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tv   Shift  Deutsche Welle  May 12, 2024 8:15pm-8:30pm CEST

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thanks for watching staging. we have more news coming up of the top of the out the . these are the news on a couple days in the note. the one of mankind's oldest ambitions to be within reach. what do you see? it really is possible to reverse the researchers and scientists all over the world for you know, race against time. they are peers and rivals
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with one daring goals to help smart nature. the more likes watching it on youtube dw documentary estimate mongo or animal all the task. welcome to the world of v to be is opened up . many new possibilities. full stream is proven very popular. some virtual youtube us or v to both have millions of fans. how they make money and how you can join the trend. that's all a topic on shift the view to best, mostly use twitch and youtube to stream. and they are and to obtain us through and through. most you is there any may of a task all the time, so viewers don't even get to see what the favorite would meet you. but actually look like in realize the trend originated in japan. the home of monga,
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japanese mutual started appearing about a decade ago. today. they are tens of thousands of youtube as worldwide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is the q who she 40 ping space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer their motions to their avatar that by bringing it to life, it cost you 40 started the tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being a way to where it is kind of a unique experience because you can connect with your audience in a personal way without interviewing your personal information. um,
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my audience doesn't see my face, but they can see the way i move and we ask to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom. i'll also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from a backed up time to about the news. and from south elk grove through 6, a 6 down grove day shooting a movie, recording videos for a few hours in the afternoon. sounds like a take a course of jobs,
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but that's just the fraction of the word we do. but as do many a stream for 10 or more hours a day, because the chances of getting ribs us live, we to best as like the on the go sisters. i'm more of an exception to the rule with hundreds of thousands of subscribers. they can do on several 1000000 euros a year. the tubing is a growing market according to a to the market research, the global, the to where market could grow nearly a 3rd and the next few years. one reason better hardware and software is making the tubing easier and more accessible. for eco hoshi, for ease in japan, and many of you to those donations are an important source of income. unlike traditional youtube are found fans of the 2 berries. we'll send more virtual presence or generous attempts to see their name or a message on the be to be screen. there are 3 types of resist folder for us.
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the uh, from the automatic dies meant of youtube video content and click on the promotion from company. for example, for one things um, as a product to a project. and so, and subway is the uh, jeep or from the audience. in the arrival streaming, the fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idle. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators phone emotional bon of approachable, yet keeping an air of mystery that really seems to work at least for the cheapest, as millions of fans across youtube. and which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities. the site tom, a professor close to tokyo uses
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a v 2, but as a tourism ambassador. so of course she, because of call that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies. v tubing is no longer a nice phenomenon. in many places it has become an integral part of the entertainment industry. the tube or agencies manage their talents like they were traditional artist. agencies like hollow live and the songy and b shojo or some of the major players. another is the agency prism which belongs to sony, found in tokyo in 2021 present months, was bilingual talents. this way they can reach foreign markets like the us. we're animate culture, it's booming. i'm in the is just becoming very popular worldwide. and i think the, the to being phenomenon goes hand in hand with side and the tubing is like
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a combination of both streaming and enemy. so reach of originally like a favorite animator is talking and interacting with you and your plan. so i think that's why people are still drawn to them. since the 20 terms, many d, 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry. one of the largest features in the entire world, the largest, in fact, is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that account. and whether it's kind of a content, user content, gaming, content and so on, of course, exceeds the population in japan. the world's leading retailer is gone gura. she has more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as
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a b 2 for star. more and more in the stream is our aiming to make it big. agency see this as an opportunity? a lot of people who are getting into content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those backend administrative things. and they can focus on what they do best, which is content creation. and so you think there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v 2 verse. and they're involved in planning their clients schedule. an exchange the v tubers get access to a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new
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formats and content. for the 2 of us being close to the fans can have a dock side, even if the 2 identities are most by advertising, it can be dangerous. some deals with harassment and hate speech, including eco hershey for e. i think uh, every content creator has dealt with like, mean spirited comments and i'm kind of insensitive comments and stuff um whether you're a v to her or not, i think the to where is it? in our case, we do have that, but we have another it to layer to that and not people tend to forget that we are, we'll present you. but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and performers face in the middle of predicting a v tuber herself and researcher wanted to find out for a study on harassment matters. she spoke to more than 800 people about whether they
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had been harassed in a virtual environment before. together with her friend and fellow v 2 her name, she presented her findings in a virtual life conference. the most common form it for assman with sexual harassment. there is 3 types of harassment that were divided by the local, physical and environmental environment that was uh, being shown in appropriate images are just as a physical was being touched in the inappropriate manner and vocal while it was slurs um, inappropriate language and everything to do with that, research are also tested if the way an avatar looked influence the level of harassment printable. i noticed once i tried using, i made all of us all in the may, the outfit. and another day i tried using one just like regular like genes and
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stuff. i didn't notice that the made all that i did, especially in public words. and i did the end of attract small hunches, behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws in the making around the world in the you types of like usual risk having to pay huge penalty is if they don't work to come back online harassment, reach you. but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but as a friend along the journey of content creation. but according to research or ludmilla, but you cannot find many of the 2 birds, one more support for moderators, for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things,
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both the users and the 2 birds value a lot. the more you stop temperament, let's say uh, rules, especially if it's in the case of like, governmental stuff like that. it might take away some of the freedom. it's more about the, you know, it's, i mentioned the overall governing tools. the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber no co authored the report about harassment and the meta verse. nothing recently produced a song in which she praised the benefits of the matter versus like freedom through reinvention of virtual paradise, but still play by the same issues as the real world. some of the jew, but also tackle real life problems like me nor ruby, you know, who has no potty affiliation, but has been elected to the local council of
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a tokyo district 3 times as of each year. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians and, and the may style is v cubing you to stay? oh is it just the pausing fat that doesn't know what you think by the, the gas guzzlers polluters climb is attend is what the cool rise or say all pickup trucks for older men trying to few young again.
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all they just practical world's most popular pick ups and what makes them next. on each one of them together they create special south hockey pedagogy in the atlantic discovery nature and people. and then lots of the case, the challenges in 45 minutes on the wi fi, she's got issues with a lot say what the
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from gas guzzling pick ups to solving traffic, by rerouting cars embargo to now on rap. the thing most. com biased can probably agree on if you want to get the maximum amount .

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