go to watch the city diets. we have a great, it's an annual tradition going back some 70 years. the local thomas union uses environmentally friendly greene out of the last. it's about 5 hours up next shift takes a look at artificial intelligence and the advertising industry. i've been presented and i'll see you again here on the w to mark by the old friends mean friends, and nature defend itself in case of an emergency. we cannot guarantee that we could protect meaning frankfurt. berlin sandwich faced with russia is 0 against ukraine, developed. grace's ministry lines shows we can nato offer its members suspicion protection and security basic kinds depends on 90 percent on the us

basic were attacked with the alliance really close ran out caught document nation thoughts, april fools on dw, the bollywood stash tile ro, kind of his digital clone for an advertising campaign, ads and rated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home. digital marketing, it's increasingly personalized with the help of a i. this is changing the advertising industry, but how exactly? that's our topic on shift today. the ex thing has always been a competitive profession. but with the rise of artificial intelligence actors starting to feel for the korea's business down to the so called gen with a i,

which is playing and increasing the important role in the film business. the same goes for the advertising industry. as an example from india back by serio stop. how can you imagine hollywood superstar shot root con, promoting a small shop in your city? is there any up you know, up in the past one of the session of embroidery and stacy in fact doing ads for thousands of shops all across india, made it possible for every day they live in the country. to create a video ad for themselves. of like a big center, but the endorsed thinking this shut up. this became a reality thanks to generative advertising. generative advertising means, you know, loved them is need to the card every single piece of advertising. you can use very center breakthroughs, executive ed, technology, and use people's business loans, degree 800. that's how the video ip campaign for the hindu

festival of lights. devali a. i started up rephrase. partnered with an international advertising agency and shot a short video with superstar shar root con. after training and a model with this footage, the start of created a platform where small shop owners could produce their own sha root con, advert. more than a $100000.00 entrepreneurs took advantage of the service functions and could possibly left you with collections. see, the world of advertising is changing, and thanks to ai ads can now feature a variety of people, depending on the audience they're intended for without re shooting the video. you could even see celebrities rising from the dead to star into commercials. interesting time. 1874. as fascinating as this new

technology is, the risks are obvious. let's say a company has the rights to us the liberties digital clone. how do they make sure the clone won't be used for another purpose? rephrase a i a company which turns text into video checks every text input they receive. but ashery, i'm a whole trust points out that it's always the creator who's responsible for how the software is used. is this enough to convince the liberties that they're digital reproduction is safe and won't be used in other contexts? and could i help make adds more relevant for you? all those to liberty endorsements completely lose their meaning. all the possibilities for the marketing? well, the end that's the, especially the ad industry, makes use of data harvested online. this data is then analyzed and used by i to create a perfectly tailored user experience. this is known as hyper personalization. let's

take a look a i can adjust the commercials that we are shown depending on who sees it. with the help of user data, they will be tailored to us experts call this hyper personalization. in the past, a single tv commercial would be produced by entire country put on social media. personalized advertising has become the standard. now the ads you see depend on your interest. with the help of a commercials will be able to target each person individually is going to be a hybrid, personalized $1.00 to $1.00 targeting video. instead of using the same video ad creative and sending adobe about the ad campaign with the show room con, from earlier made use of g o data. that means users got to see different versions of the clip, depending on the area they lived in. but advertisers know a whole lot more about us than that. hiding each go with

the email, we don't get to promoting a movie about an undercover cop. rephrase a i utilized user data, is that just the name or the last movie ticket purchased online? the back month they moved us through them and then went to the office. you'd normally that the so that seems pretty creepy if you ask me. but it could become standard practice to him because it allows celebrities to speak hundreds of different languages fluently in, in the advertising campaign and team super style. you know, messy invites fans to watch soccer together. she addresses the past by name can, with anyone, can get a mess the message. the idea behind the campaign is simple. the more personalized advertising becomes, the more successful it will be. a process of marketing correct? blanca is convinced of this. having a sales person speak of their name specifically on it, it's sort of throws,

throws people in that. that's why they want to share it. they want to, uh, engage with that message. people want to see themselves reflected in advertising, but not everyone looks like the people we usually see. and that's, that's why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. a book more and more to however, engaging so many different people for their products. it's expensive for companies that's pay the way for agencies that utilize a i fashion models that's cheaper. and just as diverse of the amsterdam modeling agency law land wants to revolutionize the fashion industry. their models aren't real people, you won't see them struggling down catwalks. rather they've been generated by artificial intelligence. the founder of the agency, michael most time do, sees a gap in the market looking historically why the company came into inception. i'm

a person of color, it means that i felt the pain point that you and consumers do way you never feel like you see a model that looks like this. so. so the best way to predict the future is to create it. and that in that land, the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. models online will be available in every size, age, and skin color. a cost effective way for brands to represent the diversity is via ai generated fashion models. but when closing brand, levi is announced a test collaboration with lola land and early 2023 critics broke out when it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities aren't and that's

a problem digital fashion models aren't completely new though. sure to graham or new nori, for example. they don't only look beautiful, but can actually work several jobs, and once they to cause to stir in the fashion scene even before the a. i do the mazda abilities are endless. i can to pick them under water. can have them dance on a volcano. i can even put them on a foreign planet. that's what makes it so fascinating. just one of the reasons marketing, professor kirk kind or believe a, a models will become popular in advertising. kennedy, they, i model and then just potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member,

a trusted friend. but the expert also warns that this new technology could make consumers lose trust in companies regarding the, the crisis of trust. i think very soon, if not right now we, we, as consumers feel really is frustrated because we're not sure that, that, that image, that video, that the recording of, of boys it's, it's actually authentic. it's almost impossible to discern what, what is real and what is the fake of at least for the average consumer real or fake . it's a question we're having to ask ourselves more and more often when browsing online. so why not go all the way and have a i produced a commercial on its own. a lot of them based marketing company did just that. and then by road with the results to fix those. uh um, tammy does look at the people and the b accounts, all the images. what created by text inputs, so called prompts, mostly with the open source a,

i modeled stable diffusion. another technology that makes online shopping easy, a is augmented reality. nowadays, all you need to try out a new piece of furniture for your home is a smartphone. who will that arm chair you spotted earlier? look as good in your living room as it did in the show room. ready which pair of glasses suit you best. holographic augmented reality apps allow users to test items before buying them online. they're increasingly being used in advertising. last year spending on a our campaigns more than double world wide, totaling more than 3200000000 years. the apps open the doors for a new kind of online shopping, the new number about sell you something is about you to try something and then and then july kids and you feel this is something you like and you can buy it . so it's like more like not just improve safe marketing and advertising experience,

but actually kind of pre trial or something, you know, low cost or possibly using holographic a. our apps is simpler than you might think. all you need is a smartphone. this is because the apps work with filter, much like those on snapshot or instagram. anyone in the mood for re decorating can easily get out their smartphones and scan the room. the app and measures the space . recognize as prominent features such as windows and doors, and generates a 3 d model. the tracking technology makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where it's wanted . the. this is it, you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. it's not like you see this junk email or just the phone calls or just, you know,

you know, text and those things right. it will be blended in the much dreaded task of lugging new furniture up the stairs, however, is still a reality. but you can be sure of one thing. the new arm chair will fit personalized advertising based on audio, visual intelligence and documented reality has huge potential for advertises. but when the algorithm predicts my interest to, well, i do wonder, does it know to match? what do you think? does hype a personalized advertising appeal to you? that there's no by and see you next time the, the race has long begun. later when we look back,

we recognized all that's the moment when every thing change in 5 years is going to be. we may only find out what the harms and and malign uses as a weapon against democracy or one of the a i race the next on d. w. can computers read minds all over the world? scientists are studying communications between the mind and computers. artificial intelligence began decoding or thoughts long ago. is it just a matter of time before it's able to completely understand how we see tomorrow today in 2 hours on d w, the

words people have to say that's why we listen to every weekend on d w. the after many, many years later, maybe we, when we recognized that the moment when everything change in size use is going to need to be in everything as humans. we have to 1st of all understand that this is going to happen. many technologies try to solve human problems using technology when actually what we need are human. so we.