tv REV Deutsche Welle April 26, 2024 3:15pm-3:30pm CEST
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rev looks of how one influence is shifting up the automobile industry. remember, there is more news on our website, the denver dot com, and you can always follow us on social media as well, and finish, manage it in berlin. i'll see you back here soon. goodbye the learn shannon with winning offer is available language learning. jasmine has never been sent to go. i'm just going to jump in and turn it on because the thought is what is sort of special. great. i mean, come on the idea of the phenomenon and this is stupid comp loan thing,
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how the world's most successful call influence that has tons, things upside down the last 7 years. i've literally dedicated every single day of my life to tracking down the world's crazy as an cool is cause there's her many amazing cause out there that if adding film them, you know, you just never see them. sometimes playing into female stereotype. the but always great kingdom. oh yeah. good. that's the only thing you have to do something different. obviously you have to purchase things differently and you have to love what you do on conventional provocative marketing and competing on the same playing field as men in once a male dominated span the way more about cause and then i'm not sure about the
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role with this wonderful woman. over here we go, single handedly cracked a male dominated market frustrating and bone. alexandra here she h ha supercop. lindsey initially faced enough to reject it was hot. it was hard. i'm not gonna lie. it was hard when a go really, really, really bad. i actually had to go see a therapist. now her social media pages receive a $2000000.00 hits a month and she's contributed to a shifting communication. what influence and now the auto industry is favorite pump . we must accept that there was a store that we change. now, creating information about cost goes for the search on the car companies and buying to what with the under prepared to spend a lot of money on the collaboration. she re presents the voice of potential customers and we have to have the ready co revolution total. what's the social
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media channels? it's the most expensive bmw and she knows exactly the success formula of how to communicate via you tube via instagram, via take, talk the news, the goal every year. you know it higher and higher and higher. what's next? starting high right in studio where she develops calm himself to design something where people go, wow, that is cool. and a brand new online auction platform with which she plans on shaking up how the world's most expensive cause a boats. and so there's a lot of money out there among young, the younger people. a lot of these new tech 1000000000 is very welcoming new and
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tech in fresh hooks. the secret to success is this with the angel music comes into play. ok. are you ready? with meticulously staged videos from the wells of automobiles, hub loans, he has already gained more than a 150000000 follow as songs social media. tokyo was yesterday today. it's because of the world super copland. these camera man and manager is her husband. nick here. she's a former swiss banker, he moved to do buying in 2008 with alexandra, who initially worked as a radio present for when she posted 1st videos in 2017, they immediately went viral. and so her 2nd korea was born brand clumsy loans as clever. i just wanted people to feel like that. here with me
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. i grew up in a very small country town in australia, only 3000 people. i never got to see calls like this. and there are a lot of people around the world who navigate just because like this. and so i want people to feel like call everyone can enjoy costs on like a male counter pumps. sleep accomplish doesn't take himself too seriously. instead she plays the girl next door perfectly featuring the most expensive and foss this calls in the world, sometimes slightly amateurishly, but always in a way that's easily understandable for absolutely every one. the 1st of all, i approached it differently than anyone else was. i came from, as i said before, like a layman's perspective, someone who literally, if you get given the keys were ferrari or a land beginning,
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what would you think is the coolest thing about it? it would be something like the doors going off. it would be something like a cool button inside old lights or something, not news. you need to show them something cool, something moving something, lighting up. so it always has to be very visual. without using too many words, supercop don't do, conveys the pure emotion. that's exciting, cause if i can have the and i really want people to feel like cause are fun unaccessible because for a long, long time the call world has been quite in cielo. it's been quite intimidating. the colewell to get into it's being very protected by like a male dominated kind of society and. and so i want people to feel like call everyone can enjoy costs. well,
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she began participating in the mail dominated see because seen in 2017 the it was hot, it was hard. i'm not gonna lie. it was hard. i would go to call press events and i would literally be the only woman in the room and there would be a lot of hate. they call themselves the the real call guys. and i got pushed back online as well. right. so i bought the typical comments like get back to the kitchen, make me a sandwich, you know, i like women don't belong here. she cried, she lives. misfortune is sick and sometimes threatening response on the internet suddenly felt the tire at the time. the. it was such an emotional rollercoaster, like i would get amazing feedback and then really bad feedback. and it was just
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like i was on a high and then a low and high and alert for years. and they're like really took an emotional toll on me when i got really, really, really bad. i actually had to go see a therapist. i then i, you know, there's no shaving, not that's fine when you're really struggling with some things. if you talk it through with a professional, they can really help you today the com well just opened up to see if a copy of the z and that includes formula one tracks where she's able to put calls with 1000 p s 3 that paces. now, you know, i, i do have the biggest audience in the world and most so than any man in the space which is just mind blowing to me. uh so i think now it doesn't worry me so much because i'm of kind of for myself. and what i can achieve she particularly enjoys making films about women and cause might be
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a re be in does those, for example, a group of professionally successful women in dubai who also have a portions of foster called a business magazine named one of the 50 most influential women in the arab? well, not bad for a full my radio presents the i think it's called that one. but i feel like they have similar aspects she goes with is a hyperlink with the par. and then with the height, the guy with though with a boat that apply with the, with those lot of things, i mean, she's super woman for me is she's good. you're famous, if you're a good into the ones or you are a boss or a mass of everything. i think me just representing in base male dominated space. it is me doing something for female empowerment. the
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people coming on to has changed the way the world interact with old things cause now social media has become one of the most important marketing tools in the auto industry. is this in another form? oh, yeah, the, it's a different form of communication. the vs, as we've seen over the years, traditionally, also shows that are in so well received any longer coming. i need to know, so would i'm the lead ms cut off the thought experiences play an increasingly important role in this aspect. is that to a representative on social media? oh no, yeah, i speak to them for shy and when an engineer speaks about the car, it's a different language. genuine supercop blondie space about any i've immediate sympathy and since she always has her finger on the pulse of the industry,
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it's no surprise that she has a nothing new idea. for the last 7 years, i've literally dedicated every single day of my life to tracking down the world's crazy as an coolest cause. i've been in contact with collectors and dealers from all over the world who have all of these beautiful cause, but they're not connecting in one space. so i've kind of fix that. i've actually just launched a cx costs dot com, and that is my very own premium call auction platform. and she's going to mission to compete. you've reorganized the way the world's most expensive cause of traits. on how online auction platform, you can buy the most valuable calls in the world in a matter of seconds, using a via credit code. there's a whole new holdings for these costs, so there's a lot of money out there among young the younger people. a lot of these new tech building is they don't want to fly to some old school. you know,
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this place that's been around for the last 50 years. they wanna, they wanna, they want something new and tech in fresh. it's going to open up the world of cause to the wealthy people in markets who haven't never had an option to buy an auction. they've been on to serve to people in asia, people in africa, people in australia, middle east, super copland. he wants to shake up the $1000000000.00 market for the most expensive calls in the well, until now it was in the hands of a few auction houses and private dealers, exclusive and only accessible to the leads. that's exactly what she wants to change . and tell the dogs like simon kingston who ends millions from trading rarities now have to brace themselves for competition. i think what they do is just
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a whole different world. and i think we in this world can learn a lot from them. it's exciting, those that bringing those new people into uh wells cuz people have pretty huge followings. but i'll be watching what they, what they do with a lot of interest. who knows, we, we may end up doing something in some shape or form together in the future. people who have been in the auction world for years and years and years are even excited about this. and i'm not the lowest one lines. that's incredible. um, you know, it will completely transform the way that people buy and sell. so because women on top, are you ready? we've had a numerous following online. she's changed the or some of the oh wow. the
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10 to journey is there meet? yes. speaking the, my dream is buying multi $1000000.00 costs for myself. no firing them and driving them. uh, buying them for myself and driving them without a camera on me. just for me, just for me to experience the fuel, driving pleasure again. a lot of the time when i'm in these cars, it's about work and i'd love to flip it again into just pleasure. the cameras on or off. it's the sheer pleasure of driving that much of a tough on kevin let. this work ethic impression form the basis of success, innovative, unconventional, and cosmopolitan people copland is now a brand that is taking up the traditional or somebody who's saying what do you
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