books help to survive difficult times, and this week of reading is aimed at this, although now in ukraine we see an increase in the number of daily readers, that is, those who read every day from 8 to 17% in 3 years, this is a very strong growth, we are still we do not understand its reason. however, the total number of readers has practically not changed, and more than half of the respondents, it was we who conducted the survey, or rather, not us, but a sociological company, er, it was a sample , representative, er, more than half of the respondents still say that they don't have or the need to read, or the time to read. or

there's something else, and here's what's necessary now, it 's necessary, if we can't convince those people for whom reading is not important, and they have no intention of doing it, then at least we can convince those people who read once a month, once a quarter or once a year, we can somehow encourage them. to motivate more active and frequent reading, and it is precisely the activities of our national reading week, and in particular this wave raised by the ambassadors, i think that will make some people think. we are ambassadors deliberately invited people, mostly not those who are associated with books, i.e. not cars. ditch, not publishers, but these were mainly

people from the sphere, from other spheres of culture, musicians, artists, also many journalists, well, as we follow, the wave is very powerful, that is, it seems to me that we are achieving our result and attracting people, not those for whom the book is the most important thing in life. mrs. oleksandr, you know, i noticed that in general , with the beginning of the full-scale invasion, interest in culture increased, just as much as in history, we can see just a kind of surge in popularity and historical youtube channels, and bloggers and interest in culture, and in particular i think that these are very good processes, so probably related to the fact that we finally started very, very to actively study our past and present, to understand who we are, to want to understand who we are, but to grow in us as well. the number of scandals, because

people are interested, people start discussing everything, literary ones, in particular, we constantly saw all the discussions about dialogs with good russians, whether it is worth it or not, there there were situations with yuri andruhovych, with andriy kurkov, recently there was also a scandal with serhii zhadan and a music video, and you know, i heard a lot of such feedback from my friends that many people were forced by these scandals to really... pay attention to these authors , because someone was driving there with a taxi driver, the taxi driver didn't know who the jerk was, only now he found out and even showed interest in buying some book, what is your point of view about these scandals that are being discussed , can they somehow affect the popularization of reading or not, and i think that everyone mention of books, of their authors, regardless of whether it is positive'. whether

the context is negative, it gives a surge of curiosity, whether these people who saw the scandalous video are greedy, whether they will at least understand something for themselves after reading his book, whether it will leave them while reading, it is difficult to say here, but let's arrange more of such ...sad things, and that always helps, and by the way, can you tell me which books may have become more popular in these two years of full-scale invasion, because i've heard that very often they mention the tiger hunters, that, as they say, even more attention was paid to the tiger hunters than before. because the plot is also interesting and

resonates with our current events, by the way, you also have mykola khvylovy in the center of attention this week of reading, he is 130 years old. should be completed in december, what do you think, what exactly, what type of literature, well, right now, maybe according to the indicators, it is the most popular, do ukrainians need it the most, maybe it is some kind of adventure, eh, look, this is a very good question, and to answer not enough of him to somehow rely on my feelings, well, i certainly have them, but... they can be very wrong, because in order to determine these reading trends, these reading hobbies, who started reading more, what less, we would need actual data here ,

it is almost impossible to collect them from our market, the fact that we managed to interview several large and several small bookstores recently, so... uh, well, it gives a kind of picture, but it is very fragmentary, and uh, for example, regarding classics and historical literature, er, publishers who publish classics and historical literature, they say that yes, interest in the classics increases, well, but it also depends on which editions, and it's not just on which surnames. and what type of publications, for example, the series published by the vikhola publishing house is extremely popular, in paperback, non-canonical classics, somehow this series seems to be called,

some more expensive publications may be of less interest, or i don't know about it , or publishers do not report this, bookstores say that tigrolovy somehow came out on top there, but this too, perhaps situationally, it's a beautiful novel, which is certainly worth reading, worth knowing, like all classics, by the way, you know, er, why we chose the slogan to be ours for this week's reading, precisely because of the classics, first and foremost. our ukrainian classics are not well known in ukraine, even less are known abroad, there even often in these international discussions on the topic of culture the question arises, if you ukrainians say that you have such a

powerful culture that you have no other culture than russia , then where is your classic, why is it not in? our libraries, this too a completely separate thing that would be worth talking about, but maybe not now, but in relation to what you chose, that is, to be your own, to be with the classics, that is, to know them, to read them , to understand them, to understand that all modern literature had its own sources that she did not appear out of nowhere. that beneath us is a powerful layer, in fact the classics, of the 20s and 30s of the last century and our renaissance that was shot down and our 60s, and if you dive even deeper

into the century, then of course it is also not completely read, shevchenko, franko, lesya, ukrainka. kutsubinsky, kotlyarevsky, and so on , there are many, many of them, and therefore to read the classics, to understand the classics, is to be one's own here in oneself, on one's land, but then this slogan in our country somehow expanded its meaning to the point that the people of the east , the west of ukraine, the north and the south, they should also be theirs, precisely from... thanks to reading good books, modern ukrainian literature, ukrainian translations, and even more, our diaspora should also be theirs, and every wave, including the

last of our emigrants, i hope temporary migrants and they will return, but they too need to think about how to bring ukrainian books closer to them, these are the meanings we put in this slogan and in this week of reading, and i hope that with each such action... we somehow get closer to it , to be your own, support your own and not harm yourself. mrs. oleksandra, in general, i’m sorry, i got a little sick, in general , it’s also one of those, well, the functions of the ukrainian institute of books, popularization, and so you write that we want it to be everyday the habit of reading, how exactly to formulate it, therefore to form it, because... many people say that they don't have time there, they would like to read, they want to read, but they

come home from work tired, gadgets , you get into tiktok, in instagram, on facebook , and it all drags you down, and from your point of view, how do people who like to read, well , do something with themselves to still find this time, because many people complain about the lack of time, oh , you know, i, of course, have an answer. but you won't like it, any more than those people who say they don't have it time, for this you should just close the messengers for at least half an hour, and then immediately these half hours are freed up and you can read, in principle, the logical answer really, sounds cynical, i just see people, this is where i am now at the fair, kyiv book weekend, where else , by the way, i invite everyone, it’s very ... interesting here, there are a lot of books, i see visitors walking around staring at their phones,

there are thousands of books around them, interesting, relevant, very cool, they’re not in messengers, well, why don’t we criticize human habits but you asked what to do in order to find 30 minutes of time, i answer, but you know, if you find 30 minutes of time for... 30 minutes a day, you can read up to 50 books in a year, i really agree with you, i after all, when i try to overcome myself, to get out of messengers and not get into my phone all the time , i just found a way out, i take my phone to another room and then i'm too lazy to go look for it, then i can sit and read the book quietly for a while, which i like good way out, well, but really what to do this habit is possible only from childhood

, this is the way they go everywhere in the world, just there from the first days of a child's stay at school, er, they are instilled with this skill, reading 20 minutes a day, and there is no such day in an american school, so that an american elementary school child... doesn't read for 20 minutes a day, that's all, and it's a very simple recipe, then, you know, there's a lot of people writing and talking about pizza right now, this is a study of, er, competencies in reading, there's mathematics and so on, er, well, er, it's actually low the reading competence of our schoolchildren , it is... precisely because they do not have the skill of reading and analyzing large volumes

of texts and various, to begin with, for our for our viewers, who may not have read about this research, but the research, which speaks in general about the competences of our students in various subjects, in particular they came to the conclusion that our schoolchildren do not read so little as they do not understand the meaning of what they read, i understand correctly why this happens in general, right? that's right, they don't examine the number there reading, and there they actually examine the ability of a 15-year-old schoolboy to understand and interpret the text that is given as a test task, but they don’t teach this, so there is no such thing, uh, well, we need to talk about it a lot more, the results of this are very bad research was still in the 18th year. but since then

, it seems to me, the ministry of education has not made any conclusions or any steps, and we should cooperate within the framework of the strategy for the development of reading, which is approved by the government resolution, we should cooperate with the ministry of education and science, i hope that somewhere soon there will be a good discussion about what to change in... in our school, so that these competencies increase, you know, i also remember my lessons at school, and also at the university, we at the journalism faculty are quite broad... they taught both ukrainian literature and foreign literature, and especially at school i remember that it was necessary not to analyze the work, to praise the work, to say that the writer is wonderful and to pass on the textbook, so i am not surprised by these results, nevertheless i hope that something will change , but in general we still have it going on here is this discussion, if you remember these

constant scandals with dmytro feliksov with the owner of a very fashionable bookstore where we are beautiful... he has ambitions to create the most popular chain of bookstores, which will simply turn our book market upside down, everyone laughs at him this dmytro feliksov , but he still stands his ground, we will definitely follow him, but it all started, well, before the opening of his bookstore, and because his friend told marketers that ukrainians don't read much, and in general it's... a nightmare and for a certain time there were sociological studies that indicated, that interpreted , more precisely, many people, as well, as a betrayal, that ukrainians do not read much, maybe the phrase itself is not read much, it is kind of simple, probably that this is a more difficult question, but still, do you think that we have this problem with, well

, this selection of readers, or is it not all bad after all, because... of course, ukrainians read less than us, that is, ukrainians read less than many of our neighbors, certainly for the british, americans, germans, french and so on, there are, of course, those who read even less than us, but we should not compare ourselves to them, because you can also make a correlation. that the country's income level, gdp is higher where people read more, or you can say the opposite, where people read more, gdp is higher. let's focus on the leaders. as for felixov, i simply admire such

idealists who want to change the world for the better, while making money, of course, a bookstore is, it must first of all be self-supporting, because you cannot contribute to the book business, in the bookseller is the same, in the end, as the publisher, and eh, well, let him do his thing, he has such a wonderful instagram bookstore that is liked by a certain category of people, he recently opened on yarvala, another bookstore opened on lys. uh, there ’s a different style, very minimalistic, soon i read that a bookstore will open on khreschatyk and it will be too, if for me it ’s so wow-wow, because i can’t even imagine how much it costs to rent on khreschatyk and how many books need to be sold to make it to pay, but

to those people who open honor, respect and there would be more... such people in other cities as well, and especially in small towns where there is no smell of these bookstores. and uh, well, unfortunately, i have to end our conversation now, because i have an event coming up that i'm expected to attend, and i have to show up. yes, i, i understand you, ms. oleksandra, because we usually have these kinds of events now, at book events. there's a lot of people, there's a lot of panels, there's a lot of speeches, i understand what you're waiting for, thank you very much for this conversation, we're letting you go on to the meeting, i'll remind our audience, oleksandra koval, the head of the ukrainian book institute, was on our air, we talked with her about, in particular, the week of reading, which

has just started, it is an initiative of the book institute, a lot of people joined, what are they called ambassadors, that's what mrs. oleksandra said at the beginning of our conversation, that they tried to include among the ambassadors people from other fields than the book field, this is very correct, because it is in this way that the reading audience is expanded, and i want to tell you about, finally, the rating of the most popular books, yes, mrs. oleksandrova and i touched on this issue a little bit, the ukrainian institute of books, they are about... such a survey, as far as i can understand, it cannot be considered so representative, but at least it is a survey of bookstores, and well, the trend with these tops , with bestsellers, yes it is... in principle , it coincides with those books, which in the public sphere of people who are interested in books, follow ukrainian literature, modern, it coincides with bookstores, so

if we talk about the most popular ukrainian the classics that ukrainians bought in bookstores during 2023 are, first of all, the city of valerian pidmogilny, the works of carpathian mephistopheles, and volodymyr vinnichenko. this whole publishing house is in a frenzy, they have such a fashionable multi-colored non-canonical canon, such a series, as well as tigrolovy garden of getsemansky by ivan bagryany from the apriori publishing house, you can buy this book together with tigrolovy and getsemansky garden, well, to be honest, i have not seen this book, i can imagine how thick it is, because the garden of gethsemane, not only that, what is an interesting and exciting work, it is also great. which is good, it can be stretched, read for a long time. and also the novel about the senatorial zone by mykola khvylovy was very well bought this year, this is understandable, because all

the books i mentioned are adventure, well, maybe, except for mykola khvylovy, which is more difficult to understand, everything else is excellent literature, which is especially responds to us now. if we talk about the most popular books of modern ukrainian authors, not classics, then... the book by hilarion pavlyuk, i see you, definitely takes the first place here you are interested in darkness, here already, if you are interested in ukrainian literature again , you follow book publishing, book publishing , etc., then this book has almost been turned into a meme, so already in many posts this phrase is used, i see you are interested in darkness, and well, here, of course, there is such a good naming, which is called and well accordingly ... further sales, also yevgenia kuznyatsova's ladder sold out very well, it was predictable, because zhenya, she is such an interesting person, she writes very cool

posts on her facebook there , on instagram, she runs her youtube channel, and her previous book , ask the bear, also became a super hit, this is an extremely interesting story, which, you know, very mistakenly, at the beginning, when this book came out, many people could perceive it as girlish, because... it was written by a girl, there are main characters, girls, there are a few boys, but in fact no, this is such a stereotype, because this book was very well read by both boys and girls, it is also for adult boys and girls, the couple there are so wonderful, a little there is cynical humor, and therefore, the book is definitely very cool and therapeutic, new dark wicks, colony, print maxi, beard. tamarin publishing house, there is also such a book with which you can kill your wishes, and it definitely surpassed makskidruk, and oksana zabushka and all other authors who like to publish such books, because

it is really huge, and definitely dances with bones by andrii semenkov, what a move , it stretches to this time, and finally , the most popular translations here too, well, i say the word predictable, well, really predictable, because if you follow... from our books, from our discussions , in principle you can already understand that we have a super hit, that we have the most popular one, that we have a resonance and lively discussions, this is extremely cool, but actually the two most popular translations this year are the mossad, the most prominent operations of israeli intelligence , here i think it is not necessary to explain why exactly, because we have been talking about this mossad for the second year and... we also talk there and in the ukrainian mossad, so everyone is interested in how this israeli structure works , and definitely the churchill factor, how one man changed history, this is boris johnson's book,

boris johnson's popularity has certainly taken off, and winston churchill's popularity and discussion has also probably contributed to the book being bought, but certainly its interest as well, so that boris johnson, he is not only a good speaker. from my point of view, but also a good writer, let me remind you that cherchel was also a writer and won the nobel prize for his works, by the way, he is one of my favorite writers. well, this will end our conversation about reading, let me remind you that our reading week continues, and during it you can write to yourself in social networks about your reading impressions of the present and past, which books interest you and read against them. in your feed in social networks. that's all, thank you for your attention, i wish you a good evening, a good night, stay with espresso. i

flew, flew, the cough stopped me. cough is a symptom of a respiratory disease, so we treat it respiratoryly, we do inhalation. lord hyal is an inhalant for cough. lord gial is a direct way to expel phlegm. turn on well, that's when everything is as you want. click and now you control the game. the bird and you are in a tv show. at! what is needed. megogo, turn on hundreds of channels, thousands of movies and sports. there was an accident. nina galamask, your mother. are there other relatives? no. but it seems you have a grandfather. we are flying over the utsovo carpathians. washbasin.

the house, and the toilet is downstairs, where does he go, and if there are no cigarettes, then what will you smoke, he says: well, if there are no cigarettes, then he will smoke silrad, how long do you need , here you need 10 days, 10 days are black. that's what you have to do, i didn't come here to to look at the old farts who collect cones in the forest, what will be your vacation novel, vacation novel, vacation romance, i ask you to pray to god, i ask you to drink. and

tomorrow fly to your sunny italy, mykola, don't shed blood on the wedding night, you don't need to, go, where, there, come on, chair,

every day, every hour, every minute. we don't get a lot of information. the most anticipated event of the year, what is actually happening at the front, what are the losses of personnel and equipment on the battlefield, how is our success evaluated by the international community, and what is moscow lying about. from the stream of news coming from all over the world, we single out the most important ones. the world is closely watching whether there will be weapons for ukraine and what kind, and what the russian occupiers are whispering about behind the commanders' backs. news, summaries of the week - this is an overview of only important events, significant, reliable events, this is analytics, fact-checking, expert comments, about this and much more in the issue today, about important things, in simple language, available to all viewers. greetings, iryna koval is in the studio, and these are the results of the week on the espresso tv channel. news, summaries of the week, every saturday at 21:00 on espresso.

for your attention, the issue on... news on the spresso tv channel, in the studio of iryna koval. greetings to all viewers. explosions rang out in the temporarily occupied makiivka in donetsk region. the propagandist media reports that the fuel depot is burning there after the flight. a large-scale fire broke out on the spot. the enemy shelled the dnipro district of kherson. a 29-year-old man and a woman were injured, the head of the city said.