i'm on a journey to find out about the roots of the 19 are to put you on the side for games for to see the rhonda. my name is some way to ship me. i'm assuming re shaving history out documentary stops april 6th on dw, the as soon as you log onto social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself what decides to what beauty is? man, it would say it lies in the eye of the beholder, but it's hard to ignore what we see online, especially if nearly 200 and $30000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company. no she have you ever scroll through your social media feed and felt like you are overwhelmed with unless beauty tips. we asked our audience on facebook due to means

to them. i'm slomo patrick from the barrier wrote decent director as that suite. that aside from got a said view to means your character, personal hygiene and soundless theme, you have a bunch of personality as well as how you relate with office and livingstone, said, personal appearance, natural color, and social co existence. now we love the fact that you mentioned those enough volumes, but we have our doubts. the visa, duly factors. and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation, isn't it? we put the question to our follows on is to run it to 7 percent. can see the beauty highly or somewhat important or least searching for us and say it's a relevant, interesting me, 42 percent. say back. what is all key if the prostate teach?

but let's get into this world into beauty, standards and social media out with a friendly chat between my 2 colleagues, favor and rachel, have you done? that's fine. that you're going to fall with social media. everyone kind of see on child's new beauty to means anyone can learn how to use the right to care for the ends, right? elaina for people to come in to for sure. if you like, every day there's a new book pulled up that everyone is talking about trying to keep up with them can be tiring. and this can also cost to a lot of money. for example, holidays and then she, i browse is was trying to right now. and the mobile i flute is blowing up and take talk is cool that social media outlets everyone share and then about beauty. what does he also make a few like you need to for your every train? the constant pressure of viewing this editor images can most of your mental health, especially if it expects you to conform to societies due to sundays,

regardless of what it is that the facts on a new so 15 different a condition called nonsense use for yeah, we have to go to desk with some links to like the same type version of them. so the good news is that social media also encourages people's attention. this can help one to be more self accepted and also from what self image select 70. okay? and so for that idea, like beauty train doesn't run by that social media dramatically into, into the perception of what streaming today may be updated tomorrow. thank you. girls. that was definitely on point. there's no, i took a closer look at what exactly is behind the beauty standards, where do they come from? who initiates them? what do we do to live up to them and what price we packed to pay for that? we asked this question in our stream debate in gonna, and here's how it went. perhaps it to begin by explaining to us what these ideals,

particularly hearing gun in our presence clumsy him. a capitalist coach, had the body as some constant display. they named gotten a view to spend that have become very important to young women. so the all sorts of activities got to be taken by evan canyon women to shape and scold, see of bodies in different ways from tony and your skin leaching. just gain and wearing waste strain is to shape. yeah. for the in the sets. and we, we have someone here who's actually gone through some of these notifications. you're talking about for a copy is a social media sensation hearing. gonna actually has also opened the spoken about, you know, bleaching your skin or correcting your body in one way or another. can you tell me why it is you felt you needed to do cause basically i to of life new mice came through freeze into the kaiser of gales. the men interested in on the social media of thoughtful. yeah. when you have been lights, that you get more attention, get bills from, maybe more the contracts and know that. yeah,

but i've also had it said q and gone to that specific advertisement for jobs will ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally owned assessments go, but she's come 50, right? it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful. whatever your features are, whether your nose has big, whether your mouth, but your lips full. that's as beautiful. why. how did we get here? why is it that we as africans, black africans are in a black society and we're still like yelling. full, westernized beauty, ideals, and everything that we see around odd adventures. main. you see a predominantly lighter representation of done young women. so we go up looking at these pictures and quite shows we all toys just needs. we internalize this. yeah,

it's a very long, you know, history of, you know, the night zation and we intend a license that do you think if you a slightly darker, if you'll figure out was more like mine and less like you as you would get less work just you will get a job, but the pay may, there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to lice in this skin cell, you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean, when at that time has made this not valid box is not being upfront as a customer to product and no product. if you take, you know, you swallow or inject via cosmetic product, cosmetic products. i use on the surface of, of the escape. basically there's no such thing as no, no lightning this, nothing like that. so the reason i knew me or of,

if you want to watch a longer version of this discussion to get out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but may also go terribly wrong. for the 5 year old, the level on what you just saw behind me, she had that experience with us. to wait till south africa. she and leave me behind such 5 year old single mother who has been using scheme which includes for over 15 years. i couldn't stop it. i couldn't stop it. i was in the house with that pitch. ivan mixed it with my body lucian. so that's, i came up with the lights, the whole 40, not even in the face on an in high twenty's level home became jealous when have friends gradually became light to income protection. she started using the same

bleaching products, switching to different brands over the years, depending on what her friends were using. that as we had a beautiful life like like a, a white woman. after the after effects, that's when this, that it was becoming sage. and she is especially when i went outside to the side, out of my skin with we went conflicting little time was not aware of the long term price she paid. but how could she new skin between products are readily available in supermarkets, cellphones and commercial ps in south africa? the parties not accompanied by any medical guidance. level hand takes us to her knuckles for market to show us how easy it is to buy these cream. the

set is a car to buy them because they, they're very cheap. some of them are cheap, then from gets one from the delta and then it can even get them from the switch then does. so it's not easy to buy scheme bleaching products. in fact, like we just saw some products i just marketed as sport, remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer pollution from the corner store, maybe ask it dr. on to give you a head start, we've got the double expertise of doctors can easily i'm the and done. didn't really tween doctors extraordinary from johannesburg. let's hear what they have to

say. 40 percent of the kinds of bleach the a scheme that's according to the world health organization. and more research shows that most are unaware of the potential home and does not consult stuff to tween doctors can be seen the end. the end that they've been the advocate us to be against the use of skin bleaching products via shops to find them easily available to shop online products containing mercury steroids and hydro clean on ingredients, which is definitely stating concepts when this is absolutely shocking for me. this is actually the 1st time i've seen a full present type of putting on on the mock on the market. yes. freely available, like the scene they've been selling combo. yeah. in to make it easy for you involved. okay. that product to the a to, to pay things. it's been, it's a pretty abbreviated as h 2. now you may think of 2 percent is it's a low amount in 5. but amy, hydro,

clean own has been banned out of old products or cosmetic products. you're in south africa, so whether it's one percent, 2 percent, it does not match. i. it cannot be contained in any cosmetic products. it's bad. it's literally bad. the skin bleaching products are banned in south africa in africa in so many places. hydro. yeah. and illegal steroids. yeah. but people, us those selling those exact products on the internet. this patient over here is a patient who got the steroid asked me on the chest area. so this is classic of it . um, it happens on the chase and on the back on the output that this patient over here is a patient who you can tell was using hydro clean own for a very, very long time. how do we know that they starting to have the complications of the author know? so when patients stop you using skin bleaching cleans vision to become dot com. so they've bleach mill and struggle to stop. it's a back and forth spectrum for anyone who bleaches the skin will have high put

pigmentation when they stop bleaching the skin. so now they have to go through the whole bleaching thing again in order to try and you know, but not the skin tone. and they don't have the patients for that stuff to happen. you know, long to they want to tap announce, so they keep going back. that's why the con, stop function. so a way to nibble time tries to restore husky with the natural oil. is the hope that husky move you to use to ingredients usually prescribed for maximum of 3 months for 15 years. if your stuff isn't done, you look like a clean mo done because you have stuff if you're using them, then that's with it or people that getting had that's and that's ok. the government should do something about it of the in the got it. so there must be stopped today, more young, african women and men than ever a bleaching disk in it seems like in years of public health campaigns have

evaporated. can we change the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs, the to the trial of l twins major on to poppy. they say they faced challenges and industry dominated by lighter skin superstars. disregarding the legal bond on the cleans schools of south african into and says, and celebrities like can you involve, are promoting and selling their creams on line calories in a specific form of racism. stems from student types regarding ducks, kids, it is normalized through images. we see the media successful black artist with life complection like the on se alicia keys and mariah carey and the under representation of dr. tony. yeah, i think it's simple. good experiences. lights ok. they have the same amount of grab

me so i can say, but she's like us. so obviously you, you look at that on the high a note, you know, you put a on a pedestal. louise's the rising, he put to that front of l twins in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend west said the next best thing and he pulled up in south africa for you. they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the of the top of the game, hoping that skin bleaching creams will come to the 8 they started using skin bleaching creams a few months ago as a way to enhance the skin tone, to write them out for the camera. they buy a contain of cream for about 7 euro, less than them about 2 weeks. luckily, they don't show any signs of damage just yet. but what are the long term effects of

the decision to become lighter? what the doctors and the bill they have to say, but it's so amazing how they use. uh, caucasian, i'm always the case and maybe yeah yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called alcord notices. okay. it looks like music gets stop and pigments right to on the cheeks, on the forehead area. we can't get rid of that pigment once it's a, it's the, it's the okay. um we come lights and it's we can only prevent it from becoming dark on spreading by using sun screen. but we're country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a the blue the room? yeah. with the with the little but

just the. yeah, that's the face of the story to get that across as of your actions. yeah. not just about becoming stock. intense a part of suspicion intensive are very real. i'm going to discuss what it does. the gc completion actually helps you be more successful in the music industry or just in general, of course for, for women is more good. but even for men as well, you know, even for me as well, cuz i do

the cable to sing about like i want the about, you know, so these are the things that we need to speak more about. the fact that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything exact. yeah. yeah, we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things with respect to what race is, what color is. yeah. present the present people shows the different folks. but everybody in the individually. but some people as odd, you know, after the visit, major and puppy stopped using the product they planned to split the message of being proud of your natural skin tone in the lyrics of the music. from twins,

2 twins, a lesson very well lined. but i'm, it's the pressure it takes more than just a fix skin to stay offend itself. how about self love and confidence to let someone know a bureau, a social media style would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community, when you don't believe in you. so you've got to meet and enough someone will be your guns as rising to cook top 6 me and formalism take to cologne. and that has one of the biggest social media profiles in the whole of east africa you had. that's right. with how much your cries comes from a painful take engine that was most mislead fully to have duck scheme kind of from young and old. a lot. i don't want to see other people going through what i went

through receiving comments from on to use. that's nice, katie is not good enough. i should like to i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish, best soft, cool. but what's causing the not cold is engine as a warm smile and husky for real gal going about how business can help village internationally to accountant has made waves against much more fancied and famous competition from africa. and the 2022 african social style was at the people's choice of what so when people just curious why it makes me feel happy, because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited because right now i feel like

i did it. yes. is an amazing achievement for the 28 year old. the big deal of online fame has brought unwanted attention, racist sexist and body shaving comments to play come yet. and that is hardly going to let the touch screen spring head down. when they said you, they don't like your skin color, you're black, you know, use it for it to fix you as a woman because i was the one to feel like i'm used to phone enough like to the side to view teeth, stuff, but uh, i had to sit down and look at myself and they say, even if i change myself, no one ever gets people who want accept missed you. but if i stay as a, maybe people would fall in love with me. and guess what? it husband. right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i am with them not perfect or perfect. i mean,

i don't want to change myself and you know who is now. so i see the foundation to help children appreciate who they are and where they come from, hoping that this generation can be a false positive change. so you have to flush and believe in yourself to be able to be strong and says something to that was so that's why it is my job, me as a person to teach these kids that they can be anything they want in this life for them. right now, isn't that stunning, but sure. looks like staying true to one's self can be challenging in today's day and age. but let's take it 5. i have you seen this before, right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you'd probably have to visit and measure your south west region where this fading tradition is still being practice this 5 mega headwind. so let's find out

more about both positive and negative perceptions. official markings and with our younger, goshen living with them. say shall markins traditionally used to signify identity leading age and for the purpose of beautification while they send less amongst 2 young people today. this to pretty come on a month to your about imagine yourself with. so how does it feel to be one of the young nigerians leaving with the tribal marks the tribal mark is a tradition in life on where they asked to have the 1st one on the last, the boy that 5 unlocks, the more likely it's moving his teeth well, she don't have a choice. oh wow. a data with hallmark, sweets cried a 26 year old run some online business where showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case.

while growing up, she was awesome. bullied and discriminated against some of which is the faces debate. i still have friends pulling in this my handles page. well, i know i'm kind of in that. i don't think seems to have an issue involved. the relationship has been for i think then i will actually be seen a guy. so one of the guys said it's a show to thickness experience and i've got some things they called me on explain everything to me. that is one doesn't like someone to have time. my mom and i counsel see if i just of the label. well, i have learned to face the discrimination. i know that you sold the practice official markets as a hostility, even in legal circles, a generous child rights act for beats the mocking of child skin. yeah, to many states the law is not enforced. right, advocates going to deal with joe is especially concerned about defects can have on children will say performed with fish. i'm lucky and not i'm not very strong. i'm

a momo. candice. probably not really both because i've differed from the general populace. napa pollution, the tend to be said, we get this, that tends to be bullied. so anything that will mix someone else will be bullied. and even though most of what also feels less than the other person, is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations. and what has so doesn't want future generations to experience the challenges she faced the tribal log. i think the the what is now as long as it some really nice. yeah. now living in it, it gets hot water. so i will, i will. so fortunately, fast that's this just different give in children 5 on lock because i am some things i foster the call today. is that how we didn't mean some, some child i didn't give this now. my to little have the clumsy this. when the

time's gonzalez, joel, so forth, the really society so odd with the old in, with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experience colors in a stigma or are you oh, so susceptible to the trends and product placement to hey, so you want to tell us what you think, you know where to find those on social media or write to us via email or no more a positive note here is a song on embracing your own type of beauty till i come your way again. thank you for watching the polio. gosh. so you build the fresh cool. got up the sooner we know that the good of the lien

going back. yes. oh yeah, i see said i good go to the to the, the

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