with the difference, your w call in the world unpack pops up on your info is and all the input your w story. now on to the as soon as you log into social media, you get lots of recommendations on how to become more beautiful. but did you ever ask yourself for decides? so what beauty is, man? it would say it lies in the eye of the beholder. but it's hard to ignore what we see online, especially if nearly $230000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company though she have you ever scroll through your social media feed and felt like you are overwhelmed with unless we were to tips. we asked audience on facebook due to means

to them. i'm slomo pots right from the barrier, wrote decent director as that suite. that is said from got a said do to means your character, personal hygiene and soundless theme. you have a bunch of personality as well as how you relate with office. i love his tone, said person, the appearance, natural color, and social coexistence that we love, the size of that be mentioned, those in the values. but we have our doubts for these ideally factors. and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation isn't it? we put the question to ask follows on is around it to 7 percent. can see the beauty highly or somewhat important, or the 13 percent say it's irrelevant. interestingly, 42 percent say back and what is all key if the brush their teeth. but let's get

into this world into beauty, standards and social media out with a friendly chat between my 2 colleagues, favor and rachel. have you found that's fine, that you're going to fall with social media? everyone can see on child's new beauty to means anyone can learn how to use the right particular product ends, right? i elaina for people to come in to fresh. oh, if you like, every day there's a new or products that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, bullets and bushy eyebrows is, was trying to do right now. and the mobile choice loop is blowing up when take talk is cool, that social media outlets everyone share and then about beauty. what does he want somebody to see? like he needs to follow every train, the constant pressure of viewing this editor images can most of your mental health, especially if you'd expect some to conform to society to stand. regardless of what

he says, effects on a new self esteem. there's even a condition called nonsense use for yeah, with lots of discrete links to collect the since i'd version of them. so the good news is that social media also encourages 40 plus the tv to this can help one to be more self accepted and also promote self image. select 70. okay? and so for an idea like beauty train doesn't room about social media dramatically influence? he's our perception of what's trending today may be updated tomorrow. thank you. girls. that was definitely on point. there's not took a closer look at what exactly is behind the beauty standards. where do they come from? who initiates them? what do we do to live up to them? and what prize our pact to pay for that? we asked this question in our stream debate and going on, and here's how it went. perhaps we can begin by explaining to us what these ideals,

particularly securing, gotten in our presence clumsy him. a capitalist coach had the body, as some constance displayed in, gotten a view to spend. it has become very important to young women. so the all sorts of activities got to be taken by evan canyon women to shape and scold sea of bodies in different ways from tony just can leaching just gain and wearing waste strain is to shape. yeah. for the, in the sets and we, we have someone here who has actually gone through some of these modifications you're talking about. because he is a social media sensation here in gun to actually has also opened the spoken about, you know, bleaching your skin or correct and your body in one way or another. can you tell me why it is you felt you needed to do? cause basically i to of life and the mice came through freeze into the kaiser of gales, the men i interested in on the social media of thoughtful. yeah. when you have been lights out, you get more attention. you get bills from maybe more the contracts and know that.

yeah, but i've also had it said q and gone to that specific advertisement for jobs will ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally on assessments go, but she's completely right. it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful. what's the value of features on whether your nose has big, whether your mouth or your lips full? that's just beautiful. why? how did we get here? why is it that we as africans, black africans are in a black society and we're still like, yeah, knowing full westernized beauty, ideals, and everything that we see around ad advertisement. you see a predominantly light representation of done young women. so we go up looking at these pictures and quite shortly on cautiously or we internalize this. yeah, it's

a very long, you know, history of, you know, color night zation and we intend a license that do you think if you're most likely darker, if you'll figure out was more like mine and less like you as you would get less work just you will get the job, but the pay may, there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to likes and the skin style you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean with that tire has made this not valid, but is not been up for us. that customer took product and no product. if you take, you know, you swallow or inject via cosmetic, for that cosmetic products i use on the surface of, of the skin. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew memorize if you want to watch a longer version of this discussion,

check it out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color, is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but it may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa. here, leave me behind. i thought the 5 year old single mother who has been using conviction creams for over 15 years. i put a stop at all the stuff that i, i was in the house with that parents. ivan mixed it with my for the lucian. so as i can, a could be lights the whole food and not even in the face. on an in high twenty's level home became jealous when have friends gradually became lighter and complex.

she started using the same glitching products, switching to different brands over the years, depending on what her friends were using. that as we had a beautiful life, like like a, a white woman. that's after the after effects. that's when this, that it was becoming sage. and if she is, especially when i went outside to the side of my skin, we, we went completely wrong little time was not aware of the long term price she paid . but how could she knew? skim glitching products are readily available in supermarkets, cellphones and coma shops in south africa. the parties not accompanied by any medical guidance level home takes us to her locals for market to show us how easy it is to buy this creek. the

fact is a car to buy them because they, they're very cheap. some of them are cheap. then from get you one from the delta and then you can even get them from the switch then does. so it's not easy to buy scheme. glitching products. in fact, like we just saw some products i just marketed as spark, remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer lotion from the corner store . maybe ask your doctor to give you a head start. we've got the double expertise of doctors can easily and z, and then the mini tween doctors extraordinaire from johannesburg. let's hear what they have to say. 40 percent of the kinds of bleach the

a scheme that's according to the world health organization. and more research shows that most are unaware of the potential and home. and does not consult stuck to the same doctors kindly seem to end the end that they've been the advocate us to v against the use of skin bleaching product. the i shocked to find them easily available to shop online products containing mercury steroids and hydro clean on ingredients, which is definitely stating concepts when this is absolutely shocking for me. this is actually the 1st time i've seen a full per same type of putting on on the market on the market. yes. freely available like they've been selling condos. yeah. in to make it easy for you to pay that product to the a $22.00 types of things. it's a, it's a abbreviated as h 2. now you may think 2 percent is it's a low amount and 5, but amy, hydro, clean own has been bend out of old products or cosmetic products,

you're inside of africa. so way that's one percent to present. it does not match. i . it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product, a bad inside advert guy. and i forgot to you in so many places. hydro. yeah. and illegals. there was. yeah. but people, us those selling those exact products on the internet. this patients with the here is a patient who got the steroid act, me on the chest area. so this is classic of it. um, it happens on the chase and on the back, the output that this patient over here is a patient who you can tell was using hydro could known for a very, very long time. how do we know that they starting to have the complications of the doctor noticed that when patients stop using skin bleaching things, they usually become com. so they bleach mill and struggle to stop? it's a back and forth back and forth. anyone who bleaches a skin will have hyper pigmentation when they stop bleaching the skin. so now they

have to go through the whole bleaching thing again in order to try and you know, but not a skin tone. and they don't have the patients for that stuff to happen, you know, long to they want to tap and out. so they keep going back. that's why the con stop button. so wait till the behind tries to restore husky with the natural oil. is the hope that husky move you to use ingredients usually prescribed for maximum of 3 months for 15 years. if you stop using them, you look like a clean mo done because you have steps. okay, using them. then that's good. it or people that getting had it's and that's ok. the government should do something about it that you know, you got it. so there must be stopped today. well, young african women and men then as a bleaching biskin, it seems like in years of public health campaigns have evaporated. can we change

the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs, the to the trial of l twins major on to poppy. they say they faced challenges and industry dominated by lighter skin. so by stars. disregarding the legal bond on the cleans schools of south african into and says, and celebrities like, can you bo, i are promoting and selling their creams on line calories in a specific form of racism. stem swamps, 2 types regarding ducks, kids. it is normalized through images be seen in the media successful black artist with nice complexions, like beyond say, alicia keys and maria curry and the under representation of dr. tony. yeah, did simple good experiences like talking they have the same amount of grab means

that the day i but she's lighted. so obviously you, you look at that on the high a note, you know, you put a on a pedestal. louise's devising he put to that front of l. tweens in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend west said the next best thing and he pulled up in south africa for you. so they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the at the top of the game, hoping that skin bleach increase will come to the 8. they started using skin bleaching creams a few months ago as a way to enhance this keen tone to write them out. for the camera. they buy a contain of cream for about 7 euro, nothing them about 2 weeks. luckily they don't show any signs of damage just yet,

but what are the long term effects of the decision to become lighter? what the doctors and the bill they have to say, but it's so amazing how they use. uh, caucasian, i'm always application maybe. yeah, yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called alcord notices. okay. it looks name means that it gets dropped. been pigments, right? so on the cheeks, on the forehead area. we can get rid of that pigment, once it's a, it's the, it's the okay, we con lights and it's, we can only prevent it from becoming dark, kind spreading by using sunscreen. but we're country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a the to the room? yeah. with the,

with the limit just the yeah, that's the face of the story to get that across. as of you actually. yeah. not just about becoming stop in cafe in kansas. i'm going to discuss with you guys. do you think the completion actually helps you be more successful in the music industry or just in general? of course for, for women it is no good. but even for men as of you know, even for me as well. cuz i

was thinking about like i wouldn't that i gave you the about, you know, so these are the things that we need to speak more about. the fact that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything exact. yeah. yeah, we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things because big what race is, what kind of. yeah, personally. different strokes for different folks, but everybody is that all the joy he likes to people as odd. you know, after the visit, major and puppy stopped using the product they planned to split the message of being proud of your natural skin tone in the lyrics of the music. from twins,

2 twins, a lesson very well lined. but i'm, it's the pressure it takes more than just a fix skin to stay offend itself. how about self love and confidence to let someone know a bureau, a social media stall would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still spams twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community. when you don't believe in yourself, you've got to meet as enough. someone will be who your gun does. rising to cook top 6 me and formulas and take to cologne. and that has one of the biggest social media profiles in the whole of east africa. you had that's right. with how much your cries comes from a painful take. and that was most of the sleep fully to the duck scheme kind of from young and old alike. i don't want to see other people going through what i

went through receiving comments from on to use. that's nice. katie is not good enough. i should like to i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish. best soft, cool. what, what's causing the not cold is engine as warm mind and husky. so the real gal going about how business can help village internationally to accountant has made waves against much more funds, seed and famous competition from africa angela, one to 2020 to africa. social style, what at the e people's choice of what? so when you push choice, why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited

because right now i feel like i did it. yes. are an amazing achievement for the 28 year old. the big deal of online fame has brought unwanted attention, racist sexist and body shaming. comments still play. com. yes. angela is happily going to let such thing spring head down. when they said you, they don't like your skin color or you black, you know you to, for it to fix you as a woman. because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, if i change my sales, no one even gets people who once accept missed you. but if i stay as a yeah, maybe people were falling in love with me. and guess what? it husband. right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i mean with,

i'm not perfect or perfect. i don't want to change myself and you know who's now, so i see the foundation to helps children appreciate who they are and where they come from, hoping that this innovation can be a full support, positive change. so you have to flush and believe in yourself to be able to be strong and says something to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life. for them right now, isn't that stunning, but sure. looks like staying true to one selves can be challenging in today's day and age. but let's pick it 5. i have you seen this before? right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you would probably have to visit and measure your southwest region, where this fading tradition is still being practice this 5 mega headwind. so let's

find out more about both positive and negative perceptions. official markings on with our young live ocean, living with them. i say shall markins traditionally used to signify identity leading edge and for the purpose of beautification well they send less amongst the young people today. this to pretty common amongst the yorba image of a southwest. so how does it feel to be one of the young nigerians leaving with the tribal marks to try? the mock is a traditionally fung the way they asked and gave the 1st one on the last boy, the tribe unlock them. i'm gonna give you like a number in case case where she don't have a choice of data with hallmarks, which right, a 26 year old run, some online business where she showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case while growing up,

she was awesome. bullied and discriminated against some of which is the faces debate. i still this thread is pulling in this my handles page. well, i know i'm kind of in that. i don't think seems to have an issue involved. the relationship has been for i think then i was actually the same guy. so one of the guys said it's a so technically experience. and i've got some things they caused me on. it's been everything to me, that is one doesn't like someone to have time. my mom and i counsel see if i just of to label well i have to face the discrimination and i'm doing it. you sold the practice official markets as a whole till the even in legal. so it goes a generous child rights act for beats the mocking of child skin. yeah, tremendous states the law, it's not enforced. right. advocates to him to deal with joe is especially concerned about the fact is can have and children will say performed with fish. i'm lucky and

not i'm not very strong. i've mamo chan to probably not really, but because i've differed from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so anything that will mix someone else will be bullied. and even though most of what also feels less than the other person, is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations. and what has so doesn't want future generations to experience the challenges she faced me try the lock. i think the the what it is now is all different from the really nice. yeah. now live in, in, in ending it's, i was, so i was, i was so fortunately, fast and that's this just didn't give in children find on lock because find some things i foster the call today is that how we didn't mean some, some child i didn't give this now, my little how the clunky this when the time's gonzalez jaw supports the visits the

site so odd with the old in with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experienced color isn't a stigma or are you also susceptible to the trends and product placement? hey, so you want to tell us what you think, you know where to find those on social media or write to us via email. are there more positive note? here is a song on embracing your own type of beauty till i come your way again. thank you for watching the oh you gosh. so you built the 1st got off the sooner we know that the good of the lien

going back. yes. oh yeah my see said i good to the the

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this is the, the, the news coming to live from berlin. turkeys main opposition party sweeps to unexpected victory and local elections a blow for turkey's president, the other one as his rivals make huge gains across the country. it's their biggest victory since i are the one came to power 2 decades ago. also coming up israel's prime minister benjamin netanyahu rejects calls from tens of thousands of protesters for him to resign. he says early elections with only benefit from us and high time says new cannabis laws come into effect here in germany as marijuana .