public, in theory, these expeditions should allow us to fully sink into the art. so how well do they work in practice? can they turn us all into art lovers? here's one example of immersive art made by turkish. american artists speak an adult. but before we get into his work, let's go over the basics immersive art one. 0 one. what exactly is it immersive comes from the latin word, the mercy o, which means to plunge into many are already familiar with immersion from the game world in virtual reality. when executed successfully, you feel like you're right in the middle of the action. some artists are using some of the same elements, huge digital artworks, sometimes even with sound effects and smells that offer just a full sensory experience. immersive art concepts are flourishing. the international art collective team lab brook again, this world record for it's hugely successful immersive installations. more than 2000000 visitors came to see it and just one year, not that right. take

a look at their new expedition team lead borderless is less of a place. you visit in more of a place you experience the museum in tokyo, created by the collective team lab showcases digital art. instead of standing in front of the work, guests are invited to step inside them. the immersive installation bubble universe comes to life as you move around the physical experience as an expression of the artist, concept and philosophy, the people tend to perceive the world as having independent entities which exist independently share with team lab borderless. we want to create an experience to the ard works, where the world is continuous and where the continuity of the world itself is spelled as beautiful to this 3 dimensional

artwork is made up of spheres to generate light according to movements. as a person moves closer to spirit, the bubble will shine brightly and the light will spread to the nearest. interacting with lights started by other men. as a result of the technology, viewers aren't just observers. they become contributors to the work itself. the. i think that a space with the existence of other people changes the artwork. and that creates some sort of change for you. so that reciprocal relationship between you and the artwork and other people can create an experience where people confer this to you of a sense of continuity in there to use studio team of artists are designing new immersive creations. it's a divers team that likes to experiment with new ways of making or reaching the

opposite side of google. it is a specialist at the i cannot holloway engineers, software engineers and she's young majors advocates, not as much as you think. our reasons obviously defies tablet base of programmers. this the use of defense, meteors, monitors, projectors, categories, logics, whatevers. we try to create some things, the team that isn't the only player in the image that our team or the scatter easy teacher institutions are developing numbers that aren't projects like these installations by japanese photographer, mika mean, either why, why doesn't, there's a very few to some of the people, the asking me to be more than ever we, we, we, we're kind of lead 0 in

a certain way when it comes to art. so we don't want to make that effort of contemplation of dialogue. and so with the traditional article it, it's up to us to go to the artwork well and this kind of immersive spectacle, it's the artwork that comes to us that immersed us. the 2nd reason which is in more recent reason, i would say it's, it's the social media. these words are highly instagram level. and also there's a 3rd reason to that, which is also contextual. i think it's cool that because we were so deprived of any santorial experience of real life experience ever fix happened on his screen. it's all flat. so i think we all needed to get out to experience with the full body. i'm a fan, immersive art triggers all of your senses, which can be exhilarating in an error when it's easy to get stuck staring at your phone. and the striking installations are basically predestined for social media,

speaking of which does it cheap in the art when it feels like everyone on instagram has a picture of it. here's arch reader michael conner. see a lot of positives about it. and you know, this idea of like taking a picture and putting yourself in, if it's a way of expressing your relationship with that are. but there are critical voices to exhibitions that take classic paintings by famous artists and turn them into huge video installations are marketed as immersive experiences and solar installations like those by team lab, which feature newly created immersive works. do they both count as are what some practice? some of these experiences are definitive. we are. there is no question that it's made by an artist for the purposes of virtue stick expression and advancing this medium in a new way. certainly when you're talking about something that's being offered as a commercial experience derived from an older or artist work calling that are with would be a bit more controversial. i mean this certainly as in free to colors art, can this be considered new art form your copy?

this immersive exhibition on the life of free to carlo displays. almost all of the mexican painters works in a way we've never been displayed before. moving larger than life and accompanied by traditional music, the visitors to the exhibition in berlin were impressed that the lovely thing about them must have experience. you just, you just arrived. but where is you might go to a gallery and see one picture by her. here you gets a taste of, of so many of her was the see the that the whole catalogue of what the picnic because the technology, the sound, it was also permit us to get a film worked really well. said with high performance projectors bring 3 to colors, paintings to life on walls, 5 and a half meters tall. the story of her life is told in vivid detail the the quotes are tellos homewards. taken from letters and diaries for family

background. her relationship to her husband, the mexican revolution, and her health issues, tallow explore and all of these topics to her places. but i'm, i'm impressed by her life in this colorful world. you feel like you're right in the middle of it and experiencing the time, the way the artist it. because lots of good neighbors have other immersive expeditions. also try to give guess the feeling that they're right in the middle of the work to readers if use popular works for renaissance masters. crowd monet's, colorful garden paintings. gustavo clips golden age works. and the vincent then goes iconic paintings immersive exhibitions can run in parallel in different locations. but not everyone is so enthusiastic about these new forms of presenting and repackaging are. there's no creation, they just use a name as a label just to attract people for something that is entirely fee that also

disregards in this respect the artwork of this painters. they were not supposed to be immersive. obviously, we can't know what frida kahlo would have thought about these immersive expeditions, but some living artist have no qualms about them. in fact, british painter david hockney worked on turning his own iconic paintings into walk projections for this immersive showcase. no less striking but farmer abstract is work by artist for seek an adult. his use of artificial intelligence has made him a pioneer in the field of media art. the beauty of data centrals to the work of media artist, or speak, an adult, his heart is exhibited, and the world's most influential museums. it's also displayed on building decides and, and public spaces by starts imagining data. is it pigment data for me, is not the number, data is affordable for memory, and this memory can take any shape and form,

since 2016 or speak an adult has been using algorithms to create monumental data sculptures. constantly changing, i think nature, i get this that it gives the fluid dynamics that i love water at the end and the move with the life. and i believe that if they to paint it one day data becomes a pigment. it's one drive to feel like a water, always safe shifting at the world. economic forum in davos, on adults and birth of artwork, visualize the biodiversity of the amazon rain forest. i know my cup us, it is a human. i will never remember one me with an image of nature. i will never remember how familiar with the levels of amazon. yeah. but the, using a allows me to go beyond my comments, whether it's the biodiversity, the amazon brain, waves or observations collected by the us based agency, nasa. the data for the kind of goals or is always chosen with the installation site in mind. for example,

this project was created using 45 terabytes of data from the los angeles philharmonic digital archive. it was projected onto the exterior of the concert hall. immerse of art is also a topic in science. one of the pioneers of so called newest attics is through the next salmon from johns hopkins university school of medicine in the united states. her research focuses on how are impacts our brain. and she has a scientific explanation for all of the hype around numbers of art. i feel like immersive art so much because they make us feel good. it brings to the forefront all of the sensory systems that we have been wired for and often don't use in our daily lives. so it's ideal being at once in touch to smell, to feel, to see, to use the vibration of sound and music to really and live in the air bodies and

our brains sensory experiences to deep synopsis, which connect different areas of the brain and storm and new new ronald structure to be small changes influence how we feel, think and behave for learning more and more that are well being our flourishing. our physical health and our role is highly influenced by the fact that we are wired for the parts and for a long time. i think we have set that aside and thought that the arts were nice to have a luxury, something that you do when you have time. and now what we're finding is that they're as important as nutrition. good, sleep, and exercise. the parts are absolutely essential to our will be so do you hate it or love it? what's your take on immersive expeditions? i think that can be a great way to learn more about art and artist. yes, there's an element of entertainment to them, but maybe that's not such

a bad thing. do you think immersive art is worth pipe? let us know. take care and see you. next time. the secret slide discovered new adventures in 360 degrees. and explore fascinating, both heritage dw world heritage 360 mount west pm. i mean obviously i know i might just do it and i'm hoping dw newport costs, thanks. trace amount,

but it's actually about move. joining us as we travel around your, facing the history of every day of that. and that's something right around the wells. and i need to talk to you back the subscriber id. listen to pop the along for the ride. sometimes a seed is all you need to allow the big ideas to grow or to bring an environmental conservation to wife with learning facts like global ideas. we will show you how climate change and environmental conservation is taking shape around the world and how we can make a difference. knowledge grows through sharing, download it now from the the. there are some places just about everyone has heard of. but

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