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tv   Shift  Deutsche Welle  May 12, 2024 9:15am-9:31am CEST

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one this years eurovision song contest, their song, the code recounts memos. non binary journey run up to the contest was more 5 days of protest against israel's participation. you're up to date on the w. news off. next is our digital show shift a marietta evans team. thanks for watching the music con, be destroyed. you can try. so it's impossible. see, perform for her life and no sweets the was the nazis favorite, conduct the 2 musicians who lives in the savannah office. i assume about the sounds of talent
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and inspiring story about the vital signs to music. fetch the channels to play out . well was the only one i was super lucky. music under the sun. starts may 25th on d, w. any may monga or animal out of a task. welcome to the world of v to big is opened up. many new possibilities. flow stream is proven very popular, some virtual youtube, as old wts. you both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the view to best, mostly use twitch and youtube to stream. and they are and to obtain us through and through most use the estimate of a task all all the time. so viewers don't even get to see what the favored ve to
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but actually look like in real life. the trend originated in japan, the home of monga, japanese, which you was started appearing about a decade ago. today, the 10s of thousands of youtube is world wide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is e q who she 40 the pink space princess from a galaxy light years away. the b 2 were from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the tubers use, the motion, capture hardware and software to transfer the motions to their avatar that by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts please use food and things for the creator. it's a full time job being of the to where it is kind of
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a unique experience because you can connect with your audience in a personal way without viewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom but also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time for on the next uptime through about noon. and from south elk grove to 6, a 6 down grove. uh the sure thing,
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the movie recording videos for a few hours in the afternoon. sounds like a fidget cushion job, but that's just the fraction of the work we do, but do many a stream for 10 or more hours a day because the chances of getting rich us live, read to best as like the on the go sisters. i'm more of an exception to the rule with hundreds of thousands of subscribers. they can run several 1000000 euros a year. the tubing is a growing market, according to a to the market research. the global, the 2 are markets could grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for the to who she for ease in japan. and many of the 2 bodies donations are an important source of income. unlike traditional youtube are found, fans of the 2 bodies will send more virtual presence or generation tips to see their name or message on the b 2 per screen. there are 3 types of resist folder
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uh, fos, the uh, from the auto bought the item and of youtube video content. and secondly, it's promotion from a company. for example, for one things um, as um, product to a project and so on. and subway is the uh, cheap or from the audience in the arrive of streaming fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators phone emotional bon of approachable, yet keeping an air of mystery that really seems to work at least for the cheapest, as like all garage, more re, calliope, and this is best to reach you, but what we're not iron miles they all have millions of fans across youtube and
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which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities. the site time up with extra close to tokyo uses of meet you, but as a tourism ambassador. so of course she because of call that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies. v tubing is no longer a nice phenomenon. in many places, it has become an integral part of the entertainment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live media, sanji, and b shojo or some of the major players. another is the agency prism which belongs to sony. founded in tokyo, in 2021 prism months was bilingual talents. this way they can reach foreign markets
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like the us. we're animate culture, it's booming. i'm in the is just becoming very popular worldwide. and i think the, the to being phenomenon goes hand in hand with side. and the tubing is like a combination of both streaming and annually. so, so each of originally like favorite animators talking and interacting with you and your plan. so i think that's why people are so drawn to them. since the 20 terms many d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world, the largest, in fact, he is actually on the english side rather than on to nissan. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading retailer is gal gura. she has
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more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as a b 2 per star. more and more in the stream is our aiming to make it big. agency see this? that's an opportunity a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation. and see, think there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to
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a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close, the fans can have a dock side, even if the true identities i'm off by advertise, it can be dangerous. some deals with harassment and hate speech, including eco hershey for e. i think, uh, every content creator has dealt with. like mean spirited comments and i'm kind of insensitive comments and stuff um whether you're of youtube or not, i think the to where is it in our kids. we do have that sped. we have another it to layer to that. and not people tend to forget that we are a real person to but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and
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performers face like in the middle of predicting on a v tube or herself and researcher wanted to find out for a study on harassment medicare's. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings and a virtual live conference the most common form it for aspirant was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images just as a physical was being touched in the inappropriate manner and vocal while it was there's um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment people. i noticed once
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i tried using i made all of us all in the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words, and i did the end of attract one positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws i in the making around the world in the you types of like usual risk having to pay huge penalties if they don't work to come. but online harassment reach you, but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but a friend along the, during your content creation. but according to research or ludmilla, but you cannot find many of the 2 birds, one more support for moderators,
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for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say, uh, rules that especially if it's in case of like governmental stuff like that. it might take away some of the freedom. it's more about the, you know, is it mentioned the overall governing tools. the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment. and the meta verse number recently produced a song in which she praised the benefits of the matter 1st like freedom through reinvention, a virtual paradise,
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but still play by the same issues as the real world. some of the jew, but also taco real life problems like me, nor rule or you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians in and he may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think by the
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change forever. fiction extensively created something completely new. 30 years ago, if celebrated is premier as i can film festival. what continues to make this movie so influential today? and the next on d, w. germany 194500 to thousands of women and girls were raised by soldiers of the full allied powers of to decades. the victims and mac children of finally breaking the science and talking about the trauma that has shaped their entire lives. women as boys in 45 minutes on d w. we are all set and were watching closely in
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the we can use the story behind the news. we rolled about unbiased information all 3 months. the 30 years ago, a film debuted with change movies forever. it was a mash of trashy and class, the cinema traditions transformed how we make watch and talk about so a movie who's impact continues to be felt across pop culture. that movie was paul fiction the
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