a cross or emphasizing the award winning offer is available world wide every language level, learning gem and has to go as soon as you log into social media, you get lots of recommendations on how to become more beautiful. but did you ever ask yourself for decides? so what beauty is, man, it would say it lies in the eye of the beholder. but it's hard to ignore what we see online, especially if nearly $230000000.00 box the industry. we have a lot to unpack about this topic. so welcome to the 77 percent. i am your host 5 to any of those sheets. have you ever scroll through your social media feed and felt like you are overwhelmed with unless we were to tubes?

we asked our audience on facebook due to means to them and slomo pots, right from the barrier, wrote decent director of that suite. that is said from got a said do to means your character, personal hygiene and soundless theme. you have a bunch of personality as well as how you relate with office. i love his tone, said person, the appearance, natural color, and social coexistence that we love the fact that you mentioned those in the values . but we have our doubts for these are the factors. and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation isn't it? we're put the question to, i'll follow is on is to run it to 7 percent. can see the beauty highly or somewhat important, or the 13 percent say it's a relative and interestingly, 42 percent say back and what is all key? if the brushed i teach, but let's get into this world into beauty,

standards and social media out with a friendly chat between my 2 colleagues, favor and rachel, have you found that's fine, that you're going to fall with social media? everyone can see on child's new beauty tips means anyone can learn how to use the right particular product ends, right? i elaina difficult to come in to fresh. oh, if you like, every day there's a new product that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, like this. and then she, i browse is was trying to do right now. and the mobile i flute is blowing up when take talk is cool, that social media outlets everyone share and then about beauty. what does it also makes you feel like you need to follow every train? the constant pressure of viewing this editor images can most of your mental health, especially if it expects you to conform to society,

to start the regardless of what he says, effects on a new self esteem. there's even a condition called nonsense use for yeah, with lots of discrete links to collect the same type version of them. so the good news is that social media also encourages 40, posted to the, to this can help one to be more self accepted and also promote self image. select 70. okay, and so for an idea like beauty, train, dustin room about social media dramatically influence these up perception of what streaming today may be updated tomorrow. thank you, girls. that was definitely on point. let's not take a closer look at what exactly is behind the beauty standards. where do they have come from? who initiates them? what do we do to live up to them? and what prize our pact to pay for that? we asked this question, you know, a student debate in going on and he has how he didn't have to can begin by

explaining to us what these ideals particularly secure in gonna, in our presence can seem a capitalist coach at the body. as soon constance displayed in ghana, beauty standards have become very important to young women. so the all sorts of activities got to be taken by evan canyon, women to shape and scold, see of bodies and different ways from tony just skin glitching go skiing and wearing which strain is to shape the body in it sets. and we, we have someone here who has actually gone through some of these modifications you're talking about for kaji is a social media sensation hearing gunner actually has also opened the spoken about, you know, bleaching your skin or correct and your body in one way or another can you tell me why it is you felt you needed to do cause basically i to of life and the mice came through freeze into the kaiser of gales. the men i interested in on the social media of thoughtful. yeah. when you have been lights out, you get more attention, you get bills from maybe more the contracts and know that. yeah,

but i've also had it said q and gone to that specific advertisement for jobs will ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't passionately on assessments go, but she's completely right. it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful. what's the value of features on whether your nose has big, whether your mouth or your lips full? that's just beautiful. why? how did we get here? why is it that we as africans, black africans are in a black society and we're still like, yeah, knowing full westernised beauty, ideals, and everything that we see around od advertisement. you see a predominantly light representation of done in women. so we go up looking at these pictures and closely all in cautious needs. we internalize this. yeah, it's

a very long, you know, history of, you know, color night zation and we intend a license that do you think if you're most likely darker, if you'll figure out was more like mine and less like you as you would get less work just you will get a job, but the pay may, there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to likes and the skin style you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean with that tire has made this not valid box is not been up for us. that customer took product and no product. if you take, you know, you swallow or inject via cosmetic, put that positive products i use on the surface of, of the skate. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew my rods, if you want to watch a longer version of this discussion,

check it out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color, is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but it may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa. here, leave me behind. i thought the 5 year old single mother who has been using conviction claims for over 15 years. i put a stop at all the stuff that i i was in the house with that parents. ivan mixed it with my body lucian. so as i can, i could be lights the whole food and not even in the face on an in high twenty's level home became jealous when have friends gradually became light to income

protection. she started using the same bluetooth products, switching to different brands over the years, depending on what her friends while using that as very beautiful like, like like a, a white woman. that's after the after effects. that's when this, that it was becoming sage. and she is, especially when i went outside to the out of my skin with we went completely wrong little time was not aware of the long term price she paid. but how could she know it's can be 2 products are readily available in supermarkets, loans and commercials in south africa. the parties not accompanied by any medical guidance level home takes us to her locals for market to show us how easy it is to buy these cream. the

select is a car to buy them because they, they're very cheap. some of them are cheap, then from gets one from the delta and then it can even get them from the switch then does. so it's not easy to buy scheme. glitching products. in fact, like we just saw some products i just marketed as sport, remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer lotion from the corner store, maybe ask a doctor to give you a head start. we've got to double expertise of doctors. can you say late? i'm the and done. didn't really tween doctors extraordinary from johannesburg. let's hear what they have to say. 40 percent of the kinds of bleach, the skews,

and that's according to the world health organization. and more research shows that most are unaware of the potential home and does not consult doctors. team doctors can be seen the end, the end that they've been the advocate of to be against the use of skin bleaching product. they are shocked to find them easily available to shop online products containing mercury steroids and hydro clean on things we deal with. it's definitely stating concepts when this is absolutely shocking for me. this is actually the 1st time i've seen a full present type of putting on on the market on the market. yes. freely available, like the see and they've been selling condos. yeah. in to make it easy for you to pay that product to the a $22.00 types of things. it's being, it's a pre abbreviated as h 2. now you may think of 2 percent of it's a low amount in 5, but amy, hydro,

clean own has been bend out of the old products or cause made to products. you're in south africa. so whether it's one percent, 2 percent, it does not match. it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product a bad in some advert guy in africa and so many places. hydro yeah. and illegal stairways. yeah. but people, us those selling those exact products on the internet. this patients over here is a patient who got the steroid activity on the chest area. so this is classic of it . um, it happens on the chase and on the back on the output that this patient over here is a patient who you can tell was using hydro clean own full of a very long time. how do we know that they starting to have the complications of the auction notices? when patients stop using skimpy to creams, they usually become com, so they bleach mill and struggle to stop. it's a back and forth back and forth. anyone who bleaches a skin will have high put pigmentation when they stop bleaching the skin. so now

they have to go through the whole bleaching thing again in order to try it, you know, but not the skin tone. and they don't have the patients for that stuff to happen. you know, long to they want to tap announce, so they keep going back. that's why the con, stop function, so way to nibble time tries to restore husky with the natural oil. is the hope that's asking you to use the ingredients usually prescribed for maximum of 3 months for 15 years. if your stuff isn't done, you look like a clean mo data because you have stuff if you're using them, then excluded or people are getting hit as an advocate governments with do something about it of that in the got it. so there must be stopped today, more young applicant, women, and men than ever a bleaching disk in it seems like in years of public health campaigns have

evaporated. can we change the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs or do the trial of l twins major on to poppy. they say they faced challenges and industry dominated by lighter skin. so by stars, disregarding the legal bond on the cleans schools of south african into and says, and celebrities like can you involve, are promoting and selling their creams on line calories in a specific form of racism. stems forms 2 types regarding docs, kids. it is normalized through images be seen in the media successful luck to life conflictions like the on se alicia keys and mariah carey and the under representation of dr. tony. yeah, i think it's simple,

good experiences like talking they have the same, the amount of grab means that the se, but she's lighted. so obviously you, you look at that on the high end note, you know, you put a on a pedestal, resist the rising people to the front of l twins in the hometown of jimmy stuart, puffy and major have recently signed with the local industry legend west stuff they the next best thing and keep up in south africa law for you. they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the of the top of the game, hoping that skin bleach increase will come to the 8. they started using skin bleaching creams a few months ago as a way to enhance the skin tone to write them out for the camera. they buy a contain of cream for about 7 euro less than been about 2 weeks. luckily they don't show any signs of dumb, it's just yet. but what are the long term effects of the decision to become lighter?

what the doctors and have been they have to say, but it's so amazing how they use caucasian. i'm always application maybe. yeah. yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called a crude notices. okay. it looks name means that you gets dublin pigments, right? so on the cheeks, on the forehead area. we can get rid of that pigment, once it's a, it's the, it's the okay, we con lights and it's, we can only prevent it from becoming all kinds, breathing by using sunscreen. but we're country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a pool? the room. yeah. with the emergency

the yeah, that's a face of the study to get that. yeah. not just becoming stop in cafe, especially in kansas. i'm going to discuss with you guys. do you see the nighttime completion actually helps you be more successful in the music industry or just in general? of course for, for women it is no good. but even for men as well, you know, even for me as well, cuz you're

able to sing about like i want the about, you know, so these are the things that we need to speak more about. the fact that, you know, you don't need to be lied to get a part not to get out here. it doesn't change anything like that. yeah. yeah. we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things that has been what race is what color is. yeah. presently different shows with different thoughts. but everybody is that all the majority. but some people as odd years after the visit major and puppy stopped using the product they planned to split the message of think proud of your natural skin tone in the lyrics of the music from twins. 2 twins, a lesson very well and,

but i'm, it's the pressure, it takes more than just a fix skin to stay offend itself. how about self love and confidence? so i know that someone, a bureau, a social media style would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully caused the brand as a beautiful, proud black woman in her community. when you don't believe in yourself, you've got to meet as enough. someone will be as good as rising to cook top 6 me and full of them take to cologne. and that has one of the biggest social media profile in the whole of east africa. you had that right, with how much young cries comes from a painful st. angela was much than to sleep fully to her duck scheme kind of from young and old a lot. i don't want to see other people going through what that went through

receiving comments from on tvs. that's nice. kenya is not good enough. i should like to. i probably could beat. so i wanted to be an example to these young ladies or young people that you can come from a poor for media and you also fight for yourself and get something from me. they said, revenge is a dish. best stuff. cool. but what's happening, not cold, is another one, mind and husky for the real gal going about how business can help village internationally to accountants have made waves against much more fancied and famous competition from africa engine up one to 2020 to africa, social style. what at the people's choice of what? so when people us choice, why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited

because right now i feel like i did it. yes. the amazing achievement for the 28 year old. that's a big deal of online stream has brought unwanted attention, racist sexist and body shaming. comments still play, come yet. i'm doing that is hardly going to let the touch screen spring head down. when they said you, they don't like your skin color, you're black, you know, you to, for it to fix you as a woman because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, even if i change myself, no one even gets people who want accept missed you. but if i stay as a yeah, maybe people were falling in love with me. and guess what? it husband right now i love myself more than anyone like i look at myself in the mirror and they feel like, yeah, i am with them not perfect or perfect. i mean,

i don't want to change myself and you know who is now. so i see the foundation to help children appreciate who they are and where they come from, hoping that this generation can be a false positive change. so you have to flushing believe in yourself to be able to be strong and system to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life for them. right now, isn't that stunning, but sure. looks like staying true to one selves can be challenging in today's day and age. but let's take it 5. i have you seen this before, right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you'd probably have to visit and the jury is south west region, where this fading tradition is still being practice this 5 mega headwind. so let's

find out more about both positive and negative perceptions, official markings, and with our young live ocean. living with them. say, shall markins traditionally used to signify identity, meaning age and for the purpose of beautification, well they send less amongst the young people today. this to pretty common amongst the yorba. imagine yourself with. so how does it feel to be one of the young nigerians leaving with the tribal marks the tribal mark is a traditionally funding where they asked to have the 1st one on the last a boy that 5 unlocks. the more likely it's mostly a goose chase, of course you don't have a choice of data with hallmarks, which right, a 26 year old run, some online business, wes, for showcase as the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case while growing up,

she was awesome booth and discriminated against some of which is the faces debate. i still have friends bullying in this. my handles page. well, i know i'm the kind of thing that i don't think seems to have an issue about the relationship has been for i think then i was actually the name guy. so one of the guys had a, it's a so technically experience enough that some things they caused me on has been everything to me that is known. doesn't like someone to have tried my mom and i counsel see if i just of the label. well, i have learned to face the discrimination and know that you sold the practice official markets as a whole till the even in legal. so it goes, i check his child rights act for beats. the mocking of charles can. yes. in many states, the law is not enforced. right, advocates going to deal with joe is especially concerned about dfcs is can have on children hope it will say performed with fish. i'm lucky, i'm not,

i'm not very sure. i've mamo chan to struggling. they're not really both because i'm different from the general populace. napa pollution. the tend to be said, we get said that tends to be bullied. so anything that would mix someone else would be bullied, and even though most them would also feel less than the other person is actually unconstitutional affairs, the rental vacancy of a person. well, supporters of tribal mach couldn't see them as traditions passed on through generations. and was so doesn't want future generations to experience the challenges she faced the 5 on longer. i think the the what it is now is on the right. some really nice. yeah. now living in a meeting it's howard. so our, our, for, fortunately fast, and that's this just different give in to event 5 on luck because find some things like foss true because it is that how really mean some, some child i didn't give this now my to little have the confidence when the time is

gonzalez joel, so forth, the visits the site so odd with the old in with the new or might some traditions even have a come back. i'm curious to hear your stories, have your experience, colors and or stigma, or are you oh, so susceptible to the trends and product placement? hey, so you want to tell us what you think, you know where to find those on social media or write to us via email or no more a positive note here is a song on embracing your own type of beauty till i come your way again. thank you for watching the the, your bills for the 1st quarter got up the sooner we you know, same is that the lien

going back. yes. oh yeah. i see. said i good to the the

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