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tv   Shift  Deutsche Welle  May 14, 2024 2:45pm-3:01pm CEST

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hiring story of us the vital signs to music. fetch the chandler play out well was the only one i'm super lucky. music under the swastika thoughts may 25th on d w. the estimate mongo or animal of a task, welcome to the world of v to big is opened up. many new possibilities. full stream is proven very popular. some virtual youtube us or v to both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the did you best mostly use twitch and youtube to stream. and they are and to obtain us through and through. most you is there any may of a task all the time, so viewers don't even get to see what the favorite would meet you,
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but actually look like in real life. the trend originated in japan, the home of monga, japanese, which you was started appearing about a decade ago. today, the 10s of thousands of youtube is worldwide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is the qu who she 40 ping space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v to hers, her friends don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer the motions to their avatar that by bringing it to life, it cost you 40 started the tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job, being a way to where it is kind of a unique experience because you can kinda of course,
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your audience in the personally, without viewing your personal information from my audience doesn't see my face. but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom. i'll also protecting their private lives. the omega sisters are big and depends on the tubing community . some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like, depth time through about the news and from south elk grove through 6, a 6 down grove day shooting a movie, recording videos for
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a few hours in the afternoon. sounds like a fidget cushion, jobs, but that's just the fraction of the work we do, but do many a stream for 10 or more hours a day because the chances of getting rid of slim re to best as like the on the go. sisters are more of an exception to the rule with hundreds of thousands of subscribers. they can run several 1000000 euros a year. the tubing is a growing market according to a to the market research, the global, the to where markets could grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for eco, she for ease in japan, and many of the to those donations are an important source of income. unlike traditional youtube are found fans of the 2 berries. we'll send more virtual presence or generous attempts to see their name or message and they'd be to be screen. and there are 3 types of resist folder uh, fos,
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the uh, from the advertising in of, uh youtube video content. and click on the promotion from company for example, for one things um as um, product to a project. and so, and subway is the uh, cheap or, or from the audience in the arrive of streaming fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment. it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable yet keeping an air of mystery that really seems to work at least for the cheapest, as like all garage, more re, calliope, and this is best to reach you. but what we're not iron miles, they all have millions of fans across youtube and which we have numbers like that.
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it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities. the site time up with extra close to tokyo uses and meet you, but as a tourism ambassador, so of course she because of call that has been advertising for the area since 2022 . these deals are often negotiated by v to the managers and specialized agencies. v tubing is no longer a nice phenomenon. in many places, it has become an integral part of the enter payment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live and we do songy and b shojo or some of the major players. another is the agency prism which belongs to sony. founded in tokyo, in 2021 prism months was bilingual talents. this way they can reach foreign markets like the us. we're animate culture,
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it's booming. i'm in the is just becoming very popular worldwide. and i think the, the to being phenomenon goes hand in hand with side. and the tubing is like a combination of both streaming and annually. so, so each of originally like favorite animators talking and interacting with you and your plan. so i think that's why people i switch on to them. since the 20 terms many d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world, the largest, in fact, he is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading be to various gal garage. she
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has more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as a b 2 per star. more and more in the stream as our aiming to make it big agency see this as an opportunity. a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation. and see, think there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to
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a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the issue of us being close, the fans can have a dock side, even if the true identities are most by advertising it can and the dangers some deal with harassment and hate speech, including eco hershey for e. i think uh every content creator has dealt with like mean spirited comments and um, kind of insensitive comments and stuff. um whether youre of each other or not. i think the to where is it, in our case, we do have that, but we have another it to layer to that. and not people tend to forget that we are a real person too. but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and
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performers face miller predict, you know, a v tube or herself and researcher wanted to find out for a study on harassment medicare's. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual live conference the most common form it for aspirant was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images or just just a physical was being touched in the inappropriate manner and vocal while it was slurs um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment. principal. i noticed
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once i tried using, i made all of us all in the made the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words, and i did the end of attract one positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws in the making around the world in the you types of like you'd, you'd risk having to pay huge penalties if they don't work to come. but online harassment reach you, but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but a friend no longer during your content creation. but according to research or ludmilla, but you can find many of the tubers, want more support from moderators for example. or they want more effective tools
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for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say uh, rules that especially if it's in the case of like golf with mitchells and stuff like that. it might take away some of the freedom. it's more about, you know, as i mentioned, the overall governing tools, the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment. and the meta verse number recently produced a song in which she praised the benefits of the matter 1st like freedom through reinvention, a virtual paradise, but still play by the same issues as the real world. some of the jew,
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but also tackle real life problems like me nor ruby, you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians and anti may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think by the easy or expected sage allison's attribute
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in total amount due is reading animal life. this is the invasive lead is increasingly distorting the habitat, ellison and wild animals through our pastors, turned into us for some good eco indians. 30 minutes on the w fashion for big stars made in the canyon plan of keep it up a against all odds. david, a veto has to sound history to going to see that from the community like this time for you to become somebody like. now the big time designer is encouraging people from the better to follow their dreams, do global us in 90 minutes on dw the
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either insane and feel the same way you expect and more different things from life. then you can i just want to pursue what that's my thoughts hired or you think your kid is 2 different, risky, irresponsible, reasonable stop in port is not i want my son to become a doctor to in the canal. it's time to, to get your generation with a sleep asked and then when generations flash on this kind of, when it feels like therapy the,
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you're watching the, the, the new was coming to live from burly georgia's parliament approves a controversial wall that has sparked a weeks of protests, the law would claim down on media organizations and n g o's. i've received funding from abroad products and see it as a threat to democratic freedoms. answers to police these longstanding aspirations to drawing that your opinions also coming up on our show, washington, the top diplomat is in you'd frame with a message of continuing supports secretary of state anthony blinking needs presidents landscape and assures, and us military 8 on its way to your brain will make a real difference on the battlefields and israel.

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