might have some trouble fixing heels. colchester identity, men, let's say together parts of our community life on the research is now on the estimate monga or animal of a task. welcome to the world of v to be is opened up. many new possibilities. full stream is proven very popular, some virtual youtube us or v 2 of us have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the did you best, mostly use twitch and youtube to stream. and they are and to obtain us through and through. most you is there any may of a task all the time,

so viewers don't even get to see what the favorite would reach you, but actually look like in real life. the trend originated in japan, the home of monga, japanese meet you was started appearing about a decade ago today, the 10s of thousands of youtube as worldwide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is e q who she 40 the pink space princess from a galaxy light years away. the v 2 bit from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer their motions to their avatar that by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being of the to where it is kind of is

a unique experience because you can connect with your audience in the personally, without viewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives v 2 versus more freedom, but also protecting their private lives. the omega sisters are big and depends on the tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like, depth time through about the news and from south elk grove to 6, a 6 down grove day shooting a movie, recording videos for

a few hours in the afternoon. sounds like a fidget cushion, jobs, but that's just the fraction of the word we do, but do many a stream for 10 or more hours a day because the chances of getting ribs us live, read to best as like the on the go. sisters are more of an exception to the rule with hundreds of thousands of subscribers. they can run several 1000000 euros a year. the tubing is a growing market according to a to the market research, the global, the to where market could grow nearly a 3rd and the next few years. one reason better hardware and software is making the tubing easier and more accessible. for eco, she flurries in japan and many of the to those donations are an important source of income. unlike traditional youtube are found fans of the 2 berries. we'll send more virtual presence or generation tips to see their name or message on the be to

screen. there are 3 types of resist folder for us. the uh, from the automatic dies meant of, uh, youtube video content and click on the promotion from company. for example, for one things um as um, product to a project. and so, and subway is the uh, cheap, or from the audience. in the arrive of streaming, the fans have given tips of up to 10000 euro. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable, yet keeping an air of mystery that really seems to work, at least for the cheapest, as like all garage, more re, calliope. and this is best to reach you, but what we're not iron miles, they all have millions of fans across youtube and which we have numbers like that.

it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities, the site time up with extra close to tokyo uses of meet you, but as a tourism ambassador. so of course she because of call that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies meet cubing is no longer a nice phenomenon. in many places, it has become an integral part of the enter payment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live and we do songy and b shojo or some of the major players. another is the agency prism which belongs to sony. founded in tokyo, in 2021 present months was bilingual talents. this way they can reach foreign

markets like the us. we're animate culture, it's booming. economy is just becoming very popular worldwide and i think the, the tubing phenomenon goes hand in hand with side and the tubing is like a combination of both streaming and annually so. so each of originally like a favorite animator is talking and interacting with you and your plan. so i think that's why people i switch on to them. since the 20 terms many d 2 percent increase the reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world. the largest, in fact, is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading v to various gal gura. she has

more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as a b 2 per star. more and more in the stream as our aiming to make it big agency see this as an opportunity. a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation. we think there are, but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to

a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close to the fans can have a dock side, even if the true identities are mazda by advertising, it can and the dangers, some deal with harassment and hate speech, including eco hershey for e. i think uh every content creator has dealt with like, mean spirited comments and um, kind of insensitive comments and stuff. um, whether your of each of or not, i think the to where is it, in our case we do have that, but we have another it to layer to that. and not people tend to forget that we are a real person to but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and

performers face like in the middle of predicting a, a v to her herself and researcher wanted to find out for a study on harassment matters. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual live conference the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images or just just a physical was being touched in the inappropriate manner and bulk of while it was slurs um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment. the principal,

i noticed once i tried using, i made all of us all in the made the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words. and i did the end of attract one positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws, i am the making around the world in the you platforms like youtube risk having to pay huge penalties if they don't work to come back online, harassment beats you. but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well. and focusing on not only being a business partner for them, but a friend no longer during your content creation. but according to research or ludmilla, but you cannot find many of the tubers, want more support for moderators,

for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say, uh, rules that especially if it's in the case of like, governmental stuff like that. it might take away some of the freedom. it's more about, you know, is it mentioned the overall governing tools, but more like, given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment and the meta verse. nothing recently produced a song in which she praised the benefits of the matter of hers, like freedom through reinvention of virtual paradise,

but still play by the same issues as the real world. some of the jew buzz also tackled real life problems like mutual rules, you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians in and he may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think by the president of already is whenever they feel like i don't limit 1000 kind of for

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wine to some lovely red. definitely pull just the yellow if that's what you present on purple samples, very special. but the georgia choose your favorite color, the living in safety and freedom. exploring your identity for reconnecting with family history or just german citizenship mean. so people with different backgrounds today . so that part of the thing with germany, even though i can have a say stuff with inside sales force and possible low was about the passport. it was also about having to choose an identity that felt like a, uh, something positive it come out. so it was sort of terrible history. the,

a melissa kind of coach sales at home in belin, born in germany, to talk his parents. she grew up with 2 languages and 2 coaches but when it came to citizenship as a teenager, she was faced with a choice. and what customer here, my mom came to me and asked, so what do you want to be german altercation? and then it took a little while to figure out what to do my, how much the as a child, melissa had tucker citizenship. later she chose to apply for a german passport instead, rose at the time when she could only have one of the alpha. then inside and having to choose between 2 identities, the coaches were just talking about a policy for what it was moved and that's of course, that stuff. it's not

a nice feeling that well, no, but for me it was clear quite quickly.