moving dozens of people for touch, so as firing, golfing, most of the conferences will that suggest rates coming up next is read, looking at why americans are obsessed with big cost. i'm gonna have a how much thanks for watching, by the people in trucks injured was trying to feed the city center. the straight pieces explain the around the world more than 150000000 people of we

of mine because no one should have to make up your own mind dw, may feel mine's the the wires tick on popular world. why the, why is there certain little appetite for these vast vehicles in europe? sure, they are gas guzzlers polluters, climate defenders. and yet they are a global phenomenon, especially in the us. you weren't even born and raised in the same part of the country. looking kind of similar, you look at what you do, he lives in, in trailer cameras and make sure my board and pull fast. and i me know, twice if you're good just because i got

a new truck doesn't mean i'm not gonna pay attention to kids for americans. it always has to be bigger, milwaukee or the almost as opposed to pock elliptic as a new cipher trunk from test. why don't they make them normal size wellness? we did just that. introducing the all new chevy. goliath, it's not just a truck. it's a lifestyle. okay. okay. of course that's a bit of an exaggeration. but there's also some truth to with trucks like these really do exist is not, they're simply not popular in europe. they're too big, too bulky. not suitable for small roads. so why our pick ups so popular world wine,

even though they're actually outdated in these times of climate change, this is the most popular pickup truck of all time. the ford f 150, but over 40000000 sold worldwide since 1948. only one vehicle was more popular. toyota corolla, the world's best selling vehicle, of all time, sold over 50000000 units. so dr. pick ups. almost 2700000 of these were sold in the us alone in 2022. that's one in 5 vehicles and advertising is fueling the trend. let's give them a minute. that means 44 percent of all pick ups world wide for sold into us. but they're also popular in south america. yeah, i give assisted with a better method. it's not to be it in brazil or mexico, this interview because see,

you see of all in asia, why i was i left, i came up with all my ducks know what i need to go big enough for what i see is that all the after the us the most pick ups were sold in thailand, canada, china, and brazil. no european countries made the list. the roads in europe are narrower, and there are hardly any parking spaces for such large pick ups. from like in australia, south africa and north and south america. the world's 2nd largest market for pickups is thailand. advertising is more playful there than in the us, but it's still successful. are there everywhere used for all kinds of transportation? absolutely. all kinds in thailand,

almost every 2nd vehicle sold. 47 percent is a pickup, then comes today was 24 percent just ahead of canada, south africa and australia. pickups have long been more than just a work vehicle. you're considered cool, a lifestyle product. also, thanks to advertise. the main clientele, older men who want to be younger, difficult so. so why or by 88 percent of buyers into us are male. it's clear that advertising is trying to change that for the 1st time ever. we've introduced with no windshield wipers. no heater, no turn signals with no rear view mirror.

no g p s. are you kidding? it's missing all the parts created by with wow. who's great idea was that this women's history month poured salutes the visionary automotive work by women, past, present, and future. speaking of the legendary ford, it's the best selling pickup in the world. and what's more, the best selling motor vehicle in the us? it has been for half a century. the f series, ranging from 5.3 to 7 meters, has been around since 1948. the f 100 with a new body shape was launched in 1962 for the 1st time. the model was also sold outside the us on the north american continent. this mark the start of its international success. the all new hord pickup works like a truck rides like

a car. when i being suspension is the reason it lets each wheel work individually like this. move out even the most rugged road. pardon me sir, which way is the country club 3 miles down price again, the in the middle of the flower power erode, ford launched a revamped version of the f $11968.00 that appealed to a different clientele. a california let's here for boards. new courier couriers. 76 is coming on strong with the best gas mileage rating of any pickup in america. a new roommate chat new options like a 5 speed shift and a new soft rides back. in 1987, the design became even more angular. the engines more massive. a 7.3 liter diesel with 130 kilowatts. that it was the 1st pick up to come with an anti lock breaking

system as standard and 1995. the 9th generation expanded the line to include the f. 350 super duty that had a payload and 2600 kilos. and a towing capacity of 8.7 time then came to the 13th generation and 2014 for the 1st time with an aluminum intensive body. and again with b, 6 engines, generation 14 of the series has been on the road since 2020. and now it's also available as an all wheel electric version, the f 150 lightning still, ford is only in 2nd place in global pick on sales, just slightly behind toyota. to the toyota highlander is the success of worldwide like forward is in the us. and the toyota tacoma is a model specially designed for the north american market. also made in japan,

the nissan nevada, another international best seller. in germany. on the other hand, a mercedes failed in its attempt to join the competition with an next class pick up . the model was discontinued in 2020, with only 30000 units sold. so the pick up hasn't exactly been a hit among the germans thus far. dw, you had better luck with the i'm a rock which has been on the market since 2010. while the truck is sold $830000.00 units worldwide, only a fraction of that amount actually hit the roads in northern europe. vw spent 13 years tinkering with the 2nd generation of the i'm a rock which incidentally is named after a gigantic wolf in any way and it's all legit. and with a length of 5.35 meters,

it's quite a bit smaller than fords f series. the new dw m. iraq was develop jointly with ford. it simply wouldn't have been worthwhile for the germans to do it alone. vehicles from both companies are produced at the ford plant in silverton, south africa, and ships from there. the collaboration with ford should lead to considerable efficiency gains for both manufacturers. dw is hoping to sell 50 to 60000 units made there a mirror sliver compared to the global markets because the world wide demand for pick ups just keeps on rising. global sales have almost 109000000000 euro is are expected in 2024, with almost 2 thirds of that in the us. this makes it the disputed number one, pick up country on the planet. and to europe. well, that remains only a new shmarkus for pickup manufacturers. instead,

the somewhat smaller su, these have prevailed here. but whether pickup store su, these, the trend towards large procedures, cars continues unabated. these times of climate change that really have the best interest of the planet. what do you think? leave us a comments and don't forget to subscribe to our channel. the

robots view will tell you who we are happy that we are back to the story. we have a getting a visa is more difficult than finding gold hosted to use the sales force and the future in the stories and issues that are being discussed across the country. news africa next on dw,

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best as the, the news advocates coming up on the program is democrats. in senegal, spending the test of time for my rest and the position vegas to postpone in presidential elections. and it goes them across the has inputs to the test. but i think is about to turn around also on a program, access to clean water is becoming more difficult on the continents, due to climate change and population growth. we look at how some countries are fights and back gonna we meet one community that celebrating at the safe drinking water is brought to close out to whole.