here to mom, i drove by itself his precious fabrics to customers all over india. and if explained, make up for 20 years and i've been, i've been blessed to work, but some of the great us names in design coming from japan, coming from continental europe, including friends, including germany,

provide joint the family textile business that his father founded in 1974 by nancy soak saris. the saris from bouncy had been known throughout india for centuries. the celebrated art at the local laborers 1st became famous during the mogul period . when woodlands ruled india back in the 16th century. within the industry, yvonne has a reputation for preserving the old reading, traditions from fantasy. these precious salaries are worn at weddings and festivals . of the hi. we also saw someone in a different city and a completely different vibe. we made 2 sisters from clear cut out who run their business from them by the sisters are passionate about wearing salaries and think

it would be a shame to only where the traditional attire, activities, or losses that somebody loves me. is my app. new. they have fallen in love with the sorry, a new their re interpretation has turned it into a success story. our model and i grandfathered in the old war, sorry so easily. and in the day to day life that was sleeping the saturday that would be comfortable work. i get uh, she does freshen up and then i get rid of, sorry, sorry for like home, i would come back home, hug my mom and it felt like, oh this is home. and that's how, sorry is only is what enough. okay. and saw these always become the person who's reading it, what the shape of days, what of a movie loading. sorry, is that see what like that? you know, that was the essence of this. how do you know hot the headquarters in by or the heart of the operation? and the 1st part is called for a house customers from here they also ship all over india today suit as known

throughout the sub continents. but the company started out very small. the sisters as free is part of their secret to success. almost weekly, they post sensual feminine, imaginative videos to their instagram account, showing the pair in new, sorry, combinations, enjoying themselves the to caters to the desires of its young clientele. for instance, for all the way. just one of their many ideas, the back to vanity where it's mostly traditional, sorry, is that are traded. that honestly is one of the most important centers of the indian textile industries here they specialize in hand woven fine fabrics. the

precious banassi stories are coveted throughout india. it was sold all over the city and woven behind. almost every door came on. i have on and his family have remodelled a 250 year old palace and opened it as a show room for his luxury text label and judah, with the prestigious view of the ganges. here came on, welcomes customers from all over india. we wanted and join the label to signify a boat or the best of the additional leaving as has happened or the last 2 centuries or more centuries on traditions and reading practices. that's what his label stands for. acura yvonne is very conscious of tradition. something that made the move from textile tray to design even harder for him, creating something new with a tradition rich fabrics was almost a sacrilege. but he took the lead. in 2016,

i get off the showcase his collection for the 1st time at india's biggest fashion events like may fashion week. he's been a regular guest ever since. so the sensibility was to make it up into a wide audience indian as well as international, so that, that has been the same profile uh, identity that we consciously want to create something different using the same set . you know, as i already said, that the sort of the cut off can remain the same, but the body can take different shifts and different forms. back to move by, sorry, trait is a philosophy for the creators of su town. it's not just a commodity, it's not just a product. it is more than that. it's an extension because, sorry, says this is such a thing that, you know, their mission is to make the sorry, wearable, again beyond festive occasions. but many of their young customers are unsure how to even prophesied there are different ways depending on the region and social status

of the where to designers, skillfully use social media to get their message across. posting almost daily, you can have a pre draped, sorry, in their collection and offer tutorials. we've had to show that, sorry, is like what the show do. you know, i would very, she was with it. i would read the showed on the need. some of these i would just drop the saudi this shop, sorry for the cycling. we did the cycling, paying on the workshop started on the 1st all the gods, the struct. sorry, is the cycling on the bumpy. so we did all of that to remind people that's studies used to be that, you know, our ancestors was always and did everything hunting, running everything inside easy. no, there was no stella vendor back then writes everything happen in massage. they do have open 17 shops across india to even get fan mail from men who have discovered the understood sometimes 9 meter long government for themselves. stories as a signifier of the self confident generation that plays with gender roles.

the bride and groom wearing traditional attire should ideally look something like this. in the as most famous bollywood stars. aaliyah pot, amazon we are seeing wearing the finest festive attire at star designer management who dress, bright, old fashioned sho. fine, precious garments like these is a dream. many wealthy indians are happy to show out for weddings in india or a huge business most weddings last for several days with some $500.00 guests, on average, celebrations, take place at multiple locations and involves community rituals together with family, friends, neighbors, and the entire village. many families spend a fortune precious silk saris are popular, embroidered with real gold and silver like the same as come she put her, i'm sorry. we're in south india. our m k. v is one of the largest and most renowned

high quality, sorry, providers in june. i formerly known as my trust the company has been in operation since 1924. the good really true today to be here. sorry, shopping itself is such a vibrant experience with the flooding of color does everything it makes of and it's such an emotion. i'm very so happy in a wardrobe. if you look at my wardrobe, i have something around $200.00 plus, sorry. i haven't won everything yet. i have a wide variety of salaries, but it's always now culture. i like a possibility, right? so in the process, i always can be seen a little celebration from the time of the pacing ceremony to the wedding ceremony. a lot of western clothes and friends may come and go, but nothing is complete without a sorry. sadie, let me have the bride is given up to 51 precious salaries for the wedding from just one side of the family. the cost of each, sorry,

starts at $150.00 euros and can go into the 10s of thousands phone or away from india. the countries textiles. lender is also captivating. fashionistas in europe. glittering luxury seductive code to a found disease, a sea of glistening sequence. that's the world, a star design or a mission. the 1st indian designer to have made it to the powers out could to a week. dreams of beautiful scenes are trains of driving the country like india. as a country off, i would say 1000000000 dream mission has brought india to parents only the very best are allowed to showcase their creations here during the by annual or could to a week. the event is the crowning glory of the fashion cost. the

preparations for his latest show in full swing, which he has been working for 6 months. the models are from paris. the team is from indian nerves on edge. when it comes to old criteria, each show must be perfectly planned and staged. the world's pro says watching, and mr hopes to represent india in the best possible light. i was born in of and they just bought a village in india. so my 1st ideas were on most of you from and i was just just for the dental of my entire life and beyond that, it used to be like at night sleeping under the stars, enjoying that time was really beautiful. so and then heading. so you, for my grandmother playing that higher video spinning the while the child, you know, i have no idea eyes funding and an impact on to me. you know,

i've just like to explain just for fun of it. but then then i'm to the design of and i look back on the connect thoughts like how, how is that? that time shaped my thinking back in india for millennia, women in south asia have draped themselves in silk and linen to wear as origins can be identified by how she wears the garments, as well as the type of fabric it's colors and embroidery. the 1st mention of, sorry, is, can be found in a hindu hymn book from around 3000 b. c. in sanskrit. the word means a strip of fabric. india has 28 states and more than 100 ways to drape a sorry. in 2023. the sorry, even made it into an international museum. the london museum of design paid homage to, sorry, design. we've 60 different exhibits as a 1st of government, the sorry is in. but for every day where it hasn't always been

to where their stories in everyday life. the movement captivated the country. but what does the younger generation think about tradition and maternity? if there's still room for up to 9 meters of tradition rich fabric between instagram and to go look like if need to. but when i go to school, i website a that defines my fashion, my profession, i moved on to that as well. so when i started dancing, i was medi baggy bands and all because i wasn't the people. then i realize that i'm more into a bounce phone with this whole thing. so i changed my style like it seemed like a woman and to fashion is like i changed it right time cuz i'm like how i feel, according to my emotions, according to my energies. like what i want, as for my generation,

be not expected to exist as traditionally into the societies every single day. you can buy more than go to begin my best and close the test that you enjoy. so for a person like me expressing who i am, i use the way i just to, you know, just communicate what i see you as a force and then work my energy. and the identity isn't what you're up to paris to the fashion world of rock with me. sure. fashion is both art and business. a sculpture as a piece of clothing. the show is the latest test at to week. you have the best of the brands from almost all the countries become a showcase here. so bmo be amongst them. seeing the work and at the same time improving with game. yeah, it's like there's a beautiful saying, if you're going to be the best player, leave investing. so, you know, that's what the status has done to us invest any as

a i'm the learning opulent. employ designs often with indian narrative elements is how nice for made a name for himself in the industry. his master embroider also is that revile that is with him. he's worked with miss right since 2010 is on his workmanship. also beautiful. started in kind of media that i is that it has the soul, which has been so many good things attached to it. mister, i knows just how important the craftsmanship of his employees is. it's what got him where he is today. he greatly values their time honored cross generational knowledge after his last parish owed good to a week mister, i read about india surpassing china in population and got the idea for his current

collection of the call that we the people attribute to his team. i wanted to do something to god is this to people who work for us. so in each bedroom, the people working in the city guns being taught to behind the idea is like v and fashion business. we have to create a close. what if, if he can still done the process of creation so that more people can participate in the process of making? that is what makes. what could your file more beautiful and find more valuable? they have just one day left to make their dream come true of another successful call to a week back to the traditional city of that on

a c and d is most miss and trout at holly city and to a month i come up on the indian designer who has a reputation for preserving the old leading traditions from this town. his new opulent creations are like the traditional salaries, artfully woven from silver, with real gold and silver. according to centuries, old rules of craftsmanship. a kind of a family runs the textile empire and by enhancing amongst brother manages the business at fully weeds making a so called banassi, sorry, which is known throughout india is a true art. one only a master weaver can achieve the kind of us work together with up to 2000 weaving families. the weavers need anywhere from a few weeks to 6 months to complete a single piece. the weavers of a month are well paid. they are valued for their high quality artistic work and

make a good living from it nowadays. so manual work is on the decline. 3 quarters of by the saudi salaries are produced by machine. the saris are cheaper to make, and the weavers don't burn as much for them as they did in the past. 120000 weaver's live environments, the most of them are most lemme and live in poor weaving colonies. learning less than a construction worker does in a day many work on power looms which produce salaries and fabrics much more cheaply, up to one or 2 a day. that the most of us are involved with machine weaving a lot. but even with machine where the business is not going well, and when the trade is bad at the bottom of the product, that's why a lot of people are leaving and going elsewhere. they're about 100 somewhere,

finding other jobs to know if there are a lot of power cuts here. um my love like that affects us weavers, a lot of pressure on them. there's a bunch of mug discussing with the alpha. not everyone in the indian fashion industry can produce luxury goods. in reality, the industry is marked by something much darker, fast fashion. it's good, so cheap clothes at an ever increasing rate. much of it will only be worn a few times. quality doesn't matter. in india, nearly $8000000.00 tons of techs time waste are generated every year. and global clothing production has doubled in the past 15 years. according to estimates, the fashion industry uses around 93000000000 cubic meters of water every year. the same amount, 5000000 people drinking to hear the countryside in the state of time and now do in the middle of the south, east of the subcontinent. here we meet the designer who,

like many young indian designers, has taken up the sustainability costs the that'd be very happy about it if, if my journey makes at least a any difference along with people. the village on the outskirts of the south indian city of $109.00. this is where the new super child finds inspiration for her fashion. she grew up to 10 kilometers from the village of pretty sight. as a fashion designer, supernatural wants to let her childhood memories inspire her. her current collection was influenced by the street theater known as typical to that is still a live in the village today. typical the so almost story daily. i'm the and it's a very, very interesting, thoughtful. it happens to old the lights and it's very cool. it's very lot a stick, very colorful and very inspiring to drawing on the strong lines, the stripes of the large skirts and the tassels. so project created,

her collection for label has been around since 2015. so project has made a name for herself in the industry as a designer who works very sustainably. it's important to her that the sustainability concept runs right through to the very last link in the supply chain . all over all materials and all the fabrics and every single element of main gomez from, from the local community. it's not just ground of superficially, it doesn't get on the and rooted in every tool. since the new superintendent has even written a book about the polluting nature of the fast fashion industry. we can just call you this word for the sake of letting you was every day and living back of anybody would video for you that was to attend the night. there was no point in building ben redlands and buying houses for the children and not giving

them clear ad, clean ad and clean what those right. so at this point in that 6, we need to be more conscious of mood. walk 3 by september 2023. she presented her police and i collection at the fashion week in london, complete with a dance interlude the being sustainable fashion design. it is not easy at all because we are talking about selling a philosophy, not selling a product. we are asking people to become more minima asking people to be more conscious about that, but you can choices. it's more about preaching than the world making process. the strong confidence voices, is fashion seen, never fails to excite. in the 2nd part of fashion, from india, we show more indian designers and their commitment to sustainability, how they honor their traditional crafts and why india's national pride as an up and coming industrial nation is historically,

based on the textile industry. indian designers are making a name for themselves, world wide, with their creations joined. until the end now must day take care the

the, the, the big problem is not the killing us and the government is doing nothing to stop doing. that's what i can't imagine is going to try to then when, when your child risk your life for political change, it needs to be stronger for the issue doesn't change everything that we've watched and forced to suspend or do you stand off foot people and then do that thing to the us and them in 30 minutes on dw, go some $4000.00 pon catfish

a large fish farm. and nigeria is making a successful investment in a sustainable future. possible culture is becoming increasingly important when it comes to feeding the country's population. in 90 minutes on dw, the trash is an environmental clothing graveyard in the to land desert. this is where things well the industrial nations no longer need and slide us textile waste gets stranded fashion, watch now on youtube,

the vacation an applicant? do they have the was i, when i told me that they don't have violence, do this, can we go, say, tulsa, fishy, today's because when they go to that we set up for us loving your medical stuff was work hard, won the tenants, although i so not because the the,

you're watching due to the news coming to live from berlin and your round of stripes on who's the targets in yemen. the u. s. and u. k. launch a 2nd major wave of joint attacks saying they've had 8 locations, including missile sites. also coming up on the show is rails military says 21. troops have been killed in gaza. it's a biggest single day desktops since the war began. and voters in the us state of new hampshire, begin shooting a candidate for the white house. the 1st ballots are cast in the states primary seat as the last and best chance for nikki haley to stop donald trump from becoming

the republican nominee to the news and speaks. it's.