have a say like devices presented do you have any news on instagram or something? no follow up the . c the i'm just going to jump in and turn it on because the thought is wanting story, special. great. i mean, come on the idea of the phenomena in this, you see the cub loan thing, how the world's most successful call influence that has tons, things upside down the for the last 7 years,

i've literally dedicated every single day of my life to tracking down the world's crazy as an coolest cause there's her many amazing cause out there that if adding film them, you know, you just never see them. sometimes thing into female stereotype. the but always great kingdom. oh yeah. good. that's the only thing you have to do something different. obviously you have to purchase things differently. and you all have to love what you do on conventional, provocative marketing and competing on the same playing field as men in once a male dominated spans the you know, way more because i'm not sure about the role with this wonderful woman over here we go. single time to crack

a male dominates of mazda of the frustrating and bone, alexandra his. she a k supercop. lindsey initially faced enough to project it was hot and it was hard. i'm not gonna lie. it was hard when it got really, really, really bad. and i actually had to go see a therapist. now her social media pages receive a $2000000.00 hits a month and she's contributed to a shifting communication. what influence is, and now the auto industry is favorite palm. we must accept that there was a store that we change. now, creating information about cost goes for the social media companies and buying to work with under prepared to spend a lot of money on the collaboration. she re presents the voice of potential customers and we have to have the ready co revolution. total was the social media channels. is the most expensive bmw and she knows

exactly the success formula of how to communicate via you tube via instagram, via take talk. the news, the goal every year, you know it higher and higher and higher. what's next? starting high right in studio where she develops comes himself to design something where people go wow, that is cool. and a brand new online auction platform with which she plans on shaking out how the world's most expensive cause of boats. and so there's a lot of money out there among young. the younger people, a lot of these new tech 1000000000 is very welcoming new and tech in fresh hooks. the secret to success. this is where the angel music comes into play.

ok, are you ready? with meticulously staged videos from the wells of automobiles, super comp lonzey has already gained more than a 150000000 follow as some social media. tokyo was yesterday today. it's because of the world super copland. these camera mine and manager is her husband nick here. she is a former swiss banker, he moved to do buying in 2008 with alexandra, who initially worked as a radio present for when she posted the 1st videos in 2017, they immediately went viral. and so her 2nd korea was born brand clumsy loans as clever. i just wanted people to feel like that. here with me . i grew up in a very small country town in australia, only 3000 people. i never got to see cause like this. and there are

a lot of people around the world who navigate just because like this. and so i want people to feel like call everyone can enjoy cost. unlike a male counterparts supercop loans, he doesn't take himself too seriously. instead she plays the girl next door perfectly featuring the most expensive and foss this calls in the world, sometimes slightly amateurishly, but always in a way that's easily understandable. absolutely. every one, the 1st of all, i approached it differently than anyone else was. i came from, as i said before, like a layman's perspective, someone who literally if you get given the keys were ferrari orlando, gainey. what would you think is the coolest thing about it? it would be something like the doors going off. it would be something like

a cool button inside old lights or something, not news. you need to show them something cool, something moving something, lighting up. so it always has to be very visual. without using too many words supercop, dungy conveys the pure emotion. that's exciting. cause if i can have the, the of the, i really want people to feel like cause our phone unaccessible because for a long, long time the call world has been quite in cielo. it's been quite intimidating. the colewell to get into. it's being very protected by like a male dominated kind of society and, and so i want people to feel like call everyone can enjoy costs. well, she began participating in the mail dominated see because scene in 2017 the,

it was hot, it was hard. i'm not gonna lie, it was hard. i would go to call press events and i would literally be the only woman in the room and there would be a lot of hate. they call themselves the, the real call guys. and i got pushed back online as well. right, so i got the typical comments like get back to the kitchen, make me a sandwich. you know, i like women don't belong here. she cried, she lives. misfortune is sick and sometimes threatening response on the internet. certainly pump the tire at the time. the, it was such an emotional rollercoaster, like i would get amazing feedback and then really bad feedback and it was just like i was on a high and then a low and high and alert views. and they're like really took an emotional toll on me when i got really, really, really bad. i actually have to go see

a therapist. i then, and you know, there's no shaving, not that's fine. when you're really struggling with some things. if you talk it through with a professional that can really help you today, the caldwell says opened up to see the competency and that includes formula one tracks where she's able to put calls with 1000 tools, pallets 3 that paces now, you know, i, i do have the biggest audience in the world and more so than any man in the space which is just mind boggling to me. uh. so i think now it doesn't worry me so much because i of kind of proving myself and what i can achieve she particularly enjoys making films about women and cause might be a re, b, and dissolves. for example, a group of professionally successful women in dubai who also have a partial and so false called a business magazine named one of the 50 most

influential women in the arab wells. not bad for a full my radio presents. yeah, i mean i think it's called that one, but i feel like they have some are aspect she goes with is the height that with the par and then with the height, the guy with the, with the boat, they the car with the, with those lot of things, i mean, she's super woman for me. she's good. you're famous. if you're a, get into the windsor. you are a masser ambassador of everything. i think me just representing in base male dominated space. is me doing something for female empowerment? the sleep, a cup of tea has changed the way the world interact with old things cause now social

media has time. one of the most important marketing tools in the auto industry. the, is this in the end of the form? oh, yeah, the, it's a different form of communication. the says we've seen over the years traditionally, also shows that are in so well received any longer uh, commenting on these. no. so what i'm the lead me is cut off, but the experience of playing increasingly important growing in this aspect, is that to a representative on social media ultimately expected it to them for trying to win. an engineer speaks about the car. it's a different language then when super cod blondie space about any i'd be immediate same for the even if it's $2.00 to $2.00 numbers in the same room, it has it. the german call companies are paying 6 figures, sums in order for her to show up and help them redesign them marketing strategy the,

they're ready to change the entire communication mix of the brand like be in w test because of the social media channels became number one in the importance of communication. so what happened on the was the very beginning. i'll up t opinion, the data big, where we would like to work with, just because she knows exactly do success formula of how to communicate via you tube via instagram, via take talk. well, it's probably no coincidence. supercop lowndes daily run about just happens to being out for election. we call from the bavarian comm, manufacturer of staples, when she cruises through the streets of tea by in her rolls royce, race is evident that she truly enjoys the drive. the,

i never thought i would be able rolls royce drive off, but when i 1st drove on, i needed was missing my life. it. i mean, it feels like you are driving on the cloud. it is so soft. i love driving. i love driving. so i look for design, exceptional design. i also look for power. but this story like electric costs, the one to them that she immediately says sites on the new electric rolls royce. i have been waiting to get my hands on the brand new rolls royce spell the 1st as well. fully electric rolls royce. oh holy moly. yeah. now it's hol, can see i love that rolls is gone electric i long place. it goes such

a heavy car and it just picks up in the tool with the batteries. holy moly, this is, this is, this is what i mean. rolls royce is just so you should to battery powered costs, so much power instantly and so quiet. and with having the pilot seat to celebrities have no problem being driven around to evidence which is found on social media sites. for example, f one star louis hamilton. i was wondering like, what are you, what's your favorite color? because you've been given so many different and us could when it comes to my one of honey woods, most famous film composes likes being shuffled around spicy populum. so we collaborate, right? so, when louis hamilton has something that he wants to announce, the i will feeling with him and i will get the message out about his announcement. these business. i've got generally quite wide wrist and always have where the watch

basically over the phone. it's a way for hamilton to promote his f one, sponsor a watch brand. okay. okay, but i'd like to wait the same as it was the same with home sigma either. so we just collaborate um, it's a good way for me to get great content meeting. incredible people and it's a good way for them to get the message out about, you know, the new business or whatever it is that they want to do. i mean, the extraordinary solves of cost that don't exist. good, except right, right, right now you're making not come to life big box so absolutely. meanwhile, him, simon has to promote the electric cause for which he went to him sound design. and there's no better place to do that than on sleep. a couple of the social media channels, we have a lot of rates and we have a lot of different ways we can film videos, produce etc. so yeah, if you want to get your word out about some things, then it is

a good platform to be on 7 years ago, supercop loan t began building have business and plight and define she now is so a 65 people around the world. but we're, you know, we're here at my office, one of my offices. this is the one and divine loving office in london, prague. manchester. i know l a as well. this is all very 1st office. we saw husband nikia. she bens, the midnight oil. the 2 jets around the world, from one of their offices to the next, the they've even open to their own design studio in prague. experts from renowned con developers such as pinion study, know what that one you see because loan d ca designs for the last 2 years. we

have seen the most a concept cause, you know, i say really cool stuff like holograms in cause and, and, and, and, you know, tools opening backwards inside it sideways and go in all different directions. and then, you know, smoking mirrors and just put on a show, right? so that's what i would go off to do is to design something where people go. wow, that is cool. so the ultimate goal with the design studio is to actually design my own uh, super limited series of calls, and also probably a team up with another major manufacturer to do that. you're going to see the coolest cost of the well. and i promise you the time she's long being in talks with call manufacturer is like b m, w i know her vision about this in every detail and

i do respect her vision and mission to do so. to enter the core of our business. but please do understand that we are not able to talk about such things when it comes to insights of the future of design. although it might be a while before the 1st cod joint be produced by seep a complement and an automobile manufacturer is on the markets a program has being found and then it comes to surface. she's all ready and established link between the customers and the current industry. the they have been asking for as direct feedback from follow is right. so we can literally just run a poll. i could run a poll right now and instagram and say, do you like order lane assist? and then we get direct feedback from tens of thousands,

if not hundreds of thousands of consumers. in real time. she re presents the voice of potential customers. it's a i don't want to see a market research platform, but it's an indication of how people react on something. and since she always has her finger on the pulse of the industry, it's no surprise that she has another, a new idea. for the last 7 years, i've literally dedicated every single day of my life to tracking down the world's crazy as an coolest cause. i've been in contact with collectors and dealers from all over the world who have all of these beautiful cause, but they're not connecting in one space. so i've kind of fix that. i've actually just launched a cx cost dot com, and that is my very own premium call auction platform.

and she's going to mission to compete. you've reorganized the way the world's most expensive cause of traded on how online auction platform. you can buy the most valuable calls in the world in a matter of seconds using a via credit code. there's a whole new audience for these costs, so there's a lot of money out there among young the younger people. a lot of these new tech building is they don't want to fly to. busy some old school you know, this place that's been around for the. busy last 50 years, they wanna, they wanna, they want something new and tech in fresh. it's going to open up the wall. busy and of cause to the wealthy people in markets who haven't never had an option to buy an auction. they've been on to serve to people in asia, people in africa, people in australia, middle east,

super copland. he wants to shake up the $1000000000.00 market for the most expensive calls in the well. until now it was in the hands of a few auction houses and private dealers, exclusive and only accessible to the leads exactly what she wants to change. and tell dogs like simon kingston who ends millions from trading rarities now have to brace themselves for competition. i think what they do is just a whole different world. and i think we in this world can learn a lot from them. it's exciting, those that bringing those new people into uh wells cuz people have pretty huge followings. but i'll be watching what they, what they do with a lot of interest. who knows, we, we may end up doing something in some shape or form together in the future. people who have been in the auction world for years and years and years are even excited about this and, and that's the lowest one minds. that's incredible. um, you know,

it will completely transform the way that people buy and sell. so because women on top okay. are you ready? we've had a numerous following online. she's changed the automobile. wow. the tend to jenny, is there any just speaking the, my dream is buying multi $1000000.00 costs for myself. know firing them and driving them. uh, buying them for myself and driving them without a camera on me. just for me, just for me to experience the fuel. driving pleasure again. a lot of the time when i'm in these cars, it's about work. and i'd love to flip it again into just place on the

cameras on or off. it's the sheer pleasure of driving that much of a tough lets this work ethic impression form the basis of her success, innovative, unconventional, and cosmopolitan people copland is now a brand that is taking up the traditional or somebody. so you've seen the english test calls made by china is b y, d have performed just as well as the european rivals right now there's a growing backlog of b y, d cost in the gym and port of frame a house and due to insufficient demands. but having sold more eaves than anyone else in the last quarter of 2023, the or to make it isn't putting the brakes on its expansion strategy. across gemini

new b y, d show rooms are pumping up like this one in berlin. for most customers, it's that 1st look at the chinese vehicles. they used to driving a vw, messiah diesel bmw, but a curious to check out both the design and engineering of models named tang hon. oh dolphin. the same quite similar to european cars. what are they as well made? we'll have to see though i'm sure they tried hard. the mom to show a manage. it is a no doubt that the cost will find plenty of biased. b, y, d makes it so by threes is what is crucial chip components in its own factories. and that's what a couple of you i do. you must also keep an eye on the competition and react accordingly. and i'm for new, for instance, let's review the seal as a direct rival to the test lot. so let's base price is just below that and test the model. i, somebody test level c, y, d, ship explorer,

and number one can carry up to 7000 easy. the company plans to eventually deploy 8 such call carries with the aim of conquering the european markets, among others. in, in its domestic market, b, y, d out sells us rival tests last as e cause become the subject to the boy told price for chinese production capacities, all huge bonds a minute not. you've had another night shift or continue production all weekend. and china could easily be turning on $50000000.00 cars a year, and that will do it. but interestingly, domestic amount of only 23000000 means a difference of 27. you want us to man is a 14000000 in europe 13. so china has goes up capacity so enormous, they could supply the entire world, it becomes a very just update and correct because those have come to the you to consider introducing punitive terrace to offset b, y. d 's extensive states subsidies and potentially stem the tide of chinese eaves

anticipation of these terrorist b y d plans to build factories in the u. one on this piece of land in seconds in southern hungary. the 1st speaking will be by archaeologists roman era artifact stations that move in 2000 years. have been found here. that discovery could hold up construction work b, y d ames to have its cause rolling of the assembly line here within the next 3 years. but will the project have to be halted sufficient and that contributes not in our interest. and of course we don't plan to do that. we're working closely with other institutions that are carrying out our geological work and with the investors . so we can do our job and they can do theirs with a minimum of interruptions for the other m. okay. hungry is a pop in a spring board for chinese companies in the and soon thousands of workers are

expected to arrive from china to build the new plans. even before this infrastructure was in place, b y d is charging ahead with the sales in europe. and more automotive tales next time on risk, the

project cassandra, re determined through our investigations that has pull out was operating like a global drug car. the team agents from the american drug enforcement agency, the objective to financially drain has come and bring them down. and they wanted to go out to their money, they had criminalize themselves. we needed to reveal that to the world and to their own people unmasking has paula. coming up on d, w. you're kind of always in cigna to start over

sized run see with like catching it's always where it's 09 in 90 minutes on d w. the you can draw the line between the spaces because i don't believe that space is, is i'm all really relevant criteria in any more than i believe that rice or sex is on frontier in. 2 2 should. 2 2 we humans are closer to a chimpanzee vanishing. pansy is even to a dog. a dr. series about our complex relationship with animals. watch now on youtube, dw documentary,

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join us and register. now for the d. w. global media, for in 2024. the this is dw news, and these are the top stories negotiators in cairo have resume talks aimed at reaching a ceasefire in gaza and the release of hostages, held by how much media shows from the us, cuts out in egypt, a meeting with a delegation from the militant group, the talks come as israel threatens to launch inoffensive on the guides and city of rafa. the two's proposal seeks to halt fighting for 40 days and exchange hostages for palestinian prisoners.