are you the, as soon as you're log into social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself for decide? so what beauty is meant? it would say it lies in the eye of the beholder. but it's hard to ignore what we see online, especially if nearly $230000000000.00 box the industry. we have a lot to unpack about this topic. so welcome to the 77 percent. i am your host 5 to any company. no, she have you ever scroll through your social media feed and felt like you are overwhelmed with unless moved to tips. we asked the audience

on facebook due to means to them. i'm slomo, pottery from the barrier, wrote decent director. is that sweet? that a said from got a said do to means your character, personal hygiene and soundless theme. you have a bunch of personality as well as how you relate with office. i never storm said person, the appearance, natural color, and social coexistence that we love, the size of that be mentioned, those in the values. but we have our doubts for these ideally factors. and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation isn't it? we're put the question to ask follows on is to run it to 7 percent. can see the beauty highly or somewhat important, or least searching for us and say it's a relative and interestingly, 42 percent say becky, what is all key if the prostate teats. but let's get into this world into beauty,

standards and social media out with a friendly chat between my 2 colleagues, favor and rachel. have this done, that's fine. that you're going to fall with social media. everyone can see on child's new view to means anyone can learn how to use the right particular product ends, right? i elaina for people to come in to fresh. oh, if you like, every day there's a new or products that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, bullets and lucy, eyebrows is, was trying to do right now. and the mobile choice loop is blowing up when take talk is cool that social media, unless everyone share and then about beauty, what does he also make a few? like you need to follow every train, the constant pressure of viewing this editor images. and most of your mental health, especially if it expects you to conform to society due to sunday,

regardless of what he says, diffraction and new self esteem. there's even a condition called snapchat use for. yeah, we'll go through this with some links to collect the same type version of them. so the good news is that social media also encourages 40 pleasant community. this can help one to be more self accepted and also from what self image select 70. okay, so, so an idea like beauty train doesn't room about social media dramatically into, into that perception of what streaming today may be updated tomorrow. thank you. girls. that was definitely on point. let's not take a closer look at what exactly is behind the beauty standards. where do they come from? who initiates them? what do we do to live up to them? and what price our pact to pay for that? we asked this question in our stream debate and going on, and here's how it went. perhaps we can begin by explaining to us what these ideals,

particularly securing gone in our presence clumsy yuma capitalist coach had the body as some constance displayed in, gotten a view to spend it have become very important to young women. so the, all sorts of activities got to be taken by evelyn gun young women to shape and scold, see of bodies and different ways from tony just can leaching just gain and wearing which strain is to shape the body in a sense. and we, we have someone here who's actually gone through some of these modifications you're talking about for kaji is a social media sensation hearing gun. she has also opened the spoken about, you know, bleaching your skin or correct and your body in one way or another. can you tell me why it is you felt you needed to do cause basically i to of life and the mice came through freeze into the kaiser of gales. the men i interested in on the social media of thoughtful. yeah. when you have been lights out, you get more attention, get bills from, maybe more the contracts and know that. yeah,

but i've also had it said here in gonna that specific advertisement for jobs will ask for fair skinned women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally on assessments go, but she's completely right. it's not just an individual level, not just like a male gaze. it's been tie an industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful. whatever your features are, without your nose is big with your mouth for your lips full. that's just beautiful . why? how did we get here? why is it that we as africans, black africans are in a black society and we're still like you hunting for west the nice beauty ideal and everything that we see around on a treacherous main. you see a predominance, the lights, a representation of gum in women. so we go up looking at these pictures and quite shortly on cautiously that we internalize this. yeah, it's a very long do you know,

history of, you know, color nice ation and we intend a license that do you think if you most likely dhaka, if you'll figure out was more like mine and less like us, you would get less work just you will get the job, but the pay may, there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to likes and this skin cell, you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean, when at that time has made this not valid but is not being up for us that customer, the product and no product. if you take, you know, you swallow or inject via cosmetic, put our customer to products i use on the surface of, of the skate. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew where i was, if you want to watch a longer version of this discussion,

to get out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color is a fail being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa. he leaves me behind. i thought the 5 year old single mother who has been using conviction claims for over 15 years. i put a stop at all the stuff that i i was in the house with that parents. ivan mixed it with my body lucian. so as i can, i could be lights the whole food and not even in the face on an in high twenty's level home became jealous when have friends gradually became lighter and complex.

she started using the same glitching products, switching to different brands over the years, depending on what her friends were using. that as we had a beautiful life, like like a, a white woman. and that's after the after effects. that's when this, that it was becoming sage. and she is especially when i went outside to the side of my skin we, we went completely wrong little time was not aware of the long term price she paid . but how could she know it's completing products are readily available in supermarkets, son, loans and coma shops in south africa. the parties, not a company, but any medical guidance level home takes us to her knuckles for market to show us how easy it is to buy this creek. the

fact is a car to buy them because they, they have very cheap. some of them are cheap. then from get you one from the delta and then you can even get them from the switch then does. so it's not easy to buy scheme. glitching products. in fact, like we just saw some products i just marketed as sport, remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer lotion from the corner store . maybe ask your doctor to give you a head start to be good to double expertise of doctors can easily and z and on didn't really tween doctors extraordinary from johannesburg. let's hear what they have to say. 40 percent of the kinds of bleach,

the s q. that's according to the world health organization and more research shows that most are unaware of the potential and home and does not consult stop to the queen. justice can be seen to end the end that they've been the advocate us to be against the use of skin bleaching product. the i shocked to find them easily available to shop online products containing mercury steroids and hydro clean on ingredients, which is definitely stating concepts when this is absolutely shocking for me. this is actually the 1st time i've seen a full per same type of putting on, on the mark on the market. yes. freely available like they've been selling condos. yeah. in to make it easy for you to pay that product to the a $22.00 types of things. i think it's a pretty abbreviated as h 2. now you may think of 2 percent is it's a low amount and 5, but amy, hydro, clean own has been bend out of old products or cosmetic products,

you're inside of africa. so way that's one puts in to present. it does not match. i . it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product, a bad inside advert guy. and i forgot to you in so many places. hydro. yeah. and the legal stairways. yeah. but people, us those selling those exact products on the internet. this patients with the here is a patient who got the steroid act, me on the chest area. so this is classic of it. um, it happens on the chase and on the back on the output that this patient over here is a patient who you can tell was using hydro could known for a very, very long time. how do we know that they starting to have the complications of the doctor noticed that when patients stop using skin bleaching things, they usually become com. so they bleach mill and struggle to stuff. it's a back and forth back and forth. anyone who bleaches a skin will have high put pigmentation when they start bleaching the skin. so now

they have to go through the whole bleaching thing again in order to try and you know, but not a skin tone. and they don't have the patients for that stuff to happen, you know, long to they want to tap and out. so they keep going back. that's why the con stop button. so wait till the behind tries to restore husky with the natural oil. is the hope that's asking you to use ingredients usually prescribed for maximum of 3 months for 15 years. if your stuff isn't done, you look like a clean mo done because you have steps. okay, using them, then that's good it or people that getting hit that's and that's ok. the government should do something about it that and you got it. so there must be stopped today. well, young african women and men them ever a bleaching disk in it seems like in years of public health campaigns have

evaporated. can we change the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs or do the trial of old twins, major and poppy. they say they faced challenges in an industry dominated by lighter skin superstars. disregarding the legal bond on the cleans schools of south african into and says, and celebrities like, can you bow are promoting and selling their creams on line calories in a specific form of racism, stems from student types regarding docs, kids, it is normalized through images. we see in the media successful luck, our 2 nights conflictions like the on se alicia keys and mariah carey and the under representation of dr. tony. yeah, i think it's simple. good experiences. lights ok. they have the same amount of grab

me is a good day. i but she's lighted, so obviously you, you look at that on the high end note, you know, you put a on a pedestal. release is the rising people to the front of l. tweens in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend west said the next best thing and he pulled up in south africa for you. so they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the at the top of the game, hoping that skin bleaching creams will come to the 8 they started using skin bleaching creams a few months ago as a way to enhance the skin tone, to write them out for the camera. they buy a contain of cream for about 7 euro, nothing them about 2 weeks. luckily, they don't show any signs of damage just yet. but what are the long term effects of

the decision to become lighter? what the doctors and the bill they have to say, but it's so amazing how they use caucasian isn't always uppercase, and maybe yeah yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called alcord notices ok. it literally means that it gets to happen. pigments, right? so on the cheeks, on the forehead area. we couldn't get rid of that pigment once to see it's the, it's the okay, we come lights and it's we can only prevent it from becoming dark, kind, spreading by using sun screen. but with country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting ready to give. i have written as a the to the room. yeah. with the,

with the limit just the yeah, that's the face of the story to get that across. as of you actually. yeah. not just about becoming stop in cafe in kansas. i'm going to discuss with you guys. do you think the completion actually helps you be more successful in the music industry or just in general? of course for, for women it is no good. but even for me and as of you know, even for me as well. cuz i

was just thinking about, like i wasn't and i gave you the about, you know, so these are the things that need to speak more about the fact that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything like that. yeah. yeah. we call next 40 this month. yeah. but that's the conversation for the day. yeah. yeah . you know, i've looked at these things because big what race is, what color is. yeah. personally different shows with different folks, but everybody is that all the majority, but some people as odd, you know, after the visit, major and puppy stopped using the product. they planned to split the message of being proud of your natural skin tone in the lyrics of the music. from twins,

2 twins, a lesson very well lined. but i'm, it's the pressure it takes more than just a fix can. to stay offend excels. how about self love and confidence to let someone know a bureau, a social media stall would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community. when you don't believe in yourself, you've got to meet as enough. someone will be your guns as rising. keep cook top 6 me and full of them take to cologne. and that has one of the biggest social media profiles in the whole of east africa you had. that's right. with how much your cries comes from a painful take. and that was most of the sleep lead to a duck skin, kinda from young and old alike. i don't want to see other people going through what

i went through receiving comments from on to use. that's nice, katie is not good enough. i should like to i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish, best soft, cool. what, what's causing the not cold is and as warm mind and husky. so the real gal going about how business can help village internationally to accountants have made waves against much more funds, seed and fame us competition from africa and up one to 2020 to africa, social style. what at the 8 people's choice of what? so when you push choice, why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited

because right now i feel like i did it. yes. are an amazing achievement for the 28 year old. the big deal of online fame has brought unwanted attention, racist, sexist, and body shaming. comments to play. com. yes, angela is happily going to let such things spring head down. when they said you, they don't like your skin color or you black, you know you to, for it to fix you as a woman because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i have to sit down and look at myself and they say, even if i change my sales, no one even gets people who once accept missed you. but if i stay as a young, maybe people with funding love with me. and guess what? it husband right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i am me with,

i'm not perfect or perfect. i don't want to change myself. and you know who's now? so i see the foundation to helps children appreciate who they are and where they come from, hoping that this innovation can be a force for positive change. so you have to floss and be leaving yourself to be able to be strong and system to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life for them. right now, isn't that stunning, but sure. looks like staying true to one selves can be challenging in today's day and age. but let's look at 5. i have you seen this before? right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you would probably have to visit and measure your southwest region, where this fading tradition is still being practice this 5 mega headwind. so let's

find out more about both positive and negative perceptions. official markings on with our young live ocean leaving wisdom. i say, shall markins traditionally used to signify identity, meaning age and for the purpose of beautification well they send less amongst the young people to day this to pretty common amongst the yorba. imagine yourself with so how does it feel to be one of the young nigerians leaving with the tribal marks the try? the mock is a tradition in life on when they asked to have the 1st one on the last boy the try of unlock, do my mind give me like a monthly of his teeth? well, she don't have a choice. oh wow. a data with hallmark switch cried a 26 year old run, some online business, wes, for showcase as the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case. while growing up,

she was awesome. bullied and discriminated against some of which is the faces debate. i still have friends pulling in this my handles page. well, i the kind of thing that i don't think seems to have an issue about the relationship has been for i think then i was actually just seen a guy. so one of the guys had a, it's a so technically experience. and i've got some things they called me on has been everything to me. that is one doesn't like someone to have tried my mom and i counsel see if i just of the label. well, i have learned to face to discrimination and i'm doing it. you sold the practice official market as a whole till the even in legal. so it goes a generous child rights act for beats. the mocking of charles can. yes. in many states, the law is not enforced. right. advocates going to deal with joe is especially concerned about dfcs is can have on children hope it will say performed with fish.

i'm lucky and not i'm not very sure. i've mamo chan to struggling. they're not really both because i've differed from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so anything that would mix someone else would be. ready even though most them would also feel less than the other person is actually unconstitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations and was so doesn't want future generations to experience the challenges she faced a new tribal log. i think the the what it is now is all different from the really nice. yeah. now live in, in, in ending it's our so our, our, fortunately fast and that's this just didn't give in to event tribal mark because samsung things i foster the call today is that how we didn't mean some, some child i didn't give this now. my little how the closing this when the time's

gonzalez jaw supports the really society so odd with the old in, with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experienced colors in a stigma or are you oh, so susceptible to the trends and product placement to hey, so you want to tell us what you think, you know where to find those on social media or write to us via email or no more a positive note here is a song on embracing your own type of beauty till i come your way again. thank you for watching the to your bills for the 1st quarter. got off the sooner we know that the the lien

going back. yes. oh yeah, i might see said i good to the the,

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you're watching the, the, it was coming to live from burly israeli forces withdraw from o. c. 4 hospital in casa, seems of devastation in the wake. their 2 week rates at israel says was successful in its fight against come up. meanwhile, israel's prime minister benjamin netanyahu projects calls from tens of thousands of protesters for him to resign over his handling of the war against the mass and hostage negotiations. that's in yahoo says early elections would only benefit from us. also in our show today, a blow for turkey president rush up tire of air to want as his rivals make huge

gains in local elections across the country. does the oppositions, vegas to victory.