doesn't have the make up your own mind, the volleyball style ro, kind of his digital clone for an advertising campaign i generated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home digital marketing, it's increasingly personalized with the help of a i, this is changing the advertising industry, but how exactly? that's our topic on shift today. the ex thing has always been a competitive profession, but with the rise of artificial intelligence actors starting to feel for their careers. this is down to so called gen with a i, which is playing and increasing the important role in the film business. the same

goes for the advertising industry. as an example from india back by serio stop. how can you imagine hollywood superstar shot root con, promoting a small shop in your city? is there any up you know, up in the past, one of the session of embroidery and stacy in fact, doing ads for thousands of shops all across india. we made it possible, but every day they live in the country to create a video ad for them instead of like a big center. but the endorsed thinking this shut up. this became a reality thanks to generative advertising. generative advertising means, you know, loved them is need to the card every single piece of hybridizing you can use very center breakthroughs, executive ed, technology, and use people's business loans to create hundreds of thousands of video. i've created dana campaign for the hindu festival of lights. devali

a i started up rephrase, partnered with an international advertising agency and shot a short video with superstar shar root con. after training and a model with this footage, the start of created a platform where small shop owners could produce their own chart root con, advert. more than a $100000.00 entrepreneurs took advantage of the service expression and could possibly left with collections. see, the world of advertising is changing, and thanks to ai ads can now feature of variety of people depending on the audience they're intended for. without re shooting the video. you could even see celebrities rising from the dead to star into commercials. i was not an interesting time version, 1874. as fascinating as this new technology is,

the risks are obvious. let's say a company has the rights to us the liberties digital clone. how do they make sure the clone won't be used for another purpose? rephrase a i a company which turns text into video checks every text input they receive. but ashery, i'm a whole truck points out that it's always the creator who's responsible for how the software is used. it's just enough to convince the liberties that they're digital reproduction is safe and won't be used in other context. and could i help make adds more relevant for you, all those to liberty endorsements completely lose their meaning. all the possibilities for the marketing? well, the end that's the, especially the ad industry, makes use of data harvested online. this data is then analyzed and used by i to create a perfectly tailored user experience. this is known as hypoth personalization. let's take a look a i can adjust the commercials that we are shown depending on who sees it.

with the help of user data, they will be tailored to us experts call this hyper personalization. in the past, a single tv commercial would be produced by entire country put on social media. personalized advertising has become the standard. now the ads you see depend on your interest. with the help of a commercials will be able to target each person individually is going to be a hybrid, personalized $1.00 to $1.00 directing video. instead of using the same video, ad creative, and sending adobe what. the ad campaign with the show room come from earlier made use of g o data. that means users got to see different versions of the clip depending on the area they lived in. but advertisers know a whole lot more about us than that. i the nation. go to the email, we don't get to promoting a movie about an undercover cop. rephrase

a i utilized user data such as the name or the last movie ticket, purchased online the back month. they moved us through the with the clinic and we get off with ease normally with the so that seems pretty creepy if you ask me. but it could become standard practice to him because it allows celebrities to speak hundreds of different languages fluently. in the day i advertising campaign and team superstar leaving a messy invites fans to watch soccer together. she addresses the past by name with anyone can get a mess the message. the idea behind the campaign is simple. the more personalized advertising becomes, the more successful it will be. a process of marketing cook blanca is convinced of this. having a sales person speak of their name specifically on it, it's sort of throws, throws people in, and that's why they want to share it. they want to, uh,

engage with that message. people want to see themselves reflected in advertising, but not everyone looks like the people we usually see. and that's, that's why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. a book more and more to however, engaging so many different people for their products. it's expensive for companies that's pay the way for agencies that utilize a i fashion models that's cheaper. and just as diverse to the amsterdam modeling agency law land wants to revolutionize the fashion industry. their models aren't real people, you won't see them struggling down catwalks. rather, they've been generated by artificial intelligence, the founder of the agency, michael and assigned use these a gap in the market, looking at started t, uh why the company came into inception. i'm a person of color means that i felt the pain point that you and consume is the way

you never feel like you see a model that looks like this. so. so the best way to predict the future is to create it and that, and that. and then the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. models online will be available in every size, age, and skin color. a cost effective way for brands to represent diversity is via ai generated fashion models. but when closing brand, levi is announced a test collaboration with lola land and early 20. 23 critics spoke out when it comes to brands using a i generated models, what we might see is an illusion of diversity, where the models are diverse, but the people on the payroll controlling those identities aren't. and that's a problem. digital fashion models aren't completely

new though. sure. do graham or new nori, for example. they don't only look beautiful, but can actually work several jobs. and once they to cause to stir in the fashion scene, even before the a, i boom and it was a mazda abilities, are endless. i can to pick them under water. can have them dance on a volcano. i can even put them on a foreign planet. that's what makes it so fascinating. just one of the reasons marketing professor kirk kangaroo believe or a models will become popular in advertising. kennedy, they, i model and then just potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer and themselves or, or a family member or a trusted friend. but the expert also warns that this new technology could make

consumers lose trust in companies regarding the, the crisis of trust. i think very soon, if not right now we, we, as consumers feel really frustrated because we're not sure that, that, that image, that video, that the recording of, of boys is it's actually authentic. it's almost impossible to discern what, what is real and what is fig. of at least for the average consumer real all fake. it's a question we're having to ask ourselves more and more often when browsing online. so why not go all the way and have a i produce a commercial on its own. a lot of them based marketing company did just that. and then by road with the results to pick those. tammy, those look at the people and the be accounts, all the images were created by text inputs, so called prompts mostly with the open source, a i model stable diffusion. another technology that makes online shopping easy,

a is augmented reality. nowadays all you need to try out a new piece of furniture for your home is a smartphone. we'll that arm chair you spot it earlier. look as good in your living room as it did in the show room. which pair of glasses suit you best. holographic augmented reality apps allow users to test items before buying them online. they're increasingly being used in advertising last year spending on a our campaigns more than doubled the world wide, totaling more than 3200000000 years. the apps open the doors for a new kind of online shopping, the new number about sell you something is about you to try something and then, and then you like it and you feel this is something you like and you can buy it. so it's like more like not just improve, save marketing advertisement experience, but actually kind of pre trial or something, you know,

low cost or possibly using holographic a. our apps is simpler than you might think. all you need is a smartphone. this is because the apps work with filter, much like those on snapshot or instagram. anyone in the mood for re decorating can easily get out their smartphones and scan the room. the app and measures the space recognized as prominent features such as windows and doors, and generates a 3 d model. the tracking technology makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where it's wanted the. this is it. so you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. it's not like you see this junk email or just the phone calls or just, you know, the, you know, text of those things, right? it will be blended in,

or the much dreaded task of lugging new furniture up the stairs, however, is still a reality. but you can be sure of one thing. the new arm chair will fit personalized advertising based on artificial intelligence and augmented reality has huge potential for advertising. but when the algorithm predicts my interest to, well, i do wonder, does it know too much? what do you think? does hype a personalized advertising appeal to you? that is no by and see you next time. the issue, how many platforms can you handle single tenuously without having the feeling that

it's just too much you might see me. how much can we do simultaneously? multitasking these, the modern men because if we do too much at once, we get it all wrong. we mess things up, risking brain damage. so let's stop this self sabotage, humans and multitasking. watching our new to v w documentary, you cream was like a stepping point. you know, probably won't you into that warranty. once you finish your studies, now you get from the train, you can just go back to somewhere else, come and see more people than ever on the way of worldwide in such a passion life. so why do i want to go back tonight? yeah. like, i don't have any reason. there's no reason, investment thing for me this. yeah. do you need something that is coming very, very soon? yeah. can we to june more thoughts now when the story

in for my 3 reliable me so migraines, wherever they may be, the, it was a democratic see change, the opposed people voted out the right wing populace from the law and justice party set up again. increasingly, it seems they were nothing more than season crooks the most to me. so if i'm optimistic, i feel good about what's to come about it because all the elections have shown that the majority is fed up but the country is divided friends and they'll be a resistance from the right. great years, right wing nationalist populist ruled po,

new leader. don't know if this is liberal in pro europe and not everyone is happy. i don't accept the election. not even the communist dude with the current government is doing. so what does the mood like in poland? can the country overcome its divisions the here and share because it's in northern poland birthday celebrations are underway for christina, for miller. she's turning 73. it's also what's known as that thursday. a last chance to read some treats before the restrictions of lance kick in that thursday is a typical poll is tradition. everyone here bakes whatever they can. it's about having a good time together. the top one are the seniors expecting from poland,

new government, and how can society overcome it's divisions the, i don't want to talk about political divisions here. we're building a civil society. we want people to get along with each other. so management, we just did what we had to do. that's why i believe in this government in these people. we ask if anyone here supports the old government led by the law and justice party. we're told the lady in red does, but she doesn't want to talk to us, especially not in front of the camera. but this area is strongly pro law and justice. around here, the law and justice party gets about 70 percent in elections, but their supporters are hiding specifically. so we do find one in the town center taxi driver in murray on doesn't believe in the new governments or even in

the election results. yeah, yeah. i don't accept it, although no, i have to because what else can i do? well, you know, the law and justice party had a lot of voters. it's christina formula, meanwhile is happy the old government left office if you asked me, it doesn't deserve any credit. i don't like them, i never supported them. and i didn't like what they did when they were in power. increasingly it seems they were nothing more than season crooks. given the fact that despite the birthday party spirit, she doesn't have a kind word to say about the old government. so how did poland get to this point? the populace law and justice party came to power and in 2015 it represented nationalist and right wing conservative values of the parties. policy positions had

concrete effects on the lives of polish people. for example, there was discrimination against l. g, b, t q plus people. this was a central pillar of the parties platform. the it also oversaw a de facto band on abortions, including for medical reasons. several pregnant women died as a result and it exerted influence on previously independent media. journalists, critical of the government lost their jobs. many college people protested, but that didn't stop the ruling party. instead, it brought in popular but expensive policies. for child benefit allowance was raised while retirement age was lowered, meaning older citizens no longer had to work as long changes like these were well

received, including by many here and share because it's after enjoying their cakes. the women are now taking part in an exercise class at the local sports center. the most important thing is to have a decent pension, so i can buy things without having to pick a one pair for one. apple. newly elected prime minister donald to no face is a big job after 8 years of right wing populism. he has to revitalize democratic institutions and bring people together. yeah. so yeah, here's a lot. i believe the young people will finally have their chance here. the younger people decide what should happen, how it should happen, and how they want to live. yes, yes, my own. in order to talk to somebody younger, a polish people we live share because it's a and dr. east. our destination, the tri city of the dunst. good area and so part the,

it just so happens. there's another birthday marching. colton. nowgoski is turning 40 and his boyfriend, roddic, schumacher sky, surprises him with gibson k as a gate couple in poland. they've suffered at the hands of conservative society. but since the recent political change there assigns of a different mood towards queer people, even when it comes to things like displaying affection stuff, them bend. yeah. as time goes on, it will probably become more and more accepted. so yesterday we were at an anniversary party and we actually greeted each other with the kids. i had the impression that people weren't as bothered. you pronounce is fortunate. in cities like this one, there are more l g, b, t, q plus people than elsewhere. but at the same time, homophobic people are also particularly active, being openly gay is a test of courage. the strength of, of, um,

what people often i've tried to hold motions, hands in public and with the way it's been uncomfortable for him for them to go. when he cuts, what was arms or something, some of the but i think that i'm just as much a citizen as anyone else is that what it says is when we kind of like deserve the same rights, difficult up a co cause and i can walk down the street with my loved one, the bullying of it's just on the go. next we made martin my god, and po to young cost you from colorado and l g b t 2 plus active as network can be don. that they say things are now changing for the better mission. there's what that is. and that's right now you can feel that there's more acceptance of exceptions of all that there's also fear because the government's change doesn't mean that society has changed yet to for, to assist me. you can collect your card of them. there are currently no provisions in the publish criminal code saying that home a full vacate speech is a legal team. and example, this truck passing

a school. the message from its loud speakers accuses l g b t q plus people, a pet of celia. these law and just as party supporters are demonstrating against weird people protests that leads to violence problem. there's a lack of the quality and respective diversity or appreciation of diversity who's not connected to the funding. i was not, i'm nice to as marching and roddic celebrate merchants birthday over coffee and cake. they're also planning to pursue a big goal. they want to get married properly, with an official certificate to prove it. the new government aims to pass a law that makes civil unions possible for everyone. that's the stuff because that's what i've already started inviting everyone who is you know, i tell my family, it might be possible in 2 or 3 years. they're very much in favor. you know, as our most people, i know it's more interesting because that's one of the law is expected from donald to a new government. another aims to improve women's right to abortion. hardly any other

topic polarizes poets society as much as this one. supporters of abortion rights emphasize it as a women's rights issue, while opponents see it as a pro life issue, it's especially controversial in rural areas. we had back to share because it's a, we're a taxi driver. marian is waiting outside the church. the lawn just to support or has no problem with massage and the slogans and as firmly against abortion or what in the villages they say a woman wants to have sex in the evening and the next morning have an abortion that is not catholic. that's not catholic. the town is strongly catholic, like large parts of poland. it has the highest birth rate in the country. large

families are held in high esteem. here it's on the bottom. it's a gift miracle. i think women should be fulfilled by motherhood as much as possible . right now, but while the law and justice party was an office of the major media outlets tended to broadcast anti abortion propaganda because they were under the influence of the right wing populations, journalists, critical of the government were forced out, including nash gun each time on. we need her to dunst airport. she works. there is a press officer since being sacked by the state broadcaster a list of um what it says, but just a pinch of that. so i worked in radio for 25 years over 46, mostly doing political interviews. there's a place that comes by as difficult and uncomfortable questions don't have nobody in the new team couldn't accept that. she only, uh, they didn't want journalists asking them those kinds of questions for fun. yeah. eventually they tried to force us out. and so we had to go to the provide as much

as those to instructional others. i'm just going to be kind of still prefers to watch the news on a privately run channel. instead of the public channel that was formerly dominated by the law and justice party. the broadcaster is now in a state of appeal. programs that spread law and justice party propaganda and celebrate leader jada slough. kazinsky had been cut, which hasn't gone down well with everyone. why did they shut down our channel? se liquidated by force? when they have no arguments, they use violence. why can't i watch the channel? i want to watch it. i'm the one with the remote in my hand. it's my right. for the sect, journalist, it's clear that pro law and justice staff should now be fired in turn. it's the only way to achieve media balance. last and circle. now there is no doubt in my

mind that most of these people acting like they have a journalistic mission, have to go immediately. they have to be fired. well, this volume is colon heading for improve social cohesion or entrenched division just absolutely to i really feel there's hope for a big social change. fortunately, mine's been said it'll be difficult to make far reaching changes now. measuring up we're at the beginning of this road. so we just want to be one society we'd really benefit from that. the country and the world the

the phone bag, the sick of the main road, about 3.6 times more likely to have a voice in the lung functions as compared to mid air pollution. the biggest health

problems for everyone working out tools in denny bus or ran. this is increasing and there is no drive for more protection and less pollution eco indian. in 30 minutes on d. w to the point. strong opinions, clear positions, international perspective. the situation in ukraine is going dire as soldiers struggling to maintain that. meanwhile, germany is discussing the possibility of freezing the warm sun to the point we are strong skin ground. probably tell me on the west response to the point in 90 minutes on d w. the

trends, news trends and may so defend itself in case of an emergency. we cannot guarantee that we could protect munich frankfurt. berlin sandwich faced with russia is more against ukraine. the rose, grace has ministry lines, shows we can nato alter its members, suspicion protection and security basic kinds depends on 90 percent on the us basic were attacked. what the alliance really close round out to part document nation thoughts, april fools on dw, the

a this is data, but it was like from the secretary states and diplomatic overdrive and they think it was only 6 trips when they stopped pushing hospice ceasefire and gaza. that's amazing with fanny mae nice and yahoo! israel says it will launch the offensive in rockville rape hold without us. also on the program, the un security council rejects the us sponsored a resolution calling for a gas se spot. russia and china block moved with moscow accuse in washington, a hypocritical spetchko us bank draft resolution also total for the release of hostages. how on russia attacks you trying to edit your supplies for the massive wave of missiles and drug strikes, target infrastructure and residential building.